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3 small business trends to position your firm for growth

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Now that tax season is over, it’s time to refocus on identifying and implementing business strategies that drive your firm’s growth and keep you ahead of the curve in an ever-changing economic environment. 

The market is shifting fast, and accounting firms that spot these changes early will come out ahead. According to Intuit QuickBooks’ Entrepreneurship in 2025 survey, one in five small business owners say they don’t currently have an accountant but are actively looking for one. That’s a lot of potential clients who need your expertise. Is your firm ready to meet this demand?

Here are three small business trends for your accounting firm to keep in mind this year:

1. Accountants may be scarce, but new small businesses continue to increase

It’s no secret that the accounting profession is facing a talent shortage as more experienced accountants retire or leave the industry and fewer young professionals enter the field. The requirements to become a CPA have deterred prospective candidates, leading to a decline in new accountants joining the workforce. 

But at the same time, the number of small businesses is steadily growing, creating a major opportunity for your firm to expand its client base this year. The Entrepreneurship survey found that more than half (54%) of respondents plan to start a new business this year. That’s a wave of new entrepreneurs who will need the right financial guidance, tax planning and compliance support to ensure their first year in business is successful and represents the beginning of long-term success. 

Accounting firms can position themselves to take advantage of this demand using technologies like AI to help close the gap. Additionally, for firms looking to grow, targeting the right clients is key. Whether through niche specialization, local networking, or strategic marketing — meeting business owners where they are can help firms build lasting relationships. Investing in outreach now can pay dividends in the form of long-term growth-potential clients and a stronger, more resilient practice. 

2. Small businesses are prioritizing technology — and so should your firm

Small business owners are jumping on the tech bandwagon, and they’re not slowing down.  From AI-powered bookkeeping to automated invoicing, they’re leaning on new tools to streamline operations, save time, and run their businesses more efficiently and effectively.

Why should your firm take note? Because business owners want more from their accountants than just tax returns and payroll. They’re looking for real-time financial insights, business advice and hands-on support to help them navigate evolving economic challenges like rising costs and higher interest rates. 

That’s where technology and human expertise come together. On average, firms planned to invest $25,000 in accounting and bookkeeping technologies last year. Investing in technologies like AI-enabled tools helps firms automate repetitive tasks and crunch data faster. These tools are powerful when paired with an accountant’s experience and industry knowledge. They arm accountants with insights that can shed light on big-picture trends, guide a client’s financial decisions, and keep back-office operations running smoothly.

3. Errors are common for entrepreneurs who manage their own business taxes

Financial management is not always a small business owner’s expertise. While entrepreneurs need some level of financial literacy to run and grow their businesses, most are learning as they go. One of the biggest areas of concern? Taxes. In fact, 34% of business owners say they’ve made an error when filing business taxes in the past. This includes overpaying or underpaying taxes, filing at the wrong time, or using the wrong forms.

Across the board, business owners cite understanding tax laws and regulations as the most challenging aspect of filing business taxes, followed by keeping track of necessary documentation and maximizing tax credits and incentives. For accountants, this represents a clear opportunity to provide guidance and strategic support, helping clients navigate complex financial requirements while positioning their firms as trusted advisors.

With entrepreneurship on the rise this year, accounting firms have an opportunity to play an important role in small business success. Whether it’s tax season or beyond, keeping these small business trends in mind will help your firm stay competitive and drive long-term growth for both your business and the clients you serve.

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Accounting

Continuous Auditing Transforms Corporate ERPs

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continuous auditing transforms corporate erps

As corporate accounting departments cross the threshold into late July 2026, the adoption of continuous, automated auditing systems has reached a definitive turning point. Driven by advances in artificial intelligence and deep integration with modern Enterprise Resource Planning (ERP) platforms, leading finance organizations are moving away from traditional, periodic post-hoc audits in favor of real-time, 100% transactional verification. This technological transition is redefining internal control environments, reducing compliance costs, and eliminating the structural delays inherent in legacy quarterly closing processes.

Unlike traditional auditing frameworks that rely on statistical sampling—a process that inevitably leaves operational blind spots—continuous auditing software monitors operational data feeds continuously. Every purchase order, electronic invoice, payroll disbursement, and cross-border wire transfer is automatically cross-referenced against established corporate governance parameters, regulatory tax schedules, and anti-fraud algorithms in real time. Anomalies or unauthorized ledger entries are flagged instantly, allowing internal audit teams to investigate and remediate compliance gaps immediately rather than months after the close of a financial period.

The implications for executive financial management are far-reaching. By embedding continuous verification directly into daily transaction workflows, chief financial officers gain uninterrupted visibility into the organization’s true financial standing. Real-time balance sheet auditing eliminates the severe operational bottlenecks associated with month-end and quarter-end financial reconciliations, freeing accounting professionals to focus on strategic financial modeling, tax planning, and capital allocation rather than manual data entry and spreadsheet consolidation.

However, implementing continuous auditing requires accounting leadership to invest heavily in data governance and technical upskilling. Internal audit teams must evolve from manual ledger reviewers into system architects capable of auditing complex algorithms and validating automated data pipelines. Accounting firms and corporate controllers that master continuous auditing will establish a resilient compliance framework capable of meeting stringent international regulatory standards with total transparency.

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Accounting

U.S. Imposes New 50% Tariffs on Canadian Imports Under Rare Legal Provision

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U.S. Imposes New 50% Tariffs on Canadian Imports Under Rare Legal Provision

WASHINGTON — In a major escalation of cross-border trade friction, U.S. President Donald Trump has signed executive orders imposing new 50% tariffs on a wide selection of Canadian exports, citing discriminatory practices by Ottawa targeting American auto, dairy, and beverage industries.

The new duties, announced Monday, will take effect in 30 days. They target a broad spectrum of consumer and industrial goods—ranging from wine, liquor, and milk products to commercial cement, furniture, clothing, and hockey equipment.

Untested Legal Mechanism

To enact the sweeping measures, the administration invoked Section 338 of the Tariff Act of 1930—a rarely used legal provision allowing the executive branch to levy additional tariffs of up to 50% on foreign nations deemed to discriminate against U.S. commerce.

White House officials noted that Section 338 addresses trade discrimination rather than national security or economic emergencies. The move comes months after prior global emergency tariffs faced legal challenges in domestic courts, signaling Washington’s pivot toward alternate statutory authorities to maintain import duties.

Senior administration officials briefed reporters that the measure directly responds to Canadian provincial bans on U.S. alcohol, restrictions on American vehicle exports, and import quota disparities affecting U.S. dairy and cheese producers relative to third-party trading partners.

“While the administration continues to secure reciprocal trade agreements globally, Canada retaliated against efforts to protect domestic industry,” U.S. Trade Representative Jamieson Greer stated.

USMCA Impact and Carve-Outs

Significantly, the newly ordered 50% duties will apply to designated items even if they otherwise comply with the United States-Mexico-Canada Agreement (USMCA).

However, the administration confirmed key targeted exemptions:

  • Energy products (including oil and natural gas)
  • Potash and critical minerals
  • Fish and seafood
  • Goods already governed by sector-specific duties (such as existing steel and aluminum tariffs)

Administration representatives emphasized that the tariffs do not stem from recent disputes concerning drifting Canadian wildfire smoke, noting that policy options regarding environmental spillover remain under separate review.

Canadian Response and Market Reaction

Following the White House announcement, the Canadian dollar experienced a sharp decline against the U.S. dollar, falling approximately 0.4% during evening trading.

Canadian Prime Minister Mark Carney issued a statement emphasizing that Canada’s earlier counter-duties had merely matched previous U.S. trade actions. “Canada stands ready to engage intensively to address outstanding issues with the U.S. to the mutual benefit of our citizens,” Carney stated, pointing to detailed proposals Ottawa submitted to modernize the USMCA framework.

Ontario Premier Doug Ford took a firmer stance, urging a “dollar-for-dollar” reciprocal response if the measures go into effect on August 19.

With a 30-day implementation window before the duties officially lock in, industry associations and trade groups on both sides of the border are calling for urgent bilateral negotiations to avert further supply chain disruption across North America.

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Accounting

Automated Continuous Auditing: Transforming Compliance and Real-Time Financial Oversight

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Transforming Compliance and Real-Time Financial Oversight

The traditional accounting paradigm—defined by periodic monthly closures and post-hoc annual audits—is rapidly giving way to continuous, automated financial oversight. As of July 2026, forward-thinking accounting practices and multinational corporate finance departments are leveraging continuous auditing systems powered by advanced machine learning models. These systems monitor operational transactions in real time, shifting audit methodologies from sample-based post-analysis to absolute, 100% transaction-level verification.

The operational advantages of continuous auditing are transformative. Standard auditing procedures historically relied on statistical sampling, which, despite rigorous methodology, inherently left gaps where anomalies or fraudulent transactions could go undetected for months. Modern continuous auditing platforms integrate directly with enterprise resource planning (ERP) databases, instantly cross-referencing purchase orders, invoices, bank feeds, and tax records. Any deviation from established control parameters or unusual transaction behavior triggers immediate flags for internal audit teams, dramatically reducing detection lag from quarters to seconds.

Beyond fraud prevention, continuous auditing fundamentally alters internal reporting and decision-making. Executive leadership no longer has to wait weeks after the close of a quarter to evaluate precise financial standing; real-time verified ledger data provides an uninterrupted view of operating margins, tax liabilities, and cash flow dynamics. This real-time visibility enables corporate controllers to adjust capital allocation strategies dynamically, mitigating liquidity constraints and capitalizing on emerging commercial opportunities far more efficiently than competitors bound to legacy reporting cycles.

However, implementing continuous auditing requires accounting professionals to acquire new analytical capabilities. The role of the auditor is evolving from manual data reconciliation toward system validation, algorithmic model governance, and strategic risk interpretation. Accounting firms and corporate finance departments must invest in continuous technical education, ensuring that audit staff possess the data engineering skills necessary to design, maintain, and evaluate complex automated compliance systems.

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