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The holiday season is a time to give thanks, reflect on the past year, and spend time with family and friends. However if you’re not careful, it can also be a time you overspend on holiday purchases.
About 83% of Americans plan to buy gifts for friends and family this holiday season, according to a recent NerdWallet poll.
Americans expect to spend an average $1,014 on Christmas or other holiday gifts in 2024 — “substantially more” than the $923 reported last year, according to a Gallup poll published Oct. 25.
Roughly 10% of consumers expect to draw from their emergency fund to buy gifts, and 9% will prioritize gifts over household bills like utilities and debt payments, according to the NerdWallet survey.
Almost half of shoppers will fund this year’s spending with loans or credit cards, according to a recent EY survey. Meanwhile, 28% of people are still paying off credit-card debt from the 2023 holiday season, NerdWallet found.
People have an innate impulse to overspend, experts say. They are “wired” to be consumers, said Brad Klontz, a psychologist, certified financial planner and behavioral finance expert.
“For 99% of our time on earth, thinking about the long-term future hasn’t served us very well,” said Klontz, who is a member of CNBC’s Financial Advisor Council and the CNBC Global Financial Wellness Advisory Board. “Meeting our immediate needs was what it was all about.”
The short-term gratification of giving gifts to loved ones can eclipse the long-term focus that’s needed to be good with money, Klontz said. That’s where many people fall short, he said.
“We can overspend because our long-term goals are much more abstract, and it actually requires us to do extra levels of cognitive processing to delay instant gratification,” he said.
Additionally, consumers may feel the social pressure to spend more than they might like because they don’t want to appear “cheap,” said Andrea Woroch, a consumer finance expert.
Many companies also promote deals — on Black Friday and Cyber Monday, for example — that can create a “buying frenzy,” she said.
How to avoid overspending during the holidays
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There are various ways for consumers to keep their holiday tabs within a reasonable range, experts said.
Here are some of their tips.
Develop a spending plan now around how much to allocate to the holiday season, Klontz said. It’s not too late, even over Black Friday weekend. Consumers can use a gift list tracking app like Santa’s Bag to track purchases and actual spend, Woroch said.
Think beyond gifts, Woroch said. There are many other potential seasonal expenses, including groceries to feed out-of-town guests or for holiday feasts, holiday party attire, family photos, greeting cards and postage, seasonal outings, dinners with friends, fundraising events at your kids’ school and donation drives. You may need to cut back on certain costs or spend less on gifts to accommodate these, she said.
Set gift expectations with family and friends now, Woroch said. This may mean focusing on kids only or setting up a “Secret Santa” exchange so you’re only responsible for one gift rather than many, she said. Instead of a physical gift, perhaps find an activity to do together instead. Or, set a gift budget, suggesting a lower amount this year, Woroch said.
Tap into free rewards to offset gift costs, Woroch said. For example, she recommends signing up for free retail loyalty programs to earn money back to use towards other gift purchases; shopping through cash-back portals like CouponCabin.com or Rakuten for online purchases; and downloading a browser extension like Fetch to earn rewards or free gift cards.
Take time to reflect on your long-term goals that “really matter to you,” Klontz said. This can help rein in the impulse for short-term purchases.
Typically, it takes a couple of paychecks for 401(k) deferral changes to go into effect, according to Boston-area certified financial planner Catherine Valega, founder of Green Bee Advisory.
Boosting your contribution to max out deferralscan be easier earlier in the year because the higher percentage is spread across more paychecks.
Be aggressive with your investments, especially if you have decades until retirement.
Catherine Valega
Founder of Green Bee Advisory
“Be aggressive with your investments, especially if you have decades until retirement,” said Valega, who urges clients to max out their 401(k) plans if possible.
Starting in 2025, there’s also a special catch-up limit for investors aged 60 to 63, thanks to a change enacted via Secure 2.0. Instead of $7,500, this group can save $11,250 for catch-up contributions, which brings their total deferral limit to $34,750 for 2025.
Invest ‘as much as you feel comfortable’
While many investors aim to max out 401(k) deferrals, it can be difficult with other short-term goals, like paying off debt or buying a home.
To that point, roughly 14% of employees maxed out 401(k) plans in 2023, according to a 2024 Vanguard report, based on data from 1,500 qualified plans and nearly five million participants.
Max contributors were typically older, with higher income and a longer tenure with their current employer, the report found.
Ultimately, you should defer “as much as you feel comfortable” not tapping until retirement, said CFP George Gagliardi, founder of Coromandel Wealth Strategies in Lexington, Massachusetts. Otherwise, you could owe a 10% penalty and taxes for early withdrawals, with some exceptions.
While the Biden administration withdrew its plans to forgive student loan debt for millions of people, borrowers should look into the many other existing debt cancellation opportunities, experts say.
The U.S. Department of Education posted notices in the Federal Register in December that it was pulling its wide-scale loan forgiveness plans. The Department cited “operational challenges,” and experts say political difficulties likely also played a role.
Republican-led states have filed lawsuits to stop nearly all of President Joe Biden’s previous efforts at eliminating education debt. Meanwhile, President-elect Donald Trump is a vocal critic of student loan forgiveness, and on the campaign trail called Biden’s attempts “vile” and “not even legal.”
As a result, at least for the foreseeable future, federal student loan holders should not expect a wide-scale debt forgiveness policy, experts said.
There is good news, however. There are a still a number of more targeted student loan forgiveness programs available to individual borrowers.
Affordable repayment options with forgiveness
The U.S. Department of Education’s income-driven repayment plans can be a great option for borrowers with worries about how to pay their bills and hopes for eventual debt erasure, experts say.
IDR plans set your monthly bill based on your income and family size — and lead to loan forgiveness after a certain period, often 20 years or 25 years.
The Biden administration tried to make available a new IDR plan that would have lowered many borrowers’ payments even further compared with the existing plans, and forgiven the debt sooner.
However, that program, the Saving on a Valuable Education plan, is tied up from GOP-led legal challenges and faces an uncertain fate in the upcoming administration.
Still, there are a number of IDR plans that remain open to borrowers.
Borrowers should first check to see if they qualify for the Pay as You Earn Plan, or PAYE, said higher education expert Mark Kantrowitz.
That’s because it tends to be the most affordable option.
For example, your monthly bills can be limited to 10% of your discretionary income and your debt may be wiped out after 20 years. Under the plan, borrowers also make no payments on the first $22,590 of their income as an individual, or $46,800 for a family of four, according to a Dec. 18 press release by the Education Department.
PSLF allows certain not-for-profit and government employees to have their federal student loans cleared after 10 years of on-time payments. Under TLF, those who teach full-time for five consecutive academic years in a low-income school or educational service agency can be eligible for loan forgiveness of up to $17,500.
At Studentaid.gov, borrowers can search for more federal relief options that remain available.
For example, in California, licensed mental health professionals who work at certain facilities for a set amount of time may be eligible for up to $15,000 in loan assistance.
Other state programs may offer forgiveness based on your finances rather than your occupation.
In New York, the Get On Your Feet Loan Forgiveness Program allows certain residents to get up to 24 months of their income-driven repayment plan payments forgiven. Among other qualification requirements, borrowers must have an adjusted gross income of less than $50,000 a year.
Congratulations! After taking a victory lap, it may be time to adjust your portfolio — because those heady returns likely threw your investment allocations out of whack.
The S&P 500, a stock index of the largest public U.S. companies by market capitalization, gained 23% in 2024. Cumulative S&P 500 returns over the past two years (53%) were the best since 1997 and 1998.
Long-term investors generally have a target allocation of stocks to bonds — say, 60% stocks and 40% bonds. But lofty returns for stocks relative to muted ones for bonds may mean your portfolio holdings are out of that alignment, andriskier than you’d like. (U.S. bonds returned 1%, as measured by the Bloomberg U.S. Aggregate Bond Index.)
This makes it a good time for investors to rebalance their portfolios, financial advisors said.
Rebalancing brings a portfolio in line with investors’ long-term goals, ensuring they aren’t over or underweighted “inappropriately” in one particular asset class, said Ted Jenkin, a certified financial planner based in Atlanta and member of CNBC’s Financial Advisor Council.
“Every car should get an alignment check in the beginning of the year and this is nothing different with your investment portfolio,” said Jenkin, co-founder of oXYGen Financial.
How to rebalance your portfolio
Here’s a simple example of how portfolio rebalancing works, according to Lori Schock, director of the Securities and Exchange Commission Office of Investor Education and Advocacy.
Let’s say your initial portfolio has an 80/20 mix of stocks to bonds. After a year of market fluctuations, the allocation has changed to 85% stocks and 15% bonds. To return the mix to 80/20, you can consider selling 5% of your stocks and using the proceeds to buy more bonds, Schock said.
“Set your targets for each investment — how much you’d need to grow your money to be satisfied, and how heavy each investment should be relative to the rest of your portfolio,” said Callie Cox, chief market strategist at Ritholtz Wealth Management.
“If the allocation gets too big or small, consider buying or selling to get your money back in balance,” she said. “Wall Street portfolio managers do this on a regular schedule. It’s a prudent investing exercise.”
A ‘huge gap in market fortunes’ in 2024
Rebalancing isn’t just about stocks versus bonds. Investors may also be holding other financial assets like cash.
A diversified portfolio also generally includes various categories within asset classes.
An investor’s stock bucket might have large-, mid- and small-cap stocks; value and growth stocks; U.S. and international stocks; and stocks within different sectors like technology, retail and construction, for example.
It’s important for investors to consider whether target weights to certain categories have also gotten out of whack, advisors said.
“There was a huge gap in market fortunes last year,” Cox said. “Tech stocks blew most other sectors out of the water, and the U.S. ran away from global markets.”
The so-called “Magnificent 7” megacap tech stocks — Apple, Amazon, Alphabet, Meta, Microsoft, Nvidia and Tesla — accounted for more than half of the S&P 500’s total gain in 2024. The Nasdaq, a tech-heavy stock index, swelled almost 29%.
Non-U.S. stocks “continued to underperform,” returning about 5% last year, according to experts in Vanguard’s Investment Advisory Research Center.
“Right now, I think it’s smart to review your tech investments and think about taking some profits,” Cox said. “Tech rules our lives, but it doesn’t always rule our portfolios.”
Don’t forget about taxes
Investors in 401(k) plans may have automatic rebalancing tools at their disposal, which can make the exercise simple if investors know their risk tolerance and investment time frames, Jenkin said.
Additionally, investors may have mutual funds or exchange-traded funds whereby professional money managers do the regular rebalancing for them, such as within target-date funds.
When rebalancing, it’s also important to consider tax implications, advisors said.
Investors with taxable accounts might trigger “unnecessary” short- or long-term capital gains taxes if they sell securities to rebalance, Jenkin said. Retirement investors with 401(k) plans and individual retirement accounts generally don’t need to consider such tax consequences, however, he said.