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Pathways to Growth: Complexity, speed, constant pivots

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With sand tumbling through the neck of the hourglass that is 2024, I’ll use this space to share my thoughts about forces at play and areas to conquer in our CPA profession. I focus on three distinct themes: complexity, speed, and the imperative to pivot.

1. Complex environment

I was conservative in my choice of the adjective “complex” to describe the current scene. To be perfectly honest, we more accurately find ourselves in a tsunami. As I close my eyes and envision the past several months, I see a giant wall of water washing up over a managing partner clinging mightily to the leg of a sofa being swept into the deluge.

Complexity, and its evil twin uncertainty, are new to us. For a long time, there was predictability in our labor force, in our business model, revenues, profitability, services, clients and even competitors. We didn’t have to break a sweat to manage this. But things have changed, as we find ourselves wondering if it’s time to don the Gore-Tex and batten down the hatches.

Maybe you’ve experienced something like what happened at a firm I know: Kimberly, a team member who masterfully managed the intake of tax returns for years, left to find herself. Mark, her replacement, has barely found his way to

the bathroom after six weeks on the job. Multiply that by the 10 others that the firm lost in 2024, and the impact becomes seismic.

2. Speed of change

Our profession has remained comfortably in the right lane for more than 100 years, driving forward in a paced and predictable manner. As stewards of the public trust, it’s what the market required of us. Now several factors are propelling us into the fast lane — factors like the infusion of capital into our markets, the role of corporate players. and unrelenting changes in technology. From succession planning to financing the firm of the future, the breakneck pace shows no signs of slowing.

The need for speed runs counter to the nature of accounting firms and a partnership model that fosters slow decision-making, where everybody gets a vote on everything. This is at odds with the sheer number, scope and pace of decision-making required in today’s firms. Without a dynamic, corporate-style organizational structure, firms will be unable to move into, let alone remain in the left lane without getting rear-ended by faster, more agile organizations — the ones with the people, succession, financing, and deal-closing strategies all figured out. The ones capturing the markets with an evolving menu of shiny new services — the markets you are used to owning.

3. Strategic pivots

When I left IBM — then considered the most admired corporation in the world — it looked very much like public accounting looks today. We were big, we were solid, and we had little in the way of competition. Most important, we had tremendous predictability and a solid business model. I went from Big Blue to a tech startup where I lasted only 90 days. In explaining why he was firing me, the CEO said, “We are not IBM, and we do not operate like they do. We are not slow and predictable, with our i’s dotted and t’s crossed, and we do not own the marketplace!”

My brief tenure with that startup taught me a lot. In my next chapter, I would have to make my way to a new planet, one where oxygen was unpredictability and strategic and tactical pivots were standard operating procedure. I came to understand that moving forward would require me, and those I later counseled, to become more entrepreneurial, more agile, and more creative. For more than a decade, public accounting fought this imperative. We remained firmly inside the box. We resisted approaches like offshoring and making strategic use of non-CPAs. We stubbornly rebuffed advances in tech. Luckily, that tide is slowly turning. But now we have our backs against the wall.

Prepare to soar

Many firms are acknowledging these realities, and some are taking appropriate action. But still others are thinking, “We’re good. Business is up and so are profits. I don’t see anyone moving my cheese.” If you haven’t yet witnessed these challenges, you soon will. It will be evident when you’re up against stiff competition from alternative firms with better value propositions, pricing, client experience, and service delivery.

Successfully addressing these demands requires creative approaches (like inviting outsider “friends of the firm” into your strategic planning process), as well as consultative input from sources familiar with operating in the left-hand lane. Having come from the technology world, I can tell you that this is their daily fare. Consider importing people from unpredictable early-stage environments, as well as from companies sustaining annual growth rates of 30% or more. They are comfortable discovering and executing strategy amid uncertainty. But they aren’t the traditional hires in CPA firms.

As you plan for 2025 and beyond, consider stepping back, thinking bigger, and evaluating the complexity, the critical need for speed, and your readiness to pivot. Attack your strategic plan in a more open, creative way than in the past.

I cannot predict that you’ll become an instant frontrunner, forever dominating the fast lane, but I bet with confidence that you’ll bring tangible benefits to your firm and those you serve. Wishing you a coming year of confident decision-making and continued prosperity!

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Accounting

SEC’s Semiannual Reporting Proposal Faces Investor Pushback: What CFOs Need to Know

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U.S. Securities and Exchange Commission (SEC)

A proposal from the U.S. Securities and Exchange Commission to potentially shift some public companies away from quarterly financial reporting toward a semiannual model is drawing significant pushback from investors, even as it continues moving through the regulatory process. The debate has direct implications for corporate finance teams, auditors, and the broader transparency of U.S. capital markets.

What the SEC Proposed

According to a summary published by accounting advisory firm Cohen & Co., the SEC issued a proposed rule on May 19, 2026, aimed at simplifying financial reporting requirements for many U.S. public companies. The proposal would potentially reduce the frequency of certain mandatory disclosures from quarterly to semiannual, a structural change that has not been made to core U.S. reporting requirements in decades.

The proposal follows an extended debate within U.S. policy circles, with proponents arguing that reduced reporting frequency could lower compliance costs and free up management time for longer-term strategic planning rather than quarter-to-quarter results management.

Why Investors Are Pushing Back

Comment letters submitted in response to the proposal have been extensive, and according to Cohen & Co.’s review of the public record, investors “appear to be largely opposed” to the shift, viewing frequent interim reporting as a core benefit of U.S. capital markets relative to other jurisdictions.

Accounting and law firms have taken a more measured position, generally urging any changes to remain aligned with the Financial Accounting Standards Board (FASB), whose existing disclosure requirements and guidance are built around a quarterly reporting cadence. A shift to semiannual reporting without corresponding changes to FASB guidance could create friction between SEC filing requirements and GAAP-based disclosure expectations.

Lessons From the U.K. Experience

The debate is not without precedent. The United Kingdom moved away from mandatory quarterly reporting for listed companies in 2014, returning to a semiannual disclosure requirement. According to Cohen & Co.’s analysis, that experience offers a cautionary data point: there was no measurable increase in capital expenditure or R&D investment following the change, while analyst coverage of affected companies declined as reliable interim information became less available — a particular risk for smaller and newly public companies that rely on analyst coverage to maintain investor visibility.

Practical Implications for Finance Teams

Beyond the debate over disclosure philosophy, the proposal carries practical complications. Many companies have debt covenants and credit agreements structured around quarterly financial delivery; a shift to semiannual reporting could require renegotiating those terms. Reduced reporting frequency would also extend the “window of market silence” between disclosures, a factor that governance and investor-relations teams would need to manage carefully to avoid information asymmetry.

Separately, and unrelated to the reporting-frequency debate, the SEC and FASB have continued finalizing more routine updates this year. New Accounting Standards Updates are taking effect for December 31, 2026, fiscal year-ends covering income tax disclosures, credit loss measurement, induced debt conversions, and stock compensation, according to Eide Bailly’s review of 2026 ASU activity. Additional guidance on paid-in-kind dividends and environmental credits is also on the near-term horizon.

What to Watch Next

The semiannual reporting proposal remains in the comment and review phase, and no final rule has been adopted as of this writing. Finance leaders should monitor the SEC’s regulatory agenda for further movement, while treating the current quarterly reporting requirement as the operative standard until any final rule is issued and an effective date is set.

Given the extent of investor opposition documented in the comment file, a full shift to mandatory semiannual reporting appears more likely to result in either a scaled-back compromise or continued study rather than swift adoption — though the SEC’s ultimate direction remains uncertain.

 

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Accounting

AI-Driven Automation and Continuous Accounting Frameworks

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The accounting profession is undergoing a fundamental structural transition as enterprise finance departments shift from periodic month-end closes toward automated continuous accounting models. By integrating specialized machine learning algorithms directly into enterprise resource planning (ERP) platforms, chief accounting officers are transforming financial reporting from a retrospective exercise into a real-time operational asset.

The Shift from Periodic Close to Continuous Financial Reporting
Traditional accounting workflows heavily relied on manual data reconciliation, spreadsheet calculations, and multi-week closing cycles at the end of each fiscal period. In contrast, continuous accounting frameworks utilize automated software agents to process, validate, and post transactional data in real time as business activities occur.

Automated bank reconciliation tools cross-reference incoming bank feeds, invoice records, and purchase orders automatically. By resolving transactional variances instantly throughout the month, corporate accounting teams eliminate the traditional workload spikes associated with quarterly and annual closes.

Machine Learning in Audit Trails and Anomaly Detection
Advanced natural language processing (NLP) and machine learning tools are redefining internal audit and financial control environments. Automated systems analyze 100% of general ledger entries, identifying anomalous transactions, duplicate payments, and unauthorized journal entries in real time.

Rather than relying on random statistical sampling, corporate internal auditors can focus their attention on high-risk flags automatically surfaced by algorithmic monitoring platforms. This continuous risk assessment strengthens internal controls over financial reporting (ICFR) and significantly reduces fraud risk.

Evolving Roles for Accounting Professionals
As routine data entry and manual reconciliation tasks become fully automated, the skill set required for accounting professionals is shifting toward data analysis, system design, and strategic business advisory.
– Systems Governance: Accountants are increasingly responsible for monitoring algorithmic accuracy and managing data integration pipelines.
– Business Partnership: Finance professionals leverage real-time financial dashboards to advise operational leaders on margin management and working capital allocation.
– Regulatory Compliance Management: Accounting teams utilize automated platforms to ensure compliance with dynamic tax codes and international accounting standards.

Core Implementation Recommendations
1. Deploy Automated Reconciliation Tools: Integrate continuous transaction processing modules into existing enterprise ERP architectures.
2. Establish Algorithmic Governance Controls: Implement strict internal testing protocols to ensure automated accounting rules comply with GAAP/IFRS standards.
3. Reskill Accounting Teams: Invest in training finance staff on data analytics, workflow automation, and predictive financial modeling.

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Accounting

Global ESG Reporting Standards and Double Materiality Compliance

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Corporate accounting departments face expanding reporting expectations as international sustainability disclosure standards achieve regulatory enforcement across major global jurisdictions. Chief Accounting Officers (CAOs) and corporate controllers are establishing rigorous internal accounting controls to treat Environmental, Social, and Governance (ESG) metrics with the same data precision, auditability, and governance as traditional financial statements.

Regulatory Harmonization Under Global Sustainability Frameworks
The implementation of standardized sustainability reporting frameworks—notably rules established by international sustainability accounting boards—has created unified expectations for public and large private enterprises. Corporations must report standardized metrics covering greenhouse gas emissions (Scope 1, 2, and material Scope 3), energy utilization, workforce demographics, and supply chain governance.

In Europe and other participating international jurisdictions, double materiality principles are mandatory. Under double materiality, organizations must report both how external sustainability risks impact corporate financial performance, and how internal corporate operations affect surrounding environmental and social structures.

Integrating Sustainability Metrics into Core ERP Systems
To provide auditable non-financial data, enterprise organizations are integrating specialized carbon accounting and ESG management platforms directly into core ERP systems. Automated data collectors capture energy utility invoices, logistics fuel consumption metrics, and vendor compliance records in real time.

Establishing automated, traceable data pipelines ensures that non-financial reporting is supported by clear audit trails. This structured approach allows external financial auditors to provide reasonable assurance on sustainability disclosures during annual corporate reporting cycles.

Financial Impacts and Capital Market Disclosure
Accurate ESG reporting directly influences corporate cost of capital and institutional credit ratings. Commercial lenders and institutional asset managers systematically incorporate sustainability metrics into risk pricing models. Companies that demonstrate transparent, verifiable progress in operational energy efficiency and climate risk mitigation benefit from expanded access to green bond markets and lower debt pricing.

Action Steps for Accounting Leadership
1. Implement Double Materiality Frameworks: Conduct comprehensive assessments to identify material financial and operational sustainability metrics.
2. Build Auditable Non-Financial Data Pipelines: Automate ESG data collection within core accounting software to ensure data integrity.
3. Align Sustainability with Annual Financial Filings: Prepare non-financial disclosures concurrently with financial statements to satisfy regulatory audit expectations.

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