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Stop settling: A young CPA’s guide to finding your industry niche

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As Mahatma Gandhi famously said, “If you don’t ask, you don’t get it.” I bring this up because young accountants (and soon-to-be accounting graduates) are increasingly telling me they must take any assignment their firm gives them. 

I understand not wanting to make “waves” when you’re just starting your career. But if you don’t have a clear vision of your future self as a CPA, then you’re never going to get there. And when you continually settle, you could be on the fast-track to burn out. Tri-Merit’s CPA Career Satisfaction Survey, among other studies, have shown that burnout is not only caused by long hours and constant stress. It can also be caused by boredom or just feeling increasingly disengaged from your job and your colleagues.

In a perfect world, your company or firm should collaborate with you to align your work with your career goals. This is huge for recruiting and retaining top talent like you. Unfortunately, it doesn’t always work out that way. That means you need to take charge of controlling your career and for being your own advocate. That means getting clear about your passions. 

Identifying your passions

I’ve had a lifelong love affair with entertainment, gaming and numbers. As a child I always claimed the role of banker when playing Monopoly. Growing up, I loved playing video games with my siblings too, whether it was Mario Kart battles or teaming up in co-op adventures. Outside, we spent hours playing football and basketball where competition and strategy were just as exciting. That drive for competition and the thrill of winning — whether in video games or sports — fueled my love for gaming.

Watching characters evolve and worlds unfold has always inspired me. It’s part of what drives my passion for connecting finance to these industries. In many ways, a financial statement is a big puzzle to solve.

I started my career at the Big Four firm where I had interned in college. I was thrilled to have a job at such a prestigious firm even though I knew my first stop — auditing for a large retail chain in Florida — was not where I wanted to spend my career. To lay the groundwork for a transfer to a more interesting area, I made sure I was always one of our group’s strongest performers and used my spare time to scour the firm’s website to identify the partners and managers in charge of the media and entertainment practice. I stayed up on current events in the entertainment industry and even took CPE courses to learn more about accounting issues and nuances of the media and entertainment business.

Once the retail audit in Florida was done, I reached out to my resource director and asked if she knew of any job openings in the media and entertainment practice. The firm had NBC as a client in Los Angeles and New York. It had just opened up a smaller audit for the Puerto Rico division that was headed up in Florida. I liked my chances. But the retail group needed someone year-round in my role. Since I was one of the strongest performers, they didn’t want me to go. So, I kept working hard but never stopped pushing for a transfer and was finally offered an audit assignment for NBC New York. Right before I accepted the transfer, an older colleague I was close with told me that if I really wanted a career as an entertainment industry accountant, then I would have to be in Los Angeles where all the action was. Plus, I didn’t want to go back to the cold weather after my time in Florida.

Instead of moving to New York, I kept looking for opportunities on the West Coast. Eventually, a recruiter told me about Siegried, a nationwide leadership and financial advisory firm with a growing presence in the Los Angeles entertainment market. I flew out for a weekend interview. I was hired soon thereafter as a 23-year-old senior accountant and moved to LA. 

I quickly got exposure to entertainment industry leaders such as Caesars and Fox. The Fox assignment was especially rewarding as we had to create 16 new financial statements from scratch for different parts of the company that never had their own financial statements before.

From Siegfried, I moved on to Netflix and ITV America before starting my own firm, KCK CPA, which provides accounting and financial advisory services to entertainment and cryptocurrency companies. I had always been interested in entrepreneurship, so going out on my own felt like a natural career progression. I even started CPAcon, a conference designed to help change the narrative in accounting and to bring excitement, competition and community through gamified learning into the profession. CPAcon is essentially the accounting industry’s Super Bowl!

5 keys to charting your ideal career path

1. Clarify your goals: Understand why you’re passionate about an industry and how it aligns with your skills and career aspirations. Even if you don’t know what your true passion in life is, that’s OK. What types of things do you find yourself doing when nobody is forcing you to do it? What energizes you? For example, if you like shopping, you could look into career opportunities in retail. If you love cooking and hosting dinner parties, you could consider the restaurant or hospitality industry. Try to get part-time jobs or internships in those industries, so you’ll get a feel for which parts of the industry you like and which parts you don’t like before making a full-time commitment there.

2. Do your research: Learn about your current (or prospective) firm’s involvement in your desired industry. The web and AI have made it incredibly easy to do research on targeted companies and industries. But you must also get out and talk to people in those industries and ask them what their experiences have been like. Also talk to the managers and their direct reports at your firm who are working in your targeted industry. They’re tasked with helping to develop talent and so they’ll appreciate knowing what you’re really interested in and think you might be good at. Lean into face-to-face interaction, even if that makes you uncomfortable at first.

3. Show your value: Highlight your performance and explain how your interests could benefit the firm, such as bringing fresh perspectives or expanding the client base. There’s always a need for fresh ideas and approaches in our profession. Accounting firms are prone to SALY (Same as Last Year) thinking. But you’re young. You can bring in a fresh take such as: “Hey, I understand how you guys do this. But I learned this: x, y and z. Do you think this would be interesting to you?” They might not agree, but it shows you have an interest in their business and that you’re taking the initiative to learn. That will help you stand out.

4. Have a thoughtful conversation: Schedule a meeting with the managers and resource directors at your firm to discuss your career development, share your interests and propose actionable steps, like taking on relevant projects or clients. They usually have control over your schedule and how your time is allocated at the firm. Make them your allies. 

5. Be patient but persistent: The influencers you’re trying to reach are busy people and may not have the same sense of urgency as you do. This is one of the hardest lessons for young professionals to learn. Just because you sent someone a text or email doesn’t mean they’re going to drop everything to read it. You must keep reminding them who you are and what you’re seeking. You may need to follow up every week or two (put it in your calendar or reminder tool) to keep the heat on. Don’t worry about being too pushy —- they’ll let you know if you’re over-stepping. More often than not, they’ll appreciate the courteous, professional reminders. 

No one knows you better than yourself and it’s on you — not your employer — to chart your most fulfilling career path. Be your own advocate. My journey from retail auditing to entertainment industry accounting wasn’t just luck — it was the result of careful planning, persistent networking and a clear vision of where I wanted to go. You can too.

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Accounting

PCAOB and SEC crackdown on auditors appears to be ending

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The Public Company Accounting Oversight Board and the Securities and Exchange Commission ramped up enforcement against auditors in the first half of 2024, but activity was more muted in the second half of the year, due to a key Supreme Court decision and multiple lawsuits against the PCAOB, according to a new report.

The report, from the Brattle Group, found that the PCAOB and SEC together brought 58 enforcement actions against auditors in 2024, in line with 2023 (60) and 2022 (59) levels, but more than 50% higher than the average number of initiated actions during the regulators’ prior administrations (2018–2021) until Erica Williams took over as chair of the PCAOB and Gary Gensler became chair of the SEC. However, Gensler stepped down on Inauguration Day after Donald Trump announced he would be naming former SEC commissioner Paul Atkins as the next SEC chair. Last June, after the Supreme Court issued its ruling in the case of SEC v. Jarkesy restricting the use of administrative law judges, the SEC dropped most of its pending cases against auditors. While aggregate enforcement activity remained elevated in 2024, the SEC only initiated seven actions against auditors in 2024, down 50% from 2023. In the Jarkesy case, the Supreme Court ruled that the SEC’s use of administrative proceedings to seek financial civil penalties in a securities fraud suit was unconstitutional.

Together, the PCAOB and SEC imposed $52.2 million in monetary sanctions against auditors in 2024, an increase of 66% from 2023 and 2.5 times higher than the 2018–2021 average, when Jay Clayton was leading the SEC and William Duhnke was chairing the PCAOB.

2024 enforcement was driven mainly by the PCAOB, which brought 88% of total actions and imposed 68% of total penalties.

The Supreme Court ruling appears to have affected the PCAOB, as well as three similar but anonymous lawsuits filed under the pseudonym John Doe from two individual auditors facing disciplinary action from the PCAOB and one auditing firm under investigation. While the PCAOB imposed record-breaking penalties for the third year in a row, enforcement statistics saw an unprecedented decline in the second half of the year. An uncharacteristically low 33% of the 51 actions initiated by the PCAOB in 2024 were brought in the second half of 2024, a departure from the 76–86% in the second half of each of the previous four years. Only 2% of the penalties imposed by the PCAOB in 2024 were imposed in the second half of the year, in stark contrast with 2023, when 83% of total penalties were imposed in the second half of the year. PCAOB activity in the second half of the year was at its lowest levels of any point in recent years.

“Though PCAOB and SEC enforcement against auditors remained high in 2024, aggregate statistics don’t tell the full story,” said Alison Forman, co-leader of Brattle’s Accounting Practice, in a statement Thursday. “In fact, activity appears to have been substantially impacted by the Supreme Court’s SEC vs. Jarkesy ruling, which found that the regulator’s use of administrative proceedings to seek financial civil penalties for securities fraud was unconstitutional. We expect fallout from Jarkesy and similar constitutional challenges facing the PCAOB — as well as the new presidential administration — to dramatically shift the enforcement landscape moving forward.”

The findings on the PCAOB mostly align with a report released last week by Cornerstone Research, which found the PCAOB increased its enforcement activity in 2024 to its highest level since 2017, and monetary penalties levied by the PCAOB reached their highest for the third consecutive year. The Cornerstone report found the PCAOB publicly disclosed 51 total enforcement actions, including 40 actions involving the performance of an audit. Most of these actions came in the first half of the year, with only 10 auditing actions finalized after the Supreme Court ruled against the use of administrative law judges in SEC v. Jarkesy. At $35.7 million, the number of total monetary penalties in 2024 marked a 78% increase over 2023 and represented nearly 40% of all monetary penalties imposed since the PCAOB’s inception.

The release of the two reports come amid speculation that under the Trump administration, enforcement and penalties at both the PCAOB and the SEC may decline further, and the PCAOB may even be absorbed into the SEC, despite the Sarbanes-Oxley Act of 2002 that created the PCAOB. A change in the composition of the board members is also likely, as the PCAOB underwent sharp changes in both the first Trump administration and the Biden administration.

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Accounting

4 more countries on IRS’s waiver list for foreign income exclusion

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Ukraine, Iraq, Haiti and Bangladesh have been added to countries for tax year 2024 for which some requirements have been waived concerning foreign earned income exclusions.

Generally, U.S. citizens or resident aliens living and working abroad whose tax home is in a foreign country, and who meet either a bona fide residence test or a physical presence test, can choose to exclude from their income up to $126,500 for 2024 of their foreign earned income. Both the bona fide residence test and the physical presence test contain minimum time requirements.

The Internal Revenue Code defines the term “qualified individual” in regard to these taxpayers as either:

  • An individual whose tax home is in a foreign country and who is a U.S. citizen and establishes that they have been a bona fide resident of a foreign country or countries for an uninterrupted period that includes an entire taxable year; or,
  • A citizen or resident of the U.S. who during any 12 consecutive months is in a foreign country or countries during at least 330 full days. 

Rev. Proc. 2025-17 provides a waiver for the time requirements for individuals electing to exclude their foreign earned income who must leave a foreign country because of war, civil unrest or similar adverse conditions in that country.

Volunteers tie pieces of fabric while making camouflage nets at the Ivanychuk Library in Lviv, Ukraine, on Tuesday, March 1, 2022. Russia's armed forces will continue their "military operation" in Ukraine until they meet their goals, Interfax quoted Defense Minister Sergei Shoigu as saying. Photographer: Ethan Swope/Bloomberg

The Secretary of the Treasury and the Secretary of State have determined that such conditions precluded the normal conduct of business and affected taxpayers who left the Ukraine on or after Jan. 13, 2024; Iraq on or after Jan. 18, 2024; Haiti on or after Jan. 23, 2024; and Bangladesh on or after Aug. 5, 2024.

For example, an individual who left Ukraine on or after Jan. 13, 2024, will be treated as a qualified individual with respect to the period during which that individual was a bona fide resident of, or was present in, Ukraine if the individual establishes a reasonable expectation that he or she would have met the requirements of Section 911(d) but for those conditions.

The revenue procedure is scheduled for publication in the Internal Revenue Bulletin on March 24.

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Accounting

IIA drafts Topical Requirement on third-party relationships

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The Institute of Internal Auditors has released a draft version of proposed requirements on third-party governance, risk management and control processes to include in audit plans.

The IIA is asking for feedback on the document, Third-Party Topical Requirement, which will be open for public comment until April 20. Internal auditors and stakeholders can participate in the public comment survey to share their input on the draft and help shape the criteria and requirements for providing assurance on governance, risk management, and control processes related to third parties.

The Topical Requirements are part of the IIA’s broader International Professional Practices Framework alongside its Global Internal Audit Standards and Global Guidance. They don’t mandate that a specific risk area be included in audit plans, but provide practitioners with a set of baseline requirements for assessing key risk areas that impact organizations globally and are likely to be included in most audit plans. 

The document was developed with input from internal audit practitioners and stakeholders globally, and offers a consistent and comprehensive approach to assessing the design and implementation of third-party governance, risk management, and control processes.

“We’ve developed a Topical Requirement on third-party relationships due to the pervasiveness of third-party risks for organizations today,” said IIA CEO Anthony Pugliese in a statement Thursday. “Particularly in light of geopolitical shifts that are driving global trade and supply chain disruptions, third-party relationships can present a number of threats to organizations including operational, reputational and compliance risks. It’s more important than ever that organizations today have a robust and consistent approach to assessing third-party risk management and control processes.” 

The first Topical Requirement was released in February and provided requirements for internal auditors providing assurance on cybersecurity governance, risk management and control processes. More topics are under development, including business culture, business resilience, and anti-corruption and bribery.

Participants can review the draft Third-Party Topical Requirement in English and submit their feedback between March 6 – April 20 through the survey. Both the draft and the survey are available in different languages. The Third-Party Topical Requirement is also accompanied by a user guide that offers supplementary considerations. All the documents are available at www.theiia.org/comment.

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