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Chinese AI applications are looking to move beyond chatbots

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The World Artificial Intelligence Conference in Shanghai on July 6, 2023.

Aly Song | Reuters

BEIJING — A slew of releases last week demonstrate how Chinese companies such as DeepSeek and ByteDance have moved quickly with artificial intelligence models that compete with OpenAI’s ChatGPT.

Now, many companies in China are increasingly building on that foundation to develop products that look to go beyond a chatbot.

Baidu, best known for its search engine and Ernie chatbot, said Tuesday its generative AI-integrated Wenku platform for quickly creating powerpoints and other documents had reached 40 million paying users, with revenue up 60% from a year ago as of the end of last year. Updated features, such as using AI to generate a presentation based on a company’s financial filing, started being rolled out to users in the last week.

On the corporate side, Gartner data and analytics director analyst Ben Yan estimates more than 10% of businesses in China are using AI, up from 8% about six months ago. That would be a pickup in pace — the last 2 percentage point increase in adoption took more than a year, he said Wednesday.

“With our clients, we hear more and more success stories,” he said in Mandarin translated by CNBC. Yan noted that so-called AI agents will help speed up corporate implementation of the new tech.

Scale AI CEO Alexandr Wang on U.S.-China AI race: We need to unleash U.S. energy to enable AI boom

AI models focus on specific functions such as search and generating summaries, whereas AI agents are more advanced — they can automate entire processes from searching to booking. One example is OpenAI’s new “Operator” function that claims to be able to make restaurant reservations on behalf of a ChatGPT user.

AI agents are also on the verge of coming to the Chinese market at scale.

Tencent plans to soon integrate AI agents with its messaging and social media app WeChat, CEO Pony Ma told staff in a Jan. 13 speech, according to a copy of the annual address seen by CNBC.

“We believe that China’s AI sector is advancing at a pace comparable to that of the United States,” Jo Huang, head of private equity at Raffles Family Office, said in an email. She said the firm is considering investing in a leading China AI deep tech fund in order to capture the local opportunity.

The development of Chinese AI applications creates features that are being integrated with domestic smartphones. Apple’s AI intelligence functions have yet to come to iPhone users in China.

“There is also a shift towards a growing user preference for local brands that can offer advanced AI features tailored to regional consumer preferences,” Wei Sun, principal artificial intelligence analyst at Counterpoint Research, said in an email Thursday.

She pointed out that Chinese smartphone companies such as Honor, Xiaomi and Vivo have been able to improve user experience of AI features, thanks to efforts to improve the efficiency of AI models that can run on the device without relying heavily on an internet-connected cloud service.

Compliance hurdles

The latest developments also reflect a difference in regulatory scrutiny with the U.S., and with the kind of technology being created.

Baidu’s ChatGPT-like Ernie bot didn’t get Beijing’s green light for a public rollout until August 2023, nearly one year after ChatGPT took the world by storm.

While AI models must get official certification for use in China, using them in applications is much easier, said Alex Lu, founder of Shanghai-based LSY consulting. On the side, he is working with a small team on an AI-powered tool for giving companies targeted daily insights on industry trends and global regulations, similar to the work of a human consultant.

Half a year after development began in June 2023, Lu said the team began testing a product for free with potential customers, including a manufacturer of car batteries. That has provided the feedback for a product the team hopes to charge 70,000 yuan to 100,000 yuan ($9,660 to $13,790) in annual license fees, Lu said.

But a bigger challenge can be getting companies to give AI access to proprietary data, or using AI-generated content commercially.

“I think [multinational corporations are] much more cautious than Chinese brands because of copyrights and legal issues,” Chris Reitermann, CEO of Ogilvy Asia-Pacific and Greater China, told CNBC late last year. He is also president of WPP China.

He said clients attempted to use AI for campaigns, only to run into compliance issues that prevented the projects from being launched. “Local brands, they may be a little less worried about these issues, more trial and error,” he said.

AI for global users

Some China-created AI applications are also being used overseas. Alibaba‘s international arm announced earlier this month that Accio, its AI-powered search engine for product sourcing, had reached 500,000 small business users.

Launched in November, Accio lets businesses use a few text or image prompts to find wholesale products — and provides them with analysis on their popularity with consumers and projected profit.

Accio cut the research time down from weeks to a day or so, said Mike McClary, who got early access to Accio and has sold camping lanterns and other products online for more than 10 years. McClary, CEO of amazing.com, claims e-commerce sales of more than $1 million a year and is based outside of St. Louis, Missouri.

He said Alibaba.com and Amazon, which he previously used, involved going through hundreds or thousands of results, and then individually negotiating with five to 10 suppliers before settling on one. The “next gamechanger,” McClary said, would be to use AI to put an image of a product into any scenario to create an advertisement.

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Goolsbee says Fed now has to wait longer before moving rates because of trade policy uncertainty

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Chicago Fed President Goolsbee: Bar is higher for Fed action as we await clarity on trade policy

Chicago Federal Reserve President Austan Goolsbee said Friday that President Donald Trump’s latest tariff threats have complicated policy and likely put off changes to interest rates.

In a CNBC interview, the central bank official indicated that while he still sees the direction of rates being lower, the Fed likely will be on hold as it evaluates the ever-changing trade policy and how it impacts inflation and employment.

“Everything’s always on the table. But I feel like the bar for me is a little higher for action in any direction while we’re waiting to get some clarity,” Goolsbee said on “Squawk Box” when asked about Trump’s new actions Friday morning. “Over the longer run, if they’re putting in place tariffs that have a stagflationary impact … then that’s the central bank’s worst situation.”

“So I think we’ll have to see how big the impacts on prices are,” he added. “I know people hate inflation.”

Goolsbee spoke as Trump jolted markets again with a call for 50% tariffs on products from the European Union starting June 1 while indicating Apple will have to pay a 25% tariff on iPhones not made in the U.S. Apple mostly makes its coveted smartphones in China, though there is some production in India as well.

While the impact of a costlier iPhone likely wouldn’t mean much from a larger economic perspective, the saber-ratting underscores the volatility of trade policy and provides another flash point for a market already unnerved by worries about fiscal policy that have sent bond yields sharply higher.

Central bankers are generally careful not to wade into issues of fiscal and trade policy, but are left to analyze their repercussions.

Goolsbee said he is still optimistic that the longer-run trajectory is towards solid economic growth before Trump’s April 2 tariff announcement that rattled markets.

“I’m still underneath hopeful that we can get back to that environment, and 10 to 16 months from now, rates could be a fair bit below where they are today,” he said.

Goolsbee is a voting member this year on the rate-setting Federal Open Market Committee, which next meets June 17-18. At the meeting, officials will get a chance to update their economic and interest rate projections. The last update, in March, saw the committee indicating two rate cuts this year.

Markets expect the Fed will cut twice this year, with the next move not happening until September. Goolsbee did not commit to a course of action from here amid the uncertainty.

“I don’t like even mildly tying our hands at the next meeting, much less over six, eight, 10 meetings from now,” he said. “That said, as we went into April 2, I believe that we’re at pretty stable full employment, that inflation was on a path back to 2% and if we could do those I thought that over the next 12 to 18 months, rates could come down a fair amount.”

The Fed’s benchmark overnight borrowing rate is targeted between 4.25%-4.5%, where it has been since December. The actual rate most recently traded at 4.33%.

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Personal finance app Monarch raises $75 million

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Monarch co-founders (left to right) Ozzie Osman, Jon Sutherland, Val Agostino.

Courtesy: Monarch

The personal finance startup Monarch has raised $75 million to accelerate subscriber growth that took off last year when budgeting tool Mint was shut down, CNBC has learned.

The fundraising is among the largest for an American consumer fintech startup this year and values the San Francisco-based company at $850 million, according to co-founder Val Agostino. The Series B round was led by Forerunner Ventures and FPV Ventures.

Monarch aims to provide an all-in-one mobile app for tracking spending, investments and money goals. The field was once dominated by Mint, a pioneer in online personal finance that Intuit acquired in 2009. After the service languished for years, Intuit closed it in early 2024.

“Managing your money is one of the big unsolved problems in consumer technology,” Agostino said in a recent Zoom interview. “How American families manage their money is still basically the same as it was in the late 90s, except today we do it on our phones instead of walking into a bank.”

Monarch, founded in 2018, saw its subscriber base surge by 20 times in the year after Intuit announced it was closing Mint as users sought alternatives, according to Agostino.

Unlike Mint, which was free, Monarch relies on paying subscribers so that the company doesn’t need to focus on advertising from credit-card issuers or sell users’ data, said Agostino, who was an early product manager at Mint.

Personal finance app Monarch, which has raised a $75 million series B investment.

Courtesy: Monarch

The startup aimed to make onboarding accounts and expense tracking easier than rival tools, some of which are free or embedded within banking apps, according to FPV co-founder Wesley Chan.

Chan said that Monarch reminds him of previous bets that he has made, including his stake in graphic design platform Canva, in that Agostino is tackling a difficult market with a fresh approach.

“What Val is doing, it’s the successor to anything that’s been done in financial planning,” Chan said. “It’s frictionless, it’s easy to use and it’s easy to share, which is something that never existed before. That’s why he’s growing so quickly, and why the engagement numbers are so high.”

The company’s round comes amid a period of muted interest for most U.S. fintechs that cater directly to consumers. Monarch is one of the few firms to raise a sizeable Series B; other recent examples include Felix, a money remittance service for Latino immigrants.

Fintech firms raised $1.9 billion in venture funding in the first quarter, a 38% decline from the fourth quarter that “signals deepening investor caution toward B2C models,” according to a recent PitchBook report. Roughly three-quarters of all the venture capital raised in the quarter went to companies in the enterprise fintech space, PitchBook said.

“The sector is still in nuclear winter” as it faces a hangover from 2021-era startups that “raised way too much money and had zero progress and wrecked it for everybody else,” Chan said. “That’s fine with me, I love nuclear-winter sectors.”

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