PANTONE 17-1230 Mocha Mousse, Color of the Year 2025.
Courtesy: Pantone
“Mocha Mousse” was dubbed 2025’s color of the year, according to the Pantone Color Institute, which it described as “a warming, brown hue imbued with richness.”
Leatrice Eiseman, executive director Pantone Color Institute, described the shade as “sophisticated and lush, yet at the same time an unpretentious classic.”
Rooted in “quiet luxury,” the mellow hue “extends our perceptions of the browns from being humble and grounded to embrace aspirational and luxe,” she said in a statement.
The trend hit on a formula that works and is easily replicated with neutral colors or completely monochromatic looks, according to Thomaï Serdari, professor of marketing and director of the fashion and luxury program at New York University’s Stern School of Business.
Actress Gwyneth Paltrow enters the courtroom for her trial in Park City, Utah, March 24, 2023.
Rick Bowmer | Getty Images
‘Inherent richness’ and ‘comforting warmth’
“I am not surprised at all about the staying power of quiet luxury as it has given consumers a new pathway to identifying new neutrals that work with a variety of lifestyles,” Serdari said.
It is also fitting, heading into a new year with a new administration, that the color of the moment is seemingly benign, Serdari added.
“If ‘Mocha Mousse’ could express feelings, these would be cautiousness, safety and a permanent state of suspense,” she said.
Feeling comfort and harmony in “an ever-changing world” and indulging in “me moments,” as Pantone describes the shade, may be just what consumers are looking for.
Mocha Mousse’s “inherent richness and sensorial and comforting warmth extends further into our desire for comfort,” Laurie Pressman, vice president of the Pantone Color Institute, also said in a statement.
Ellyn Briggs, a brands analyst at Morning Consult, forecasts a heightened “self-care” prioritization among shoppers in 2025.
“The mood right now is, overwhelmingly, fatigue,” said Briggs. In the pandemic years, the idea of self-care was closely tied to physical health and “curating your own space” during the lockdown, she said.
Next year, self-care will come in the form of connecting with others, and more “mental-health focused,” Briggs said.
“A lot of women, especially, are feeling disconcerted with the outcome of the election,” she said. “As women drive so much consumption trends, whether they’re online or offline, brands will definitely want to have to speak to that feeling.”
An attendant holds 1-kilogram gold bars on Feb. 17, 2025.
Akos Stiller/Bloomberg via Getty Images
Gold prices are popping. But investors should avoid the temptation to chase a shiny object, investment experts said.
The SPDR Gold Shares fund (GLD), which tracks the price of gold bullion, is up about 11% in 2025 as of 2 p.m. ET Tuesday. Returns are up about 42% over the past year. (Prices were down more than 1% on Tuesday.)
Gold futures prices are also up about 10% year-to-date and currently 36% higher compared to the price a year ago.
By comparison, the S&P 500 U.S. stock index is up about 1.5% in 2025 and 17% in the past year.
Lee Baker, a certified financial planner, said he wasn’t getting client calls about gold a year ago. Now, he fields them regularly.
He thinks investors would be wise to remember the classic rule from Warren Buffett, “Be fearful when others are greedy, and be greedy when others are fearful.”
“It feels to me everyone is starting to get greedy as it pertains to gold,” said Baker, owner and president of Claris Financial Advisors, based in Atlanta, and a member of CNBC’s Advisor Council.
The typical investor shouldn’t have an allocation to gold that exceeds 3% of a diversified portfolio, Baker said.
Investors enticed by lofty returns may make a knee-jerk reaction and buy a big chunk of gold (literally or figuratively) — and, in the process, make the common investment mistake of buying high and selling low, he said.
“If you’re going to make money with gold you need to buy and sell it — and hopefully sell it at right time,” Baker said. “And if you’re getting in now, are you buying at a peak? I don’t know.”
Why gold prices are up
Investors often perceive gold as a safe haven in times of turmoil and buy the asset when there are high levels of uncertainty, explained Sameer Samana, senior global market strategist and head of global equities and real assets at the Wells Fargo Investment Institute.
“I think we can check that box right now,” he said.
That said, “in true times of crisis, bonds have shone brighter than gold has,” Samana said.
Additionally, many investors buy gold because they think it’s a good inflation hedge, Samana said. (The data doesn’t always support that investment thesis.) Investors have been concerned by recent data that suggests progress on bringing down inflation may have stalled, he said.
U.S. sanctions on Russia dating to 2022 have been the “turbocharger” for gold returns over the past year or more, Samana said.
The sanctions led some central banks — in China, most notably — to buy more gold instead of U.S. Treasury bonds to avoid the potential difficulty of accessing assets denominated in U.S. dollars during a future geopolitical conflict, Samana said.
That has driven up gold demand higher compared to the price a year ago — and prices with it, he said.
“Don’t chase” gold returns, Samana said: “As a whole, you probably want to hold off on precious metals at [current] levels.”
Experts don’t expect gold to continue to shine.
“There’s no reason in my mind gold will continue to have a significant uptrend, barring — and I certainly hope not — some sort of protracted war,” Baker said.
How to invest in gold
Sanshandao Gold mine in Laizhou, Shandong province, China, on Jan. 17, 2025.
CFOTO/Future Publishing via Getty Images
Baker recommends getting investment exposure to gold via a fund like an exchange-traded fund or by investing in the stocks of gold mining companies, for example, instead of buying physical gold.
Funds and stocks are generally more liquid in the event an investor needs to sell the asset, Baker said. Investors with a lot of physical gold likely have the additional hassle of storing it somewhere and insuring it, Baker said. Insurance may cost investors 1% to 2%or more of their gold’s value per year.
Similar to Baker, Samana believes it may be okay for investors to hold 1% to 2% of a well-diversified portfolio in gold.
Investors interested in buying gold should consider it as a piece of a broader commodities portfolio, which likely includes allocations to energy, agriculture and base metals like copper alongside precious metals like gold, Samana said.
Wells Fargo’s investment models have an overall commodities allocation that ranges from 2% for conservative investors to 7% for more aggressive growth, he said.
Students walk through the University of Texas at Austin on February 22, 2024 in Austin, Texas.
Brandon Bell | Getty Images
Gather student loan records ASAP
If the Trump administration is successful in dismantling key parts of the Education Department, the Treasury Department would be the next most logical agency to administer student debt, said Betsy Mayotte, president of The Institute of Student Loan Advisors, a nonprofit.
It’s also possible that the Justice Department or the Department of Labor could carry out some of the Education Department’s functions, according to a December blog post by The National Association of Student Financial Aid Administrators.
But the transfer of tens of millions of borrowers’ account information between agencies would likely lead to errors, experts said. As a result, borrowers should gather the latest information on their student loan balance now, and keep an updated record of it, Yu said.
At Studentaid.gov, borrowers should be able to access data on their student loan balance and payment progress, Yu said. If you don’t know which company services your student debt, you can find that information on that site, as well.
Borrowers should also request a complete payment history of their student loans if their debt has been transferred between companies in the past, Yu said. All this documentation will come in handy if your loan balance or payment history is reported inaccurately in the future.
Those who are pursuing Public Service Loan Forgiveness should certify their work history with the Education Department now, Yu said, “to ensure all eligible periods of employment count toward PSLF.”(PSLF offers debt erasure for certain public servants after 10 years of payments, and borrowers have already long complained of inaccurate payment counts.)
Protecting your student loan data
Consumer and privacy advocates are also concerned by recent reports that Musk’s DOGE had entered the Department of Education and gained access to federal student loan data on tens of millions of borrowers.
In a Feb. 6 letter signed by 16 Democratic senators, including Elizabeth Warren of Massachusetts and Chuck Schumer of New York, the lawmakers said that the Education Department’s student loan database “contains millions of borrowers’ highly sensitive information, including Social Security numbers, marital status, and income data.”
That data “could be used to target financially vulnerable people for Musk’s upcoming financial services company, could be easily breached, or abused in any number of ways,” said Ben Winters, the director of artificial intelligence and privacy at the Consumer Federation of America.
A federal judge in Maryland on Monday granted a temporary restraining order barring DOGE staffers from accessing individuals’ sensitive data at the Education Department until March 10 while a lawsuit unfolds.
Unfortunately, “it’s nearly impossible to track a specific source of data, including how it’s leaked or used or sold,” Winters said. With that being said, people can check if certain information was included in a data breach on websites like, haveibeenpwned.com, he said.
Some services manage your online presence to try to limit where your data ends up, such as one offered by Discover, Winters said. Monitoring your credit score each month to ensure no unauthorized accounts have been opened in your name can also be useful, he added.
“Also carefully scan your card and account statements periodically,” Winters said.
If you’re worried about how your personal data with the Education Department may have been used, you can make a complaint with the Consumer Financial Protection Bureau at consumerfinance.gov/complaint. You may also report it to your state’s attorney general.
Renters looking for a better deal may need to rethink the kind of properties they’re focused on in their search.
As of January, median single-family home rent prices are up about 41% since before the pandemic, according to a recent report by Zillow. Meanwhile, multi-family rents are up 26% in the same timeframe.
But single-family rentals did not see that same level of construction, keeping the available supply low. Single-family rent growth also remains strong amid high demand, as high mortgage rates keep would-be buyers out of the for-sale market, Zillow noted in the report.
Multi-family housing often includes many units or separated dwellings within the same building, whereas a single-family rental is often in the form of a detached house.
The typical asking rent price for a single-family home in January was $2,179, up 0.3% from a month prior, and up 4.4% from a year ago, Zillow found. Meanwhile, the typical asking rent for a property in a multifamily home was $1,820, up 0.2% from a month ago and up 2.7% from a year prior.
The gap between the costs to rent a single-family home versus a unit in a multi-family apartment is the largest difference Zillow has recorded since it began tracking the metrics in 2015.
But while there’s a lack of single-family rentals compared to multi-family properties, “demographics play a huge role here,” said Jessica Lautz, deputy chief economist at the National Association of Realtors.
If you can’t afford to buy a home yet, but need the space, here’s what the high cost of single-family rental housing means for you.
‘Renters are stuck renting for longer’
The millennial generation — those born between 1981 and 1996 — has had a tough time getting into homeownership.
“Renters are stuck renting for longer,” said Orphe Divounguy, an economist at Zillow.
This means many people are staying renters for longer. Zillow found in a separate 2024 report that the median age of renters in the U.S. is 42, and millennials make up about 31% of renters in the U.S. In Zillow’s analysis, millennials were those age 30 to 44 at the time of the survey.
As homeownership has become “so unaffordable and out of reach,” the cohort has had to find bigger rental properties to accommodate major life changes, such as getting married, and having kids or pets.
The appeal of single-family rentals, experts say, is a homeownershipexperience without the same costs. That can be meaningful for buyers who are faced with affordability challenges in the for-sale market. Coming up with the down payment can be a hurdle, as well as navigating volatile mortgage rates and rising home prices.
The median sale price for homes nationwide was $375,475 in the four weeks ending February 16, up 3.7% from a year prior, according to Redfin.
Meanwhile, the average 30-year fixed rate mortgage inched down to 6.87% the week ending Feb. 13, per Freddie Mac data. That’s the lowest so far in the year, and down from the latest peak of 7.04% in January.
What to do in the meantime
Factors like “having a strong income, strong credit score and lower debt-to-income ratios” are essential for renters in looking into single-family rental homes, Divounguy said.
Paying down debt can help improve your debt-to-income ratio, which measures your debt repayment obligations relative to your income.
When landlords look at your financials, it helps them gauge how easily you can afford the rent based on your current income.
This measure is even more important for renters looking into single-family rental properties, Divounguy said. If you plan to buy a home in the future, keeping this in check will increase your chances of having an approved mortgage application.
Overall, stay on top of your bills and make sure to keep tabs of your credit reports from the major bureaus to ensure there are no errors that could be problematic when you apply. Having a solid credit history makes you more competitive as a renter, and it can also set you up for success if you ever look at the for-sale market, experts say.