The sun rises behind the Empire State Building on the day of the solar eclipse in New York City on April 8, 2024, as seen from Jersey City, New Jersey.
Gary Hershorn | Corbis News | Getty Images
Today marks a total solar eclipse that is expected to cross the United States as millions of Americans try to position themselves in the path of totality to capture this celestial moment. The next time an eclipse of this magnitude will cross the U.S. will be on Aug. 23, 2044. Towns in the path of totality are preparing for an influx of people vying for the ultimate viewing experience and providing an economic boon.
Bloomington, Indiana
Signage advertising the total solar eclipse in Bloomington, Indiana, US, on Sunday, April 7, 2024.
Chet Strange | Bloomberg | Getty Images
Houlton, Maine
\Visitors look through a pair of oversized eclipse glasses set up in the town square on April 07, 2024, in Houlton, Maine.
Joe Raedle | Getty Images
Cheryll Simmons-Heit, wearing a moon, and Johanna Johnston, wearing a sun, participate in the Solar Sprint 3k on April 07, 2024 in Houlton, Maine.
Joe Raedle | Getty Images News | Getty Images
Dawn MacDonald (R), the owner of Crowe’s Tattoos, places an eclipse tattoo on the arm of Morgan Flewelling (L) on April 07, 2024, in Houlton, Maine.
Joe Raedle | Getty Images
Miriam Toy (L) and Oliver Toy share a pair of eclipse glasses that NASA was handing out as they await the eclipse on April 08, 2024, in Houlton, Maine.
Joe Raedle | Getty Images
Fredericksburg, Texas
A sign displaying ‘No School’ is seen at Fredericksburg middle school ahead of the total solar eclipse on April 07, 2024 in Fredericksburg, Texas.
Brandon Bell | Getty Images
Carbondale, Illinois
Eclipse-themed T-shirts are offered for sale at a science fair at Southern Illinois University on April 07, 2024 in Carbondale, Illinois.
Scott Olson | Getty Images
People gather in a field on the campus of Southern Illinois University to prepare for the start of the total eclipse on April 08, 2024 in Carbondale, Illinois.
Scott Olson | Getty Images
Orlando, Florida
Special OREO donuts from Krispy Kreme are shown in a picture illustration in Orlando. The celestial-themed donuts went on sale today to celebrate the total solar eclipse on April 8, 2024.
Paul Hennessy | Lightrocket | Getty Images
Pinchneyville, Illinois
Solar eclipse t-shirts are offered for sale at Audra’s Footprint on April 05, 2024 in Pinckneyville, Illinois.
Scott Olson | Getty Images
Makanda, Illinois
Brittany Sunderman and Gianna Debenham, 6, from Effingham, Illinois, and other members of the Debenham family who travelled from Utah and Las Vegas to experience the total solar eclipse together, try out their eclipse viewing glasses at their campsite a day ahead of the event at Camp Carew in Makanda, Illinois, U.S., April 7, 2024.
Evelyn Hockstein | Reuters
Niagara Falls, Ontario
People sit next to the Horseshoe Falls in Niagara Falls, Ontario, Canada, on April 8, 2024 as they prepare for the total eclipse which is set to pass over the region later in the day.
Geoff Robins | AFP | Getty Images
Some of the 309 people gathered to break the Guinness World Record for the largest group of people dressed as the sun pose on a sightseeing boat, before the total solar eclipse in Niagara Falls, Ontario, Canada April 8, 2024.
Jenna Zucker | Reuters
Russellville, Arkansas
A youngster looks at the sun through binoculars at the Total Eclipse of the Heart festival on April 8, 2024 in Russellville, Arkansas.
Mario Tama | Getty Images
Wapakoneta, Ohio
Thousands of people descend on the Neil Armstrong Air and Space Museum to view the total solar eclipse on April 8, 2024 in Wapakoneta, Ohio.
Matthew Hatcher | Getty Images
New York City
People gather on the observation deck of Edge at Hudson Yards before a partial solar eclipse in New York City, New York, U.S., April 8, 2024.
Eduardo Munoz | Reuters
Mazatlan, Mexico
A youngster and a woman prepare their telescopes as people gather and wait to observe a total solar eclipse in Mazatlan, Mexico April 8, 2024.
A shopper pays with a credit card at the farmer’s market in San Francisco, California, US, on Thursday, March 27, 2025.
Bloomberg | Bloomberg | Getty Images
The deterioration in consumer sentiment was even worse than anticipated in March as worries over inflation intensified, according to a University of Michigan survey released Friday.
The final version of the university’s closely watched Survey of Consumers showed a reading of 57.0 for the month, down 11.9% from February and 28.2% from a year ago. Economists surveyed by Dow Jones had been expecting 57.9, which was the mid-month level.
It was the third consecutive decrease and stretched across party lines and income groups, survey director Joanne Hsu said.
“Consumers continue to worry about the potential for pain amid ongoing economic policy developments,” she said.
In addition to worries about the current state of affairs, the survey’s index of consumer expectations tumbled to 52.6, down 17.8% from a month ago and 32% for the same period in 2024.
Inflation fears drove much of the downturn. Respondents expect inflation a year from now to run at a 5% rate, up 0.1 percentage point from the mid-month reading and a 0.7 percentage point acceleration from February. At the five-year horizon, the outlook now is for 4.1%, the first time the survey has had a reading above 4% since February 1993.
Economists worry that President Donald Trump’s tariff plans will spur more inflation, possibly curtailing the Federal Reserve from further interest rate cuts.
The report came the same day that the Commerce Department said the core inflation rate increased to 2.8% in February, after a 0.4% monthly gain that was the biggest move since January 2024.
The latest results also reflect worries over the labor market, with the level of consumers expecting the unemployment rate to rise at the highest level since 2009.
Stocks took a hit after the university’s survey was released, with the Dow Jones Industrial Average trading more than 500 points lower.
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The Federal Reserve’s key inflation measure rose more than expected in February while consumer spending also posted a smaller than projected increase, the Commerce Department reported Friday.
The core personal consumption expenditures price index showed a 0.4% increase for the month, putting the 12-month inflation rate at 2.8%. Economists surveyed by Dow Jones had been looking for respective numbers of 0.3% and and 2.7%.
Core inflation excludes volatile food and energy prices and is generally considered a better indicator of long-term inflation trends.
In the all-items measure, the price index rose 0.3% on the month and 2.5% from a year ago, both in line with forecasts.
At the same time, the Bureau of Economic Analysis report showed that consumer spending accelerated 0.4% for the month, below the 0.5% forecast. That came as personal income posted a 0.8% rise, against the estimate for 0.4%.
Stock market futures moved lower following the release as did Treasury yields.
Federal Reserve officials focus on the PCE inflation reading as they consider it a broader measure that also adjusts for changes in consumer behavior and places less of an emphasis on housing than the Labor Department’s consumer price index. Shelter costs have been one of the stickier elements of inflation and rose 0.3% in the PCE measure.
“It looks like a ‘wait-and-see’ Fed still has more waiting to do,” said Ellen Zentner, chief economic strategist at Morgan Stanley Wealth Management. “Today’s higher-than-expected inflation reading wasn’t exceptionally hot, but it isn’t going to speed up the Fed’s timeline for cutting interest rates, especially given the uncertainty surrounding tariffs.”
Good prices increased 0.2%, led by recreational goods and vehicles, which increased 0.5%. Gasoline offset some of the increase, with the category falling by 0.8%. Services prices were up 0.4%.
The report comes with markets on edge that President Donald Trump’s tariff intentions will aggravate inflation at a time when the data was making slow but steady progress back to the Fed’s 2% goal.
After cutting rates a full percentage point in 2024, the central bank has been on hold this year, with officials of late expressing concern over the impact the import duties will have on prices. Economists tends to consider tariffs as one-off events that don’t feed through to longer-lasting inflation pressures, but the encompassing scope of Trump’s tariffs and the potential for an aggressive global trade war are changing the stakes.
Correction: Consumer spending increased 0.4% in February. An earlier headline misstated the number.
This is breaking news. Please refresh for updates.
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And for Sydney Brams, a Miami-based influencer and realtor, it’s a decline in prices on clothing resale platform Depop.
“I was literally running to my parents and my boyfriend, and I’m like, ‘Look at this. Look, something is very wrong,'” Brams told CNBC after seeing some Depop sellers “come back to Earth,” as she described it. “I feel like Chicken Little.”
Making a joke of so-called recession indicators in everyday life has gained traction in recent weeks as the stock market pullback and weak economic data raised anxiety around the health of the economy. This trend also underscores the uniquely sharp sense of financial dissatisfaction among America’s young adults.
Read more CNBC analysis on culture and the economy
Many of today’s young adults experienced childhood during the Great Recession and came of age as the pandemic threw everything from in-person work to global supply chains out of orbit. Now, they’re concerned about what’s been deemed a white-collar job market slowdown and President Donald Trump’s on-again-off-again tariff policies — the latter of which has battered financial markets in recent weeks.
To be clear, when they share their favorite recession indicators, they’re kidding — but they don’t see the future path of the U.S. economy as a laughing matter.
“It’s gallows humor,” said James Cohen, a digital culture expert and assistant professor of media studies at Queens College in New York. “This is very much a coping mechanism.”
These omens can be found across popular social media platforms such as X, TikTok and Instagram. Some users see cultural preludes to a recession in, say, Lady Gaga releasing her latest album or the quality of the new season of HBO’s “The White Lotus.” Others chalk up social trends such as learning to play the harmonica or wearing more brown clothing as forewarnings of a financial downturn on the horizon.
Social media users Sydney Michelle (@sydneybmichelle), left; Celeste in DC (@celesteiacevedo), and Sulisa (@ssclosefriendstory) share their personal “recession indicators” on TikTok.
Courtesy: Sydney Michelle | Celeste in DC | Sulisa | via TikTok
Just last week, severalsocialmediausers saw a slam-dunk opportunity to employ variations of the joke when DoorDashannounced a partnership with Klarna for users to finance food delivery orders. A spokesperson for Klarna acknowledged to NBC News that people needing to pay for meals on credit is “a bad indicator for society.”
Some content creators have made the humor an entry point to share budget-friendly alternatives for everyday luxuries that may have to go if wallets are stretched.
“We are heading into a recession. You need to learn how to do your nails at home,” TikTok user Celeste in DC (@celesteiacevedo) said in a video explaining how to use press-on nail kits as opposed to splurging at a salon.
Declining confidence
These jokes don’t exist in a vacuum. Closely followed data illustrates how this trend reflects a growing malaise among young people when it comes to the economy.
At the start of 2024, 18-to-34-year-olds had the highest consumer sentiment reading of any age group tracked by the University of Michigan. The index of this group’s attitude toward the economy has since declined more than 6%, despite the other age cohorts’ ticking higher.
This switch is particularly notable given that young people have historically had stronger readings than their older counterparts, according to Joanne Hsu, director of the Surveys of Consumers at Michigan.
A typically cheerier outlook can be explained by younger people being less likely to have additional financial responsibilities, such as children, Hsu said. But she added that this age bracket is likely grappling with rising housing costs and debt right now, while also feeling uncertainty tied to economic policy under the new White House.
“I have a suspicion that young people are starting to feel like — or have been feeling like — many markers of the American dream are much more difficult to reach now,” Hsu said.
Young people are also less likely to have assets such as property or investments that can buoy financial spirits when the economy flashes warning signs, according to Camelia Kuhnen, a finance professor at the University of North Carolina.
The potential for a recession, which is broadly defined as at least two consecutive quarters of the national economy contracting, has been on the minds of both Wall Street and Main Street. A Deutsche Bank survey conducted March 17-20 found the average global market strategist saw a nearly 43% chance of a recession over the next 12 months.
An index of consumer expectations for the future released Tuesday by the Conference Board slid to its lowest level in 12 years, falling well below the threshold that signals a recession ahead. Meanwhile, Google searches in March for the word “recession” hit highs not seen since 2022.
This onslaught of news comes after Treasury Secretary Scott Bessent said on March 16 that there were “no guarantees” the U.S. would avoid a recession. Bessent said a “detox” period is needed for the national economy, which he and other Trump administration officials have argued is too reliant on government spending.
‘The vibes are off’
Though the recession humor has had a yearslong history online, it’s gained momentum in recent weeks as the state of the economy has become a more common talking point, according to Cohen, the Queens College professor. While a recession indicator entry was added to the digital culture encyclopedia Know Your Meme only this month, the jokes have tracked back to at least 2019.
“Especially with Gen Z, there’s a lot of jokes with never being in a stable economic environment,” said Max Rosenzweig, a 24-year-old user experience researcher whose personal recession indicator was the number of people he’s seen wearing berets. “It’s funny, but it’s like, we’re making light of something that is scary.”
Cohen said he heard from Gen Z students that this type of humor helped them realize others are experiencing the same uncertainty. These students may not feel control over the country’s economic standing, he said, but they can at least find community and levity in a precarious moment.
Cohen sees the recent surge of this humor as a sort of “barometer” for what he calls the vibes around the economy. His conclusion: “The vibes are off.”
Brams sees a similar story playing out in South Florida and on social media. “I’m not going to lie, it just feels really grim,” the 26-year-old said.
But, “it’s not anything that me or my friend or my boyfriend or my parents can really do anything about,” she said. “There’s no choice but to just stay in your lane, try to keep your job, try to find joy where you can and just stay afloat.”