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The shiny object trap: How to stay focused on what really matters

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Like many professional advisors, I love checking out all new shiny objects coming down the pike. If they can make our professional lives easier, why not? Sometimes, it’s a new app or a new way of doing business or the latest AI improvements. Hearing about the next big thing gets excited about the future ahead. That’s the fun part of our profession.

But Alex Hormozi, an accomplished entrepreneur, author, and investor, believes that when you’re running a business, you have two competing buckets taking up your time and energy: (1) problems and (2) missed opportunities. Cool tools, like AI, new technology or even new niches to pursue, offer the potential to make your business even better. It’s human nature not to want to suffer from FOMO (fear of missing out). But there’s an opportunity cost to pursuing those shiny objects. 

Meanwhile, stubborn problems in your business may be holding you back from reaching your full potential. Like Hormozi, I believe you should address these impediments first. For instance, is your team failing to get back to clients promptly? Is your firm’s Net Promoter Score sinking? Is staff turnover higher than you’d like it to be? Are you chronically underbilling your clients? 

You know you should address these basic blocking and tackling issues, but Hormozi believes many business owners — including professional service firm leaders — would rather pursue the next hot thing instead. The reason? Solving problems is hard. It’s not sexy. But shiny objects are fun and exciting. In other words, missed opportunities are about doing more. Problems are about doing less — but better.

Low-tech solution to a high tech issue

So, how can you stay focused on your most important business problems without being distracted by the shiny objects? Keep a notebook. Better yet, keep two notebooks with you at all times: One for problems and one for missed opportunities. 

In the missed opportunities notebook, write down every shiny object pining for your attention, and let it sit for 60 days. After several months have passed, revisit those opportunities. More often than not, those fantastic ideas from a month or two ago may not seem so great today. They may not seem very realistic to implement. This approach prevents you from making impulsive decisions that waste your valuable time, resources, and mental energy. Meanwhile, if an idea from several months ago still seems worth pursuing, then you can move it to the next level of consideration. But only after you’ve tackled your core problems first. 

Here’s why. 

Your clients don’t care about the new AI tool you are implementing if it still takes you six days to call them back. I’m guessing they won’t be impressed by the new client portal you’ve rolled out — with all the bells and whistles — if you can’t keep a senior tax manager for more than 18 months because of your firm’s toxic culture. 

As we’ve discussed in prior articles, clients don’t leave your firm because you lack tools. They leave because they don’t feel important. What’s the best tool to make them feel important? The telephone. Use it. Give them a call and remind them how valuable they are to your firm and that you’ve got them covered at all times.

Again, exploring shiny new objects is much more fun than addressing your longstanding problems. But once you make the commitment to fixing your problems, many other challenges in your business will start to solve themselves. 

Solving persistent problems

When you take out your problems notebook, write down the three biggest core problems in your business. Ask your team: 

  • “What’s going on with our client service? What’s our core problem there?” 
  • “What’s going on with our team? What are their biggest issues?”

Then ask: “What’s going on at the business level, and what’s the biggest problem there? Next, pick one problem — one problem only — and be relentless about solving it. 

You can’t work on three problems simultaneously and hope to solve them all. Mobilize the entire team and put a laser focus on the highest priority issue and get after it. If someone brings up another problem, that’s fine. Write it down in your problems notebook and file it away. 

If everyone on your team is rowing in the same direction and focusing on the same goal, solving the problem won’t take nearly as long as you think. But if you and your people are continually distracted by different problems and opportunities, you won’t make any progress. 

Have the courage to clear the decks and say, “This is all we’re working on right now. We can’t focus on new stuff until we lock the back door and solve the issues weighing us down?” Tackle the core problems first because if one of the opportunities works out and doubles your business overnight, guess what?  You’ll have exponentially more problems. People will burn out and leave. Clients may drop you. Morale will plummet, and your reputation will take a big hit. 

That doesn’t sound like such a great opportunity after all, does it?  So right the ship first. Then, you can pull the lever on opportunities as much as you want. 

Just don’t tell me you have no problems to address. All of the client feedback is great? Really! No one is saying client service could be better? C’mon! You’re having no trouble attracting and retaining talent? And at the business level, are all of your numbers where they should be? I didn’t think so. 

Instead, write down your most significant problem in each of those three areas, focus on that one thing, and then have everyone focus on the same problem relentlessly until you can say: “OK. We’re 80% there. This is good. Let’s move on to the next problem.” 

Take the time to fix what’s broken before chasing the next shiny object. You’ll be better positioned to capitalize on future opportunities when the time is right. How is your firm addressing challenges and pursuing new opportunities? I’d like to hear more.

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Accounting

AI-Driven Automation and Continuous Accounting Frameworks

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The accounting profession is undergoing a fundamental structural transition as enterprise finance departments shift from periodic month-end closes toward automated continuous accounting models. By integrating specialized machine learning algorithms directly into enterprise resource planning (ERP) platforms, chief accounting officers are transforming financial reporting from a retrospective exercise into a real-time operational asset.

The Shift from Periodic Close to Continuous Financial Reporting
Traditional accounting workflows heavily relied on manual data reconciliation, spreadsheet calculations, and multi-week closing cycles at the end of each fiscal period. In contrast, continuous accounting frameworks utilize automated software agents to process, validate, and post transactional data in real time as business activities occur.

Automated bank reconciliation tools cross-reference incoming bank feeds, invoice records, and purchase orders automatically. By resolving transactional variances instantly throughout the month, corporate accounting teams eliminate the traditional workload spikes associated with quarterly and annual closes.

Machine Learning in Audit Trails and Anomaly Detection
Advanced natural language processing (NLP) and machine learning tools are redefining internal audit and financial control environments. Automated systems analyze 100% of general ledger entries, identifying anomalous transactions, duplicate payments, and unauthorized journal entries in real time.

Rather than relying on random statistical sampling, corporate internal auditors can focus their attention on high-risk flags automatically surfaced by algorithmic monitoring platforms. This continuous risk assessment strengthens internal controls over financial reporting (ICFR) and significantly reduces fraud risk.

Evolving Roles for Accounting Professionals
As routine data entry and manual reconciliation tasks become fully automated, the skill set required for accounting professionals is shifting toward data analysis, system design, and strategic business advisory.
– Systems Governance: Accountants are increasingly responsible for monitoring algorithmic accuracy and managing data integration pipelines.
– Business Partnership: Finance professionals leverage real-time financial dashboards to advise operational leaders on margin management and working capital allocation.
– Regulatory Compliance Management: Accounting teams utilize automated platforms to ensure compliance with dynamic tax codes and international accounting standards.

Core Implementation Recommendations
1. Deploy Automated Reconciliation Tools: Integrate continuous transaction processing modules into existing enterprise ERP architectures.
2. Establish Algorithmic Governance Controls: Implement strict internal testing protocols to ensure automated accounting rules comply with GAAP/IFRS standards.
3. Reskill Accounting Teams: Invest in training finance staff on data analytics, workflow automation, and predictive financial modeling.

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Accounting

Global ESG Reporting Standards and Double Materiality Compliance

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Corporate accounting departments face expanding reporting expectations as international sustainability disclosure standards achieve regulatory enforcement across major global jurisdictions. Chief Accounting Officers (CAOs) and corporate controllers are establishing rigorous internal accounting controls to treat Environmental, Social, and Governance (ESG) metrics with the same data precision, auditability, and governance as traditional financial statements.

Regulatory Harmonization Under Global Sustainability Frameworks
The implementation of standardized sustainability reporting frameworks—notably rules established by international sustainability accounting boards—has created unified expectations for public and large private enterprises. Corporations must report standardized metrics covering greenhouse gas emissions (Scope 1, 2, and material Scope 3), energy utilization, workforce demographics, and supply chain governance.

In Europe and other participating international jurisdictions, double materiality principles are mandatory. Under double materiality, organizations must report both how external sustainability risks impact corporate financial performance, and how internal corporate operations affect surrounding environmental and social structures.

Integrating Sustainability Metrics into Core ERP Systems
To provide auditable non-financial data, enterprise organizations are integrating specialized carbon accounting and ESG management platforms directly into core ERP systems. Automated data collectors capture energy utility invoices, logistics fuel consumption metrics, and vendor compliance records in real time.

Establishing automated, traceable data pipelines ensures that non-financial reporting is supported by clear audit trails. This structured approach allows external financial auditors to provide reasonable assurance on sustainability disclosures during annual corporate reporting cycles.

Financial Impacts and Capital Market Disclosure
Accurate ESG reporting directly influences corporate cost of capital and institutional credit ratings. Commercial lenders and institutional asset managers systematically incorporate sustainability metrics into risk pricing models. Companies that demonstrate transparent, verifiable progress in operational energy efficiency and climate risk mitigation benefit from expanded access to green bond markets and lower debt pricing.

Action Steps for Accounting Leadership
1. Implement Double Materiality Frameworks: Conduct comprehensive assessments to identify material financial and operational sustainability metrics.
2. Build Auditable Non-Financial Data Pipelines: Automate ESG data collection within core accounting software to ensure data integrity.
3. Align Sustainability with Annual Financial Filings: Prepare non-financial disclosures concurrently with financial statements to satisfy regulatory audit expectations.

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Accounting

Modernizing Internal Controls: Machine Learning and Continuous Monitoring in Auditing

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Internal audit departments and corporate risk managers are modernizing internal control frameworks by shifting from periodic sampling techniques to continuous monitoring and machine learning analytics. As operational data volumes increase across enterprise organizations, automated control testing ensures financial integrity, prevents corporate fraud, and streamlines annual audit engagements.

The Limitation of Periodic Audit Sampling
Historically, internal and external auditors evaluated internal controls by reviewing random samples of financial transactions—often analyzing less than five percent of total ledger entries. In complex enterprise environments, periodic sampling methods carry inherent risks of overlooking localized financial misstatements, unauthorized disbursements, or operational control breakdowns.

In 2026, progressive internal audit functions are utilizing automated continuous monitoring platforms that evaluate one hundred percent of financial transactions in real time. Continuous control auditing systems continuously monitor general ledger entries, procurement approvals, and expense reimbursements across all operating subsidiaries.

AI-Powered Fraud Detection and Anomaly Identification
Machine learning models trained on historical corporate financial data excel at identifying subtle transactional anomalies that indicate potential fraud or operational error. Automated systems instantly flag duplicate invoice payments, unapproved vendor creation, unusual journal entry timing, and unauthorized override of authority thresholds.

When an anomaly is detected, the automated auditing platform generates an instant risk alert, allowing internal audit teams to investigate root causes immediately. Early detection prevents minor operational errors from escalating into material weaknesses in financial reporting.

Streamlining External Audit Preparation
Continuous internal control monitoring delivers significant benefits during annual external financial audits. External audit firms can review continuous audit logs and automated control testing documentation, reducing the time required for manual field testing.

This integrated approach lowers overall audit compliance fees, reduces administrative burdens on corporate accounting staff, and provides senior management and audit committees with real-time visibility into the organization’s overall risk profile.

Core Implementation Guidelines
1. Transition to 100% Data Testing: Replace legacy sampling methods with automated continuous audit monitoring systems.
2. Deploy Anomaly Detection Algorithms: Implement machine learning models to identify unauthorized transactions and operational control overrides.
3. Align Internal and External Audit Workflows: Coordinate continuous control testing protocols with external auditors to optimize annual compliance cycles.

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