As the accounting profession continues to evolve, staying ahead of the curve is not just a competitive advantage for firms — it’s a necessity.
BILL recently hosted our sixth annual Accountant Partner Council, which brought together industry leaders from accounting firms across the U.S. to discuss how the profession is changing and share strategies for adapting to meet changing client needs.
Throughout our discussions, a number of significant trends stood out that are shaping our current practices and paving the way for the future of accounting.
Think outside the box on talent
The ongoing talent shortage is a pain point that resonates with many firms. At the heart of this issue are two challenges: How can firms maintain (and even exceed) the level of service their clients have come to expect, while also keeping their employees safe from burnout?
We discussed innovative approaches to help address the talent shortage. One idea was looking beyond traditional accounting roles to ensure critical positions are filled. Rather than expecting accounting teams to handle every aspect of client service, some firms are considering additional support from subject matter experts with customer success expertise.
An approach like this not only helps to bridge the immediate talent gap but also introduces fresh skills and perspectives that can drive innovation within a firm.
Luis A. Orozco/Cin8 – stock.adobe.com
“The shortage of incoming talent isn’t a new problem, and it isn’t going away any time soon,” said Matt Gardner, CEO and co-founder of Hiline. “We can either wring our hands and hope something changes, or we can actively work to find firm- and industry-wide solutions.”
Key takeaway: Thinking about creative retention and recruitment strategies can be a game-changer. The right strategy can go beyond just solving a problem and become a valuable part of a firm’s competitive advantage.
The power of partnerships
Clients benefit from a strong, cooperative relationship between accountants and technology companies. Their accounting firms bring deep industry knowledge and a nuanced understanding of client needs — which are then met most effectively when paired with the tools and innovation that tech companies provide.
Many companies in the accounting tech space prioritize feedback from the firms they work with when they develop their innovation roadmaps. This approach ensures that new features and tools remain aligned with the real-world needs of accounting firms and their clients.
“Having a technology partner that asks for feedback is a great first step,” said Heidi Pelczar, COO of Your Part Time Controller. “But what we value even more is a partner that demonstrates they are listening to our feedback and acting on it.”
Key takeaway: The future of accounting lies in collaboration. Firms can stay at the forefront of innovation and focus on providing valuable insights and services to clients when they work closely with their technology partners. Find technology partners that solicit and respond to your feedback — strong partnerships require ongoing engagement and dialogue focused on firm and client needs.
Evolving your tech stacks
The critical importance of a well-planned technology stack was one of the most prominent themes that emerged from our discussions. As technology continues to advance, especially with the increasing use of AI solutions, staying current is no longer enough. Now is the time to be forward-thinking and tactical when determining your approach to tech adoption.
Industry leaders know they cannot afford stagnation within their tech stacks — there is a constant need to be aware of new technologies and to find opportunities for innovation in areas where clients need it most.
“The conversation around technology has shifted. We’re no longer asking if a tech solution can help enhance a process, because the answer is going to be yes. Instead, we’re asking which solution would be best and how it interplays with the rest of our tech stack,” explained Becky Munson, CPA, CITP, a partner at EisnerAmper.
Key takeaway: A dynamic, adaptable tech stack is crucial to thrive in the modern accounting landscape. It’s not just about having the latest tools but making sure they remain aligned with your firm’s goals and your client’s evolving needs.
The future of the profession: AI and CAS
There is a bright future ahead for the accounting profession, and accountants are excited to see it come to fruition as they continue transitioning from traditional back-office roles and becoming true strategic advisors.
This includes the potential of AI to transform accounting practices. While there are still some reservations, AI is gradually becoming viewed as a powerful tool that will allow accountants to automate their more manual tasks in order to focus on value-added services.
Directly related to the rise in AI and automation tools is the growth of client advisory services at accounting firms. Clients are looking for firms that can go beyond their original remit and also advise on strategies for building and maintaining their financial health. For firms that lean into AI and automation, this expanded role is achievable.
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“The appetite for and understanding of AI has exploded,” said Sharon Bernman, CPA, CGMA, a principal at Rehmann. “Clients recognize the significance of this technology and want to see that we’re using all the tools at our disposal to maximize the value. AI brings new possibilities to help us increase efficiency, providing additional bandwidth for our teams, resulting in higher-value work for our clients.”
Key takeaway: AI represents a significant opportunity for accounting firms to evolve their services and create more value for clients with CAS offerings. Firms that embrace this new technology and the growth potential it provides will be well positioned to achieve success alongside their clients.
Embracing change and driving innovation
The challenges that accountants face are significant, but they also present tremendous opportunities for growth and innovation for firms that embrace adaptability and collaboration.
By embracing new technologies, fostering strong partnerships and continuously evolving services, accountants can meet the changing needs of their clients and shape the future of the accounting industry.
As corporate accounting departments cross the threshold into late July 2026, the adoption of continuous, automated auditing systems has reached a definitive turning point. Driven by advances in artificial intelligence and deep integration with modern Enterprise Resource Planning (ERP) platforms, leading finance organizations are moving away from traditional, periodic post-hoc audits in favor of real-time, 100% transactional verification. This technological transition is redefining internal control environments, reducing compliance costs, and eliminating the structural delays inherent in legacy quarterly closing processes.
Unlike traditional auditing frameworks that rely on statistical sampling—a process that inevitably leaves operational blind spots—continuous auditing software monitors operational data feeds continuously. Every purchase order, electronic invoice, payroll disbursement, and cross-border wire transfer is automatically cross-referenced against established corporate governance parameters, regulatory tax schedules, and anti-fraud algorithms in real time. Anomalies or unauthorized ledger entries are flagged instantly, allowing internal audit teams to investigate and remediate compliance gaps immediately rather than months after the close of a financial period.
The implications for executive financial management are far-reaching. By embedding continuous verification directly into daily transaction workflows, chief financial officers gain uninterrupted visibility into the organization’s true financial standing. Real-time balance sheet auditing eliminates the severe operational bottlenecks associated with month-end and quarter-end financial reconciliations, freeing accounting professionals to focus on strategic financial modeling, tax planning, and capital allocation rather than manual data entry and spreadsheet consolidation.
However, implementing continuous auditing requires accounting leadership to invest heavily in data governance and technical upskilling. Internal audit teams must evolve from manual ledger reviewers into system architects capable of auditing complex algorithms and validating automated data pipelines. Accounting firms and corporate controllers that master continuous auditing will establish a resilient compliance framework capable of meeting stringent international regulatory standards with total transparency.
WASHINGTON — In a major escalation of cross-border trade friction, U.S. President Donald Trump has signed executive orders imposing new 50% tariffs on a wide selection of Canadian exports, citing discriminatory practices by Ottawa targeting American auto, dairy, and beverage industries.
The new duties, announced Monday, will take effect in 30 days. They target a broad spectrum of consumer and industrial goods—ranging from wine, liquor, and milk products to commercial cement, furniture, clothing, and hockey equipment.
Untested Legal Mechanism
To enact the sweeping measures, the administration invoked Section 338 of the Tariff Act of 1930—a rarely used legal provision allowing the executive branch to levy additional tariffs of up to 50% on foreign nations deemed to discriminate against U.S. commerce.
White House officials noted that Section 338 addresses trade discrimination rather than national security or economic emergencies. The move comes months after prior global emergency tariffs faced legal challenges in domestic courts, signaling Washington’s pivot toward alternate statutory authorities to maintain import duties.
Senior administration officials briefed reporters that the measure directly responds to Canadian provincial bans on U.S. alcohol, restrictions on American vehicle exports, and import quota disparities affecting U.S. dairy and cheese producers relative to third-party trading partners.
“While the administration continues to secure reciprocal trade agreements globally, Canada retaliated against efforts to protect domestic industry,” U.S. Trade Representative Jamieson Greer stated.
USMCA Impact and Carve-Outs
Significantly, the newly ordered 50% duties will apply to designated items even if they otherwise comply with the United States-Mexico-Canada Agreement (USMCA).
However, the administration confirmed key targeted exemptions:
Energy products (including oil and natural gas)
Potash and critical minerals
Fish and seafood
Goods already governed by sector-specific duties (such as existing steel and aluminum tariffs)
Administration representatives emphasized that the tariffs do not stem from recent disputes concerning drifting Canadian wildfire smoke, noting that policy options regarding environmental spillover remain under separate review.
Canadian Response and Market Reaction
Following the White House announcement, the Canadian dollar experienced a sharp decline against the U.S. dollar, falling approximately 0.4% during evening trading.
Canadian Prime Minister Mark Carney issued a statement emphasizing that Canada’s earlier counter-duties had merely matched previous U.S. trade actions. “Canada stands ready to engage intensively to address outstanding issues with the U.S. to the mutual benefit of our citizens,” Carney stated, pointing to detailed proposals Ottawa submitted to modernize the USMCA framework.
Ontario Premier Doug Ford took a firmer stance, urging a “dollar-for-dollar” reciprocal response if the measures go into effect on August 19.
With a 30-day implementation window before the duties officially lock in, industry associations and trade groups on both sides of the border are calling for urgent bilateral negotiations to avert further supply chain disruption across North America.
The traditional accounting paradigm—defined by periodic monthly closures and post-hoc annual audits—is rapidly giving way to continuous, automated financial oversight. As of July 2026, forward-thinking accounting practices and multinational corporate finance departments are leveraging continuous auditing systems powered by advanced machine learning models. These systems monitor operational transactions in real time, shifting audit methodologies from sample-based post-analysis to absolute, 100% transaction-level verification.
The operational advantages of continuous auditing are transformative. Standard auditing procedures historically relied on statistical sampling, which, despite rigorous methodology, inherently left gaps where anomalies or fraudulent transactions could go undetected for months. Modern continuous auditing platforms integrate directly with enterprise resource planning (ERP) databases, instantly cross-referencing purchase orders, invoices, bank feeds, and tax records. Any deviation from established control parameters or unusual transaction behavior triggers immediate flags for internal audit teams, dramatically reducing detection lag from quarters to seconds.
Beyond fraud prevention, continuous auditing fundamentally alters internal reporting and decision-making. Executive leadership no longer has to wait weeks after the close of a quarter to evaluate precise financial standing; real-time verified ledger data provides an uninterrupted view of operating margins, tax liabilities, and cash flow dynamics. This real-time visibility enables corporate controllers to adjust capital allocation strategies dynamically, mitigating liquidity constraints and capitalizing on emerging commercial opportunities far more efficiently than competitors bound to legacy reporting cycles.
However, implementing continuous auditing requires accounting professionals to acquire new analytical capabilities. The role of the auditor is evolving from manual data reconciliation toward system validation, algorithmic model governance, and strategic risk interpretation. Accounting firms and corporate finance departments must invest in continuous technical education, ensuring that audit staff possess the data engineering skills necessary to design, maintain, and evaluate complex automated compliance systems.