A living space in the new J.P. Morgan financial center branch format in Palm Beach.
Courtesy: JP Morgan
JPMorgan Chase thinks it has cracked the code on managing more money for America’s millionaires.
It’s not a new financial product, a novel software program or an enticing sign-up bonus. Instead, it’s a refurbished take on an old concept — the brick-and-mortar bank branch — along with new standards for service that are at the heart of its aspirations.
The bank is unveiling 14 of these new format branches — each acquired when JPMorgan took over First Republic in 2023 — in tony ZIP codes in New York, California, Florida and Massachusetts, including Napa, Palm Beach and Wellesley Hills.
It’s part of JPMorgan’s push to convince affluent Americans, many who already use Chase checking accounts or credit cards, that the bank is ready to manage their millions.
JPMorgan is the country’s biggest bank by deposits and assets and has a top share in areas as disparate as Wall Street trading and retail credit cards. But one of the only major categories where it isn’t a clear leader is in wealth management; peers like Morgan Stanley and Bank of America exceed it there.
While half of the 19 million affluent households in the U.S. bank with JPMorgan, it has just a 10% share of their investing dollars, according to Jennifer Roberts, CEO of Chase Consumer Banking.
“We have this giant opportunity to convince customers to have their wealth management business with us in addition to their deposit relationship,” Roberts said in a recent interview.
Helped by its acquisition of First Republic, which was known for catering to rich families living on either coast, JPMorgan decided to launch a new tier of service. Called J.P. Morgan Private Client, it is anchored by the new physical locations, of which there will be 31 by the end of next year.
The service comes with its own mobile banking app, but its main appeal is the in-person experience: Instead of being handed off to multiple employees like at a Chase branch, J.P. Morgan Private Client members are assigned to a single banker.
“What First Republic did really well was deliver a concierge-level of service where if you have an issue, a person owned it for you and you didn’t have to worry about it,” Roberts said. “So with this experience we are going to deliver a more elevated concierge type of service, like you would expect at a high-end hotel.”
The price of entry: at least $750,000 in deposits and investments, though Roberts said the bank is aiming for those with around $2 million to $3 million in balances.
Quiet opulence
The new locations, dubbed J.P. Morgan Financial Centers, have a warm feel and an earth-tone color palette that intentionally sets them apart from the nearly 5,000 Chase branches operated by the bank.
During a recent visit to a Manhattan location, the vibe is family office-meets hotel, with soaring ceilings, living room-style seating areas and art-filled meeting rooms scattered over two floors.
Gone is the traditional row of bank tellers; there is instead a concierge desk and a solitary ATM machine. Instead of lollipops, visitors are offered squares of Dylan’s chocolate. The space is quiet, except for the crack of a Perrier being opened or the whir of an espresso machine.
JP Morgan’s Palm Beach Reception.
Courtesy: JP Morgan
The design elements and hushed environment are “really meant to illustrate that we’re there to have a more serious, less-transactional conversation about your wealth planning over the course of time,” said Stevie Baron, JPMorgan’s head of affluent banking.
Those conversations involve planning for long-term goals and examining clients’ portfolios to see whether they are on track to reach them, he said.
Elements of the new high-end branch format could find their way to regular Chase branches, especially the 1,000 or so that are in high-income areas, Baron said.
JPMorgan executives have said the bank’s branch network has already succeeded as a feeder into the firm’s wealth management offerings.
The new service tier — which sits above the bank’s Chase Private Client offering, which is for those with at least $150,000 in balances and is delivered in the regular branches — is expected to help JPMorgan’s retail bank double client assets from the $1.08 trillion it reached in March.
“Obviously it’s a big challenge, because clients already have their established wealth managers, but it’s something that we’ve been making really strong progress in,” Roberts said.
Come one, come all
But attempting to create a new, more luxurious brand from a mainstream one — think the difference between Toyota and its luxury brand Lexus — is not without its risks. Or at least, momentary confusion.
So far, the two flagship financial centers in New York and San Francisco opened late last year haven’t seen heavy foot traffic, Roberts admitted.
“Our biggest challenge is that we don’t have people walking in because they don’t really understand what they are,” Roberts said. “So we just need to get the awareness out there.”
While JPMorgan is leaning on the first part of its name, rather than Chase, to signal exclusivity for the new branches, that may deter people from walking through the doors and starting conversations.
“I just want this to be acknowledged: We’re never going to turn someone away. Any customer can come and leverage any of our branches at any time,” Roberts said.
“We want people walking in, having the experience, meeting with our experts and understanding how we can help support their financial goals over time,” she said.
Check out the companies making headlines in after-hours trading. Nvidia — The artificial intelligence chipmaker’s shares jumped 5% after Nvidia reported better-than-expected quarterly results , as its data center business recorded year-over-year growth of 73%. Nvidia reported first-quarter adjusted earnings per share of 96 cents on revenue of $44.06 billion, higher than analysts’ estimates for earnings of 93 cents a share on revenue of $43.31 billion, according to LSEG. HP — Shares of the personal computing company tumbled 15%. HP shared disappointing guidance , anticipating its fiscal third-quarter adjusted earnings will land between 68 cents to 80 cents per share. That’s short of the LSEG consensus estimate of 90 cents a share. Second-quarter adjusted earnings also missed the mark. Salesforce — Shares of the sales and customer service software maker rose about 1% after the company posted better-than-expected fiscal first-quarter results and lifted its full-year forecast. Salesforce reported earnings of $2.58 per share, excluding items, while analysts polled by LSEG expected $2.54 per share. The company’s revenue of $9.83 billion beat analysts’ consensus call for $9.75 billion. Veeva Systems — The cloud solutions company saw shares surge 16%. Veeva issued rosy guidance for the second quarter, calling for adjusted earnings to range from $1.89 to $1.90 per share, while LSEG consensus estimates sought $1.79 per share. The company also lifted its full-year outlook. C3.ai — The enterprise artificial intelligence software company saw its shares pop 14% on the back of a strong quarterly financial report. For its fiscal fourth quarter, C3.ai reported a loss of 16 cents per share, while analysts surveyed by LSEG forecasted a loss of 20 cents per share. C3.ai’s revenue of $109 million for the period exceeded the consensus estimate of $108 million, per LSEG. Pure Storage — Shares of the data management and storage company slipped about 3%. Pure Storage reaffirmed its full-year revenue guidance, which narrowly beat Wall Street’s expectations, coming in at $3.515 billion, while FactSet consensus estimates called for $3.51 billion. CFO Kevan Krysler will also be leaving the company. He is expected to stay at Pure Storage until the company has found a successor. Agilent Technologies — The manufacturer of scientific equipment saw shares climb 6%. Fiscal second quarter adjusted earnings came in at $1.31 per share on revenue of $1.67 billion. Analysts were looking for $1.26 per share in earnings and $1.63 billion in revenue, per FactSet. SentinelOne — Shares of the cybersecurity stock plunged more than 11%, hurt by the company’s lackluster earnings and weak guidance. In the first quarter, SentinelOne reported 2 cents per share in adjusted earnings, in line with analysts’ expectations, per LSEG. The company’s revenue of $229 million slightly beat the consensus estimate of $228 million. Looking ahead, SentinelOne said it expects second-quarter revenue to come out at $242 million, while analysts polled by LSEG expected $245 million. — CNBC’s Darla Mercado contributed reporting.
Alex Karp, CEO of Palantir Technologies, speaks during the Digital X event in Cologne, Germany, on Sept. 7, 2021.
Andreas Rentz | Getty Images
Quasi-governmental financial firm Fannie Mae on Wednesday announced a partnership with defense tech player Palantir to detect mortgage fraud, deepening ties between the federal government and a company that has been a big winner in the second Trump administration.
Priscilla Almodovar, Fannie Mae CEO, said Wednesday at a press event that the goal is for the firm to “identify fraud more proactively” with the help of Palantir, starting with its multi-family housing business. An early test showed that Palantir’s technology, which includes elements of artificial intelligence, could identify fraud in seconds that took human investigators two months to find, she said.
Shares of Palantir have jumped more than 140% since President Donald Trump’s election win in November. The technology stock has roles in both modernizing the U.S. military and helping to cut costs in government, making it a seemingly strong fit for the administration’s stated priorities. CEO Alex Karp said Wednesday that the mortgage fraud detection can be done in a way that “protects the underlying data and protects the privacy of the people submitting their forms.”
Shares of Palantir have dramatically outperformed the broader stock market since the November election.
Fannie Mae and Freddie Mac are government-sponsored enterprises that have been under the conservatorship of the Federal Housing Financing Agency since 2008. The official names of the two enterprises are the Federal National Mortgage Association and the Federal Home Loan Mortgage Corporation, respectively.
FHFA director William Pulte said Wednesday the Palantir program could be expanded to Freddie Mac in the future and that the agency is also talking to Elon Musk’s xAI firm about a potential partnership.
“The sky’s the limit. We’re not just limited to fraud. If there are ways to pull cost out of the system, we want to do it,” Pulte said.
The press release did not include a dollar amount that Fannie Mae would pay to Palantir for this service.
The announcement comes as there is a push to potentially bring Fannie and Freddie out of conservatorship and re-establish them as something closer to independent companies.
“Our great Mortgage Agencies, Fannie Mae and Freddie Mac, provide a vital service to our Nation by helping hardworking Americans reach the American Dream — Home Ownership,” Trump said in a Truth Social post on Tuesday. “I am working on TAKING THESE AMAZING COMPANIES PUBLIC, but I want to be clear, the U.S. Government will keep its implicit GUARANTEES, and I will stay strong in my position on overseeing them as President. These Agencies are now doing very well, and will help us to, MAKE AMERICA GREAT AGAIN!”
The “implicit guarantee” mentioned by Trump refers to the idea among investors that the government won’t let Fannie and Freddie default on their mortgage-backed securities. That concept is not legally binding but does help that massive market function and, in theory, lead to lower mortgage rates by reducing the perceived risk to investors in the housing market.
Pulte, who is the grandson of the founder of homebuilding firm PulteGroup, said on CNBC’s “Money Movers” that an exact plan for bringing Fannie and Freddie public is still undetermined and could even involve the companies remaining in conservatorship.
“Whether the president decides to sell a small piece, or what have you, that’s entirely up to the president,” he said.
There are equity shares of the two firms that trade over the counter, and those shareholders could conceivably see a large profit if Fannie and Freddie are taken public. One such shareholder is Bill Ackman’s Pershing Square, and the hedge fund manager has publicly called for IPOs of the two firms.
Federal Reserve officials at their meeting earlier this month worried that tariffs could aggravate inflation and create a difficult quandary with interest rate policy, minutes released Wednesday show.
The summary of the May 6-7 meeting of the Federal Open Market Committee reflected ongoing misgivings about the direction of fiscal and trade policy, with officials ultimately deciding the best course was to keep rates steady.
“Participants agreed that uncertainty about the economic outlook had increased further, making it appropriate to take a cautious approach until the net economic effects of the array of changes to government policies become clearer,” the minutes stated. “Participants noted that the Committee might face difficult tradeoffs if inflation proves to be more persistent while the outlooks for growth and employment weaken.”
Though policymakers expressed concern about the direction of inflation and the vagaries of trade policy, they nevertheless that economic growth was “solid,” the labor market is “broadly in balance” though risks were growing that it could weaken, and consumers were continuing to spend.
As it has done since the last cut in December, the FOMC kept its benchmark federal funds rate in target between 4.25%-4.5%.
“In considering the outlook for monetary policy, participants agreed that with economic growth and the labor market still solid and current monetary policy moderately restrictive, the Committee was well positioned to wait for more clarity on the outlooks for inflation and economic activity,” the summary said.
The post-meeting statement noted that “uncertainty about the economic outlook has increased further. Also, the committee said that its ability to meet its dual goals of full employment and low inflation have increased due to policy uncertainty.
Since the meeting, officials have repeated that they will wait until there’s more clarity about fiscal and trade policy before they will consider lowering rates again. Market expectations have responded in kind, with futures traders now pricing in virtually no chance of a cut until the Fed’s September meeting.
Trade policy also has evolved since the Fed last gathered.
Tariffs and ongoing saber-rattling between the U.S. and China eased a few days after the central bank meeting, with both sides agreeing to drop the most onerous duties again each pending a 90-day negotiation period. That in turn helped kindle a rally on Wall Street, though bond yields continue to climb, something Trump has sought to contain.
Amid the trade war and signs that inflation is slowly coming in towards the Fed’s 2% target, Trump has hectored Fed officials to lower rates. Fed Chair Jerome Powell, though, has said the Fed won’t be swayed by political interference.
The meeting also featured discussion about the Fed’s five-year policy framework.
When officials last visited their long-range policy, they devised what became known as “flexible average inflation targeting,” which essentially asserted that officials could allow inflation to run above their 2% target for a while in the interest of promoting more inclusive labor market gains.
In their discussion, officials noted that the strategy “has diminished benefits in an environment with a substantial risk of large inflationary shocks” or rates aren’t near zero, where they had been in the years following the 2008 financial crisis. The Fed held interest rates near the lower boundary despite inflation surging following the Covid pandemic, forcing them into aggressive hikes later.
The minutes noted a desire for policy that is “robust to a wide variety of economic environments.” Officials also said they have no intention on altering the inflation goal.