The Bonadio Group, a Top 50 Firm based in Pittsford, New York, has executed 22 successful mergers over the last 27 years, many of which have been overseen by CEO and managing partner Bruce Zicari.
Harvard Business Review found that between 70% to 90% of M&A deals fail, but Zicari has taken a careful approach to make sure the firms mesh together. Last year, Bonadio added Howard LLP, a firm based in Dallas and Webber CPA, a forensic accounting and financial consulting firm in Rochester, New York. In 2021, Bonadio merged in Ganer + Ganer, a firm in New York City. Zicari has five key pieces of advice:
1. Ensure that every leader at your business is 100% in agreement with the acquisition. 2. Define an approach to vetting merger candidates, including reviews of finances and culture. 3. Prioritize post-merger integration, including “buddy systems” and software transition training. 4. Always be deliberate and intentional in your employee and client communication. 5. Consider moving some of your people into a brand new merged in office.
“We’ve done many mergers over the last 25 years, and we’ve certainly learned a lot of good lessons over the years,” said Zicari. “I think we’ve gotten better and better at them. We’ve made a lot of mistakes over the years, but learned from those mistakes. At a high level, we really take our time with mergers. We spend a lot of time on the front end, getting to know the firm that we’re looking at.”
The Bonadio Group CEO and managing partner Bruce Zicari
Bonadio partners meet with the other firm’s partners, not only in business meetings, but also at social meetings and dinners. “It usually takes anywhere from six months to almost a year,” said Zicari. “We have a process where we have a very long series of meetings to make sure we get to know each other, to make sure as best we can determine that there is a good cultural fit, and a good alignment of our values and our vision for the future in terms of strategy. If the culture fits, and we see the world the same way, and we have the same values, everything else really works out.”
He views careful due diligence as essential. The firm has a comprehensive checklist for not only the typical forms of due diligence, including legal, financial and IT matters, but it also does a cultural assessment. “We hire an independent third party that knows and trusts us, knows the accounting industry very well, and they go in and meet with the partners of the firm that we’re looking at acquiring, and they do a cultural assessment,” said Zicari. “That’s another checkpoint for us to make sure that we’re doing a merger with somebody who sees the world the same way. That’s so important. If we have a good cultural match, everything else ends up working out. That’s something that’s worked very well for us over the years.”
He sees this as taking a different approach than the increasing number of accounting firms controlled by private equity.
“With all of the recent private equity transactions, I am seeing firms make acquisitions very quickly,” said Zicari. “They’re making a lot of transactions in a very short period of time. Although we’re competing against private equity, I think our advantage is that we are going to take our time. We’re going to get to know them.”
All the partners have to basically agree that the merger is a good move. “In the meetings we have prior to the merger, as well as the cultural assessment, we make sure that there’s clear alignment, that there are clear expectations on both sides, and we make sure that every partner is 100% in,” said Zicari. “We will not do a merger unless every partner is fully committed to the merger. We’ve walked away from mergers because there have been one or two partners not committed, and it just doesn’t work. If the partners aren’t committed, then the people aren’t committed, the clients aren’t committed, so we make sure there’s 100% alignment in that regard.”
The firm makes sure it’s being clear in any employee and client communications about the merger once it has been approved. “We have a very comprehensive communication process whereby we bring a whole team down to announce it to the employees,” said Zicari. “We make sure that all the clients are alerted exactly right at the time of the merger, and some of the larger clients are actually called ahead of time. We spend a lot of time with both the people and our clients post merger, explaining to them all the benefits of the merger.”
Both clients and staff need to be reassured. “We tell them you’re not going to see a lot of change,” said Zicari. “You’re going to continue to deal with the same partners and the same people. You’re going to continue to get the same great service, the same pricing. The benefit is that your firm now has 1,000 people behind them with resources and support to make sure that we can provide every service possible to bring value to those clients. Our philosophy is always just to make sure that we give the merged-in firm the very best resources and all the best service and surround them with the best expertise and resources to serve their clients even better than before.”
Having an integration process for after the merger is essential, “We like to say that once the documents are signed, it becomes official, but that’s just the very start of integrating and becoming one firm,” said Zicari. “We have a whole team of people that spend time in the weeks and months following the merger.”
That can involve relocating some employees. “If it’s a brand new office, we like to move a number of our people into that office, and move them geographically into the new office, to bring our culture to life there,” said Zicari.
“When we went into New York City, we relocated a number of our people from our upstate offices to New York City,” he added. “When we went into Dallas, we moved a number of people from upstate offices to Dallas.”
Younger employees seem to be especially interested in relocating to new offices. “A lot of our young people really jump at the idea of moving from upstate to some of these larger metropolitan areas,” said Zicari. “It’s a great way to transport our culture, bring our culture to life in these new offices, in these larger cities. Our goal is to try to get 10% of our people. If we do a merger in Dallas of 80 people, we try to get at least eight of our people to relocate and move into the new office and be part of the new merger.”
The firm has a “buddy system” in place. “We assign every one of the people in the new firm to somebody in our firm, so they will have somebody that they can call if they need anything,” Zicari explained. “We have a whole team of marketing, HR, IT, finance people that help integrate the new firm into ours. It’s not just the management of our firm that gets involved post integration. It’s really all of our support functions, all of our partners and all of our people through our buddy system. Everybody gets to know each other and work with each other. And then, we spend a lot of time not only integrating the systems, but just educating the new firm on all the different services we have to offer that they can bring to their clients in the months after the merger.”
The Bonadio Group is currently looking at several possible merger candidates. “We’re always meeting with firms,” said Zicari. “We always have a pipeline of potential mergers. Right now there’s somewhere around five or six potential mergers in the pipeline. We are planning on doing two smaller mergers this year, and we really hope to get those closed and make them part of our firm by the October, November or December timeframe.”
One will be in a new territory for Bonadio. “One is in the mid-Atlantic region, so we are kind of moving out of the Northeast into the mid-Atlantic region,” said Zicari. “That’s a new market for us. The other one is a niche practice. They all work virtually. It’s a smaller, boutique niche practice that’s going to bring some expertise to our tax department that they didn’t have before.”
The Bonadio Group regularly holds an Annual Purpose Day in the summer where employees volunteer to help their communities and get to know each other better. “We worked at somewhere around 40 or 50 different nonprofit entities across our footprint, across all of our offices,” said Zicari. “We had about 800 of our people that collectively did charitable projects for the better part of four or five hours, and then afterward we had a big picnic in each of our geographic regions to cap off the day. For a lot of people, it’s one of their favorite days. We really feel like we’re able to make a difference. And collectively, with 800 people working around our footprint, it’s a great way to really have a very significant, measurable, positive impact on many of these charitable organizations. It’s something we’ve been putting on for about five years now, and we’re very happy to give back to the communities that we’re in.”
Volunteers at The Bonadio Group’s 7th Annual Purpose Day
Tax Foundation (https://taxfoundation.org/blog): Oregon is one of 12 states that impose an estate tax, which in that state applies to a deceased taxpayer’s estate if its value exceeds $1 million (the lowest such threshold in the nation). This potentially hits many upper-middle-income families whose assets have simply appreciated recently. Do proposed changes in the tax constitute long-overdue reform?
Institute on Taxation and Economic Policy (https://itep.org/category/blog/): Mississippi may be on the verge of wrong moves with tax cuts.
Never worry
The National Association of Tax Professionals (https://blog.natptax.com/): This “You Make the Call” looks at John, a U.S. citizen who died on Nov. 17 last year. His will names three beneficiaries to his estate, each of whom is a U.S. citizen. John’s final 1040 will report all income attributable to him while he was alive, with the income received after death allocable to the estate. The estate’s only income for the year is $450 of taxable income from gross proceeds from the sale of stock and $200 of tax-exempt interest. Is the estate required to file a 1041 for its initial year?
Taxbuzz (https://www.taxbuzz.com/blog): What to remind them about the hidden costs of mixing business and personal finances.
Dean Dorton (https://deandorton.com/insights/): Digital assets in estate planning can go beyond crypto to include domains, storefronts, social media and even email accounts. What to bear in mind, especially as the Revised Uniform Fiduciary Access to Digital Assets Act governs fiduciary access to digital assets in most states.
HBK (https://hbkcpa.com/insights/): Favorite headline of the week: “The Hidden Cost of DIY Accounting: Why Entrepreneurs Should Focus on Growth, Not Spreadsheets.”
New to us
Yeo & Yeo (https://www.yeoandyeo.com/resources): This Michigan-based firm, more than a century in business and counting, is another active and timely blog on wide-ranging topics. Recent entries cover managing limits on the business expense deduction, estate planning for the single and child-free, and what to know about the Secure 2.0 IRS proposed regs on catch-up contributions. Welcome!
Early in my CPA career, I fell into the trap many of us know too well — measuring success by email response times and completed checklists. It wasn’t until a health crisis after my pregnancy that I realized something had to change. Not just for me but for our profession.
To be a truly great accountant, you need more than technical expertise. Our clients don’t just want tax returns and financial statements — they’re looking for trusted partners who understand their dreams, fears and aspirations. This shift has changed how I approach client relationships, leading me to develop what I call the “cherished advisor” mindset.
Moving beyond transactions
Those routine client meetings we all know so well? They hold untapped opportunities for meaningful connections. When a client mentions their daughter’s college plans during tax planning or shares concerns about their business legacy while reviewing quarterly statements, these moments matter. They’re openings to demonstrate genuine care and expertise.
True listening transforms client relationships — not the kind where you’re mentally preparing your following response but being fully present. I’ve learned that a question about cash flow often reveals dreams of expansion. Questions about entity structure frequently stem from deeper concerns about family security.
Simple questions create powerful conversations. “What keeps you up at night about your business?” “Where do you dream of taking your company?” These discussions allow us to impact our clients’ success professionally and personally.
Mindful communication builds trust
After years of operating on autopilot, mindfulness transformed my approach to client meetings. Early on, I thought multitasking showed efficiency. Now, with my experience as a CPA and yoga instructor, I’ve discovered the power of being fully present in client interactions. This can be as simple as closing laptops unless needed, turning off notifications, and creating space for genuine dialogue.
When we practice mindful communication, our clients sense the difference. They share more openly about their challenges and aspirations. Recently, during what started as a routine quarterly review, a business owner confided in me about their struggles with work-life harmony. This led to a deeper discussion about structuring their business to support their personal goal — a conversation that wouldn’t have happened had I been focused on rushing through agenda items.
The quality of our questions shapes the depth of our relationships. Instead of defaulting to standard inquiries about financial statements, I like to ask questions that reveal the story behind the numbers.“What inspired you to start this business?” “How do you envision your role evolving over the next few years?”Conversations like these help align our services with our clients’ personal and professional aspirations.
The ‘Cherished Advisor’ connection
Building cherished advisor relationships requires consistent, meaningful engagement throughout the year, beyond the traditional tax season check-ins or quarterly reviews. In my practice, I’ve developed a system of touchpoints that demonstrate my ongoing commitment to client success.
Strategic planning takes on new meaning when we truly understand our clients’ goals. I schedule “vision sessions” with clients where we explore their long-term aspirations. During one such meeting, a client revealed their dream of creating a scholarship foundation. From this idea, we began collaborative planning that grew outside tax implications, incorporating their desire for community impact into their business strategy.
Celebrating client successes also strengthens these connections. When a client meets a major milestone — whether it’s opening a new location, hitting a revenue target, or implementing a succession plan — acknowledge it personally. Send a handwritten note. Share a resource relevant to their next goal. These gestures show we’re invested in their journey, not just their accounts.
Becoming a cherished advisor means being present during challenging times too. When the unexpected hits, try reaching out proactively. Offer support and guidance before they ask. These moments often define the relationship and demonstrate the difference between a service provider and a trusted advisor.
Technology that strengthens relationships
When used mindfully, digital tools can deepen client connections. While some fear tha technology creates distance, I’ve found quite the opposite. Video meetings allow genuine face-to-face connections with remote clients, letting me catch subtle expressions and non-verbal cues that build understanding. Client portals streamline document-sharing, creating more time for meaningful discussion. The key lies in choosing tools that enhance personal connection, rather than replacing it.
Automation gives us the gift of time — time we can invest in understanding our clients’ dreams and challenges. When technology handles routine tasks, we’re free to be more present during client interactions. One client recently shared how much they valued our strategic planning sessions, which were made possible because automation handled the day-to-day compliance work.
Yet, keeping humanity in our digital interactions requires intention. Personalize your messages. Share relevant insights before meetings. Use video when possible to maintain face-to-face connection. Technology should serve as a bridge to deeper relationships, not a barrier.
Developing advisory excellence
Growing into a cherished advisor role requires emotional intelligence and technical expertise. Through my work with firms nationwide, I’ve seen how strengthening these soft skills transforms client relationships. Practice active listening, notice nonverbal cues, and respond with empathy to client concerns.
Building confidence in advisory conversations takes practice and patience. Start small. Ask one deeper question during your next client meeting, or share an insight about their industry. Each interaction builds your advisory muscles and deepens client trust.
Building a connection-focused culture starts with leading by example. Encourage your team to share success stories where deeper client understanding led to better solutions, and celebrate instances of exceptional client service. Make relationship-building a core part of your firm’s DNA.
Takeaway
Becoming a cherished advisor brings rewards beyond revenue growth. It creates lasting partnerships that transform both our clients’ businesses and our own practices. It infuses meaning into our daily work and builds practices that stand out in a crowded market.
Start your journey today — choose one relationship-building practice to implement this week. Schedule quarterly strategy sessions with key clients. Ask deeper questions during routine meetings. Implement technology that creates space for meaningful connection.
Every strong client relationship begins with a single conversation. What conversation will you start today?
The decision by the Treasury Department’s Financial Crimes Enforcement Network, or FinCEN, to halt enforcement of the Corporate Transparency Act’s Beneficial Ownership Information reporting requirement is a momentous one — and received mixed reactions.
“It drives a stake through the heart of BOI reporting for most if not all small businesses,” said Roger Harris, president of Padgett Business Services. “For everybody in the small-business community, given the way it was being enforced, it’s good news. I don’t know what its effectiveness would be in combating money-laundering and terrorist activity, but for being a burden on small businesses, it’s good news.”
Not everyone was thrilled with the decision. “This law was created to help deter illicit finance through shell companies or other opaque ownership structures” said Jill DeWitt, senior director of compliance & third-party risk management solutions at Moody’s. “It was also designed to align the U.S. globally with financial transparency, especially around beneficial ownership of entities to help prevent terrorist organizations, organized criminals, and other bad actors from exploiting the U.S. financial system and hide their illicitly obtained financial gains.”
Picasa/rrodrickbeiler – Fotolia
“While arguments against burdening small businesses with the requirements of beneficial ownership compliance and of financial reporting are understandable, greater transparency could help raise financial institutions’ awareness of bad actors in their customer base and support them in avoiding onboarding bad actors who might have otherwise been hidden or overlooked,” she explained.
The CTA requires corporations, LLCs, and other entities formed under state law (domestic reporting companies) or similar entities formed under foreign law and registered to do business in the U.S. (foreign reporting reporting companies) to report to FinCEN their beneficial ownership.
The reason for the legislation was that kleptocrats, human rights abusers, drug dealers and other corrupt actors have used complex and opaque corporate structures, including shell companies, to hide and launder the proceeds of their corrupt activities. But the law did not affect businesses evenly. Under the rules, more than 32 million small businesses were legally obligated to comply at the beginning of 2024, with 5 million more added every year. However, there is no small-business exception: In this case, the exception is reversed — large companies were mostly exempt, since the government already knew who they were.
“On Feb. 27, 2025, FinCEN said they would suspend all penalties and come out with ways to only penalize people they think were at risk,” said Harris. “Then over the weekend — on Sunday, March 2 — they said they will not enforce any penalties or fines against U.S. citizens or domestic reporting companies or their domestic owner. They still have to issue final guidance, but basically the reporting requirement will only apply to foreign entities. They haven’t issued a rule yet; it’s just a statement.”
“Another administration could take office in four years and reverse the decision,” he noted.
But for now, it’s gone. President Trump praised the decision on Truth Social on March 2: “Exciting news! The Treasury Department has announced that they are suspending all enforcement of the outrageous and invasive Beneficial Ownership Information (BOI) reporting requirement for U.S. citizens … Treasury is now finalizing an Emergency Regulation to formally suspend this rule for American Businesses. The economic menace of BOI reporting will soon be no more.”