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Beyond the balance sheet: Priorities for CFOs in 2025

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2024 was quite a year for finance teams. From the uncertainty of an election year and a tumultuous market to the ongoing accountant shortage and the growing interest in AI, there was plenty to keep CFOs up at night.

With the start of the new year, financial leaders are looking forward to the new opportunities that 2025 will bring, while also keeping an eye on potential risks that may carry over from 2024.

The evolution of the Office of Finance continues

The responsibilities of the Office of Finance have been evolving, and this trend will continue into 2025. I believe we will see a shift from traditional, heads-down tactical accounting to a more strategic, heads-up approach. CFOs will need to broaden their perspective, linking financial metrics with overall business operations to assist their executive teams in determining and reporting progress against strategic goals.

A recent study by the Visual Lease Data Institute predicts that lease portfolios will be a key focus for finance leaders in 2025 and beyond, helping to drive business strategy. Today, 100% of surveyed finance executives are concerned with maintaining control over their lease portfolios, including the ability to maintain compliance with ESG reporting requirements (52%, compared to 44% in 2023), maintaining data accuracy and completeness (49%, compared to 48% in 2023) and reacting to unforeseen circumstances (49%, compared to 46% in 2023). These concerns stem from real consequences, with 99% of real estate executives reporting negative outcomes from inadequate lease controls, including overpaying rent or expenses (36%), the inability to respond to changing circumstances (36%), or missing an opportunity to update unfavorable or unwanted terms (31%).Given the range of risks and opportunities associated with lease portfolios, CFOs are already making decisions to support lease portfolio management — with 61% saying their companies have hired new personnel to support lease management and 58% report outsourcing related work to third-party specialists. 

The result of investing in the dedicated tools and technology needed for lease management can be significant cost savings, ensuring compliance, and positioning enterprises to capitalize on emerging opportunities. Moreover, I see the ability to engage in financial storytelling — communicating insights derived from complex data sets such as lease data — as paramount in 2025 and beyond. The ability to do so will depend on how well finance leaders work with their counterparts in other critical departments, including real estate, IT, sustainability, operations and legal.

New ways of tackling the accounting shortage emerge

The industry-wide accountant shortage is not a new issue; it has persisted throughout 2024. This shortage is driven by several factors, including stringent CPA requirements, an aging workforce and burnout leading some professionals to leave the field. As we approach 2025, various solutions are being proposed to address this shortage. For instance, some states are considering allowing prospective accountants to bypass the fifth year of education traditionally required for CPA licensure.

While it’s essential to maintain high qualification standards, practical experience is equally important. Offering new CPAs an additional year of real-world business experience, rather than additional schooling, could enhance their readiness and reduce barriers to entry into the profession. This experiential learning bridges the gap between theory and practice, providing new candidates with a deeper understanding of their roles and responsibilities, thereby better preparing them for their careers.

Like many CFOs, I am keen to see how these changes unfold. While enhancing efficiency within finance and accounting roles is paramount, leveraging technology is a key component in achieving this. 

While interested in AI, finance professionals are concerned about its impact

I anticipate that CFOs and the Office of Finance will increasingly assume a strategic role in areas traditionally managed by other departments, such as technology adoption.

The recent VLDI report indicates that all surveyed finance executives (100%) agree on the benefits of AI for the Office of Finance, particularly in automating manual tasks and processes. However, it’s noteworthy that 48% of these executives also identify the lack of a strategic approach to utilizing AI for efficiency improvements as a major concern in the finance industry today.

By implementing advanced tools such as AI and automation, finance teams can streamline processes, reduce manual workloads and improve accuracy. These technologies not only help with managing routine tasks but also enable finance professionals to focus on more strategic activities, driving overall business performance. As we navigate these changes, it is essential to adopt a strategic approach to technology integration, ensuring that it aligns with our goals of efficiency and effectiveness.

I recommend organizations look to first apply AI to low-risk tasks/areas within their business to really understand the intricacies and limitations of the technology. There’s no reason why finance leaders need to do this alone — by leveraging other agents of change within their organization, they’ll be more likely to anticipate the common pitfalls that come with rolling out new technology. A collaborative approach will empower these leaders to understand how to leverage AI within finance for maximum impact and minimum risk — such as automated data extraction.

For entry-level finance professionals, it’s important to remember that while embracing new technology is essential, mastering the fundamentals of finance and accounting is equally crucial. The true value of AI emerges when foundational knowledge is combined with technological advancements.

Striking the balance in 2025

As we look ahead to 2025, finance leaders will face a mix of familiar and evolving challenges. Concerns about the longevity of operations will persist, especially when it comes to managing costs and driving revenue growth.

With the changing landscape of capital access and a heightened focus on cost efficiency, CFOs will need to play a more active role in strategic decision-making. This underscores the importance of collaboration across different teams within the organization.

Striking a balance between innovation and a solid understanding of the fundamentals will be key to achieving sustainable growth and success in the coming year and beyond.

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Accounting

IAASB tweaks standards on working with outside experts

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The International Auditing and Assurance Standards Board is proposing to tailor some of its standards to align with recent additions to the International Ethics Standards Board for Accountants’ International Code of Ethics for Professional Accountants when it comes to using the work of an external expert.

The proposed narrow-scope amendments involve minor changes to several IAASB standards:

  • ISA 620, Using the Work of an Auditor’s Expert;
  • ISRE 2400 (Revised), Engagements to Review Historical Financial Statements;
  • ISAE 3000 (Revised), Assurance Engagements Other than Audits or Reviews of Historical Financial Information;
  • ISRS 4400 (Revised), Agreed-upon Procedures Engagements.

The IAASB is asking for comments via a digital response template that can be found on the IAASB website by July 24, 2025.

In December 2023, the IESBA approved an exposure draft for proposed revisions to the IESBA’s Code of Ethics related to using the work of an external expert. The proposals included three new sections to the Code of Ethics, including provisions for professional accountants in public practice; professional accountants in business and sustainability assurance practitioners. The IESBA approved the provisions on using the work of an external expert at its December 2024 meeting, establishing an ethical framework to guide accountants and sustainability assurance practitioners in evaluating whether an external expert has the necessary competence, capabilities and objectivity to use their work, as well as provisions on applying the Ethics Code’s conceptual framework when using the work of an outside expert.  

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Accounting

Tariffs will hit low-income Americans harder than richest, report says

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President Donald Trump’s tariffs would effectively cause a tax increase for low-income families that is more than three times higher than what wealthier Americans would pay, according to an analysis from the Institute on Taxation and Economic Policy.

The report from the progressive think tank outlined the outcomes for Americans of all backgrounds if the tariffs currently in effect remain in place next year. Those making $28,600 or less would have to spend 6.2% more of their income due to higher prices, while the richest Americans with income of at least $914,900 are expected to spend 1.7% more. Middle-income families making between $55,100 and $94,100 would pay 5% more of their earnings. 

Trump has imposed the steepest U.S. duties in more than a century, including a 145% tariff on many products from China, a 25% rate on most imports from Canada and Mexico, duties on some sectors such as steel and aluminum and a baseline 10% tariff on the rest of the country’s trading partners. He suspended higher, customized tariffs on most countries for 90 days.

Economists have warned that costs from tariff increases would ultimately be passed on to U.S. consumers. And while prices will rise for everyone, lower-income families are expected to lose a larger portion of their budgets because they tend to spend more of their earnings on goods, including food and other necessities, compared to wealthier individuals.

Food prices could rise by 2.6% in the short run due to tariffs, according to an estimate from the Yale Budget Lab. Among all goods impacted, consumers are expected to face the steepest price hikes for clothing at 64%, the report showed. 

The Yale Budget Lab projected that the tariffs would result in a loss of $4,700 a year on average for American households.

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At Schellman, AI reshapes a firm’s staffing needs

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Artificial intelligence is just getting started in the accounting world, but it is already helping firms like technology specialist Schellman do more things with fewer people, allowing the firm to scale back hiring and reduce headcount in certain areas through natural attrition. 

Schellman CEO Avani Desai said there have definitely been some shifts in headcount at the Top 100 Firm, though she stressed it was nothing dramatic, as it mostly reflects natural attrition combined with being more selective with hiring. She said the firm has already made an internal decision to not reduce headcount in force, as that just indicates they didn’t hire properly the first time. 

“It hasn’t been about reducing roles but evolving how we do work, so there wasn’t one specific date where we ‘started’ the reduction. It’s been more case by case. We’ve held back on refilling certain roles when we saw opportunities to streamline, especially with the use of new technologies like AI,” she said. 

One area where the firm has found such opportunities has been in the testing of certain cybersecurity controls, particularly within the SOC framework. The firm examined all the controls it tests on the service side and asked which ones require human judgment or deep expertise. The answer was a lot of them. But for the ones that don’t, AI algorithms have been able to significantly lighten the load. 

“[If] we don’t refill a role, it’s because the need actually has changed, or the process has improved so significantly [that] the workload is lighter or shared across the smarter system. So that’s what’s happening,” said Desai. 

Outside of client services like SOC control testing and reporting, the firm has found efficiencies in administrative functions as well as certain internal operational processes. On the latter point, Desai noted that Schellman’s engineers, including the chief information officer, have been using AI to help develop code, which means they’re not relying as much on outside expertise on the internal service delivery side of things. There are still people in the development process, but their roles are changing: They’re writing less code, and doing more reviewing of code before it gets pushed into production, saving time and creating efficiencies. 

“The best way for me to say this is, to us, this has been intentional. We paused hiring in a few areas where we saw overlaps, where technology was really working,” said Desai.

However, even in an age awash with AI, Schellman acknowledges there are certain jobs that need a human, at least for now. For example, the firm does assessments for the FedRAMP program, which is needed for cloud service providers to contract with certain government agencies. These assessments, even in the most stable of times, can be long and complex engagements, to say nothing of the less predictable nature of the current government. As such, it does not make as much sense to reduce human staff in this area. 

“The way it is right now for us to do FedRAMP engagements, it’s a very manual process. There’s a lot of back and forth between us and a third party, the government, and we don’t see a lot of overall application or technology help… We’re in the federal space and you can imagine, [with] what’s going on right now, there’s a big changing market condition for clients and their pricing pressure,” said Desai. 

As Schellman reduces staff levels in some places, it is increasing them in others. Desai said the firm is actively hiring in certain areas. In particular, it’s adding staff in technical cybersecurity (e.g., penetration testers), the aforementioned FedRAMP engagements, AI assessment (in line with recently becoming an ISO 42001 certification body) and in some client-facing roles like marketing and sales. 

“So, to me, this isn’t about doing more with less … It’s about doing more of the right things with the right people,” said Desai. 

While these moves have resulted in savings, she said that was never really the point, so whatever the firm has saved from staffing efficiencies it has reinvested in its tech stack to build its service line further. When asked for an example, she said the firm would like to focus more on penetration testing by building a SaaS tool for it. While Schellman has a proof of concept developed, she noted it would take a lot of money and time to deploy a full solution — both of which the firm now has more of because of its efficiency moves. 

“What is the ‘why’ behind these decisions? The ‘why’ for us isn’t what I think you traditionally see, which is ‘We need to get profitability high. We need to have less people do more things.’ That’s not what it is like,” said Desai. “I want to be able to focus on quality. And the only way I think I can focus on quality is if my people are not focusing on things that don’t matter … I feel like I’m in a much better place because the smart people that I’ve hired are working on the riskiest and most complicated things.”

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