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What partnership means to the next generation of accountants

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As a 27-year-old professional, my conversations with CPA firms range from the managing partner to younger leadership, such as managers or newly admitted partners — and it is evident that there is a shift in how emerging leaders perceive firm ownership. 

Historically, becoming a CPA and achieving partner status was seen as the ultimate career milestone. However, in recent years, many younger CPAs have questioned whether the traditional path to partnership aligns with their career goals, values, and lifestyle preferences.

Several factors contribute to why younger CPAs are avoiding the pursuit of the partnership track.

  • Financial barriers: The buy-in cost is often seen as a barrier for those already burdened by student loans, buying houses, or seeking financial flexibility. For many young professionals, the idea of taking on additional debt or committing a large portion of their savings to buy into a firm feels risky, especially in an uncertain economic environment. 
  • Work-life balance: The accounting profession is known for its demanding hours, particularly during tax season and other peak periods. However, many younger professionals today have a different value perspective on work-life balance and personal well-being. Some are unwilling to sacrifice their health, family time, or personal interests for career advancement. They are seeking roles that offer flexibility, remote work options, and better integration of work and life. To some, these elements are often perceived as lacking in the typical partnership model.
  • Alternative career paths: Accounting is rapidly evolving. With that comes new technologies, regulations, and market demands that constantly reshape the landscape. As a result, there are now more career opportunities outside the traditional firm structure than ever before. Roles in private equity, financial consulting, and technology are increasingly attractive to young CPAs. They are being given a chance to leverage their skills in innovative and dynamic environments. These alternative paths often offer competitive salaries, career advancement opportunities, and the chance to work on cutting-edge projects — without the need to buy into a partnership.
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We’re increasingly hearing from firms about the challenges they face in attracting young talent to the partnership track. The concerns are not just about financial and time commitments, but also about the desire and readiness of young professionals to take on leadership roles.

  • Shifting career expectations: For many, success is no longer defined by making the partner level in just any firm. Instead, they value career progression that allows for continuous learning, skill development, and opportunities to work on meaningful projects. They are also looking for employers who prioritize a healthy work-life balance.
  • The need for flexibility: Flexibility is a key demand among younger CPAs. Whether it’s the ability to work remotely, set flexible hours, or pursue side projects, flexibility is seen as a non-negotiable aspect of a modern career. Firms that fail to offer flexible working arrangements may find themselves at a disadvantage in recruiting and retaining top talent. Are there issues with remote or partially remote work environments? Yes, but is that due to the work environment situation or the differences that exist in each person’s ability or desire to stay focused?
  • Technology and innovation: The rise of automation, artificial intelligence, and data analytics are transforming the accounting profession. Younger professionals are eager to embrace these technologies and apply them in their work. They are looking for firms that are not only adopting these innovations but also integrating technology into their services.

Adapting to the generational shift

The shift in mindset among younger professionals is both a challenge and an opportunity. To remain competitive in attracting and retaining top talent, firms need to rethink their approach to career development, leadership, and the overall partnership model.

  • Offer alternative compensation models: Firms can explore offering equity stakes or profit-sharing arrangements that don’t require the traditional buy-in. By separating ownership from financial investment, firms can make leadership roles more accessible to talented professionals who may not have the resources for a large buy-in.
  • Consider merging up or being acquired: Merging or being acquired by a larger firm can provide young professionals with enhanced career opportunities and reduce the financial burden of traditional buy-ins. This strategy allows firms to offer a more dynamic environment with better resources and client diversity, making them more appealing to young CPAs.
  • Enhance work-life balance: To attract and retain young professionals, firms must prioritize work-life balance. This can be achieved by offering flexible work arrangements, promoting a healthy work culture, and supporting mental health and well-being initiatives. Firms that demonstrate a commitment to employee well-being will stand out in a competitive talent market.
  • Leverage private equity to attract young talent: Private equity is another option for firms, as it can provide the capital needed for investments in technology and expansion of services to offer competitive compensation packages. PE-backed firms tend to present young professionals with innovative career growth and partnership opportunities, making them attractive to those seeking a modern and rewarding work environment.

Is your firm future-ready?

The traditional partnership model is at a critical transitionary period. As the accounting profession continues to evolve, firms that recognize the shifting priorities of the next generation and adapt accordingly will be better positioned to thrive in a competitive and changing marketplace.

Whether it’s rethinking the partnership track, or looking to evolve as a firm, there are numerous ways to align the offerings with the expectations of today’s young professionals.

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Accounting

Major AI players back Basis with $34 million series A

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AI-specialized accounting platform company Basis has raised $34 million in Series A funding to bolster its autonomous AI agent product, with an investment round that was led by Keith Rabois from Khosla Ventures, alongside Nat Friedman and Daniel Gross, along with additional contributions from heavy hitters like Larry Summers, former US Secretary of Treasury, Jeff Dean, the chief scientist behind Google DeepMind, Noam Brown, the lead researcher for OpenAI’s o1 model, and Jack Altman, former CEO of Lattice and the brother of OpenAI head Sam Altman, and many others. 

“We’re putting every dollar back into the platform and team – to invest in ML research, to continue to bring the most cutting-edge AI to accounting firms, and to open additional slots for firms,” said Matt Harpe, Basis co-founder, in an email. 

Basis, which emerged from stealth last year with $3.8 million in funding, uses generative AI and language models built specifically for extremely high accounting performance to perform various workflows such as entering transactions and double-checking data accuracy. This is in contrast to things like chatbots which can only read data and produce text. The product also integrates with popular ledger systems like Intuit’s QuickBooks and Xero as well as AP systems such as Bill.com and file systems such as SharePoint or Box. It is already in use by firms such as Top 100 firm Wiss and Co., which partnered with Basis earlier this year. The product was compared to having a junior accountant, which Basis said allows human staff accountants to spend their time reviewing the AI agent’s work, rather than doing the work manually. 

“This technology is a new paradigm for accounting. Learning to work with your computer, not just on it, might be an even bigger shift than going from paper to digital. Over the last year, as accountants have experienced what’s possible with the most cutting-edge AI, we’ve seen more and more firms decide that AI must become the top strategic priority. We’re excited to continue to equip firms with AI that actually works,” said Mitch Troyanovsky, Basis co-founder in an email. 

Basis sells exclusively to accountants versus selling directly to businesses or building ‘new’ accounting firms, and is tailored specifically for use by expert accountants. Basis focuses on building agents that understand, and can operate on, accounting broadly instead of isolating only a specific task. This allows Basis to work across clients and workflows without losing context, and to quickly take on new workflows, said Basis. Accountants onboard Basis to engagements and assign it core workflows for one-time or ongoing execution

“Accounting is a massive industry, and Basis is clearly leading on the AI side. This is one of the few AI agents that’s already deployed and working. Matt and Mitch have put together the best NYC team in the applied AI space,” said Vinod Khosla, founder of Khosla Ventures, who also co-founded Sun Microsystems.

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Accounting

Platform Accounting Group adds Illinois and Indiana firms

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Platform Accounting Group has added two more accounting firms, based in Indiana and Illinois, bringing the total firms that have joined the Utah-based company this year to 12.

Platform Accounting Group, founded in 2015, invests in and acquires small accounting firms, and announced it received an $85 million minority funding round to support its expansion in February. 

Midwest Advisors, formerly known as Philip+Rae & Associates, is headquartered in Naperville, Illinois, and has provided fractional CFO roles, controllership and back-office accounting operations for more than 30 years. Additionally, the firm offers tax preparation, accounting and auditing, financial planning, estate planning, payroll services, small business consulting, bookkeeping, back-office accounting, small business consulting and more.

In operation for 30 years, Indianapolis-based Crossroads Advisors, formerly Peachin Schwartz + Weingardt, serves high-net-worth individuals, closely-held businesses and not-for-profit organizations. The firm supports clients throughout their life cycle, from the startup phase to mature businesses seeking an exit or succession strategy.

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Reyes Florez

“Because of my experience and time there, I deeply value the tight-knit community and small-town feel of the Midwest,” said Reyes Florez, CEO of Platform Accounting Group, in a statement. “We are thrilled these firms, who like us, prioritize relationships and roots, are joining our group and will be able to invest even further in their clients and communities.”

Platform Accounting Group has nearly 1,000 employees across 12 states and expects to add a few more accounting firms in January, the company said. 

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Accounting

SEC approves $399M PCAOB budget, $346M accounting support fee

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The Securities and Exchange Commission today voted to approve the Public Company Accounting Oversight Board’s 2025 budget and the related accounting support fee. 

The budget totals $399.7 million, which funds 945 positions. The accounting support fee totals $374.9 million, comprising $346.1 million for public company issuers and $28.8 million for registered broker dealers.

The 2025 budget is a 3.8% increase from this year’s budget of $384.7 million in 2024, and the ASF is a 4.5% increase from this year’s $358.8 million.

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PCAOB chair Erica Williams

“Well-functioning financial markets are built on trust,” SEC Chair Gary Gensler said in a statement. “Critical to such trust are disclosures – including financial statement disclosures made by issuers and broker-dealers to the investing public. I have seen since the passage of Sarbanes-Oxley 22 years ago the importance of that law in promoting trust in public company figures. This trust, though, can easily be taken for granted. The PCAOB — an important reform of the George W. Bush Administration — writes the standards for auditors and audits the auditors. That’s the core of what it does, and it’s every bit as important now and into the future.”

“While the 2025 budget assumes a necessary increase in the ASF overall, we anticipate the smallest billable issuers will see no increase, while the median difference per bill for issuers will likely be only $100, “PCAOB chair Erica Williams said in a statement.

Williams added, “This budget enables us to both provide our staff with competitive compensation that acknowledges their extraordinary work on behalf of investors and retain them, as well as attract new, expert talent to help us meet our investor-protection mission.”

The Sarbanes-Oxley Act of 2002 provides the SEC with oversight responsibility over the PCAOB, including reviewing and approving the PCAOB’s annual budget and accounting support fee.

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