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Beyond the balance sheet: Priorities for CFOs in 2025

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2024 was quite a year for finance teams. From the uncertainty of an election year and a tumultuous market to the ongoing accountant shortage and the growing interest in AI, there was plenty to keep CFOs up at night.

With the start of the new year, financial leaders are looking forward to the new opportunities that 2025 will bring, while also keeping an eye on potential risks that may carry over from 2024.

The evolution of the Office of Finance continues

The responsibilities of the Office of Finance have been evolving, and this trend will continue into 2025. I believe we will see a shift from traditional, heads-down tactical accounting to a more strategic, heads-up approach. CFOs will need to broaden their perspective, linking financial metrics with overall business operations to assist their executive teams in determining and reporting progress against strategic goals.

A recent study by the Visual Lease Data Institute predicts that lease portfolios will be a key focus for finance leaders in 2025 and beyond, helping to drive business strategy. Today, 100% of surveyed finance executives are concerned with maintaining control over their lease portfolios, including the ability to maintain compliance with ESG reporting requirements (52%, compared to 44% in 2023), maintaining data accuracy and completeness (49%, compared to 48% in 2023) and reacting to unforeseen circumstances (49%, compared to 46% in 2023). These concerns stem from real consequences, with 99% of real estate executives reporting negative outcomes from inadequate lease controls, including overpaying rent or expenses (36%), the inability to respond to changing circumstances (36%), or missing an opportunity to update unfavorable or unwanted terms (31%).Given the range of risks and opportunities associated with lease portfolios, CFOs are already making decisions to support lease portfolio management — with 61% saying their companies have hired new personnel to support lease management and 58% report outsourcing related work to third-party specialists. 

The result of investing in the dedicated tools and technology needed for lease management can be significant cost savings, ensuring compliance, and positioning enterprises to capitalize on emerging opportunities. Moreover, I see the ability to engage in financial storytelling — communicating insights derived from complex data sets such as lease data — as paramount in 2025 and beyond. The ability to do so will depend on how well finance leaders work with their counterparts in other critical departments, including real estate, IT, sustainability, operations and legal.

New ways of tackling the accounting shortage emerge

The industry-wide accountant shortage is not a new issue; it has persisted throughout 2024. This shortage is driven by several factors, including stringent CPA requirements, an aging workforce and burnout leading some professionals to leave the field. As we approach 2025, various solutions are being proposed to address this shortage. For instance, some states are considering allowing prospective accountants to bypass the fifth year of education traditionally required for CPA licensure.

While it’s essential to maintain high qualification standards, practical experience is equally important. Offering new CPAs an additional year of real-world business experience, rather than additional schooling, could enhance their readiness and reduce barriers to entry into the profession. This experiential learning bridges the gap between theory and practice, providing new candidates with a deeper understanding of their roles and responsibilities, thereby better preparing them for their careers.

Like many CFOs, I am keen to see how these changes unfold. While enhancing efficiency within finance and accounting roles is paramount, leveraging technology is a key component in achieving this. 

While interested in AI, finance professionals are concerned about its impact

I anticipate that CFOs and the Office of Finance will increasingly assume a strategic role in areas traditionally managed by other departments, such as technology adoption.

The recent VLDI report indicates that all surveyed finance executives (100%) agree on the benefits of AI for the Office of Finance, particularly in automating manual tasks and processes. However, it’s noteworthy that 48% of these executives also identify the lack of a strategic approach to utilizing AI for efficiency improvements as a major concern in the finance industry today.

By implementing advanced tools such as AI and automation, finance teams can streamline processes, reduce manual workloads and improve accuracy. These technologies not only help with managing routine tasks but also enable finance professionals to focus on more strategic activities, driving overall business performance. As we navigate these changes, it is essential to adopt a strategic approach to technology integration, ensuring that it aligns with our goals of efficiency and effectiveness.

I recommend organizations look to first apply AI to low-risk tasks/areas within their business to really understand the intricacies and limitations of the technology. There’s no reason why finance leaders need to do this alone — by leveraging other agents of change within their organization, they’ll be more likely to anticipate the common pitfalls that come with rolling out new technology. A collaborative approach will empower these leaders to understand how to leverage AI within finance for maximum impact and minimum risk — such as automated data extraction.

For entry-level finance professionals, it’s important to remember that while embracing new technology is essential, mastering the fundamentals of finance and accounting is equally crucial. The true value of AI emerges when foundational knowledge is combined with technological advancements.

Striking the balance in 2025

As we look ahead to 2025, finance leaders will face a mix of familiar and evolving challenges. Concerns about the longevity of operations will persist, especially when it comes to managing costs and driving revenue growth.

With the changing landscape of capital access and a heightened focus on cost efficiency, CFOs will need to play a more active role in strategic decision-making. This underscores the importance of collaboration across different teams within the organization.

Striking a balance between innovation and a solid understanding of the fundamentals will be key to achieving sustainable growth and success in the coming year and beyond.

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Accounting

AI-Driven Automation and Continuous Accounting Frameworks

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The accounting profession is undergoing a fundamental structural transition as enterprise finance departments shift from periodic month-end closes toward automated continuous accounting models. By integrating specialized machine learning algorithms directly into enterprise resource planning (ERP) platforms, chief accounting officers are transforming financial reporting from a retrospective exercise into a real-time operational asset.

The Shift from Periodic Close to Continuous Financial Reporting
Traditional accounting workflows heavily relied on manual data reconciliation, spreadsheet calculations, and multi-week closing cycles at the end of each fiscal period. In contrast, continuous accounting frameworks utilize automated software agents to process, validate, and post transactional data in real time as business activities occur.

Automated bank reconciliation tools cross-reference incoming bank feeds, invoice records, and purchase orders automatically. By resolving transactional variances instantly throughout the month, corporate accounting teams eliminate the traditional workload spikes associated with quarterly and annual closes.

Machine Learning in Audit Trails and Anomaly Detection
Advanced natural language processing (NLP) and machine learning tools are redefining internal audit and financial control environments. Automated systems analyze 100% of general ledger entries, identifying anomalous transactions, duplicate payments, and unauthorized journal entries in real time.

Rather than relying on random statistical sampling, corporate internal auditors can focus their attention on high-risk flags automatically surfaced by algorithmic monitoring platforms. This continuous risk assessment strengthens internal controls over financial reporting (ICFR) and significantly reduces fraud risk.

Evolving Roles for Accounting Professionals
As routine data entry and manual reconciliation tasks become fully automated, the skill set required for accounting professionals is shifting toward data analysis, system design, and strategic business advisory.
– Systems Governance: Accountants are increasingly responsible for monitoring algorithmic accuracy and managing data integration pipelines.
– Business Partnership: Finance professionals leverage real-time financial dashboards to advise operational leaders on margin management and working capital allocation.
– Regulatory Compliance Management: Accounting teams utilize automated platforms to ensure compliance with dynamic tax codes and international accounting standards.

Core Implementation Recommendations
1. Deploy Automated Reconciliation Tools: Integrate continuous transaction processing modules into existing enterprise ERP architectures.
2. Establish Algorithmic Governance Controls: Implement strict internal testing protocols to ensure automated accounting rules comply with GAAP/IFRS standards.
3. Reskill Accounting Teams: Invest in training finance staff on data analytics, workflow automation, and predictive financial modeling.

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Accounting

Global ESG Reporting Standards and Double Materiality Compliance

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Corporate accounting departments face expanding reporting expectations as international sustainability disclosure standards achieve regulatory enforcement across major global jurisdictions. Chief Accounting Officers (CAOs) and corporate controllers are establishing rigorous internal accounting controls to treat Environmental, Social, and Governance (ESG) metrics with the same data precision, auditability, and governance as traditional financial statements.

Regulatory Harmonization Under Global Sustainability Frameworks
The implementation of standardized sustainability reporting frameworks—notably rules established by international sustainability accounting boards—has created unified expectations for public and large private enterprises. Corporations must report standardized metrics covering greenhouse gas emissions (Scope 1, 2, and material Scope 3), energy utilization, workforce demographics, and supply chain governance.

In Europe and other participating international jurisdictions, double materiality principles are mandatory. Under double materiality, organizations must report both how external sustainability risks impact corporate financial performance, and how internal corporate operations affect surrounding environmental and social structures.

Integrating Sustainability Metrics into Core ERP Systems
To provide auditable non-financial data, enterprise organizations are integrating specialized carbon accounting and ESG management platforms directly into core ERP systems. Automated data collectors capture energy utility invoices, logistics fuel consumption metrics, and vendor compliance records in real time.

Establishing automated, traceable data pipelines ensures that non-financial reporting is supported by clear audit trails. This structured approach allows external financial auditors to provide reasonable assurance on sustainability disclosures during annual corporate reporting cycles.

Financial Impacts and Capital Market Disclosure
Accurate ESG reporting directly influences corporate cost of capital and institutional credit ratings. Commercial lenders and institutional asset managers systematically incorporate sustainability metrics into risk pricing models. Companies that demonstrate transparent, verifiable progress in operational energy efficiency and climate risk mitigation benefit from expanded access to green bond markets and lower debt pricing.

Action Steps for Accounting Leadership
1. Implement Double Materiality Frameworks: Conduct comprehensive assessments to identify material financial and operational sustainability metrics.
2. Build Auditable Non-Financial Data Pipelines: Automate ESG data collection within core accounting software to ensure data integrity.
3. Align Sustainability with Annual Financial Filings: Prepare non-financial disclosures concurrently with financial statements to satisfy regulatory audit expectations.

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Accounting

Modernizing Internal Controls: Machine Learning and Continuous Monitoring in Auditing

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Internal audit departments and corporate risk managers are modernizing internal control frameworks by shifting from periodic sampling techniques to continuous monitoring and machine learning analytics. As operational data volumes increase across enterprise organizations, automated control testing ensures financial integrity, prevents corporate fraud, and streamlines annual audit engagements.

The Limitation of Periodic Audit Sampling
Historically, internal and external auditors evaluated internal controls by reviewing random samples of financial transactions—often analyzing less than five percent of total ledger entries. In complex enterprise environments, periodic sampling methods carry inherent risks of overlooking localized financial misstatements, unauthorized disbursements, or operational control breakdowns.

In 2026, progressive internal audit functions are utilizing automated continuous monitoring platforms that evaluate one hundred percent of financial transactions in real time. Continuous control auditing systems continuously monitor general ledger entries, procurement approvals, and expense reimbursements across all operating subsidiaries.

AI-Powered Fraud Detection and Anomaly Identification
Machine learning models trained on historical corporate financial data excel at identifying subtle transactional anomalies that indicate potential fraud or operational error. Automated systems instantly flag duplicate invoice payments, unapproved vendor creation, unusual journal entry timing, and unauthorized override of authority thresholds.

When an anomaly is detected, the automated auditing platform generates an instant risk alert, allowing internal audit teams to investigate root causes immediately. Early detection prevents minor operational errors from escalating into material weaknesses in financial reporting.

Streamlining External Audit Preparation
Continuous internal control monitoring delivers significant benefits during annual external financial audits. External audit firms can review continuous audit logs and automated control testing documentation, reducing the time required for manual field testing.

This integrated approach lowers overall audit compliance fees, reduces administrative burdens on corporate accounting staff, and provides senior management and audit committees with real-time visibility into the organization’s overall risk profile.

Core Implementation Guidelines
1. Transition to 100% Data Testing: Replace legacy sampling methods with automated continuous audit monitoring systems.
2. Deploy Anomaly Detection Algorithms: Implement machine learning models to identify unauthorized transactions and operational control overrides.
3. Align Internal and External Audit Workflows: Coordinate continuous control testing protocols with external auditors to optimize annual compliance cycles.

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