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Chinese AI startup Shengshu launches image-to-video tool, rivaling Sora

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Pictured here is an AI-generated clip from Vidu’s website. The tool can create videos from text or image prompts.

Evelyn Cheng | CNBC

BEIJING — Beijing-based Shengshu Technology on Wednesday said that its artificial intelligence-powered text-to-video tool Vidu will now be able to generate videos by combining images.

Vidu already allows users worldwide to create 8-second clips based on written prompts. While OpenAI the maker of ChatGPT — in February revealed that its AI model Sora could generate one-minute videos from text, it has yet to release that publicly.

Vidu’s new AI feature can combine three pictures — such as a shirt, person and moped — into a video of the person wearing the shirt and driving the moped through a scene, Shengshu said.

Other platforms claim they can turn text or images into videos using AI, but the quality of output varies. The breakthrough that Shengshu claims is the ability to take three unique images and integrate them with visual consistency into an AI-generated video.

“Very early on we pinpointed [visual consistency] as the problem, and wanted to solve it well,” Fan Bao, chief technology officer at Shengshu, said in Mandarin, translated by CNBC.

Vidu launched in April and its ability to turn two profile photos into lifelike videos of people hugging went viral on TikTok.

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The AI video generator is already making money from advertisers, animators and other businesses, Shengshu co-founder and CEO Jiayu Tang said in Mandarin, according to a CNBC translation. He said monthly usage rates per customer can range from 100,000 yuan to 1 million yuan ($13,871 to $138,711).

To address copyright issues, Tang said a company might sign a deal with an artist that allows the AI to mimic the artist’s style of painting for an advertisement. He said he hadn’t seen significant legal cases around consumers’ use of images.

Tang added that Vidu doesn’t allow the public to generate content using images of celebrities or “sensitive” individuals. He said the AI tool also bans nudes and violent images. As for personal photos, Tang said Vidu destroys the data in accordance with general data protection regulation — a global benchmark.

Shengshu was founded last year with backers including Baidu Ventures, Alibaba-affiliate Ant Group, Chinese startup Zhipu AI, Qiming Venture Partners and Beijing city, according to PitchBook.

Tang said Vidu’s AI runs off rented cloud servers in China and abroad.

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Stocks making the biggest moves midday: Frontier Group, JPMorgan, Apple, Stellantis, BlackRock and more

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These are the stocks posting the largest moves in midday trading.

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March inflation drops to lowest point in more than 3 years

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Egg prices keep soaring, but inflation is moving in the right direction. (iStock)

Consumer prices fell 0.1% in March, according to the Consumer Price Index (CPI) released by the Bureau of Labor Statistics (BLS). This is the first monthly drop since July 2022.

Annual inflation increased 2.4% compared to a 2.8% increase registered in February. Core inflation, which excludes volatile energy and food prices, grew at a pace of 2.8% over the last year, the smallest 12-month increase since March 2021. A decline of 6.3% in gas prices more than offset increases in the indexes for electricity and natural gas. Food, however, rose 0.4% in March. The meats, poultry, fish and eggs index rose 7.9% over the last 12 months and the price of eggs alone jumped 60.4%.

Inflation continues to move towards the Federal Reserve’s 2% target rate. Still, the impact of President Donald Trump’s implementation of new tariff measures could derail this progress and hinder economic growth, according to Jim Baird, Plante Moran Financial Advisors’ chief investment officer.

“As consumers brace for the impact of tariffs on prices on a host of staples and discretionary goods, there’s considerable uncertainty on what that near-term magnitude of the impact will be for growth and inflation, although the direction for each is clearer,” Baird said. “That’s sent economists scrambling to update their forecasts to lower growth and increase expected inflation for the duration of the year.”

Despite concerns about the effects of President Trump’s tariffs, the Fed continues to hold interest rates steady, and it’s not expected to make any significant changes soon, including a potential rate cut. While tariffs could lead to higher inflation and slower economic growth, the Fed is waiting for more clarity on the full impact of these policies before deciding on any course of action. 

If you are struggling with high inflation, consider taking out a personal loan to pay down debt at a lower interest rate, reducing your monthly payments. Visit Credible to find your personalized interest rate without affecting your credit score.

MORTGAGE RATES HIT A TWO-MONTH LOW THIS WEEK, REMAIN UNDER 7%

Recession risks increasing

President Trump’s tariffs are also contributing to an increased risk of recession. Several major financial institutions, including Goldman Sachs and J.P. Morgan, have raised their recession probabilities. According to Baird, part of the problem is that as prices rise due to tariffs, consumers may decide to curb their spending.

“Sentiment has soured in recent months, and there are already signs of not only a more cautious mood but more constrained spending,” Baird said. “Prices may rise, but that doesn’t mean that consumers will pay any price for any product. Some may grumble but continue to spend, but many are much more likely to trade down to cheaper alternatives or delay discretionary purchases.

“That reality raises the probability of a more notable slowdown in the pace of the economy, with the risk of recession also rising,” Baird continued.

You can take out a personal loan before future rate hikes to help pay down high-interest debt. Visit Credible to find your personal loan rate without affecting your credit score.

CALIFORNIA’S HOMEOWNERS INSURANCE INDUSTRY FACES ROUGH ROAD AHEAD AS WILDFIRES CONTINUE

Spring homebuying season looks promising

March shelter inflation data showed it dropped to 4.0% from 4.2% in February. That’s good news since shelter inflation has been a major force in keeping inflation elevated in recent years and could help move the needle on interest rates.

Mortgage rates continue to trend down, remaining under 7% for the twelfth consecutive week and could boost spring sales, according to Freddie Mac Chief Economist Sam Khater.

“As purchase applications continue to climb, the spring homebuying season is shaping up to look more favorable than last year,” Khater said.

The average 30-year fixed-rate mortgage was 6.62% for the week ending April 10, according to Freddie Mac’s latest Primary Mortgage Market Survey. That’s a decrease from the previous week, when it averaged 6.64% and lower than the 6.88% it was a year ago. 

“Unfortunately, inflation remains painfully stubborn, well above the Fed’s 2% target for lowering rates,” said Gabe Abshire, Move Concierge CEO. “Considering the housing sector has lower exposure to the current global trade environment, it would be helpful for the Fed to lower rates and boost the Spring and Summer home buying market.”

If you want to become a homeowner, you can find your best mortgage rates by shopping around. Visit Credible to compare your options without affecting your credit score. 

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Tariff turmoil and bond market shock: More challenges ahead?

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Inside the mystery of rising bond yields and why the sector is still attractive

A global trade slowdown tied to U.S. tariffs will likely create a more challenging environment for bond fund managers, according to financial futurist Dave Nadig.

“All of these capital holding requirements that led to buying U.S. Treasurys are kind of unwinding at the same time,” the former ETF.com CEO told CNBC’s “ETF Edge” on Wednesday. “So, the traditional math of things are bad for stocks, [and] everybody is going to buy bond just isn’t working out this time because the kind of shock we’re seeing is one we’ve never seen before.”  

The benchmark 10-year Treasury Note yield increased to 4.4% on Thursday. The yield is up more than 10 percent just this week. Last Friday, it touched 3.86%.

Nadig thinks slowing trade will continue to impact market activity.

“When you have less trade, you need to finance less trade,” he said. “Historically, people have needed to finance dollars. That’s why every country in the world buys U.S. Treasurys. It helps them manage their international trade with the United States. So, if we’re slowing down the amount of international trade, we should expect in aggregate the holdings of bonds to probably come down.”

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