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Art of Accounting: 5 reasons for failing to grow and how to change them

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This is a strange topic to bring up during tax season, but it is as good a time as any to take stock of your practice and your long-term goals. This is a two and a half-minute read and hopefully you will read it a couple of times, and then will dedicate some serious thinking about it after tax season when you are more relaxed.

Reason 1: You do not want to grow. This is a personal decision and, if that is your decision, then there is nothing wrong with it and you shouldn’t obsess over it. Do what is necessary to maintain your practice as it is now so it will continue that way as long as you want to keep working.

Reason 2: You do not delegate delegable decisions. That means you are not using leverage to pass on every task that can be done by someone else. You tend to want to make every decision. In many cases it is important for you to make the decision, but it cannot be so in every case. Delegate more. Part of growing is for your staff to also grow. That growth comes when they are empowered to take charge, supervise and make decisions. I can pretty much guarantee that some of those decisions will be wrong, so do not delegate decisions that could put a client, or you, out of business. Everything short of that can be handled when a wrong decision is made. That is part of growing. Think of a baby learning to walk and the many times they fall until they finally do not fall. What is that smile worth?

Reason 3: You run your firm as if it were a CPA practice and not a business. You are in a business that happens to perform professional accounting services. You are first a business owner and manager and second, a CPA. If you could not succeed in your own practice, you would still find work as a CPA, but it would just be in someone else’s practice. Being in business means you have the ultimate responsibility for everything that happens in your business. This also means you need to control it, oversee the quality, handle the hiring, perform the marketing, manage your customers, and get regular financial reports and daily key performance indicators to help you manage better. You also need to strategize and plan the growth. A hint on how to perform your ownership functions is to do what you would tell yourself to do if you were your client. Work, manage and lead as an owner.

Reason 4: Evaluate everything you do with a long-term view. You are not in business to get tax returns out the door, but to provide professional services to people who rely on you and pay you for that. Short-term fixes do not provide long-term benefits, processes, procedures and duplicable practices in repetitive functions. I know many accountants who start every year and every tax season where they left off last year. That is not growth and not working off of a sustainable business model. Serious reflection should be made over every part of your practice. You can identify most of the important issues and then pick the more serious ones, or the most serious, and start with those. Spending time trying to improve, streamline or fix the most serious issue confronting your growth ain’t such a bad idea.

Reason 5: Insufficient cash flow. Continuously being short of cash thwarts clear thinking about growth or anything not directly related to getting the cash to pay the payroll and other bills. The cash flow needs to be worked out. I recently wrote a column on how to deal with this. If this is a problem, concentrate on getting this worked out so you will have a clear head to develop a clear direction. Tax season is a great time to get this done — consider an extra increase for every tax return you are working on right now. Delaying or denying this will delay or deny your growth.

This is a good short list with some takeaways that could be implemented pretty quickly. There are many other reasons and things you could do, but any of the above is a good start.

Do not hesitate to contact me at [email protected] with your practice management questions or about engagements you might not be able to perform.

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Accounting

BPM to merge in WBM Partners in Canada

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BPM LLP, a Top 50 Firm based in San Francisco, is expanding further in Canada by adding WBM Partners LLP, a firm with offices in the greater Toronto area and Calgary, with the deal expected to be completed by June 1.

WBM provides accounting, auditing, and business advisory services to individuals and organizations across industries such as real estate and land development, hospitality, transportation, and professional services. In addition, WBM’s family office offers a variety of services including tax planning, estate planning, tax services and family governance. 

Financial terms of the deal were not disclosed. BPM (formerly known as Burr Pilger and Mayer) ranked No. 33 on Accounting Today’s 2025 list of the Top 100 Firms, with $260 million in annual revenue, 79 partners and 1,462 employees. BPM will add 37 professionals, bringing the firm’s total Canadian locations to three and total colleagues to 125.

“WBM’s dedication to excellence, integrity, and value-added service aligns perfectly with BPM’s mission and values,” said BPM CEO Jim Wallace in a statement Monday. “We are thrilled to welcome WBM to the BPM community. Together, we’re well-positioned to help clients achieve their goals and bring a full suite of services to the Canadian market.”

The deal comes at a fraught time for U.S.-Canada relations as tariff threats accelerate across both sides of the border. At least in the accounting profession, deals can still be made.

“Joining forces with BPM marks an exciting chapter for our clients, partners, and employees,” said WBM managing partner Al Karim Moloo in a statement. “BPM’s emphasis on professional development and innovation provides unparalleled opportunities for our team and ensures we can deliver even greater value to our clients. We are excited about the possibilities this combination brings.”

Last month, BPM announced it would be creating a global network dubbed BPM Global Ltd., with its first network member firm, Enspira Financial, with offices in Sydney and Melbourne, Australia. In 2023, BPM added two Las Vegas-based firms, Fair, Anderson & Langerman and RiMo Consulting, as well as O&S CPAs and Business Advisors in Long Beach, California. 

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Accounting

AICPA proposes independence rule changes for PE funding

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The American Institute of CPAs has issued a set of recommendations from a special task force on changing some of the independence rules related to alternative practice structures at accounting firms, given the large number of deals involving private equity investments.

The recommendations come from an Alternative Practice Structures Task Force that was set up two years ago by the AICPA’s Professional Ethics Executive Committee. They’re in a discussion memo and the AICPA is asking for comments on the preliminary conclusions and two possible interpretation options. Feedback should be emailed to [email protected] by June 15. The AICPA said last month it planned to revise the rules.

One of the revision options includes a specific private equity-related example, while the other is more general. Under both options, the draft interpretations would provide a three-step process:

  1. Determine which entities associated with the alternative practice structure are network firms (a term which is defined in the ethics code). Network firms are subject to independence requirements for financial statement audit and review clients.
  2. Determine which individuals associated with the alternative practice structure are covered members subject to independence requirements.
  3. Determine which additional relationships and circumstances associated with the alternative practice structure create threats to independence, and then identify relationships and circumstances where independence would be impaired, and apply the “Conceptual Framework for Independence” (ET sec.1.210.010) to any other relationships and circumstances that the member knows or has reason to believe may exist.

When evaluating the first step, the non-attest entity would be considered a network firm of the attest firm. Alternatively, a private equity investor, its funds and other portfolio companies would generally not be considered network firms, so portfolio companies could conceivably provide non-attest services to any attest clients. However, there may be circumstances where a portfolio company could be defined as a network firm for other reasons that will be spelled out in the task force’s discussion memorandum.

After the comment period closes, the committee intends to use the feedback to supplement its research and develop a formal exposure draft.

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Accounting

Financial empathy for CPAs isn’t an oxymoron

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Deep in the heart of busy season, probably the last thing on your mind is feeling empathy for your clients when they’ve been procrastinating and are so disorganized. But in an increasingly competitive business climate, if you’re not able to make a true connection with your clients, they could easily move to a more empathetic firm, even one lacking your experience and technical acumen.

The word “empathy” gets thrown around a lot these days, but quite simply empathy is the ability to see the world through someone else’s eyes, to walk in their shoes and to understand their emotions and connect with them on a deeper level — without judgement. When you do that, clients will feel like they are the most important person in your life. Don’t underestimate the power of empathy.

Taking it a step further, “financial empathy” is about understanding and recognizing the emotional impact that money issues have on someone’s life. It’s about understanding the story beneath the numbers. It’s about acknowledging that money problems can be incredibly stressful and anxiety-provoking for clients, which affects their overall sense of wellbeing. 

While financial empathy isn’t covered in most accounting curricula or CPE courses, high-performing CPAs are increasingly incorporating into their practices. Dr. Michael Thomas, a former auditor with a degree in accounting, now an author, TEDx speaker, and financial planning educator at the University of Georgia, told me on my podcast thatFinancial empathy incorporates the three elements of empathy: 1. Cognitive empathy;2. Affective empathy (i.e., emotional empathy); and,

3. Compassionate empathy. The goal, he said, is to move through understanding and emotional connection to reach a compassionate response.

Real-world example

David, a newly divorced business owner, was filing taxes alone for the first time as a single. His ex-wife had always handled their finances, leaving him overwhelmed by investment losses, business deductions, and estimated tax payments.

David’s conversation with his CPA began with: “I messed up, I should have known.” Using cognitive empathy, his accountant reassured him that many business owners face similar challenges, and he explained David’s tax situation in simple terms. With affective empathy (i.e., feeling the same emotion that another person is feeling), his CPA created a safe space for questions, validating David’s concerns without judgment. Through compassionate empathy, the CPA helped David create a tax plan that he fully understood. It was the first step in a holistic financial plan, giving the client peace of mind and a path toward financial stability.

By replacing shame with understanding, the CPA empowered David to take control of both his personal and business finances.

Benefits of being an empathetic CPA

  • It helps you move clients away from financial shame toward vulnerability and openness.
  • It enables clients to share complete information needed for effective financial planning.
  • It builds lasting trust and long-term relationships.
  • It creates mutual growth for both advisor and client.
  • It allows money to serve as a conduit to a client’s authentic goals and joy.

Implementing financial empathy in your practice

  • Financial empathy involves active listening beyond just hearing words —- understanding the interaction of communication and emotion.
  • Financial empathy requires advisors, including CPAs, to self-regulate their own emotional responses while engaging with clients.
  • Financial empathy slows down the process so you can hear clients’ needs more effectively.

“As advisors, we get so excited when we use our technical skills to solve a client’s problem, but clients don’t always see it that way” if it’s just numbers, formulas and regulations, Dr. Thomas noted. “Financial empathy is going through the process of understanding the emotional experience, so the client feels seen and feels heard,” he added. 

Thomas said that’s when the NURSE algorithm can be very impactful for accountants and other financial advisors: Name the thing. Understand it. Respect the experience. Support the individual. Explore solutions collaboratively with your client.

Let’s look at how the NURSE framework can help a business owner like David whom we met above:

  • Name the thing. Acknowledge his feelings of overwhelm, uncertainty and difficulties of divorce. “David, it sounds like you are feeling overwhelmed and uncertain about your finances.”
  • Understand it. Take the time to listen to your client’s concerns, their fear of making mistakes, confusion over investment losses, and anxiety about taxes, before offering solutions: “David, many people in your position feel the same way. Walk us through the situation and let us know what’s on your mind.”
  • Respect the experience. Rather than focusing solely on technical fixes, recognize the emotional weight David feels about managing finances post-divorce. Often this is where advisors go immediately into problem-solving mode. Instead, take time to acknowledge your client’s feelings, before getting into the facts. “You’ve had a lot on your plate, David. Handling this alone for the first time is a big adjustment.”
  • Support the individual. Create a safe, judgment-free space where your client feels comfortable asking questions, ensuring they fully understand their new tax obligations and how those obligations fit into their business operations: “David, you don’t need to have it all figured out today. That’s what we’re here for. We can break it down one step at a time.”
  • Explore solutions collaboratively. Instead of simply prescribing a planning strategy, work with your client to develop a tax plan collaboratively — a plan they understand and feel confident implementing: “David, we’ve made great progress today, and now you have clear next steps for both your business and personal finances. This should give you a path toward greater peace of mind and financial confidence.”

By integrating financial empathy with structured guidance, David’s CPA helped him replace stress with confidence, ensuring he felt both clarity and control over his personal and business finances.

Still not convinced? Well, according to Dr. Thomas, there are four main risks for accountants and financial advisors who don’t develop their empathy skills and overall soft skills:

  1. “Pseudo-empathetic response.” This is when advisors default to technical expertise when emotionally challenged.
  2. Reverting to sympathy (“feeling bad that you feel bad”) rather than true empathy.
  3. Forgetting that while you may be comfortable with numbers, clients may have an aversion to numbers and advanced math.
  4. Rushing to solutions without understanding emotional context. That’s the evil Advice Monster at work.

As Dr. Thomas explained, all humans understand basic emotions like fear, even if contexts differ. Clients won’t share vulnerability unless they feel seen and heard. The empathy process can change you as much as the client. Technical solutions should not be delivered with emotional awareness.

Financial empathy isn’t about being overly emotional or sacrificing technical expertise; it’s about creating a framework for more effective client relationships. That’s why I originated the Advis-ROR methodology (Return on Relationships).  After all, isn’t that why you are your clients’ most trusted advisor?

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