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Klarna CEO outlines plan to become super app with AI

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Sebastian Siemiatkowski, CEO of Klarna, speaking at a fintech event in London on Monday, April 4, 2022.

Chris Ratcliffe | Bloomberg via Getty Images

Klarna’s CEO is so bullish about artificial intelligence that he sees it changing the way the fintech’s 100 million users bank every day as he sets out to diversify the company’s services.

On Wednesday, Klarna — a pioneer of the popular “buy now, pay later” payment method — is announcing the launch of mobile phone plans in the U.S. via a partnership with telecom services startup Gigs. The plans come with unlimited data, calls and texts and will cost $40 a month.

The new phone offering aligns with CEO Sebastian Siemiatkowski’s vision to make Klarna more of an all-encompassing personalized financial “super app” that can offer services outside the realms of traditional finance.

It isn’t the company’s first attempt. Previously, Klarna tried to make itself more akin to a “super app” — similar to Ant Group’s Alipay and Tencent’s WeChat Pay — offering additional services through multiple different buttons. This ended up being “confusing for the customer,” Siemiatkowski told CNBC in an interview.

But the Klarna boss stressed the part AI can play in Klarna’s fresh attempt.

“I think in this new AI world, there’s a better opportunity to serve customers with different services and then adopt the kind of level of articulation and visualization of those services than there was historically,” he said.

“With AI, you can abstract and adopt the experience much more to the specific user you’re dealing with,” Siemiatkowski said in an interview.

Super apps are popular in China and in other parts of Asia. They’re meant to serve as a one-stop shop for all your mobile needs — for example, having taxi-hailing and food ordering in the same place as payment and messaging services.

While super apps have flourished in Asia, adoption in Western markets has nonetheless been slower due to a number of reasons.

‘Tremendous opportunity’

Perception problem

Still, Klarna has a perception problem to overcome. In the U.S., the firm has become synonymous with the “buy now, pay later” (BNPL) payment method, which allows consumers to pay off orders over monthly installments — typically interest-free.

By contrast, in Europe, consumers recognize they can use Klarna to store their deposits and pay for things in one go as well as via a credit plan, Siemiatkowski noted.

He also expressed frustration with “the kind of memes that we get in in the U.S. when it’s like, ‘Oh, Klarna launched with DoorDash … it is a sign of the macroeconomic environment,” referring to a tie-up the company announced with food delivery app DoorDash earlier this year that was met with backlash online.

Siemiakowski said this kind of reaction wouldn’t happen in the German or Nordic markets, where Klarna operates more like online payment system PayPal.

He sees a future where Klarna works as a more all-encompassing financial ecosystem with add-on services such as features for investments in stocks and cryptocurrencies — which, he adds, is “not that far off.”

“Offering people the ability to invest in both stock and crypto is is what’s becoming a kind of more standard part of a neobank offering,” he said, while stressing he doesn’t want to compete with popular U.S. stock trading app Robinhood.

When will Klarna IPO?

Klarna paused plans to go public in April, after U.S. President Donald Trump announced sweeping tariffs on dozens of countries.

Siemiatkowski said that Klarna has already achieved what it set out to do in order to be ready for that milestone — namely, building up a brand in the U.S.

“The U.S. is now our largest market by number of users. It’s a profitable market for us,” he said. “Those things have been accomplished.”

Whether the company does or doesn’t go public, the business strategy for Klarna remains the same.

“That is just a healthy way to drive liquidity for our shareholders, as well as give the company more ways to fund itself, if it would like to do so, and … to show that this is a an established company,” Siemiatkowski said.

WATCH: Why the U.S. doesn’t have ‘super apps’

Why the U.S. doesn't have 'super apps'

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Trump says ‘stupid’ Powell ‘probably won’t cut’ rates Wednesday

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Trump says 'stupid' Powell 'probably won't cut' rates when Fed meeting ends Wednesday

With the Federal Reserve just hours away from its latest decision on interest rates, President Donald Trump on Wednesday lambasted Chair Jerome Powell, calling him “stupid” while doubting the central bank would cut.

In his latest in a series of attacks on Powell that go back years, Trump said the Fed’s key borrowing rate should be at least two percentage points lower.

“So we have a stupid person. Frankly, you probably won’t cut today,” Trump said in impromptu remarks just outside the White House. “Europe had 10 cuts, and we had none. And I guess he’s a political guy, I don’t know. He’s a political guy who’s not a smart person, but he’s costing the country a fortune.”

The remarks came just about four hours before the rate-setting Federal Open Market Committee was to release its statement on interest rates, along with an update of where it sees policy and several key economic measures heading over the next several years.

Market pricing indicates no probability of cut at this meeting, with the next move expected in September. The Fed currently targets its overnight borrowing rate in a range between 4.25%-4.50%.

Powell and his colleagues have expressed hesitation about adjusting rates with so many unanswered questions regarding the economy.

For one, the longer-term impact of Trump’s tariffs is not known. Inflation indicators are little changed since the tariffs were implemented in April, but various factors have colluded to keep blunt the impact.

Trump, though, said higher interest rates rates are costing the U.S. “hundreds of billions” of dollars in financing costs that could be saved if the Fed would ease.

“If he’s worried about inflation, that’s OK. I understand that. I don’t think there’s going to be any. So far there hasn’t,” Trump said.

“But now we have a man that just refuses to lower the Fed rate, just refuses to do and he’s not a smart person,” the president added. “I don’t even think he’s that political. I think he hates me, but that’s OK.”

Trump and Powell recently met at the White House, though little has been disclosed about what was discussed. Powell and his colleagues have vowed they will not be swayed by political pressure, which has ramped up to include other administration officials, including Vice President JD Vance.

Trump even mused about appointing himself as Fed chair, saying, “I’d do a much better job than these people.”

Powell’s term expires in May 2026, and Trump has said he intends to name a successor soon.

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RUN, KFY, ORCL, CRCL and more

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Artificial intelligence subcategory undergoing golden age: Dan Ives

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Dan Ives on the inner-workings of his new AI ETF and how it compares to the competition

Wedbush Securities’ Dan Ives, who launched an artificial intelligence exchange-traded fund this month, sees software as the subcategory to watch within the space.

According to Ives, it’s experiencing a “golden age.”

“Software is going to be driving … a lot of the use cases,” the firm’s global head of technology research told CNBC’s “ETF Edge” this week. “But it’s trying to understand: Who within software? Just because they say ‘AI’ on a conference call doesn’t make them an AI player.”

Ives runs the Dan Ives Wedbush AI Revolution ETF, which trades under the ticker IVES. Ives’ goal is to focus on stocks that are transforming the AI landscape.

“I believe the market is still massively underestimating what the growth is going to look like for the AI revolution in tech,” he said. “For us, it’s not just Mag Seven. It’s not just those first four or five names… It’s trying to identify names that maybe today thematically you don’t even consider an AI name.”

He forecasts Oracle will be “the epicenter of the AI theme over the next six, nine, 12 months in terms of software.” As of Tuesday’s market close, Oracle shares are up almost 62% over the past two months. It’s IVES’ fourth-largest holding, according to the firm’s website.

IVES’ other software holdings include Palantir, IBM and Salesforce. They’re also winners over the past two months — with Palantir shares soaring more than 47%.

Altogether, IVES’ holdings cover 30 companies that span multiple industries. They include hyperscalers, cybersecurity, consumer platforms and robotics. According to Ives, the list was compiled from his deep dives into major AI players.

“Around the world investors always say, ‘How do you play AI? How do you play the theme?'” Ives said. “All of our research can put it in a way investors could play this regardless of where they are and who they are.”

The fund’s top three holdings overall are Microsoft, Nvidia and Broadcom, but it also includes smaller tech names like SoundHound and Innodata

IVES is up almost 3% since its June 4 launch. In an email to CNBC, Ives wrote that the ETF has $183 million in assets under management as of Tuesday’s market close.

Ives plans to reevaluate the AI 30 every quarter.

“There could be a name today that’s not on there,” he said. “Six months from now, if we find that’s a name that’s become more and more of an AI play, then we’ll put them on there.”

Ives contends the tech trade is still worth the investment even for investors who have missed out on the run over the past few years.

“If you focus just on valuation, you miss every transformational tech stock of the last 20 years,” Ives said.

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