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New CPA exam on planning shows wealth and tax links

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Certified public accountants with the personal financial specialist credential are hailing the “significant milestone” and “monumental addition” of a planning section to the CPA exam.

For the first time starting at the beginning of the year, between 30% and 40% of the questions in the “tax compliance and planning” discipline of the test — one choice among three options for the other section that CPA hopefuls must pass besides the three core components of the 16-hour examination — cover financial planning. 

The change reflects growing ties between the wealth management and tax professions and an effort among CPAs dating back a decade. Just as with any changes to the certified financial planner exam, any shift in the topics on the test brings new possible areas of professional development, business and client services to practitioners in the field.

“This journey has not only been a testament to perseverance but also a reminder of the impact dedicated professionals can have on shaping the future of their profession,” Jean-Luc Bourdon, the founder of Santa Barbara, California-based Lucent Wealth Planning, wrote earlier this year on LinkedIn. “As we move forward, CPA clients stand to benefit from more comprehensive and integrated personal financial advice, a direct result of a collective effort and vision.”

The new material spans 25 different skills applicable to planning, according to a “blueprint” guide on how to study for the CPA exam, which summarized the questions as concerning “qualified retirement plans, investing, education funding and risk mitigation through the use of insurance.”

READ MORE: Taxes + wealth: 2 connected but still (for now) distinct fields are merging

Bourdon’s post, “The Decade-Long Journey to Integrate Personal Financial Planning into the CPA Exam,” credited Andrea Millar of Andrea Millar Life Planning and Lori Pajunen Luck of CLS Financial Advisors for collaborating on the “desperately long shot” to “seek recognition of the essential importance of” personal financial planning. Another commenter praised the late Kostelanetz Senior Counsel Sidney Kess, “who also fought in the trenches for this agonizingly slow progress of our beloved profession.” 

Millar led the planning section of the American Institute of CPAs for 14 years, and the process began with the submission of comments to the organization, Bourdon wrote. The new part of the test launched in the first exams of 2024 in January following a reassessment period, an academic task force and many other steps.

“Adding personal financial planning (PFP) services to CPAs’ offerings opens the door to multiple opportunities for CPAs, their employees, their recruiting efforts and their clients,” Susan Tillery, CEO of Kennesaw, Georgia-based Paraklete Financial and past chair of the AICPA Personal Financial Planning Executive Committee and the AICPA Personal Financial Specialist Credential Committee, wrote in a December column in the AICPA’s publication, The Tax Adviser.

“The need for PFP services is great; the need for PFP services offered by CPAs is even greater,” Tillery wrote. “The multiplication that occurs in client revenues, client retention, employee satisfaction, employee recruitment and the overall benefit to the client compels CPAs to take a closer look at why PFP services are not already being offered by their firms.”  

While CPAs have advised clients about personal finance for more than a century and the specialist credential in planning from the AICPA dates to the mid-’80s, the new section of the test represents “a significant milestone” displaying “the profession’s dedication to enhancing education and promoting financial planning excellence,” Dan Snyder, the director of public accounting (personal financial planning), wrote in a blog earlier this month.

“Adding PFP to the CPA Exam increases awareness of the role of CPAs in PFP planning, which is an exciting development for the accounting curriculum and the PFP field,” Snyder wrote. “This inclusion will inspire the next generation of accounting professionals by motivating aspiring candidates to pursue this dynamic and rewarding field.”

READ MORE: 5 tips for advisors preparing for the CFP exam

Other wealth and tax professionals chimed in with their support for adding the questions about planning to the exam. They could nudge “young students to see personal financial planning as a career” and help address the fact that “some people are cautious when searching for financial planning advice, as they feel most of the advisors today are salespeople,” Jeffrey Levine, the director of financial strategies for Woburn, Massachusetts-based LGA CPAs and Business Advisors, said in an email. Levine’s firm offers wealth management services and gets tax referrals through registered investment advisory firm Integrated Partners’ CPA Alliance

“While there will always be a need for accurate and timely fair presentation of business records, well-prepared tax filings and a profession with strong ethics and strong training to guide business and personal financial matters, expanding the role of CPAs into personal financial planning is long overdue,” Levine said. “Some predict that AI will take over our profession and reduce our value. I believe financial planning done properly requires a professional to gather information, listen and provide insight. Preparing more CPAs for this area by providing coursework and adding the subject to the exam is a major step toward building a workforce to handle the needs that are already here.”

The new CPA Exam material on planning could “help stop and maybe even reverse the terrible erosion of financial literacy in America,” Avantax Wealth Management Vice President of Planning and Growth Solutions Andy Watts said in an email. CPA Herb Vest launched Avantax’s predecessor firm, HD Vest Financial Services, more than 40 years ago, so the company supports “efforts to ensure all future CPAs are equipped with the skills and knowledge needed to create the highest probability of success as clients pursue their financial goals,” Watts said.

“You can’t really do a complete job of financial planning without tax being a huge part of it,” Watts said. “Our perspective is that everyone’s financial planning should be rooted in an assessment and understanding of the impact of taxes every step of the way. In fact, I firmly believe that someday, financial planning without incorporating tax planning will be considered unthinkable.”

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In the blogs: To be continued?

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TikTok and taxes; future of L.A. revenues; engagement limits; and other highlights from our favorite tax bloggers.

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Carr, Riggs & Ingram merges in CapinCrouse

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Carr, Riggs & Ingram, a Top 25 Firm based in Enterprise, Alabama, has added CapinCrouse, a Regional Leader based in Indianapolis, effective Jan. 17, 2025.

The deal is CRI’s biggest merger in its history, and the first since it received outside investment last November from Centerbridge Partners and Bessemer Venture Partners. 

CapinCrouse focuses on exclusively serving nonprofits, such as faith-based  organizations and private colleges. The merger will add 40 partners, 185 professionals and 15 offices to CRI, which has 437 partners and 2,304 staff 

After the outside investment, CRI split its attest and non-attest practices, as is common when accounting firms receive private equity or venture capital funding. Carr, Riggs & Ingram, L.L.C., as an independent licensed CPA firm, is providing assurance, attest and audit services. CRI Advisors, LLC (including its subsidiary entities) operates as a separate legal entity, providing clients with tax and business consulting services.  

“This merger represents an exciting milestone in our firm’s history and a significant  advancement for both CRI and CapinCrouse,” said CRI Advisors LLC chairman Bill Carr in a statement Tuesday. “We have previously invested in firms that specialize in serving faith-based  organizations and private colleges. With the addition of CapinCrouse, CRI is now  positioned to become the leading national provider in these vital markets. By combining  our strengths, we will enhance the value we offer and greatly expand our national  geographical presence. We are proud to welcome CapinCrouse to the CRI family.” 

Financial terms of the deal were not disclosed. CRI ranked No. 24 on Accounting Today‘s 2024 list of the Top 100 Firms, with $455.36 million in annual revenue. CapinCrouse ranked No. 27 on Accounting Today‘s Regional Leaders list of the Top Firms in the Great Lakes region, with $35.51 million in annual revenue.

“We are very pleased to join CRI,” said Fran Brown, Managing Partner of CapinCrouse. “For  over 50 years, our focus has been on providing innovative service to nonprofit  organizations whose outcomes are measured in lives changed. CRI’s commitment to client service, respect, and integrity is an excellent fit with our mission and firm culture. We will  continue to operate under the CapinCrouse brand and are excited to now have access to  more offerings and resources to further drive exceptional client service.” 

Koltin Consulting Group CEO Allan Koltin advised both firms on the merger. “It is interesting to note that this is CRI’s biggest M&A deal in its history, and it comes on the heels of their private equity deal with Centerbridge Partners and Bessemer Venture Partners,” he said in a statement. “CapinCrouse, a top 125 firm nationally, is viewed by many as the preeminent firm in the country when it comes to the audit and related advisory  services of nonprofits and religious organizations. My intuition suggests that going forward, we will see CRI expanding its geographic reach nationally by combining with more top 200 firms.” 

Last August, CRI added ProSport CPA, a firm in New Kent County, Virginia, offering tax and accounting services within the sports and entertainment niche. In 2023, CRI expanded into Oklahoma by adding Stanfield + O’Dell PC, a firm in Tulsa. CRI expanded to South Carolina in 2022 by adding Lanning Group LLC, a firm based in Mount Pleasant in the Charleston suburbs, and expanded in Florida by adding Alonso & Garcia, a firm in Miami. It expanded that year in Florida by adding Travani & Richter in Jupiter, and in Texas by adding Pharr Bounds LLP in Austin.

In 2022, CapinCrouse acquired the Global Center for Nonprofit Excellence.

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Trump names Mark Uyeda acting chair of SEC

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SEC commissioner Mark Uyeda, speaking at the AICPA & CIMA Conference on Current SEC and PCAOB Developments

President Donald Trump named Mark Uyeda, a Republican member of the Securities and Exchange Commission, as acting chairman of the SEC, while confirmation hearings await for Trump’s official pick as chairman, Paul Atkins.

Uyeda has been an SEC commissioner since 2022 and a member of the staff since 2006. Last month, he discussed at an AICPA & CIMA conference in Washington how the SEC is likely to pursue a more deregulatory approach during the Trump administration. The previous SEC chair, Gary Gensler, has pursued an active approach to enforcement and rulemaking, provoking opposition and a wave of lawsuits from the financial industry. A few weeks after the election, Gensler announced plans to step down on Jan. 20, Inauguration Day. 

“I am honored to serve in this capacity after serving as a Commissioner since 2022, and a member of the staff since 2006,” Uyeda said in a statement Monday. “I have great respect for the knowledge, expertise and experience of the agency and its people. The SEC has a vital mission—protecting investors, maintaining fair, orderly, and efficient markets, and facilitating capital formation—that plays a key role in promoting innovation, jobs creation, and the American Dream.”

Last month, Trump named Paul Atkins, a former SEC commissioner, as a replacement for Gensler. Atkins has been a proponent of cryptocurrency, while Gensler had imposed steep penalties on companies in the crypto industry. Confirmation hearings have not yet begun for Atkinds, but he has been meeting with lawmakers privately and is expected to be confirmed.

As acting chairman, Uyeda announced Monday that he would be launching a crypto task force dedicated to developing a comprehensive and clear regulatory framework for crypto assets. The task force will be led by another Republican commissioner, Hester Peirce. 

The task force plans to collaborate with SEC staff and the public to set the SEC on a regulatory path as opposed to pursuing enforcement actions to regulate crypto “retroactively and reactively,” according to a news release.

“This undertaking will take time, patience and much hard work,” Peirce said in a statement. “It will succeed only if the Task Force has input from a wide range of investors, industry participants, academics and other interested parties. We look forward to working hand-in-hand with the public to foster a regulatory environment that protects investors, facilitates capital formation, fosters market integrity, and supports innovation.”

The task force plans to hold roundtables in the future, but in the meantime is asking for public input at [email protected].  

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