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Here’s the deflation breakdown for September 2024 — in one chart

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Jeff Greenberg | Universal Images Group | Getty Images

Inflation has eased gradually across the broad U.S. economy — and some areas of consumer spending, like furniture and gasoline, have even deflated over the past year.

Deflation is when prices decline for goods and services.

It’s rare for prices to fall from their current levels across the economy at large, economists said.

However, prices for many physical goods have deflated as supply-and-demand dynamics return to normal following pandemic-era contortions.

“Outside of goods prices, I don’t think we’ll see price cuts,” said Mark Zandi, chief economist at Moody’s.

“[Businesses] will hold the line on price if demand is soft but outright price declines are very rare, and even in a recession are not common,” Zandi said.

Additionally, prices for energy and food commodities can be volatile, so it’s not unusual to see swings up and down. Consumer electronics also continually improve in quality, a dynamic that statisticians equate to deflation but which may only be apparent on paper and not at the store.

Which goods prices have deflated

Average prices for “core” goods — commodities that exclude food and energy — have deflated by about 1% since September 2023, according to the consumer price index.

Demand for physical goods soared in the early days of the Covid-19 pandemic. Consumers were confined to their homes and couldn’t spend on things such as concerts, travel or dining out. Households also had more discretionary income, as they pulled back on spending and had more cash from federal aid.

The pandemic also snarled global supply chains, meaning goods weren’t hitting the shelves as quickly as consumers wanted them.

Such supply-and-demand dynamics drove up prices.

Now, those contortions have largely eased and prices have declined as a result, economists said.

For example, prices for household furnishings have fallen about 2% over the past 12 months, as have those for appliances (down 3%), tools and hardware (4%), women’s outerwear (6%) and sporting goods (2%), according to CPI data.

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Vehicles have also “been one of the key areas of goods deflation,” said Sarah House, senior economist at Wells Fargo Economics.

New and used vehicle prices have deflated by 1% and 5%, respectively, since September 2023.

It’s natural to see some “give back” in price since vehicles saw among the largest spikes when inflation began to pop in 2021, House said. In June 2021, for example, used car prices were up 45% from a year earlier.   

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The U.S. Federal Reserve also raised interest rates aggressively to combat high inflation, leading to pricier financing costs for car buyers. That served to weaken demand, which also pushed down prices, economists said. The Fed began an interest-rate-cutting cycle in September.

Outside of supply-demand dynamics, the U.S. dollar’s strength relative to other global currencies has also helped rein in prices for imported goods, economists said. This makes it less expensive for U.S. companies to import items from overseas, since the dollar can buy more.

Energy, food and consumer electronics

Outside of imported goods, consumers may also see a “normalization” of prices in food and energy, Zandi said. They’re influenced by “big swings in commodity prices, the value of currencies and trading relationships,” he said.

For example, regular unleaded gasoline prices have declined by about 16% since September 2023, according to CPI data.

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Klarna doubles losses in first quarter as IPO remains on hold

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Sebastian Siemiatkowski, CEO of Klarna, speaking at a fintech event in London on Monday, April 4, 2022.

Chris Ratcliffe | Bloomberg via Getty Images

Klarna saw its losses jump in the first quarter as the popular buy now, pay later firm applies the brakes on a hotly anticipated U.S. initial public offering.

The Swedish payments startup said its net loss for the first three months of 2025 totaled $99 million — significantly worse than the $47 million loss it reported a year ago. Klarna said this was due to several one-off costs related to depreciation, share-based payments and restructuring.

Revenues at the firm increased 13% year-over-year to $701 million. Klarna said it now has 100 million active users and 724,00 merchant partners globally.

It comes as Klarna remains in pause mode regarding a highly anticipated U.S. IPO that was at one stage set to value the SoftBank-backed company at over $15 billion.

Klarna put its IPO plans on hold last month due to market turbulence caused by President Donald Trump’s sweeping tariff plans. Online ticketing platform StubHub also put its IPO plans on ice.

Prior to the IPO delay, Klarna had been on a marketing blitz touting itself as an artificial intelligence-powered fintech. The company partnered up with ChatGPT maker OpenAI in 2023. A year later, Klarna used OpenAI technology to create an AI customer service assistant.

Last week, Klarna CEO Sebastian Siemiatkowski said the company was able to shrink its headcount by about 40%, in part due to investments in AI.

Watch CNBC's full interview with Klarna CEO Sebastian Siemiatkowski

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Stocks making the biggest premarket moves: Walmart, Netflix, Tesla, Reddit and more

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