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Touchdowns and penalties: How partners contribute to CPA firm wins

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The basics of running a CPA firm are indisputable: clients need to be served, billings and collections completed. For most accounting professionals, these activities are top of mind and top of the priority list, like a football team running plays in a game. 

But what sets outstanding firms — ones that achieve their goals for profitability and culture — apart from those that are just getting by? What are the actions, behaviors and outcomes that make for a winning year? 

A diversity of plays and partner actions are valuable to the CPA firm, even if you’re not making it to the end zone. It takes a team to be successful, not just a quarterback and a wide receiver. And just like your favorite NFL or college team, your firm has opponents, and you need to manage all aspects of a successful firm to stay competitive. 

Defining the plays

Having clarity within the partner group around the expected actions, behaviors and outcomes is an important facet of firm management. I’ve grouped some point-worthy actions and penalty-worthy detriments you can use to assess your firm’s fitness for winning over the next year and beyond. 

(Note: Whether any item listed here is a touchdown or only an extra point for your firm will depend on your current roster and record and where the focus is needed to achieve success. Rearrange your list to your heart’s content.)

Touchdowns! (6 points)

  • Prioritizing strategic planning, goal setting and accountability as a partner group. 
  • On the team winning a significant new client for the firm. 
  • On the team successfully implementing or expanding offshoring.
  • On the team proactively and appropriately using AI. 
  • Individually exceeding stated billing and profitability targets.
  • On the team responsible for the development of staff promoted to the next level of responsibility.
  • On the team successfully integrating an acquisition. 

Field goals (3 points)

  • Culling bad-fit clients.
  • Moving toward value pricing.
  • Exploring whether PE is the right fit for your firm.

Extra point (1 point)

  • Implementing upward feedback. 
  • Terminating (finally!) that problem employee the partners can’t stop ruminating about. 
  • Delegating administrative tasks to administrative professionals. 

Penalties

  • False start (5-yard penalty): Not entering time in accordance with firm policy. 
  • Delay of game (5-yard penalty): Taking sales calls solo. 
  • Holding (10-yard penalty): Excessive WIP balance > 90 days
  • Pass interference (automatic first down): Not reviewing work prepared by others in a timely manner.
  • Helmet-to-helmet collision (15-yard penalty): Not supporting firm decisions in front of staff. (Note: A football player not acting in accordance with their own team’s goal of winning/following the play is pretty uncommon.) 
  • Unsportsmanlike Conduct (15-yard penalty): Inappropriate language or behavior toward any team member. 
  • Ejection from the game: Failing to meet baseline professional and ethical standards. 

Player compensation

Now that you’ve identified the actions, outcomes and behaviors you’d like your partners to be doing, achieving and displaying, let’s think about how to reward them. Talented CPA firm leaders can out-earn some NFL players without even needing to bench 300 pounds! 

NFL compensation can offer some interesting perspectives for CPA firms to consider. 

Workout bonuses (e.g., attending offseason workouts)

Speaking of benching 300 pounds, should your partners be incentivized to do something in the offseason? In the weight room of CPA firms live the following opportunities: training and development of team members, networking and business development, execution on strategic initiatives. It’s what partners do with their nonchargeable time that often sets the firm up for more success than logging the next billable hour. 

Incentive bonus (e.g., passing yardage)

Your compensation system could include a financial reward for exceeding baseline partner expectations on billings, collections and realization. A balancing factor is often needed to ensure the firm’s overall success is prioritized over individual pocket-lining. Avoiding the negative culture of “mine/yours” is very achievable through culture, tone at the top and adjustments by those allocating income when needed for actions like hoarding clients. 

Performance bonus (e.g., making the playoffs)

If your firm as a whole performs well, CPA owners are in an obvious position to achieve a performance bonus — after all, in the traditional firm model, this is an owner-operator team. Looking more broadly, have you communicated to employees how they can contribute to the firm’s success overall and offered a reward if goals are exceeded? If the ticket sales are sky high for the Super Bowl, it makes sense to share some of that with the extended team. 

In the end (zone)

Playing to your team’s strengths and being clear on what they need to be doing will set you on the path to greater success. Label what a touchdown is for your firm this year. Define the penalties when needed in your rulebook, and, most importantly, hold your team accountable for their contributions to the season’s objectives. 

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Accounting

SEC’s Semiannual Reporting Proposal Faces Investor Pushback: What CFOs Need to Know

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U.S. Securities and Exchange Commission (SEC)

A proposal from the U.S. Securities and Exchange Commission to potentially shift some public companies away from quarterly financial reporting toward a semiannual model is drawing significant pushback from investors, even as it continues moving through the regulatory process. The debate has direct implications for corporate finance teams, auditors, and the broader transparency of U.S. capital markets.

What the SEC Proposed

According to a summary published by accounting advisory firm Cohen & Co., the SEC issued a proposed rule on May 19, 2026, aimed at simplifying financial reporting requirements for many U.S. public companies. The proposal would potentially reduce the frequency of certain mandatory disclosures from quarterly to semiannual, a structural change that has not been made to core U.S. reporting requirements in decades.

The proposal follows an extended debate within U.S. policy circles, with proponents arguing that reduced reporting frequency could lower compliance costs and free up management time for longer-term strategic planning rather than quarter-to-quarter results management.

Why Investors Are Pushing Back

Comment letters submitted in response to the proposal have been extensive, and according to Cohen & Co.’s review of the public record, investors “appear to be largely opposed” to the shift, viewing frequent interim reporting as a core benefit of U.S. capital markets relative to other jurisdictions.

Accounting and law firms have taken a more measured position, generally urging any changes to remain aligned with the Financial Accounting Standards Board (FASB), whose existing disclosure requirements and guidance are built around a quarterly reporting cadence. A shift to semiannual reporting without corresponding changes to FASB guidance could create friction between SEC filing requirements and GAAP-based disclosure expectations.

Lessons From the U.K. Experience

The debate is not without precedent. The United Kingdom moved away from mandatory quarterly reporting for listed companies in 2014, returning to a semiannual disclosure requirement. According to Cohen & Co.’s analysis, that experience offers a cautionary data point: there was no measurable increase in capital expenditure or R&D investment following the change, while analyst coverage of affected companies declined as reliable interim information became less available — a particular risk for smaller and newly public companies that rely on analyst coverage to maintain investor visibility.

Practical Implications for Finance Teams

Beyond the debate over disclosure philosophy, the proposal carries practical complications. Many companies have debt covenants and credit agreements structured around quarterly financial delivery; a shift to semiannual reporting could require renegotiating those terms. Reduced reporting frequency would also extend the “window of market silence” between disclosures, a factor that governance and investor-relations teams would need to manage carefully to avoid information asymmetry.

Separately, and unrelated to the reporting-frequency debate, the SEC and FASB have continued finalizing more routine updates this year. New Accounting Standards Updates are taking effect for December 31, 2026, fiscal year-ends covering income tax disclosures, credit loss measurement, induced debt conversions, and stock compensation, according to Eide Bailly’s review of 2026 ASU activity. Additional guidance on paid-in-kind dividends and environmental credits is also on the near-term horizon.

What to Watch Next

The semiannual reporting proposal remains in the comment and review phase, and no final rule has been adopted as of this writing. Finance leaders should monitor the SEC’s regulatory agenda for further movement, while treating the current quarterly reporting requirement as the operative standard until any final rule is issued and an effective date is set.

Given the extent of investor opposition documented in the comment file, a full shift to mandatory semiannual reporting appears more likely to result in either a scaled-back compromise or continued study rather than swift adoption — though the SEC’s ultimate direction remains uncertain.

 

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Accounting

AI-Driven Automation and Continuous Accounting Frameworks

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The accounting profession is undergoing a fundamental structural transition as enterprise finance departments shift from periodic month-end closes toward automated continuous accounting models. By integrating specialized machine learning algorithms directly into enterprise resource planning (ERP) platforms, chief accounting officers are transforming financial reporting from a retrospective exercise into a real-time operational asset.

The Shift from Periodic Close to Continuous Financial Reporting
Traditional accounting workflows heavily relied on manual data reconciliation, spreadsheet calculations, and multi-week closing cycles at the end of each fiscal period. In contrast, continuous accounting frameworks utilize automated software agents to process, validate, and post transactional data in real time as business activities occur.

Automated bank reconciliation tools cross-reference incoming bank feeds, invoice records, and purchase orders automatically. By resolving transactional variances instantly throughout the month, corporate accounting teams eliminate the traditional workload spikes associated with quarterly and annual closes.

Machine Learning in Audit Trails and Anomaly Detection
Advanced natural language processing (NLP) and machine learning tools are redefining internal audit and financial control environments. Automated systems analyze 100% of general ledger entries, identifying anomalous transactions, duplicate payments, and unauthorized journal entries in real time.

Rather than relying on random statistical sampling, corporate internal auditors can focus their attention on high-risk flags automatically surfaced by algorithmic monitoring platforms. This continuous risk assessment strengthens internal controls over financial reporting (ICFR) and significantly reduces fraud risk.

Evolving Roles for Accounting Professionals
As routine data entry and manual reconciliation tasks become fully automated, the skill set required for accounting professionals is shifting toward data analysis, system design, and strategic business advisory.
– Systems Governance: Accountants are increasingly responsible for monitoring algorithmic accuracy and managing data integration pipelines.
– Business Partnership: Finance professionals leverage real-time financial dashboards to advise operational leaders on margin management and working capital allocation.
– Regulatory Compliance Management: Accounting teams utilize automated platforms to ensure compliance with dynamic tax codes and international accounting standards.

Core Implementation Recommendations
1. Deploy Automated Reconciliation Tools: Integrate continuous transaction processing modules into existing enterprise ERP architectures.
2. Establish Algorithmic Governance Controls: Implement strict internal testing protocols to ensure automated accounting rules comply with GAAP/IFRS standards.
3. Reskill Accounting Teams: Invest in training finance staff on data analytics, workflow automation, and predictive financial modeling.

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Accounting

Global ESG Reporting Standards and Double Materiality Compliance

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Corporate accounting departments face expanding reporting expectations as international sustainability disclosure standards achieve regulatory enforcement across major global jurisdictions. Chief Accounting Officers (CAOs) and corporate controllers are establishing rigorous internal accounting controls to treat Environmental, Social, and Governance (ESG) metrics with the same data precision, auditability, and governance as traditional financial statements.

Regulatory Harmonization Under Global Sustainability Frameworks
The implementation of standardized sustainability reporting frameworks—notably rules established by international sustainability accounting boards—has created unified expectations for public and large private enterprises. Corporations must report standardized metrics covering greenhouse gas emissions (Scope 1, 2, and material Scope 3), energy utilization, workforce demographics, and supply chain governance.

In Europe and other participating international jurisdictions, double materiality principles are mandatory. Under double materiality, organizations must report both how external sustainability risks impact corporate financial performance, and how internal corporate operations affect surrounding environmental and social structures.

Integrating Sustainability Metrics into Core ERP Systems
To provide auditable non-financial data, enterprise organizations are integrating specialized carbon accounting and ESG management platforms directly into core ERP systems. Automated data collectors capture energy utility invoices, logistics fuel consumption metrics, and vendor compliance records in real time.

Establishing automated, traceable data pipelines ensures that non-financial reporting is supported by clear audit trails. This structured approach allows external financial auditors to provide reasonable assurance on sustainability disclosures during annual corporate reporting cycles.

Financial Impacts and Capital Market Disclosure
Accurate ESG reporting directly influences corporate cost of capital and institutional credit ratings. Commercial lenders and institutional asset managers systematically incorporate sustainability metrics into risk pricing models. Companies that demonstrate transparent, verifiable progress in operational energy efficiency and climate risk mitigation benefit from expanded access to green bond markets and lower debt pricing.

Action Steps for Accounting Leadership
1. Implement Double Materiality Frameworks: Conduct comprehensive assessments to identify material financial and operational sustainability metrics.
2. Build Auditable Non-Financial Data Pipelines: Automate ESG data collection within core accounting software to ensure data integrity.
3. Align Sustainability with Annual Financial Filings: Prepare non-financial disclosures concurrently with financial statements to satisfy regulatory audit expectations.

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