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2024 Accounting MOVE Project launches

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Registration is now open for this year’s Accounting MOVE Project, with the theme “Private Equity’s Impact on Accounting Career Paths.” 

The Accounting MOVE Project is an annual survey of accounting and financial firms that measures demographic data and workplace culture to help advance women and other underrepresented groups in the profession. It creates annual lists of the best firms for women and equity leadership based on this research. The results will be released Oct. 25 in conjunction with the Accounting & Financial Women’s Alliance Women Who Count Conference. 

“Private equity is definitely shifting the dynamic of how firms are managed and will certainly impact traditional career paths,” Cindy Stanley, executive director for the Accounting & Financial Women’s Alliance, said in a statement. “We believe this research is important to the profession as a whole, but particularly to women in accounting who are more likely to feel the impacts of these shifts. We encourage firms to participate in the Accounting MOVE Project so we can uncover as many data points and best practices as possible to share with the profession so we can identify new ways for women to succeed on their own terms.” 

Another theme to be explored in this year’s MOVE Project is defending the benefits of diversity, equity and inclusion. The project will examine how successful firms build and grow their DEI initiatives, how employees — particularly Gen Z — respond to firms with DEI commitments, and how these commitments affect client trust and service delivery.

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“Creating a culture where employees can thrive in their careers without giving up their personal lives, where client needs are met or exceeded, and where the firm as a whole succeeds is not an impossible goal,” Tricia Bencich, inclusion and social responsibility associate director at Top 100 Firm Moss Adams and founding partner of the Accounting MOVE Project, said in a statement. “It does take a commitment to listening to your people, doing all you can to create an inclusive culture, and understanding that one size never fits all.”

Key dates and deadlines for the 2024 Accounting MOVE Project include:

  • April 8: Registration opens;
  • April 29: Survey opens; 
  • July 28: Survey closes;
  • October 15: Best Firms for Women & Best Firms for Equity Leadership winners informed; and
  • October 25: MOVE Project results and report released in conjunction with the AFWA’s “Women Who Count conference.

Firms can register for the Accounting MOVE Project by visiting its website.

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Accounting

M&A roundup: From Minnesota to Memphis

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DSB Rock Island merges with fellow Minnesota firm Meuwissen, Flygare, Kadrlik and Associates; Smith + Howard adds Richmond-based consultancy Fahrenheit Advisors; Reynolds, Bone & Griesbeck adds fellow Memphis firm Scott and Pohlman; and GBQ expands its credit union practice with Lillie & Co.

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Accounting

Major AI players back Basis with $34 million series A

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AI-specialized accounting platform company Basis has raised $34 million in Series A funding to bolster its autonomous AI agent product, with an investment round that was led by Keith Rabois from Khosla Ventures, alongside Nat Friedman and Daniel Gross, along with additional contributions from heavy hitters like Larry Summers, former US Secretary of Treasury, Jeff Dean, the chief scientist behind Google DeepMind, Noam Brown, the lead researcher for OpenAI’s o1 model, and Jack Altman, former CEO of Lattice and the brother of OpenAI head Sam Altman, and many others. 

“We’re putting every dollar back into the platform and team – to invest in ML research, to continue to bring the most cutting-edge AI to accounting firms, and to open additional slots for firms,” said Matt Harpe, Basis co-founder, in an email. 

Basis, which emerged from stealth last year with $3.8 million in funding, uses generative AI and language models built specifically for extremely high accounting performance to perform various workflows such as entering transactions and double-checking data accuracy. This is in contrast to things like chatbots which can only read data and produce text. The product also integrates with popular ledger systems like Intuit’s QuickBooks and Xero as well as AP systems such as Bill.com and file systems such as SharePoint or Box. It is already in use by firms such as Top 100 firm Wiss and Co., which partnered with Basis earlier this year. The product was compared to having a junior accountant, which Basis said allows human staff accountants to spend their time reviewing the AI agent’s work, rather than doing the work manually. 

“This technology is a new paradigm for accounting. Learning to work with your computer, not just on it, might be an even bigger shift than going from paper to digital. Over the last year, as accountants have experienced what’s possible with the most cutting-edge AI, we’ve seen more and more firms decide that AI must become the top strategic priority. We’re excited to continue to equip firms with AI that actually works,” said Mitch Troyanovsky, Basis co-founder in an email. 

Basis sells exclusively to accountants versus selling directly to businesses or building ‘new’ accounting firms, and is tailored specifically for use by expert accountants. Basis focuses on building agents that understand, and can operate on, accounting broadly instead of isolating only a specific task. This allows Basis to work across clients and workflows without losing context, and to quickly take on new workflows, said Basis. Accountants onboard Basis to engagements and assign it core workflows for one-time or ongoing execution

“Accounting is a massive industry, and Basis is clearly leading on the AI side. This is one of the few AI agents that’s already deployed and working. Matt and Mitch have put together the best NYC team in the applied AI space,” said Vinod Khosla, founder of Khosla Ventures, who also co-founded Sun Microsystems.

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Platform Accounting Group adds Illinois and Indiana firms

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Platform Accounting Group has added two more accounting firms, based in Indiana and Illinois, bringing the total firms that have joined the Utah-based company this year to 12.

Platform Accounting Group, founded in 2015, invests in and acquires small accounting firms, and announced it received an $85 million minority funding round to support its expansion in February. 

Midwest Advisors, formerly known as Philip+Rae & Associates, is headquartered in Naperville, Illinois, and has provided fractional CFO roles, controllership and back-office accounting operations for more than 30 years. Additionally, the firm offers tax preparation, accounting and auditing, financial planning, estate planning, payroll services, small business consulting, bookkeeping, back-office accounting, small business consulting and more.

In operation for 30 years, Indianapolis-based Crossroads Advisors, formerly Peachin Schwartz + Weingardt, serves high-net-worth individuals, closely-held businesses and not-for-profit organizations. The firm supports clients throughout their life cycle, from the startup phase to mature businesses seeking an exit or succession strategy.

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Reyes Florez

“Because of my experience and time there, I deeply value the tight-knit community and small-town feel of the Midwest,” said Reyes Florez, CEO of Platform Accounting Group, in a statement. “We are thrilled these firms, who like us, prioritize relationships and roots, are joining our group and will be able to invest even further in their clients and communities.”

Platform Accounting Group has nearly 1,000 employees across 12 states and expects to add a few more accounting firms in January, the company said. 

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