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Talent shortages, busy season, tech disruption — all good

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Jocko Willink, former Navy SEAL commander and leadership author, has a simple response whenever things go wrong: “Good.”

The gear didn’t arrive on time? Good!

Your plan just fell apart? Good!

According to Willink, these setbacks are not problems; they’re opportunities to adapt, take ownership, and find a better way forward. You just have to commit to making a mindset shift. Instead of feeling like a victim, start viewing challenges or disruptions as a gateway to get better, stronger and more resilient. This mindset shift might be exactly what accounting firms need today.

Firms are grappling with the same issues: talent shortages, the seasonality of tax time, and the relentless pace of technological change. Instead of confronting these challenges head on, many firm leaders throw up their hands or simply retire, thus leaving it up to the next group of leaders to deal with. But if you take Jocko’s approach, you lean into these challenges and tell yourself it’s good to have these obstacles to overcome. 

For more about leaning into change, see my article Becoming an anti-fragile CPA.

Talent shortage — good

The pipeline of new CPAs is shrinking, turnover is high, and compensation expectations are climbing. That’s the reality. Most firms see this as a crisis. But here’s why it’s good: If everyone faces the same constraint, then solving it puts you in a unique position. It forces your firm to rethink how you attract, develop, and retain talent.

  • Do you compete on culture, not just on salary?
  • Do you offer career paths and growth opportunities that the Big Four can’t?
  • Do you set high expectations that attract high performers, instead of watering down your standards?
  • Do you have specific niches that are highly attractive to good talent?

The shortage is painful — but it creates a clear advantage for firms willing to invest in people, while others simply complain.

Seasonality of tax time — good

Every March and April, the same thing happens: long hours, compressed deadlines, exhausted staff, more turnover. It’s easy to feel like a victim of the calendar.

But compressed seasonality is actually good; it’s a gift, if you look at it the right way. It exposes the bottlenecks and inefficiencies in your processes. It shows you where clients rely on you only for compliance, rather than planning. And it creates the urgency to improve by….

  • Streamlining workflows now so busy season gets easier next year.
  • Finding a new home (different firm) for your lower-value returns, so your senior staff can focus on higher-value planning.
  • Using tax season as a natural touchpoint to pivot clients toward year-round advisory services.

The firms that lean into seasonality as a forcing mechanism are the ones that emerge stronger — not weaker.

Technology speed of change — good

AI, automation, portals, dashboards — change is happening faster than most firms can absorb it. Many leaders respond with resistance: “We can’t keep up.”

But here’s the truth: rapid change is the great equalizer. No one has figured it out yet. And that means the firm that has the courage to experiment, adopt, fail forward and integrate technology the fastest gains a competitive advantage. Here are some ways to make that happen:

  • Automate low-value tasks, so your people spend more time on strategy and relationships.
  • Use modern tools —young professionals expect them.
  • Treat tech disruption as an invitation to rethink services, pricing and client engagement.
  • Treat early stumbles as learning opportunities, not as failures.
  • Create a change agent in the firm whose job is to lean into (and teach others about) new technology advancements.

Yes, the pace is overwhelming. Good. That means opportunity is everywhere for firms bold enough to seize it.

Jocko’s “good” philosophy doesn’t deny reality. Problems exist. They’re frustrating. But the difference between leaders who succeed and leaders who stall is how they respond. In accounting, talent shortages, seasonality and tech disruption aren’t going away. They’re here for every firm. And that’s good. Because if everyone faces the same storm, the firms that adapt, invest, and lead have the best chance of separating themselves. So, the next time your firm hits a bump in the road, try responding like Jocko: Good. Now let’s figure out how to move forward.

What is your firm doing to turn obstacles into opportunities? I’d love to hear from you.

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Accounting

AI-Driven Automation and Continuous Accounting Frameworks

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The accounting profession is undergoing a fundamental structural transition as enterprise finance departments shift from periodic month-end closes toward automated continuous accounting models. By integrating specialized machine learning algorithms directly into enterprise resource planning (ERP) platforms, chief accounting officers are transforming financial reporting from a retrospective exercise into a real-time operational asset.

The Shift from Periodic Close to Continuous Financial Reporting
Traditional accounting workflows heavily relied on manual data reconciliation, spreadsheet calculations, and multi-week closing cycles at the end of each fiscal period. In contrast, continuous accounting frameworks utilize automated software agents to process, validate, and post transactional data in real time as business activities occur.

Automated bank reconciliation tools cross-reference incoming bank feeds, invoice records, and purchase orders automatically. By resolving transactional variances instantly throughout the month, corporate accounting teams eliminate the traditional workload spikes associated with quarterly and annual closes.

Machine Learning in Audit Trails and Anomaly Detection
Advanced natural language processing (NLP) and machine learning tools are redefining internal audit and financial control environments. Automated systems analyze 100% of general ledger entries, identifying anomalous transactions, duplicate payments, and unauthorized journal entries in real time.

Rather than relying on random statistical sampling, corporate internal auditors can focus their attention on high-risk flags automatically surfaced by algorithmic monitoring platforms. This continuous risk assessment strengthens internal controls over financial reporting (ICFR) and significantly reduces fraud risk.

Evolving Roles for Accounting Professionals
As routine data entry and manual reconciliation tasks become fully automated, the skill set required for accounting professionals is shifting toward data analysis, system design, and strategic business advisory.
– Systems Governance: Accountants are increasingly responsible for monitoring algorithmic accuracy and managing data integration pipelines.
– Business Partnership: Finance professionals leverage real-time financial dashboards to advise operational leaders on margin management and working capital allocation.
– Regulatory Compliance Management: Accounting teams utilize automated platforms to ensure compliance with dynamic tax codes and international accounting standards.

Core Implementation Recommendations
1. Deploy Automated Reconciliation Tools: Integrate continuous transaction processing modules into existing enterprise ERP architectures.
2. Establish Algorithmic Governance Controls: Implement strict internal testing protocols to ensure automated accounting rules comply with GAAP/IFRS standards.
3. Reskill Accounting Teams: Invest in training finance staff on data analytics, workflow automation, and predictive financial modeling.

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Accounting

Global ESG Reporting Standards and Double Materiality Compliance

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Corporate accounting departments face expanding reporting expectations as international sustainability disclosure standards achieve regulatory enforcement across major global jurisdictions. Chief Accounting Officers (CAOs) and corporate controllers are establishing rigorous internal accounting controls to treat Environmental, Social, and Governance (ESG) metrics with the same data precision, auditability, and governance as traditional financial statements.

Regulatory Harmonization Under Global Sustainability Frameworks
The implementation of standardized sustainability reporting frameworks—notably rules established by international sustainability accounting boards—has created unified expectations for public and large private enterprises. Corporations must report standardized metrics covering greenhouse gas emissions (Scope 1, 2, and material Scope 3), energy utilization, workforce demographics, and supply chain governance.

In Europe and other participating international jurisdictions, double materiality principles are mandatory. Under double materiality, organizations must report both how external sustainability risks impact corporate financial performance, and how internal corporate operations affect surrounding environmental and social structures.

Integrating Sustainability Metrics into Core ERP Systems
To provide auditable non-financial data, enterprise organizations are integrating specialized carbon accounting and ESG management platforms directly into core ERP systems. Automated data collectors capture energy utility invoices, logistics fuel consumption metrics, and vendor compliance records in real time.

Establishing automated, traceable data pipelines ensures that non-financial reporting is supported by clear audit trails. This structured approach allows external financial auditors to provide reasonable assurance on sustainability disclosures during annual corporate reporting cycles.

Financial Impacts and Capital Market Disclosure
Accurate ESG reporting directly influences corporate cost of capital and institutional credit ratings. Commercial lenders and institutional asset managers systematically incorporate sustainability metrics into risk pricing models. Companies that demonstrate transparent, verifiable progress in operational energy efficiency and climate risk mitigation benefit from expanded access to green bond markets and lower debt pricing.

Action Steps for Accounting Leadership
1. Implement Double Materiality Frameworks: Conduct comprehensive assessments to identify material financial and operational sustainability metrics.
2. Build Auditable Non-Financial Data Pipelines: Automate ESG data collection within core accounting software to ensure data integrity.
3. Align Sustainability with Annual Financial Filings: Prepare non-financial disclosures concurrently with financial statements to satisfy regulatory audit expectations.

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Accounting

Modernizing Internal Controls: Machine Learning and Continuous Monitoring in Auditing

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Internal audit departments and corporate risk managers are modernizing internal control frameworks by shifting from periodic sampling techniques to continuous monitoring and machine learning analytics. As operational data volumes increase across enterprise organizations, automated control testing ensures financial integrity, prevents corporate fraud, and streamlines annual audit engagements.

The Limitation of Periodic Audit Sampling
Historically, internal and external auditors evaluated internal controls by reviewing random samples of financial transactions—often analyzing less than five percent of total ledger entries. In complex enterprise environments, periodic sampling methods carry inherent risks of overlooking localized financial misstatements, unauthorized disbursements, or operational control breakdowns.

In 2026, progressive internal audit functions are utilizing automated continuous monitoring platforms that evaluate one hundred percent of financial transactions in real time. Continuous control auditing systems continuously monitor general ledger entries, procurement approvals, and expense reimbursements across all operating subsidiaries.

AI-Powered Fraud Detection and Anomaly Identification
Machine learning models trained on historical corporate financial data excel at identifying subtle transactional anomalies that indicate potential fraud or operational error. Automated systems instantly flag duplicate invoice payments, unapproved vendor creation, unusual journal entry timing, and unauthorized override of authority thresholds.

When an anomaly is detected, the automated auditing platform generates an instant risk alert, allowing internal audit teams to investigate root causes immediately. Early detection prevents minor operational errors from escalating into material weaknesses in financial reporting.

Streamlining External Audit Preparation
Continuous internal control monitoring delivers significant benefits during annual external financial audits. External audit firms can review continuous audit logs and automated control testing documentation, reducing the time required for manual field testing.

This integrated approach lowers overall audit compliance fees, reduces administrative burdens on corporate accounting staff, and provides senior management and audit committees with real-time visibility into the organization’s overall risk profile.

Core Implementation Guidelines
1. Transition to 100% Data Testing: Replace legacy sampling methods with automated continuous audit monitoring systems.
2. Deploy Anomaly Detection Algorithms: Implement machine learning models to identify unauthorized transactions and operational control overrides.
3. Align Internal and External Audit Workflows: Coordinate continuous control testing protocols with external auditors to optimize annual compliance cycles.

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