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Gen Z is here. Is your firm recruiting them effectively?

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The financial advice, accounting and tax industries have a generational problem: The average age of a financial advisor is 56, with nearly a third planning to retire in the next five years, and the average age of accountants and auditors is 44. On top of that, the Great Wealth Transfer means that more millennials and Gen Z clients will be searching for tax, wealth and investment advisors who understand them and their financial needs. 

What’s worse, rookie advisor programs haven’t gained much traction in developing new talent: Cerulli reported an industry-wide rookie advisor failure rate of more than 72% in 2023. 

However, there are signs of hope. Recent reports indicate Gen Z college graduates are increasingly interested in jobs in the finance sector. Stable hiring rates, training and development programs, and investments in technology are just a few of the reasons why Gen Z is pursuing careers in industries like banking, accounting, and tax. Additionally, LinkedIn identified the financial services industry as one of the top industries for 2024 college grads, with the role of financial advisor as a top job for entry-level talent. 

So, how can firms create a workplace attractive to younger generations and make finance “cool” again? Let’s dive into a few strategies at play here, including takeaways for how accountants and tax advisors can recruit prospective employees — and in turn, recruit the next generation of clients. 

Commit to training, upskilling and onboarding

A new report found that 90% of financial services leaders have prioritized their workforce’s digital development and upskilling as AI-powered technologies become interwoven into daily functions. What’s more, four out of five employees in client-facing roles said that supportive internal systems and development opportunities are a priority when job searching — and to no one’s surprise, Gen Z respondents agreed the most with this sentiment compared to millennials, Gen X and baby boomers.  

Along with a renewed importance on training and upskilling, firms should refresh their onboarding experience. Onboarding has been traditionally conducted in-person, but today’s firms must consider offering onboarding in a variety of formats — virtual, self-guided learning, as well as in person — and provide team members with the tools to help them succeed from wherever they are and in their preferred mode of learning. As the industry changes rapidly, onboarding and training programs need to deliver a comprehensive understanding of how to leverage tech tools and other resources to grow their practice.  

Invest in next-gen tech stacks

As the first digitally native generation, Gen Z has used tech for nearly everything in their lives, and their daily workflow shouldn’t be any different. Emerging generative AI tools like ChatGPT and Google Gemini have been embraced by the younger generations, with a whopping 93% of them using at least two AI tools every week. They’re also more open to new technology than their senior counterparts, leading the way in adopting new technology: only 6% of respondents perceive Gen Z as having difficulty with new tech adoption. 

Firms must stay on top of their tech game to attract younger candidates and consistently invest in the up-and-coming tools and technology that make their workday easier. That’s why it’s promising to see that most (62%) surveyed financial services firms are already using AI-powered tools in their client-facing processes, compared to just 46% in other industries. 

Adapt to younger generations’ expectations

In an industry where client-facing staff only seem to be getting older, there must be more concerted efforts to adapt to younger generations’ expectations at work. Whether it’s giving rookie accountants and tax advisors more training and professional development, implementing more mentorship opportunities throughout their first few years on the job, or making their daily workflows more seamless with the latest tech at their fingertips, today’s accounting and tax firms need to make the first move and meet this generation where they’re at. Those afraid to change their ways will certainly fail at attracting and retaining this generation of candidates and clients.

It’s exciting to see that college graduates are looking to jumpstart their careers in this industry, but firms need to act quickly to fully take advantage of this shift. The ones committed to training and upskilling, embracing new technology, and making a solid effort to modernize their experience will position themselves well for the next generation of candidates and clients.

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Accounting

IAASB tweaks standards on working with outside experts

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The International Auditing and Assurance Standards Board is proposing to tailor some of its standards to align with recent additions to the International Ethics Standards Board for Accountants’ International Code of Ethics for Professional Accountants when it comes to using the work of an external expert.

The proposed narrow-scope amendments involve minor changes to several IAASB standards:

  • ISA 620, Using the Work of an Auditor’s Expert;
  • ISRE 2400 (Revised), Engagements to Review Historical Financial Statements;
  • ISAE 3000 (Revised), Assurance Engagements Other than Audits or Reviews of Historical Financial Information;
  • ISRS 4400 (Revised), Agreed-upon Procedures Engagements.

The IAASB is asking for comments via a digital response template that can be found on the IAASB website by July 24, 2025.

In December 2023, the IESBA approved an exposure draft for proposed revisions to the IESBA’s Code of Ethics related to using the work of an external expert. The proposals included three new sections to the Code of Ethics, including provisions for professional accountants in public practice; professional accountants in business and sustainability assurance practitioners. The IESBA approved the provisions on using the work of an external expert at its December 2024 meeting, establishing an ethical framework to guide accountants and sustainability assurance practitioners in evaluating whether an external expert has the necessary competence, capabilities and objectivity to use their work, as well as provisions on applying the Ethics Code’s conceptual framework when using the work of an outside expert.  

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Accounting

Tariffs will hit low-income Americans harder than richest, report says

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President Donald Trump’s tariffs would effectively cause a tax increase for low-income families that is more than three times higher than what wealthier Americans would pay, according to an analysis from the Institute on Taxation and Economic Policy.

The report from the progressive think tank outlined the outcomes for Americans of all backgrounds if the tariffs currently in effect remain in place next year. Those making $28,600 or less would have to spend 6.2% more of their income due to higher prices, while the richest Americans with income of at least $914,900 are expected to spend 1.7% more. Middle-income families making between $55,100 and $94,100 would pay 5% more of their earnings. 

Trump has imposed the steepest U.S. duties in more than a century, including a 145% tariff on many products from China, a 25% rate on most imports from Canada and Mexico, duties on some sectors such as steel and aluminum and a baseline 10% tariff on the rest of the country’s trading partners. He suspended higher, customized tariffs on most countries for 90 days.

Economists have warned that costs from tariff increases would ultimately be passed on to U.S. consumers. And while prices will rise for everyone, lower-income families are expected to lose a larger portion of their budgets because they tend to spend more of their earnings on goods, including food and other necessities, compared to wealthier individuals.

Food prices could rise by 2.6% in the short run due to tariffs, according to an estimate from the Yale Budget Lab. Among all goods impacted, consumers are expected to face the steepest price hikes for clothing at 64%, the report showed. 

The Yale Budget Lab projected that the tariffs would result in a loss of $4,700 a year on average for American households.

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Accounting

At Schellman, AI reshapes a firm’s staffing needs

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Artificial intelligence is just getting started in the accounting world, but it is already helping firms like technology specialist Schellman do more things with fewer people, allowing the firm to scale back hiring and reduce headcount in certain areas through natural attrition. 

Schellman CEO Avani Desai said there have definitely been some shifts in headcount at the Top 100 Firm, though she stressed it was nothing dramatic, as it mostly reflects natural attrition combined with being more selective with hiring. She said the firm has already made an internal decision to not reduce headcount in force, as that just indicates they didn’t hire properly the first time. 

“It hasn’t been about reducing roles but evolving how we do work, so there wasn’t one specific date where we ‘started’ the reduction. It’s been more case by case. We’ve held back on refilling certain roles when we saw opportunities to streamline, especially with the use of new technologies like AI,” she said. 

One area where the firm has found such opportunities has been in the testing of certain cybersecurity controls, particularly within the SOC framework. The firm examined all the controls it tests on the service side and asked which ones require human judgment or deep expertise. The answer was a lot of them. But for the ones that don’t, AI algorithms have been able to significantly lighten the load. 

“[If] we don’t refill a role, it’s because the need actually has changed, or the process has improved so significantly [that] the workload is lighter or shared across the smarter system. So that’s what’s happening,” said Desai. 

Outside of client services like SOC control testing and reporting, the firm has found efficiencies in administrative functions as well as certain internal operational processes. On the latter point, Desai noted that Schellman’s engineers, including the chief information officer, have been using AI to help develop code, which means they’re not relying as much on outside expertise on the internal service delivery side of things. There are still people in the development process, but their roles are changing: They’re writing less code, and doing more reviewing of code before it gets pushed into production, saving time and creating efficiencies. 

“The best way for me to say this is, to us, this has been intentional. We paused hiring in a few areas where we saw overlaps, where technology was really working,” said Desai.

However, even in an age awash with AI, Schellman acknowledges there are certain jobs that need a human, at least for now. For example, the firm does assessments for the FedRAMP program, which is needed for cloud service providers to contract with certain government agencies. These assessments, even in the most stable of times, can be long and complex engagements, to say nothing of the less predictable nature of the current government. As such, it does not make as much sense to reduce human staff in this area. 

“The way it is right now for us to do FedRAMP engagements, it’s a very manual process. There’s a lot of back and forth between us and a third party, the government, and we don’t see a lot of overall application or technology help… We’re in the federal space and you can imagine, [with] what’s going on right now, there’s a big changing market condition for clients and their pricing pressure,” said Desai. 

As Schellman reduces staff levels in some places, it is increasing them in others. Desai said the firm is actively hiring in certain areas. In particular, it’s adding staff in technical cybersecurity (e.g., penetration testers), the aforementioned FedRAMP engagements, AI assessment (in line with recently becoming an ISO 42001 certification body) and in some client-facing roles like marketing and sales. 

“So, to me, this isn’t about doing more with less … It’s about doing more of the right things with the right people,” said Desai. 

While these moves have resulted in savings, she said that was never really the point, so whatever the firm has saved from staffing efficiencies it has reinvested in its tech stack to build its service line further. When asked for an example, she said the firm would like to focus more on penetration testing by building a SaaS tool for it. While Schellman has a proof of concept developed, she noted it would take a lot of money and time to deploy a full solution — both of which the firm now has more of because of its efficiency moves. 

“What is the ‘why’ behind these decisions? The ‘why’ for us isn’t what I think you traditionally see, which is ‘We need to get profitability high. We need to have less people do more things.’ That’s not what it is like,” said Desai. “I want to be able to focus on quality. And the only way I think I can focus on quality is if my people are not focusing on things that don’t matter … I feel like I’m in a much better place because the smart people that I’ve hired are working on the riskiest and most complicated things.”

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