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Pathways to Growth: Complexity, speed, constant pivots

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With sand tumbling through the neck of the hourglass that is 2024, I’ll use this space to share my thoughts about forces at play and areas to conquer in our CPA profession. I focus on three distinct themes: complexity, speed, and the imperative to pivot.

1. Complex environment

I was conservative in my choice of the adjective “complex” to describe the current scene. To be perfectly honest, we more accurately find ourselves in a tsunami. As I close my eyes and envision the past several months, I see a giant wall of water washing up over a managing partner clinging mightily to the leg of a sofa being swept into the deluge.

Complexity, and its evil twin uncertainty, are new to us. For a long time, there was predictability in our labor force, in our business model, revenues, profitability, services, clients and even competitors. We didn’t have to break a sweat to manage this. But things have changed, as we find ourselves wondering if it’s time to don the Gore-Tex and batten down the hatches.

Maybe you’ve experienced something like what happened at a firm I know: Kimberly, a team member who masterfully managed the intake of tax returns for years, left to find herself. Mark, her replacement, has barely found his way to

the bathroom after six weeks on the job. Multiply that by the 10 others that the firm lost in 2024, and the impact becomes seismic.

2. Speed of change

Our profession has remained comfortably in the right lane for more than 100 years, driving forward in a paced and predictable manner. As stewards of the public trust, it’s what the market required of us. Now several factors are propelling us into the fast lane — factors like the infusion of capital into our markets, the role of corporate players. and unrelenting changes in technology. From succession planning to financing the firm of the future, the breakneck pace shows no signs of slowing.

The need for speed runs counter to the nature of accounting firms and a partnership model that fosters slow decision-making, where everybody gets a vote on everything. This is at odds with the sheer number, scope and pace of decision-making required in today’s firms. Without a dynamic, corporate-style organizational structure, firms will be unable to move into, let alone remain in the left lane without getting rear-ended by faster, more agile organizations — the ones with the people, succession, financing, and deal-closing strategies all figured out. The ones capturing the markets with an evolving menu of shiny new services — the markets you are used to owning.

3. Strategic pivots

When I left IBM — then considered the most admired corporation in the world — it looked very much like public accounting looks today. We were big, we were solid, and we had little in the way of competition. Most important, we had tremendous predictability and a solid business model. I went from Big Blue to a tech startup where I lasted only 90 days. In explaining why he was firing me, the CEO said, “We are not IBM, and we do not operate like they do. We are not slow and predictable, with our i’s dotted and t’s crossed, and we do not own the marketplace!”

My brief tenure with that startup taught me a lot. In my next chapter, I would have to make my way to a new planet, one where oxygen was unpredictability and strategic and tactical pivots were standard operating procedure. I came to understand that moving forward would require me, and those I later counseled, to become more entrepreneurial, more agile, and more creative. For more than a decade, public accounting fought this imperative. We remained firmly inside the box. We resisted approaches like offshoring and making strategic use of non-CPAs. We stubbornly rebuffed advances in tech. Luckily, that tide is slowly turning. But now we have our backs against the wall.

Prepare to soar

Many firms are acknowledging these realities, and some are taking appropriate action. But still others are thinking, “We’re good. Business is up and so are profits. I don’t see anyone moving my cheese.” If you haven’t yet witnessed these challenges, you soon will. It will be evident when you’re up against stiff competition from alternative firms with better value propositions, pricing, client experience, and service delivery.

Successfully addressing these demands requires creative approaches (like inviting outsider “friends of the firm” into your strategic planning process), as well as consultative input from sources familiar with operating in the left-hand lane. Having come from the technology world, I can tell you that this is their daily fare. Consider importing people from unpredictable early-stage environments, as well as from companies sustaining annual growth rates of 30% or more. They are comfortable discovering and executing strategy amid uncertainty. But they aren’t the traditional hires in CPA firms.

As you plan for 2025 and beyond, consider stepping back, thinking bigger, and evaluating the complexity, the critical need for speed, and your readiness to pivot. Attack your strategic plan in a more open, creative way than in the past.

I cannot predict that you’ll become an instant frontrunner, forever dominating the fast lane, but I bet with confidence that you’ll bring tangible benefits to your firm and those you serve. Wishing you a coming year of confident decision-making and continued prosperity!

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Accounting

Instead adds AI-driven tax reports

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Tax management platform Instead launched artificial intelligence-driven tax reports, harnessing AI to analyze full tax returns to glean tax strategies and missed opportunities.

The San Francisco-based company’s reports, which are designed for clarity and compliance, include:

  • Tax Return Analysis Report, which reveals tax-saving opportunities in tax returns for individuals (1040) and businesses (Schedule C, E, F, 1120, 1120S, 1065).
  • Tax Plan Report, which provides a real-time summary and action list of all tax strategies across all entities in a tax year and includes potential and actual savings, summaries for each tax strategy, and IRS and court case references.
  • Tax Strategy Reports for every tax strategy, with detailed calculations of deductions and credits, supporting documentation, and an actionable plan.

Instead users can collaborate with their tax professionals on the platform or search the Instead directory of firms that support the platform and offer tax planning and advisory services. 

Andrew Argue

Andrew Argue

“We are excited to bring our users the future of smart, effective decisions when it comes to filing taxes,” said Andrew Argue, co-founder of Instead, in a statement. “With Instead, users can easily uncover and implement tax strategies and opportunities that will save them money and have the transparent calculations to support a tax return. And this is just the beginning…we have some exciting things on our roadmap and look forward to sharing them very soon!”

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Accounting

Half of accountants expect firms to shrink headcount by 20%

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Fifty-two percent of accountants expect their firms to shrink in headcount by 20% in the next five years, according to a new report.

The Indiana CPA Society, in collaboration with CPA Crossings, released today a 2025 Workforce Transformation report. Paradoxically, while it found that most respondents anticipate their firms to reduce headcount, 75% said that their firms will need the same amount or more staff to meet future client demand. 

Sixty percent of respondents said that entry-level professionals are the role they anticipate needing fewer employees in the future due to automation. Nearly half as many responded saying experienced professionals (approximately 33%) and manager-level roles (approximately 25%). 

The report highlights the weaknesses of the pyramid-shaped practice structure that is the basis for most firm’s current talent management and workforce development systems. One challenge is the pyramid’s low retention design. 

“The pyramid practice structure was not designed to retain staff. It actually does the opposite. Upward mobility is statistically difficult to attain,” the report reads. “Firms have a lot of requirements for entry-level staff, but there is a lot less need for experienced staff. Firms eventually have a lot of entry-level professionals qualified to become experienced staff but only a few openings. It only gets more difficult as staff try to move from experienced staff to managers. For those who want to move from managers to owners, the wait could be 15 years or more — or maybe never.”

The report discussed the dwindling pipeline of incoming talent, saying, “Currently, there are not enough qualified staff to maintain a bottom layer that is wide enough,” and generational preferences, saying, “Gen Zers are looking for meaning and emotional connection. If they cannot find these connections in their work, it won’t take much for them to decide to move on.”

The final weakness of the pyramid model the report highlighted was advances in technology, particularly automation and artificial intelligence. 

“Advances in technology, especially with automation and artificial intelligence, could obliterate the work being done by the bottom of the pyramid,” the report reads. “This impact is beginning to be seen in accounting firms across the country as manual and time-consuming data entry and reconciliation tasks, once assigned to entry-level staff, are being automated. Firms are already seeing great benefits from this transfer, such as faster and more accurate data processing.”

The report suggests that firms take on a new practice structure that focuses on precision hiring, proactive retention, practical technology implementation, pricing expertise, practice area expansion or focus, and people acceleration. 

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Accounting

Senate Republicans plan major revisions to Trump tax bill

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The U.S. Capitol

Senate Republicans intend to propose revised tax and health-care provisions to President Donald Trump’s $3 trillion signature economic package this week, shrugging off condemnations of the legislation by Elon Musk as they rush to enact it before July 4. 

The Senate Finance Committee’s plan to extract savings from the Medicaid and — perhaps — Medicare health insurance programs could depart in key respects from the version of the giant bill that narrowly passed the US House in May. The release of the panel’s draft will likely touch off a new round of wrangling between fiscal conservatives and moderates. 

As the debate unfolds, businesses in the energy, health care, manufacturing and financial services industries will be watching closely.  

SALT dilemma

A crucial decision for Majority Leader John Thune, Committee Chairman Mike Crapo and other panel members will be how to handle the $40,000 limit on state and local tax deductions that was crucial to passage of the bill in the House. 

Senate Republicans want to scale back the $350 billion cost of increasing the cap from $10,000 to $40,000 for those making less than $500,000.   

House Speaker Mike Johnson and a group of Republican members from high-tax states have warned that any diminishing of the SALT cap would doom the measure when it comes back to the House for a final vote. At the same time, so-called pass-through businesses in the service sector are pushing to remove a provision in the House bill that limits their ability to claim SALT deductions. 

(Read more:What the House gave the Senate: Inside the ‘Big Beautiful’ bill.“)

The Senate Finance Committee is widely expected to propose extending three business tax breaks that expire after 2029 in the House version to order to make them permanent. They are the research and development deduction, the ability to use depreciation and amortization as the basis for interest expensing and 100% bonus depreciation of certain property, including most machinery and factories.  

Manufacturers and banks are particularly eager to see all of them extended. 

To pay for the items, which most economists rank as the most pro-growth in the overall tax bill, senators may restrict temporary breaks on tips and overtime, which Trump campaigned on during last year’s election in appeals to restaurant and hospitality workers. The White House wants to keep those provisions as is.

White House economic adviser Kevin Hassett said Trump “supports changing” the SALT deduction and it’s up to lawmakers to reach a consensus.

“It’s a horse trading issue with the Senate and the House,” Hassett said Sunday on CBS’s Face the Nation. “The one thing we need and the president wants is a bill that passes, and passes on the Fourth of July.”

The committee will also face tough decisions on green energy tax credits. Scaling those back generates nearly $600 billion in savings in the House bill. 

On Friday, rival House factions released dueling statements. 

The conservative House Freedom Caucus warned that any move to restore some of the credits would prompt its members to vote against the bill. “We want to be crystal clear: If the Senate attempts to water down, strip out, or walk back the hard-fought spending reductions and IRA Green New Scam rollbacks achieved in this legislation, we will not accept it,” the group said. 

In contrast, a group of 13 Republican moderates, led by Pennsylvania’s Brian Fitzpatrick and Virginia’s Jen Kiggans, urged senators to make changes that would benefit renewable energy projects, many in Republican districts, that came about through President Joe Biden’s Inflation Reduction Act. 

(Listen:The state of the ‘Big Beautiful Bill’ and more.“)

“We remain deeply concerned by several provisions, including those which would abruptly terminate several credits just 60 days after enactment for projects that have not yet begun construction,” the lawmakers said in a letter to the Senate. 

Banks are especially interested to ensure that tax credits on their balance sheets as part of renewable energy financing aren’t rendered worthless by the bill. 

Health-care perils

Medicaid and Medicare cuts present the most daunting challenge in the committee’s draft. While Republicans are generally in favor of new work requirements for able-bodied adults to be insured by Medicaid, some moderates like Senator Lisa Murkowski of Alaska have expressed concern over giving states just a year and a half to implement the requirement.  

Senator Lisa Murkowski House provisions instituting new co-pays for Medicaid recipients and limits on the ability of states to tax Medicaid providers in order to increase federal reimbursement payments are more disputed. 

Senators Josh Hawley of Missouri and Jim Justice of West Virginia have said they oppose these changes.  

To find savings to make up for removing these provisions, Republicans said last week that they are examining whether to put new restrictions on billing practices in Medicare Advantage. Large health insurers that provide those plans would be most affected by such changes. 

Yet overall, GOP leaders say the tax bill remains on schedule and they expect much of the House bill to remain intact. 

The Senate’s rules-keeper is in the process of deciding whether some provisions are not primarily fiscal in nature. Provisions that restrict state regulations on artificial intelligence, ending some gun regulations and putting new limits on federal courts are seen as most vulnerable to being stripped under Senate budget rules. 

Lawmakers are largely taking their cues from Trump and sticking by the $3 trillion bill at the center of the White House’s economic agenda. 

Musk, the biggest political donor of the 2024 campaign, has threatened to help defeat anyone who votes for the legislation, but lawmakers seem to agree that staying in the president’s good graces is the safer path to political survival.

“We are already pretty far down the trail,” Thune told reporters on Thursday afternoon as his colleagues left for the weekend.

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