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How to choose the right technology for your accounting firm

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Your LinkedIn is inundated with posts about an endless sea of fintech companies who recently got their “Series Whatever” funding.

They’re coming for the old legacy companies who haven’t figured out how to roll AI into their archaic platform that everyone still uses since changing feels like it would be a major headache.

They’re also coming for their competitors who don’t have the talent that they have or features that they’re thinking about which will make your life, as the customer, so much easier and more efficient.

They’re all “transformational” and going to totally change the way you think about your job, make you “ready for the future” and prepare you to take on “tomorrow’s challenges”.

Yes, these are all sarcastically in “air quotes” because they’re the same marketing buzzwords we’ve seen on every piece of advertising material from nearly all these tech companies.

It’s also the reason why they all continue to struggle to actually get adoption of their new technology, even with deep pockets from VCs and PE firms, and even with some of the smartest and most talented teams on the planet, they treat marketing like a playbook that can just be copied and pasted company to company, industry to industry.

People say accountants just repeat the same things over and over again, but at this point, I’m pretty sure most marketing executives SALY more than we do! But I digress…

All of this leads to us being overwhelmed by the number of options that exist to choose between.

We know things are changing. We know the role of accountants will be different. We know our skill sets and technologies need to evolve. What we don’t know is what basket we should put our eggs in, and we don’t really have the time or flexibility in our profession that many other professions do of “failing” — because failing has serious implications.

In entrepreneurship, you’re encouraged to fail fast, learn and try again. The worst case is you learned a lesson and are out some time and money.

In accounting, if you followed this logic, you’d have taxes not being properly filed, compliance being not adequately submitted, and financials not being timely issued. Forget about just the individual legal worst cases; there could be rippling mass economic effects.

And that’s why we are so hesitant to adopt new technologies, no matter how many SOC compliance certifications or media publications the company has! The reason we don’t choose options quickly in the accounting profession is because of the risk that comes with uncertainty. It’s also the reason many of us stay in public accounting longer than we desire — the path to success is straightforward, predictable and nearly guaranteed.

What we are left with is being paralyzed by infinite directions to go in, and no clearcut solution.

If there’s someone who understands paralysis from analysis, it’s me.

It’s sort of par for the course when you’re a jack of all trades, master of none. Good at everything, the best at nothing. It leaves an endless list of options on the table.

So what should you do, as an accounting professional, aware that you need to make a choice, yet being unsure of which choice is right?

Reflection

It starts with looking inward and recognizing where you and your company are currently. You can’t be afraid of asking tough questions about what the trajectory of your role, department and company will be.

  • Are you a small business with lots of flexibility or are you an enterprise with rigid protocols that are tough to get around?
  • Will you be looking at global expansion in the upcoming years?
  • Are you settled into your role looking to get through until retirement, or are you envisioning the future of the company under your management?
  • Is the company leadership excited by the idea of downsizing headcount while expanding operations?
  • Are the regulatory requirements that you’ll be facing going to be different based on where you’re heading?

All of these answers can help you anticipate what your needs will be, which will help you filter out products that don’t meet those needs.

The needs of corporate controllers, fractional CFOs, bookkeepers, tax practitioners, firm owners and start-up team builders are all vastly different — yet most marketing material identifies “accountant” somewhere in your title and throws everything they have at you, regardless of applicability.

The goal is understanding what is most important to you.

Research

Now that you know yourself, what is important to your team and company, and what you want that will make you more successful (however that looks in your eyes), you need to be proactive.

If you wait for the inbound calls, they’ll go exactly as you expect.

Some young salesperson — likely one who never made it as deep into your career path as you — giving you a pitch on how you could do your job better. Oh, the irony.

This is of no disrespect to salespeople — they hustle in a relentlessly difficult field — but selling something highly technical to deeply technical professionals cannot and should not be as easy as convincing someone to buy something they don’t need. Unlike the selling rule of thumb, which is “people buy off of emotions,” in accounting, there are not emotional buyers — it’s logic-based decision making.

There is plenty you can learn from the fintech company website, from talking to a salesperson, and booking a demo. They know their product and they know the benefits it has. But as the good professional skeptics we are, we also know that anybody doing outbound sales at a company is going to have a natural bias — that’s why the best salespeople don’t try to oversell.

So that’s why research becomes important (and why I always advise companies to simply make information available, rather than to shove it into prospective customers’ faces).

  • Does the technology need to have certain compliance requirements?
  • How long have they existed and is there a major risk of the startup running out of capital and is no longer able to support the product?
  • How easily can it be implemented, and can it be done at the same time that you’re using your current system?
  • What are the credentials of the people actually building the product and company, and can they be trusted?

Since you’ve reflected, you know what you’re looking for. You know the questions to ask. You know what the needs of your job, team and company are, and you’ll be able to enter conversations from a point of leverage.

Flip the narrative so you have the power. You’re not getting sold to — you’re looking for something to buy. 

Treat the comparison analysis like an audit. Don’t just consider the benefits listed on the packaging, but understand the short-term and long-term implications of every scenario.

Peer community feedback

We care a lot about what other people think. Not just about how we are perceived, but about how they perceive other things.

Generally speaking, an estimated 93% of buyers consider reviews when making purchases.

When someone leaves a product review, they really have nothing to gain from it, other than informing the rest of the world about their opinion (people love sharing opinions). So you’re likely to get more authentic, honest feedback.

Similarly, our personal and professional networks are powerful tools, and they offer us the best form of marketing that exists: peer-to-peer word of mouth. 

Think about it — you need the siding on your house done. You can just look online or wait for an ad to appear about a local shop … or you can ask your colleagues who they’ve used and how satisfied they were. It’s the same with fintechs. Having reflected, you also know what specific inquiries to make about their experience.

There are enough comparable business operations out there that you can easily find and connect with someone at that organization who is actively using the product(s) you’re evaluating. You can bond over shared struggles and discuss the things that are important to each of you for your job functions.

This is the main selling point of conferences by the way — meeting with other professionals in similar jobs as yours, and getting direct, trusted, authentic and genuine opinions from open, honest and transparent discussions. It’s not the person onstage who you blindly follow (although the information is great); it’s the conversations you have afterward that move the needle in your decision-making process.

I encourage everyone to maintain a strong community in their job realm or areas of interest because this is the best and most useful way to understand what making a fintech choice will look like for you. Again, and I can’t stress this enough, being able to pinpoint your questions based on your reflective exercise maximizes the clarity you’ll have on if a solution is right for you.

The right technology choice is built on trusting it has done and will continue to do what you need it to first and foremost.

The takeaway

Ignore all of the noise that your social media is flooded with, and evaluate the technology based on functionality and durability.

Nobody would ever argue that saving time and money by implementing a new piece of technology, objectively, is not worth whatever the investment cost is. 

What is mission critical in accounting functions, however, is that the technology will do what it says it will do. Period.

So don’t get bogged down by pricing or sales negotiations. Eliminate all of the distractions and focus your attention on identifying the solution you can first and foremost trust. The rest will make itself clear.

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Accounting

SEC’s Semiannual Reporting Proposal Faces Investor Pushback: What CFOs Need to Know

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U.S. Securities and Exchange Commission (SEC)

A proposal from the U.S. Securities and Exchange Commission to potentially shift some public companies away from quarterly financial reporting toward a semiannual model is drawing significant pushback from investors, even as it continues moving through the regulatory process. The debate has direct implications for corporate finance teams, auditors, and the broader transparency of U.S. capital markets.

What the SEC Proposed

According to a summary published by accounting advisory firm Cohen & Co., the SEC issued a proposed rule on May 19, 2026, aimed at simplifying financial reporting requirements for many U.S. public companies. The proposal would potentially reduce the frequency of certain mandatory disclosures from quarterly to semiannual, a structural change that has not been made to core U.S. reporting requirements in decades.

The proposal follows an extended debate within U.S. policy circles, with proponents arguing that reduced reporting frequency could lower compliance costs and free up management time for longer-term strategic planning rather than quarter-to-quarter results management.

Why Investors Are Pushing Back

Comment letters submitted in response to the proposal have been extensive, and according to Cohen & Co.’s review of the public record, investors “appear to be largely opposed” to the shift, viewing frequent interim reporting as a core benefit of U.S. capital markets relative to other jurisdictions.

Accounting and law firms have taken a more measured position, generally urging any changes to remain aligned with the Financial Accounting Standards Board (FASB), whose existing disclosure requirements and guidance are built around a quarterly reporting cadence. A shift to semiannual reporting without corresponding changes to FASB guidance could create friction between SEC filing requirements and GAAP-based disclosure expectations.

Lessons From the U.K. Experience

The debate is not without precedent. The United Kingdom moved away from mandatory quarterly reporting for listed companies in 2014, returning to a semiannual disclosure requirement. According to Cohen & Co.’s analysis, that experience offers a cautionary data point: there was no measurable increase in capital expenditure or R&D investment following the change, while analyst coverage of affected companies declined as reliable interim information became less available — a particular risk for smaller and newly public companies that rely on analyst coverage to maintain investor visibility.

Practical Implications for Finance Teams

Beyond the debate over disclosure philosophy, the proposal carries practical complications. Many companies have debt covenants and credit agreements structured around quarterly financial delivery; a shift to semiannual reporting could require renegotiating those terms. Reduced reporting frequency would also extend the “window of market silence” between disclosures, a factor that governance and investor-relations teams would need to manage carefully to avoid information asymmetry.

Separately, and unrelated to the reporting-frequency debate, the SEC and FASB have continued finalizing more routine updates this year. New Accounting Standards Updates are taking effect for December 31, 2026, fiscal year-ends covering income tax disclosures, credit loss measurement, induced debt conversions, and stock compensation, according to Eide Bailly’s review of 2026 ASU activity. Additional guidance on paid-in-kind dividends and environmental credits is also on the near-term horizon.

What to Watch Next

The semiannual reporting proposal remains in the comment and review phase, and no final rule has been adopted as of this writing. Finance leaders should monitor the SEC’s regulatory agenda for further movement, while treating the current quarterly reporting requirement as the operative standard until any final rule is issued and an effective date is set.

Given the extent of investor opposition documented in the comment file, a full shift to mandatory semiannual reporting appears more likely to result in either a scaled-back compromise or continued study rather than swift adoption — though the SEC’s ultimate direction remains uncertain.

 

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Accounting

AI-Driven Automation and Continuous Accounting Frameworks

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The accounting profession is undergoing a fundamental structural transition as enterprise finance departments shift from periodic month-end closes toward automated continuous accounting models. By integrating specialized machine learning algorithms directly into enterprise resource planning (ERP) platforms, chief accounting officers are transforming financial reporting from a retrospective exercise into a real-time operational asset.

The Shift from Periodic Close to Continuous Financial Reporting
Traditional accounting workflows heavily relied on manual data reconciliation, spreadsheet calculations, and multi-week closing cycles at the end of each fiscal period. In contrast, continuous accounting frameworks utilize automated software agents to process, validate, and post transactional data in real time as business activities occur.

Automated bank reconciliation tools cross-reference incoming bank feeds, invoice records, and purchase orders automatically. By resolving transactional variances instantly throughout the month, corporate accounting teams eliminate the traditional workload spikes associated with quarterly and annual closes.

Machine Learning in Audit Trails and Anomaly Detection
Advanced natural language processing (NLP) and machine learning tools are redefining internal audit and financial control environments. Automated systems analyze 100% of general ledger entries, identifying anomalous transactions, duplicate payments, and unauthorized journal entries in real time.

Rather than relying on random statistical sampling, corporate internal auditors can focus their attention on high-risk flags automatically surfaced by algorithmic monitoring platforms. This continuous risk assessment strengthens internal controls over financial reporting (ICFR) and significantly reduces fraud risk.

Evolving Roles for Accounting Professionals
As routine data entry and manual reconciliation tasks become fully automated, the skill set required for accounting professionals is shifting toward data analysis, system design, and strategic business advisory.
– Systems Governance: Accountants are increasingly responsible for monitoring algorithmic accuracy and managing data integration pipelines.
– Business Partnership: Finance professionals leverage real-time financial dashboards to advise operational leaders on margin management and working capital allocation.
– Regulatory Compliance Management: Accounting teams utilize automated platforms to ensure compliance with dynamic tax codes and international accounting standards.

Core Implementation Recommendations
1. Deploy Automated Reconciliation Tools: Integrate continuous transaction processing modules into existing enterprise ERP architectures.
2. Establish Algorithmic Governance Controls: Implement strict internal testing protocols to ensure automated accounting rules comply with GAAP/IFRS standards.
3. Reskill Accounting Teams: Invest in training finance staff on data analytics, workflow automation, and predictive financial modeling.

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Accounting

Global ESG Reporting Standards and Double Materiality Compliance

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Corporate accounting departments face expanding reporting expectations as international sustainability disclosure standards achieve regulatory enforcement across major global jurisdictions. Chief Accounting Officers (CAOs) and corporate controllers are establishing rigorous internal accounting controls to treat Environmental, Social, and Governance (ESG) metrics with the same data precision, auditability, and governance as traditional financial statements.

Regulatory Harmonization Under Global Sustainability Frameworks
The implementation of standardized sustainability reporting frameworks—notably rules established by international sustainability accounting boards—has created unified expectations for public and large private enterprises. Corporations must report standardized metrics covering greenhouse gas emissions (Scope 1, 2, and material Scope 3), energy utilization, workforce demographics, and supply chain governance.

In Europe and other participating international jurisdictions, double materiality principles are mandatory. Under double materiality, organizations must report both how external sustainability risks impact corporate financial performance, and how internal corporate operations affect surrounding environmental and social structures.

Integrating Sustainability Metrics into Core ERP Systems
To provide auditable non-financial data, enterprise organizations are integrating specialized carbon accounting and ESG management platforms directly into core ERP systems. Automated data collectors capture energy utility invoices, logistics fuel consumption metrics, and vendor compliance records in real time.

Establishing automated, traceable data pipelines ensures that non-financial reporting is supported by clear audit trails. This structured approach allows external financial auditors to provide reasonable assurance on sustainability disclosures during annual corporate reporting cycles.

Financial Impacts and Capital Market Disclosure
Accurate ESG reporting directly influences corporate cost of capital and institutional credit ratings. Commercial lenders and institutional asset managers systematically incorporate sustainability metrics into risk pricing models. Companies that demonstrate transparent, verifiable progress in operational energy efficiency and climate risk mitigation benefit from expanded access to green bond markets and lower debt pricing.

Action Steps for Accounting Leadership
1. Implement Double Materiality Frameworks: Conduct comprehensive assessments to identify material financial and operational sustainability metrics.
2. Build Auditable Non-Financial Data Pipelines: Automate ESG data collection within core accounting software to ensure data integrity.
3. Align Sustainability with Annual Financial Filings: Prepare non-financial disclosures concurrently with financial statements to satisfy regulatory audit expectations.

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