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Bad tax advice is multiplying on TikTok

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Taking an affordable vacation is easy, accountant Krystal Todd suggests in her TikTok videos: Schedule some meetings, call it a business trip and deduct it from your taxes.

A certified public accountant in Miami, Todd has nearly 240,000 followers on TikTok and 68,000 on Instagram. She has paid partnerships with tax filing and financial services firms Intuit and TaxSlayer.

But offline, she says viewers might need more information than the tax tips in her videos.

“I’m a CPA, but I’m not your CPA,” she said of her social media content. “It’s financial education, not financial advice.”

As the April 15 filing deadline approaches, aggressive tax advice is booming online, especially on the popular video sharing app TikTok. The Internal Revenue Service, though, says a lot of the advice is dubious, exposing unwitting taxpayers to potential fines if they try to carry it out. Bad tax advice has been a problem for generations, but it spreads far more easily on social media than it did in the pre-internet days.

The tips that pop up on TikTok and on Instagram and Facebook, both owned by Meta, make splashy claims that promise big returns. One influencer, Karlton Dennis, says to buy short-term rental properties that lose money on paper, and use that to offset income from your full-time job. Another, Candy Valentino, tells followers to hire their children as employees and deduct some of their housing costs as a business expense — and if their accountant warns that could cause an audit, their accountant is wrong. Still others tell hundreds of thousands of followers to buy 6,000-pound vehicles, then write off the sticker price, maintenance and fuel.

Some creators’ videos go much further, urging people not to pay taxes at all: “Taxes are a scam.” “There’s no law to pay taxes.” “Paying taxes is voluntary.” All of those claims are false.

A TikTok spokesperson said the company removes what it deems to be scams or fraud from its platform, and promotes “best practices” when engaging with online financial content. The site prohibits content that involves the “coordination, facilitation, or instructions on how to carry out scams.” And TikTok’s financial decisions guide tells users to seek “credible sources to cross-check financial guidance.”

Meta declined a request to comment.

In reality, taxpayers can’t deduct salaries they pay their children unless the children truly are gainfully employed, and they can’t deduct the full cost of a fancy new vehicle unless the car is used to run a business, not for personal use. Deducting business trips from your taxes can be legal — but it’s more complicated than just scheduling a meeting during your vacation, and experts suggest keeping business transactions and personal transactions separate to avoid red flags for audits.

And taxes are legal — and not at all voluntary.

“This is not a new phenomenon in any way. The challenge is, on the social media platforms, that the availability of these messages is so much broader,” one recent former top IRS official said. The person spoke on the condition of anonymity to discuss nonpublic agency policy. “Twenty or 30 years ago, this was something your brother-in-law handed around in a shady pamphlet on the weekends.”

Congress and the Biden administration are already concerned about TikTok for other reasons: Worries over Chinese access to the app’s user data led the House in March to vote to force its parent company ByteDance to sell the site to U.S. owners, lest it face a nationwide ban. The Senate is considering the measure. (Tax misinformation spreads on U.S.-based apps, too.)

Many of the influencers posting tax tip videos post a range of advice, much of which is sounder and less aggressive than the most eye-catching videos about big deductions. Several of them made clear in interviews that they do understand the nuances of tax law. The videos serve mostly to draw attention to their content — and to help promote the idea that their financial advice, in general, will lead to riches. Many refer viewers to other products — including stock tips, books and online courses — after offering questionable tax tips.

“I bought a $70,000 truck late last year to save more than $21,000 on my taxes,” Mike Poarch said in a video promoting what he calls a “tax hack.” The purchase, he said, “now allows me to write off all of my gas, which is about $70 a week, plus my insurance, which is like $350 a month, plus all of the maintenance and all of the upgrades.”

In an interview, Poarch acknowledged that only business use of the vehicle is deductible, not personal use: “Sometimes these videos make it appear a little more rosy than it may actually be, but that’s to help with virality.”

Todd said she thinks of her TikTok videos as educational tools, especially for young women of color like her. She explains in her videos how someone should fill out tax forms when starting a new job, for example. She said she tries to give people a more positive and nuanced outlook by talking about reasons it might be good not to get a refund, and how taxes shape society in beneficial ways. Like many TikTokers, Todd said she believes the advice she gives her in-person, paying clients as a certified professional accountant is held to a higher standard for accuracy than the advice she gives online.

Intuit in a statement said its collaboration with Todd was part of the company’s “efforts to provide career opportunities for bookkeepers, and is not an endorsement of other content.” It urged consumers to “be mindful of tax and financial advice on social media.” Representatives for TaxSlayer did not respond to requests for comment.

Todd removed videos promoting TaxSlayer products and links to TaxSlayer discounts from her social media pages and personal website after an interview and after The Washington Post asked TaxSlayer about her affiliation with the company.

Frequently, influencers said their videos were deliberately flattening important context around tax law.

In one recent clip, Will Myers, who makes videos for his 421,700 TikTok followers and 173,000 Instagram followers under the name Money Man Myers, said he helped one client swing their tax return from owing the IRS more than $146,000 to getting a $16,000 refund, using strategies such as hiring the client’s children for their business.

When a reporter asked — really? — Myers conceded, “They have to do real work. The job has to match their age. You can’t say your 4-year-old is driving.” And he showed his detailed knowledge of tax law, even citing the case number of a tax court decision on the question of hiring a child.

Dennis did not respond to requests to comment on his videos, and Valentino said she would only participate in an interview if The Post paid her for her time, which is against standard journalistic ethics.

Thomas Fattorusso Jr., the special agent in charge of the IRS’s criminal investigations division for New York, said his department is aware of social media trends — he mentioned the common videos about hiring children and buying trucks, specifically, in an interview, but declined to discuss individual investigations.

He noted that social media influencers might not be directly profiting from an incorrect tax return generated by a person who listens to their online tips in the way that a tax preparer who lies on a client’s tax return directly profits. Influencers aren’t charging clients to submit returns based on their bad advice. But many do make money on their videos, whether directly on the social media platform or by using the platform to sell a product like a course on financial strategies.

Even though the influencers aren’t acting as the tax preparer or adviser for followers on social media, advice that they give could in theory make them a “promoter” in the eyes of the IRS. Fattorusso described a “promoter” as someone who knowingly disseminates a tax fraud scheme, which means they could come under criminal investigation, he said: “You are promoting this. There’s a willful intent to what you’re doing in telling people they can do this when you know they can’t and it’s illegal.”

Fattorusso’s office pointed to other tax promoter cases as examples, though none of those defendants’ activities were solely on social media.

Making a case against an influencer just because of bad tax advice in videos would be immensely difficult, said Nina Olson, who served as the National Taxpayer Advocate, the IRS’s internal watchdog, from 2001 to 2019. In that role, she campaigned for Congress to expand the IRS’s authority to regulate tax preparers and others who offer tax advice.

IRS investigators would have to identify a similar problem on a large number of tax returns, audit those taxpayers and trace the deficiencies of the tax filings to the same online influencer.

“You can’t stop people from saying stupid things,” Olson said. “It’s when they’re monetizing stupid things and you can make a tie to someone else’s act, relying on what they said.”

And some TikTok tax tippers have begun hedging their language to avoid legal pitfalls, said Caroline Bruckner, who studies tax administration and financial literacy at American University’s Kogod Tax Policy Center. Adding phrases like “Take a look at” or “In my opinion” ahead of sharing questionable tax advice could insulate content creators from legal consequences, she said.

Maryland accountant Nick Krop, 30, has been making videos since 2021 in which he frequently shows a snippet of another social media creator’s tax advice, then says why it’s wrong. Reacting to a video that advised putting assets into a trust to avoid taxes, Krop marveled, “It’s not true, a work of fiction, a complete fabrication. … A trust is not a magical entity that will shield you from taxes.” On a video that claimed whole life insurance could be used to avoid taxes, Krop commented, “Good rule of thumb: if it was that easy to reduce your taxable income to nothing, everyone would be doing that.”

He said even some of his own clients who work from home have asked if they can write off new cars — which seems inherently dubious.

Krop, like every TikTok creator interviewed for this story, said he doesn’t think the government should police what anyone says on social media about taxes. But he does think TikTok should put its thumb on the scale to make sure users see correct tax advice more often than incorrect: “It would be nice if TikTok would elevate those people who are trying to correct the record.”

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What to know before rebalancing with bitcoin profits, advisor says

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Many investors are likely still deciding whether to stay in bitcoin or reduce their profits from the last bull run to new all-time highs.

So, after a strong year for bitcoin, it could be time for investors to weigh rebalancing their portfolio by shifting assets to align with other financial goals, according to financial experts.    

The price of the flagship digital currency sailed past $100,000 in early December and was still up more than 130% year-to-date, as of Dec. 18. 

Some investors now have large bitcoin allocations — and they could have a chance to “take some risk off the table,” said certified financial planner Douglas Boneparth, president of Bone Fide Wealth in New York.

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“The golden rule of ‘never invest more than you’re willing to lose’ comes into play, especially when we’re talking about speculative assets,” said Boneparth, who is also a member of CNBC’s Financial Advisor Council.

Before using bitcoin profits to buy other investments, you may consider using the gains to fund another financial goal, like retiring early or buying a home, he said.  

Decide on your ‘line in the sand’

There’s a different thought process if you want the money to stay invested, Boneparth said.

Typically, advisors pick an asset allocation, or mix of investments, based on a client’s goals, risk tolerance and timeline.

Often, there’s a “line in the sand” for the maximum percentages of a single asset, he said.  

Typically, Boneparth uses a maximum of 20% of a client’s “investable net worth,” which doesn’t include a home, before he starts trimming allocations of one holding.

‘There’s no free lunch’ with taxes

However, you could harvest crypto gains tax-free if you’re in the 0% long-term capital gains bracket for 2024, experts say.

For 2024, you’re eligible for the 0% rate with taxable income of $47,025 or less for single filers and $94,050 or less for married couples filing jointly. These amounts include any gains from crypto sales.

“That’s a very effective strategy if you’re in that bracket,” Andrew Gordon, a tax attorney, certified public accountant and president of Gordon Law Group, previously told CNBC.

The 0% capital gains bracket may be bigger than you expect because it’s based on taxable income, which you calculate by subtracting the greater of the standard or itemized deductions from your adjusted gross income.

Financial advisors take on crypto: Here's what to know

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Paying down debt is a top financial goal for 2025. These tips can help

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When it comes to financial resolutions for 2025, there’s one goal that often lands on the top of the list — paying down debt, according to a new survey from Bankrate.

That’s as a majority of Americans — 89% — say they have a main financial goal for 2025, the November survey of almost 2,500 adults found.

While paying down debt came in as a top goal, with 21%, other items on Americans’ financial to-do lists include saving more for emergencies, with 12%; getting a higher paying job or additional source of income, 11%; budgeting and spending better, 10%; saving more for retirement and investing more money, each with 8%; saving for non-essential purchases, 6%; and buying a new home, 4%.

Those goals cap off a year that had some financial challenges for consumers. Some prices remain elevated, even as the pace of inflation has subsided. As Americans grapple with higher costs, credit card debt recently climbed to a record $1.17 trillion. The average credit card debt per borrower rose to $6,380 in the third quarter, according to TransUnion.

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Lower interest rates may help reduce the costs of holding that debt. The Federal Reserve moved on Wednesday to cut rates for the third time since September, for a total reduction of one percentage point.

Yet the best-qualified credit card borrowers — those with superior credit scores — still have an average rate of 20.35%, down from around 20.79% in August, according to Mark Hamrick, senior economic analyst at Bankrate.

It could be injurious to personal finances if people accumulated debt that they’re not substantially paying down,” Hamrick said. “It’s prudent and heartening to see that people are identifying debt broadly as something they want to address in the coming year.”

‘The Fed isn’t the cavalry coming to save you’

To pay down credit card balances — as well as other debts from auto loans or other lines of credit — individuals may need to shift their financial priorities.

A majority of Americans admit to having bad financial habits, finds a recent survey from Allianz Life Insurance Company of North America.

That includes 30% who admit to spending too much money on things they don’t need; 28% who don’t save any money; 27% who only save some money; 23% who aren’t paying down debt fast enough; and 21% who spend more than they earn.

For debtors who want to pay their balances down, the best approach is to take matters into their own hands, said Matt Schulz, chief credit analyst at LendingTree.

“Even though the Fed is reducing rates, the Fed isn’t the cavalry coming to save you,” Schulz said.

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Asking your credit card company for a more competitive interest rate on your debt often works, according to Schulz. About 76% of people who asked for that in the past year got their way, LendingTree found.

“It’s absolutely worth a call,” he said.

Moreover, balance holders also may keep an eye out for 0% transfer offers, which can let them lock in a no-interest promotion for a fixed amount of time, although fees may apply. Or they may consider a personal loan to help consolidate their debts for a lower rate.

Even as debtors prioritize those balances, it’s still important to prioritize personal savings, too. Experts generally recommend having at least three to six months’ living expenses set aside in case of an emergency. That way, there’s a cash cushion to turn to in the event of an unexpected car repair or veterinary bill, Shulz said.

Admittedly, by also prioritizing savings, it will take more time to pare down debt balances, he said. But having savings on hand can also help stop the debt cycle for good.

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What that means for you

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What to expect from the Fed in the coming year

The Federal Reserve announced Wednesday that it will lower its benchmark rate by another quarter point, or 25 basis points. This marks the third rate cut in a row — all together shaving a full percentage point off the federal funds rate since September.

For consumers struggling under the weight of high borrowing costs after a string of 11 rate increases between March 2022 and July 2023, this move comes as good news — although it may still be a while before lower rates noticeably affect household budgets.

“Interest rates took the elevator going up in 2022 and 2023 but are taking the stairs coming down,” said Greg McBride, chief financial analyst at Bankrate.com.

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Although many people, overall, are feeling better about their financial situation heading into the new year, nearly 9 in 10 Americans think inflation is still a problem, and 44% think the Fed has done a bad job getting it under control, according to a recent survey by WalletHub.

“Add in talk of widespread tariffs, and you’ve got a recipe for uneasy borrowers,” said John Kiernan, WalletHub’s managing editor.

In the meantime, high interest rates have affected all sorts of consumer borrowing costs, from auto loans to credit cards.

December’s 0.25 percentage point cut will lower the Fed’s overnight borrowing rate to a range of between 4.25% and 4.50%. Although that’s not the rate consumers pay, the Fed’s moves still affect the borrowing and savings rates consumers see every day.

From credit cards and mortgage rates to auto loans and savings accounts, here’s a look at how the Fed rate cut could affect your finances in the year ahead.

Credit cards

Most credit cards have a variable rate, so there’s a direct connection to the Fed’s benchmark. Because of the central bank’s rate hike cycle, the average credit card rate rose from 16.34% in March 2022 to more than 20% today — near an all-time high.

Since the central bank started cutting interest rates, the average credit card interest rate has only edged off extremely high levels. 

“Another rate cut is welcome news at the end of a chaotic year, but it ultimately doesn’t amount to much for those with debt,” said Matt Schulz, LendingTree’s credit analyst. “A quarter-point reduction may knock a dollar or two off your monthly debt payment. It certainly doesn’t change the fact that the best thing cardholders can do in 2025 is to take matters into their own hands when it comes to high interest rates.”

Rather than wait for small annual percentage rate adjustments in the months ahead, the best move for those with credit card debt is to consolidate with a 0% balance transfer card or a lower-interest personal loan, Schulz said.

Otherwise, ask your issuer for a lower rate on your current card — “that works way more often than you’d think,” he said.

Customers shop for groceries at a Costco store on December 11, 2024 in Novato, California. 

Justin Sullivan | Getty Images

Auto loans

Auto loan rates are also still sky-high — the average auto loan rates for used cars are at 13.76%, while new-vehicle rates are at 9.01%, according to Cox Automotive.

Since these loans are fixed and won’t adjust with the Fed’s rate cut, “this is another case where taking matters into your own hands is your best move,” Schulz said.

In fact, anyone planning to finance a car may be able to save more than $5,000, on average, by shopping around for the best rate, a 2023 LendingTree report found.

Mortgage rates

Because 15- and 30-year mortgage rates are fixed and mostly tied to Treasury yields and the economy, they are not falling in step with Fed policy. 

As of the latest tally, the average rate for a 30-year, fixed-rate mortgage increased to 6.75% from 6.67% for the week ending Dec. 13, according to Mortgage Bankers Association.

“Mortgage rates have gone up — not down — since the Fed began cutting interest rates in September,” said Bankrate’s McBride.

“With expectations for fewer rate cuts in 2025, long-term bond yields have renewed their move higher, bringing mortgage rates back near 7%,” he said.

But since most people have fixed-rate mortgages, their rate won’t change unless they refinance or sell their current home and buy another property. 

Anyone shopping for a home can still find ways to save.

For example, a $350,000, 30-year fixed mortgage loan with an average rate of 6.6% would cost $56 less each month compared to November’s high of 6.84%, according to Jacob Channel, senior economic analyst at LendingTree.

“This may not seem like a lot of money at first glance, but a discount of about $62 a month translates to savings of $672 a year and $20,160 over the 30-year lifetime of the mortgage,” he said.

Student loans

Federal student loan rates are also fixed, so most borrowers won’t find much relief from rate cuts.

However, if you have a private loan, those loans may be fixed or have a variable rate tied to the Treasury bill or other rates. As the Fed cuts interest rates, the rates on those private student loans will come down over a one- or three-month period, depending on the benchmark, according to higher education expert Mark Kantrowitz.

Still, “a quarter-point interest rate cut would reduce the monthly loan payments by about $1 to $1.25 on a 10-year term, about a 1% reduction in the total loan payments,” Kantrowitz said.

Eventually, borrowers with existing variable-rate private student loans may be able to refinance into a less expensive fixed-rate loan, he said. But refinancing a federal loan into a private student loan will forgo the safety nets that come with federal loans, such as deferments, forbearances, income-driven repayment and loan forgiveness and discharge options.

Additionally, extending the term of the loan means you ultimately will pay more interest on the balance.

Savings rates

While the central bank has no direct influence on deposit rates, the yields tend to be correlated to changes in the target federal funds rate.

As a result of the Fed’s previous rate hikes, top-yielding online savings account rates have made significant moves and are still paying as much as 5% — the most savers have been able to earn in nearly two decades — up from around 1% in 2022, according to Bankrate.

“The prospect of the Fed moving at a slower pace next year is better news for savers than for borrowers,” McBride said. “The most competitive yields on savings accounts and certificates of deposit still handily outpace inflation.”

One-year CDs are now averaging 1.74%, but top-yielding CD rates pay more than 4.5%, according to Bankrate, nearly as good as a high-yield savings account.

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