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Gen Z is here. Is your firm recruiting them effectively?

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The financial advice, accounting and tax industries have a generational problem: The average age of a financial advisor is 56, with nearly a third planning to retire in the next five years, and the average age of accountants and auditors is 44. On top of that, the Great Wealth Transfer means that more millennials and Gen Z clients will be searching for tax, wealth and investment advisors who understand them and their financial needs. 

What’s worse, rookie advisor programs haven’t gained much traction in developing new talent: Cerulli reported an industry-wide rookie advisor failure rate of more than 72% in 2023. 

However, there are signs of hope. Recent reports indicate Gen Z college graduates are increasingly interested in jobs in the finance sector. Stable hiring rates, training and development programs, and investments in technology are just a few of the reasons why Gen Z is pursuing careers in industries like banking, accounting, and tax. Additionally, LinkedIn identified the financial services industry as one of the top industries for 2024 college grads, with the role of financial advisor as a top job for entry-level talent. 

So, how can firms create a workplace attractive to younger generations and make finance “cool” again? Let’s dive into a few strategies at play here, including takeaways for how accountants and tax advisors can recruit prospective employees — and in turn, recruit the next generation of clients. 

Commit to training, upskilling and onboarding

A new report found that 90% of financial services leaders have prioritized their workforce’s digital development and upskilling as AI-powered technologies become interwoven into daily functions. What’s more, four out of five employees in client-facing roles said that supportive internal systems and development opportunities are a priority when job searching — and to no one’s surprise, Gen Z respondents agreed the most with this sentiment compared to millennials, Gen X and baby boomers.  

Along with a renewed importance on training and upskilling, firms should refresh their onboarding experience. Onboarding has been traditionally conducted in-person, but today’s firms must consider offering onboarding in a variety of formats — virtual, self-guided learning, as well as in person — and provide team members with the tools to help them succeed from wherever they are and in their preferred mode of learning. As the industry changes rapidly, onboarding and training programs need to deliver a comprehensive understanding of how to leverage tech tools and other resources to grow their practice.  

Invest in next-gen tech stacks

As the first digitally native generation, Gen Z has used tech for nearly everything in their lives, and their daily workflow shouldn’t be any different. Emerging generative AI tools like ChatGPT and Google Gemini have been embraced by the younger generations, with a whopping 93% of them using at least two AI tools every week. They’re also more open to new technology than their senior counterparts, leading the way in adopting new technology: only 6% of respondents perceive Gen Z as having difficulty with new tech adoption. 

Firms must stay on top of their tech game to attract younger candidates and consistently invest in the up-and-coming tools and technology that make their workday easier. That’s why it’s promising to see that most (62%) surveyed financial services firms are already using AI-powered tools in their client-facing processes, compared to just 46% in other industries. 

Adapt to younger generations’ expectations

In an industry where client-facing staff only seem to be getting older, there must be more concerted efforts to adapt to younger generations’ expectations at work. Whether it’s giving rookie accountants and tax advisors more training and professional development, implementing more mentorship opportunities throughout their first few years on the job, or making their daily workflows more seamless with the latest tech at their fingertips, today’s accounting and tax firms need to make the first move and meet this generation where they’re at. Those afraid to change their ways will certainly fail at attracting and retaining this generation of candidates and clients.

It’s exciting to see that college graduates are looking to jumpstart their careers in this industry, but firms need to act quickly to fully take advantage of this shift. The ones committed to training and upskilling, embracing new technology, and making a solid effort to modernize their experience will position themselves well for the next generation of candidates and clients.

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Accounting

AI-Driven Automation and Continuous Accounting Frameworks

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The accounting profession is undergoing a fundamental structural transition as enterprise finance departments shift from periodic month-end closes toward automated continuous accounting models. By integrating specialized machine learning algorithms directly into enterprise resource planning (ERP) platforms, chief accounting officers are transforming financial reporting from a retrospective exercise into a real-time operational asset.

The Shift from Periodic Close to Continuous Financial Reporting
Traditional accounting workflows heavily relied on manual data reconciliation, spreadsheet calculations, and multi-week closing cycles at the end of each fiscal period. In contrast, continuous accounting frameworks utilize automated software agents to process, validate, and post transactional data in real time as business activities occur.

Automated bank reconciliation tools cross-reference incoming bank feeds, invoice records, and purchase orders automatically. By resolving transactional variances instantly throughout the month, corporate accounting teams eliminate the traditional workload spikes associated with quarterly and annual closes.

Machine Learning in Audit Trails and Anomaly Detection
Advanced natural language processing (NLP) and machine learning tools are redefining internal audit and financial control environments. Automated systems analyze 100% of general ledger entries, identifying anomalous transactions, duplicate payments, and unauthorized journal entries in real time.

Rather than relying on random statistical sampling, corporate internal auditors can focus their attention on high-risk flags automatically surfaced by algorithmic monitoring platforms. This continuous risk assessment strengthens internal controls over financial reporting (ICFR) and significantly reduces fraud risk.

Evolving Roles for Accounting Professionals
As routine data entry and manual reconciliation tasks become fully automated, the skill set required for accounting professionals is shifting toward data analysis, system design, and strategic business advisory.
– Systems Governance: Accountants are increasingly responsible for monitoring algorithmic accuracy and managing data integration pipelines.
– Business Partnership: Finance professionals leverage real-time financial dashboards to advise operational leaders on margin management and working capital allocation.
– Regulatory Compliance Management: Accounting teams utilize automated platforms to ensure compliance with dynamic tax codes and international accounting standards.

Core Implementation Recommendations
1. Deploy Automated Reconciliation Tools: Integrate continuous transaction processing modules into existing enterprise ERP architectures.
2. Establish Algorithmic Governance Controls: Implement strict internal testing protocols to ensure automated accounting rules comply with GAAP/IFRS standards.
3. Reskill Accounting Teams: Invest in training finance staff on data analytics, workflow automation, and predictive financial modeling.

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Accounting

Global ESG Reporting Standards and Double Materiality Compliance

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Corporate accounting departments face expanding reporting expectations as international sustainability disclosure standards achieve regulatory enforcement across major global jurisdictions. Chief Accounting Officers (CAOs) and corporate controllers are establishing rigorous internal accounting controls to treat Environmental, Social, and Governance (ESG) metrics with the same data precision, auditability, and governance as traditional financial statements.

Regulatory Harmonization Under Global Sustainability Frameworks
The implementation of standardized sustainability reporting frameworks—notably rules established by international sustainability accounting boards—has created unified expectations for public and large private enterprises. Corporations must report standardized metrics covering greenhouse gas emissions (Scope 1, 2, and material Scope 3), energy utilization, workforce demographics, and supply chain governance.

In Europe and other participating international jurisdictions, double materiality principles are mandatory. Under double materiality, organizations must report both how external sustainability risks impact corporate financial performance, and how internal corporate operations affect surrounding environmental and social structures.

Integrating Sustainability Metrics into Core ERP Systems
To provide auditable non-financial data, enterprise organizations are integrating specialized carbon accounting and ESG management platforms directly into core ERP systems. Automated data collectors capture energy utility invoices, logistics fuel consumption metrics, and vendor compliance records in real time.

Establishing automated, traceable data pipelines ensures that non-financial reporting is supported by clear audit trails. This structured approach allows external financial auditors to provide reasonable assurance on sustainability disclosures during annual corporate reporting cycles.

Financial Impacts and Capital Market Disclosure
Accurate ESG reporting directly influences corporate cost of capital and institutional credit ratings. Commercial lenders and institutional asset managers systematically incorporate sustainability metrics into risk pricing models. Companies that demonstrate transparent, verifiable progress in operational energy efficiency and climate risk mitigation benefit from expanded access to green bond markets and lower debt pricing.

Action Steps for Accounting Leadership
1. Implement Double Materiality Frameworks: Conduct comprehensive assessments to identify material financial and operational sustainability metrics.
2. Build Auditable Non-Financial Data Pipelines: Automate ESG data collection within core accounting software to ensure data integrity.
3. Align Sustainability with Annual Financial Filings: Prepare non-financial disclosures concurrently with financial statements to satisfy regulatory audit expectations.

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Accounting

Modernizing Internal Controls: Machine Learning and Continuous Monitoring in Auditing

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Internal audit departments and corporate risk managers are modernizing internal control frameworks by shifting from periodic sampling techniques to continuous monitoring and machine learning analytics. As operational data volumes increase across enterprise organizations, automated control testing ensures financial integrity, prevents corporate fraud, and streamlines annual audit engagements.

The Limitation of Periodic Audit Sampling
Historically, internal and external auditors evaluated internal controls by reviewing random samples of financial transactions—often analyzing less than five percent of total ledger entries. In complex enterprise environments, periodic sampling methods carry inherent risks of overlooking localized financial misstatements, unauthorized disbursements, or operational control breakdowns.

In 2026, progressive internal audit functions are utilizing automated continuous monitoring platforms that evaluate one hundred percent of financial transactions in real time. Continuous control auditing systems continuously monitor general ledger entries, procurement approvals, and expense reimbursements across all operating subsidiaries.

AI-Powered Fraud Detection and Anomaly Identification
Machine learning models trained on historical corporate financial data excel at identifying subtle transactional anomalies that indicate potential fraud or operational error. Automated systems instantly flag duplicate invoice payments, unapproved vendor creation, unusual journal entry timing, and unauthorized override of authority thresholds.

When an anomaly is detected, the automated auditing platform generates an instant risk alert, allowing internal audit teams to investigate root causes immediately. Early detection prevents minor operational errors from escalating into material weaknesses in financial reporting.

Streamlining External Audit Preparation
Continuous internal control monitoring delivers significant benefits during annual external financial audits. External audit firms can review continuous audit logs and automated control testing documentation, reducing the time required for manual field testing.

This integrated approach lowers overall audit compliance fees, reduces administrative burdens on corporate accounting staff, and provides senior management and audit committees with real-time visibility into the organization’s overall risk profile.

Core Implementation Guidelines
1. Transition to 100% Data Testing: Replace legacy sampling methods with automated continuous audit monitoring systems.
2. Deploy Anomaly Detection Algorithms: Implement machine learning models to identify unauthorized transactions and operational control overrides.
3. Align Internal and External Audit Workflows: Coordinate continuous control testing protocols with external auditors to optimize annual compliance cycles.

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