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Art of Accounting: Succeeding by being imaginative

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I have been very successful in part because I thought outside the box and tried new things. Not everything worked, but enough worked to make all the effort well worth it. Here is an illustration of an off-the-wall something I did that worked great. I forgot about this completely and never wrote about it and it wasn’t even considered for my Memoirs of a CPA book, until I received a text last week.

Some recent background

A couple of weeks ago I was on a podcast with Yuri Kapilovich, CPA, author and “the fun CPA.” We discussed the current situation in public accounting, and he asked if I had any suggestions to alleviate the shortage and the onerous hours at many firms. I suggested something that would solve both problems simultaneously. I don’t remember his reaction, but when I get the final podcast, I will see how I said it and how he responded. 

My time-saving suggestion

I mentioned to Yuri that while every managing partner has an executive assistant, none of the other partners do. I suggested that a partner managing $2 to $3 million revenues with perhaps five to 10 staff also get an executive or administrative assistant. This would stop them from doing considerable non-chargeable or non-face time with clients. I figure that a full-time assistant at a cost of about $80,000 would save them about 20% of their time that would shift about eight hours a week to client or marketing services. Considering that the chargeable time at that level is about 1,200 hours a year, they would move away from 240 administrative hours to 240 client production hours. The cost of this $80,000 would have to be less than 20% of their added potential production. Even if it is a push, it would certainly make sense. There would be plenty of other work the administrative person could perform.

My definition of chargeable time does not assume that hours would be billed and collected. It assumes that the added hours would create greater client service or marketing activities or responsibilities. However, if your billings are strictly based on hours, then you could easily quantify the benefits.

I thought about this afterward and cannot understand why this isn’t being done.

Last week’s reconnection

This past week, actually the day before I wrote this, I received a text from a young lady who worked for me starting in 1968 when she was 15 and in high school. We spoke and it was a real pleasure finding out about her life since she graduated college when we parted company. It turns out she had a remarkable career with multiple advanced degrees and some very high level and interesting jobs with a lot of fun travel, and she is a grandmother of five. Her husband was a CPA and at some point she decided to become an accountant. She got a degree and started her own practice. Today a son is a partner with her and her husband also joined her practice after he retired. Unfortunately, he passed away two years ago. While she is located in Port St. Lucie, her practice is virtual, with clients throughout the country. If you need an accountant or a connection in that area of Florida, her name is Marcia Solomon Rubin and her practice is Rubin Partners LLC.

Validation of my suggestion

Now comes the validation of my idea. In 1968 I had five years’ experience and had a job with Bernard D. Kleinman. I also owned a mail order business and had a partner running it full time. However, while I worked at it off hours, I was spending more time than I wanted to. I decided to hire an assistant, i.e., a go-fer, for about 15 hours a week. I asked Bernie if he would provide a desk for her and room for some inventory and supplies. I “justified” it by explaining that it would make me more effective for him by giving me more time to work on and think about his clients. It would eliminate nonproductive time I was spending, plus when she was in the office and his secretary had to take a short break, Marcia could answer the phones for him. Anyway, he agreed. A short time afterward, I decided to get my own apartment in Manhattan, instead of commuting from my parent’s apartment in the Bronx. I asked Marcia to find me an apartment in the area of the office. I explained what I wanted and the rent I wanted to pay. She spent a few days on it and found me a great apartment a short walk from Bernie’s office. She narrowed her search to two apartments and set up appointments for me. I rented one of them. This obviously saved me considerable time and added to my time working for Bernie.

Since then, I have always had a secretary or an administrative assistant. When I had my New York practice, we opened a satellite office near my house in East Brunswick, New Jersey (I was married with two children). I then decided to spend Mondays at that office and hired a part time secretary/assistant for four days, five hours a day. At another point I added a full-time secretary in our New York office who spent about 90% of her time working with me. Eventually we hired, in 1986, a full-time administrator, i.e., COO (who was not an accountant), to run our practice on a daily basis, which primarily relieved me of much of my administrative responsibilities. Of course he had many other things to do. My partners were fine with all of this. 

I could go on with more, but the point is that the administrative assistant is not a new idea for me. It goes back to 1968 and was continuous. Yet, I do not know many firms doing this. I am not a genius and running a practice, no matter how profitable, was always a struggle juggling all the parts including cash flow. However, my partners and I made a decision that we would be richer by spending the money on that assistant. 

Yuri’s podcast

Yuri and I spent over an hour together chatting about the current climate of the public accounting business. Some points were heated but always respectful. He brought a professional crew to my office and it is now being edited. However, he already posted two unedited clips from it. One is the final 15 minutes and I suggest watching it. You can listen to it, but you’ll miss my animation. Here is a YouTube link: Most Important Accounting Debate – New school vs old school. I think his New School vs. Old School is misnamed as I do not think he is Old School. I certainly am not Old School, regardless of my age and years in this business.

Key to success

You have to realize you are in a business and need to act like that with every decision. Running your business is a serious undertaking and needs to be deliberate with the right time allocated to it. It also needs thinking like a businessperson, not an accountant. When you work on your clients, you are the accountant. When you work on your business, you are not an accountant, but an owner. You should do things the way any other business would do it. 

Using this example, would the owner of any of your clients do all of the administrative work a senior manager or non-managing partner does: scheduling and micromanaging some of the staffing, following up on projects, time scheduling and following through, handling correspondence, following up on missing information, keeping track of what staff members actually do compared to what they should have done, making sure staff are prepared and know how to prepare, advance planning of scheduling, creating the invoices, making collection calls, setting up their own appointments to meet with clients, booking their own flights and car service to and from airports, making sure the staff gets the right CPE and training and mentoring, developing marketing activities and spending time figuring how to add value to the clients. Actually, the last two things are what the senior manager or non-managing partner should do, not the other things. 

New School idea

My “New School” idea that I suggested during Yuri’s podcast was a replication of something I started in 1968. You just need to be imaginative.

Do not hesitate to contact me at [email protected] with your practice management questions or about engagements you might not be able to perform. 

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Accounting

SEC’s Semiannual Reporting Proposal Faces Investor Pushback: What CFOs Need to Know

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U.S. Securities and Exchange Commission (SEC)

A proposal from the U.S. Securities and Exchange Commission to potentially shift some public companies away from quarterly financial reporting toward a semiannual model is drawing significant pushback from investors, even as it continues moving through the regulatory process. The debate has direct implications for corporate finance teams, auditors, and the broader transparency of U.S. capital markets.

What the SEC Proposed

According to a summary published by accounting advisory firm Cohen & Co., the SEC issued a proposed rule on May 19, 2026, aimed at simplifying financial reporting requirements for many U.S. public companies. The proposal would potentially reduce the frequency of certain mandatory disclosures from quarterly to semiannual, a structural change that has not been made to core U.S. reporting requirements in decades.

The proposal follows an extended debate within U.S. policy circles, with proponents arguing that reduced reporting frequency could lower compliance costs and free up management time for longer-term strategic planning rather than quarter-to-quarter results management.

Why Investors Are Pushing Back

Comment letters submitted in response to the proposal have been extensive, and according to Cohen & Co.’s review of the public record, investors “appear to be largely opposed” to the shift, viewing frequent interim reporting as a core benefit of U.S. capital markets relative to other jurisdictions.

Accounting and law firms have taken a more measured position, generally urging any changes to remain aligned with the Financial Accounting Standards Board (FASB), whose existing disclosure requirements and guidance are built around a quarterly reporting cadence. A shift to semiannual reporting without corresponding changes to FASB guidance could create friction between SEC filing requirements and GAAP-based disclosure expectations.

Lessons From the U.K. Experience

The debate is not without precedent. The United Kingdom moved away from mandatory quarterly reporting for listed companies in 2014, returning to a semiannual disclosure requirement. According to Cohen & Co.’s analysis, that experience offers a cautionary data point: there was no measurable increase in capital expenditure or R&D investment following the change, while analyst coverage of affected companies declined as reliable interim information became less available — a particular risk for smaller and newly public companies that rely on analyst coverage to maintain investor visibility.

Practical Implications for Finance Teams

Beyond the debate over disclosure philosophy, the proposal carries practical complications. Many companies have debt covenants and credit agreements structured around quarterly financial delivery; a shift to semiannual reporting could require renegotiating those terms. Reduced reporting frequency would also extend the “window of market silence” between disclosures, a factor that governance and investor-relations teams would need to manage carefully to avoid information asymmetry.

Separately, and unrelated to the reporting-frequency debate, the SEC and FASB have continued finalizing more routine updates this year. New Accounting Standards Updates are taking effect for December 31, 2026, fiscal year-ends covering income tax disclosures, credit loss measurement, induced debt conversions, and stock compensation, according to Eide Bailly’s review of 2026 ASU activity. Additional guidance on paid-in-kind dividends and environmental credits is also on the near-term horizon.

What to Watch Next

The semiannual reporting proposal remains in the comment and review phase, and no final rule has been adopted as of this writing. Finance leaders should monitor the SEC’s regulatory agenda for further movement, while treating the current quarterly reporting requirement as the operative standard until any final rule is issued and an effective date is set.

Given the extent of investor opposition documented in the comment file, a full shift to mandatory semiannual reporting appears more likely to result in either a scaled-back compromise or continued study rather than swift adoption — though the SEC’s ultimate direction remains uncertain.

 

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Accounting

AI-Driven Automation and Continuous Accounting Frameworks

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The accounting profession is undergoing a fundamental structural transition as enterprise finance departments shift from periodic month-end closes toward automated continuous accounting models. By integrating specialized machine learning algorithms directly into enterprise resource planning (ERP) platforms, chief accounting officers are transforming financial reporting from a retrospective exercise into a real-time operational asset.

The Shift from Periodic Close to Continuous Financial Reporting
Traditional accounting workflows heavily relied on manual data reconciliation, spreadsheet calculations, and multi-week closing cycles at the end of each fiscal period. In contrast, continuous accounting frameworks utilize automated software agents to process, validate, and post transactional data in real time as business activities occur.

Automated bank reconciliation tools cross-reference incoming bank feeds, invoice records, and purchase orders automatically. By resolving transactional variances instantly throughout the month, corporate accounting teams eliminate the traditional workload spikes associated with quarterly and annual closes.

Machine Learning in Audit Trails and Anomaly Detection
Advanced natural language processing (NLP) and machine learning tools are redefining internal audit and financial control environments. Automated systems analyze 100% of general ledger entries, identifying anomalous transactions, duplicate payments, and unauthorized journal entries in real time.

Rather than relying on random statistical sampling, corporate internal auditors can focus their attention on high-risk flags automatically surfaced by algorithmic monitoring platforms. This continuous risk assessment strengthens internal controls over financial reporting (ICFR) and significantly reduces fraud risk.

Evolving Roles for Accounting Professionals
As routine data entry and manual reconciliation tasks become fully automated, the skill set required for accounting professionals is shifting toward data analysis, system design, and strategic business advisory.
– Systems Governance: Accountants are increasingly responsible for monitoring algorithmic accuracy and managing data integration pipelines.
– Business Partnership: Finance professionals leverage real-time financial dashboards to advise operational leaders on margin management and working capital allocation.
– Regulatory Compliance Management: Accounting teams utilize automated platforms to ensure compliance with dynamic tax codes and international accounting standards.

Core Implementation Recommendations
1. Deploy Automated Reconciliation Tools: Integrate continuous transaction processing modules into existing enterprise ERP architectures.
2. Establish Algorithmic Governance Controls: Implement strict internal testing protocols to ensure automated accounting rules comply with GAAP/IFRS standards.
3. Reskill Accounting Teams: Invest in training finance staff on data analytics, workflow automation, and predictive financial modeling.

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Accounting

Global ESG Reporting Standards and Double Materiality Compliance

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Corporate accounting departments face expanding reporting expectations as international sustainability disclosure standards achieve regulatory enforcement across major global jurisdictions. Chief Accounting Officers (CAOs) and corporate controllers are establishing rigorous internal accounting controls to treat Environmental, Social, and Governance (ESG) metrics with the same data precision, auditability, and governance as traditional financial statements.

Regulatory Harmonization Under Global Sustainability Frameworks
The implementation of standardized sustainability reporting frameworks—notably rules established by international sustainability accounting boards—has created unified expectations for public and large private enterprises. Corporations must report standardized metrics covering greenhouse gas emissions (Scope 1, 2, and material Scope 3), energy utilization, workforce demographics, and supply chain governance.

In Europe and other participating international jurisdictions, double materiality principles are mandatory. Under double materiality, organizations must report both how external sustainability risks impact corporate financial performance, and how internal corporate operations affect surrounding environmental and social structures.

Integrating Sustainability Metrics into Core ERP Systems
To provide auditable non-financial data, enterprise organizations are integrating specialized carbon accounting and ESG management platforms directly into core ERP systems. Automated data collectors capture energy utility invoices, logistics fuel consumption metrics, and vendor compliance records in real time.

Establishing automated, traceable data pipelines ensures that non-financial reporting is supported by clear audit trails. This structured approach allows external financial auditors to provide reasonable assurance on sustainability disclosures during annual corporate reporting cycles.

Financial Impacts and Capital Market Disclosure
Accurate ESG reporting directly influences corporate cost of capital and institutional credit ratings. Commercial lenders and institutional asset managers systematically incorporate sustainability metrics into risk pricing models. Companies that demonstrate transparent, verifiable progress in operational energy efficiency and climate risk mitigation benefit from expanded access to green bond markets and lower debt pricing.

Action Steps for Accounting Leadership
1. Implement Double Materiality Frameworks: Conduct comprehensive assessments to identify material financial and operational sustainability metrics.
2. Build Auditable Non-Financial Data Pipelines: Automate ESG data collection within core accounting software to ensure data integrity.
3. Align Sustainability with Annual Financial Filings: Prepare non-financial disclosures concurrently with financial statements to satisfy regulatory audit expectations.

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