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Morningstar rates 529 savings plans

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Very few 529 plans earned Morningstar’s top rating for investment quality, management, oversight and fees — but the tax savings are the X factor in educational investment accounts.

Just 31 out of 59 savings plans for college and other educational expenses rated “gold,” “silver” or “bronze” ratings from the research firm. But the seemingly poor showing belies general improvements among 529 providers since Morningstar began evaluating them 12 years ago, according to the study last month by research analyst Hyunmin Kim. Regardless, 529 plans in Alaska, Illinois, Massachusetts, Pennsylvania and Utah surpassed their peers in terms of their “exceptional state stewardship of investor capital and well-constructed portfolios managed by competent investment teams,” the analysis showed. At least 26 other plans received silver or bronze designations, while 22 earned “neutral” ratings and six got “negative” scores. All told, the plans reviewed by Morningstar’s analysts comprise more than 90% of 529 plan assets.

Predominantly “meh” grades for the 529 plans came as no shock to Dinon Hughes, a partner at Portsmouth, New Hampshire-based registered investment advisory firm Nvest Financial and a member of this year’s class of Financial Planning Rising Stars. Like Morningstar’s analysis, he pointed to state and federal tax incentives as more important aspects for financial advisors and their clients to consider than specific ratings for 529 plans, which he said are “definitely still the gold standard of education savings.” 

The plans themselves are “not that differentiated” from one another, beyond variation in tax-break structure by state and whether a wealth management firm has a selling agreement with certain providers that may limit a client’s options, Hughes noted.

“It’s worked for many plans for decades and decades and decades,” he said. “At their essence, all of them really offer the same things.”

READ MORE: Elephant IRAs: Why wealthy clients face tax risks (even with Roths)

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Investor demand for 529 plans

And that has proved appealing to many savers, to the tune of nearly 17 million 529 plan accounts with $525 billion in assets at the end of last year — an average of $30,961 per saver, according to the National Association of State Treasurers’ College Savings Plans Network, an advocacy group for state plan administrators. 

Those numbers will likely grow alongside the rising cost of college, clients’ desire to avoid student loan debt and expansions of the 529 plan tax benefits from the One Big Beautiful Bill Act. Other attractive features of 529 plans include the ability to transfer some balances into Roth individual retirement accounts. However, other types of investment accounts that bring different advantages are emerging alternatives, and 529 plans have occasionally run afoul of the rules

State taxes “should be the first consideration for most people” when thinking about 529 plans, according to Morningstar’s analysis, which included links to other guides about how to understand and estimate them. For a household with a couple filing jointly at an income of $100,000, the federal savings on returns and qualified withdrawals alone start at 14%, with higher percentages available in some states.

Outside the tax impact, the 529 plans sold through advisors “tend to offer more actively managed strategies and niche exposures for a higher cost,” compared to the direct accounts with typically “smaller menus, more index funds and lower price tags,” Kim wrote in the report. The top-performing plans in Morningstar’s study offered lower fees than peers as well as allocations from thorough research, investment teams with substantial resources, long tenures and rigorous selection processes and “stable and engaged oversight from the state,” she wrote.

“If your state offers generous tax advantages and highly rated plans, you likely have an easy choice to make,” Kim wrote. “If your state does not offer (good) tax benefits and your state-sponsored plans earn a Morningstar Medalist Rating of ‘neutral’ or ‘negative,’ you are likely better served by a different state’s 529 plan. If your state offers generous tax benefits but lackluster plans, you should do a cost-benefit analysis of what it means to invest in the state versus out of state. Tax benefits are more certain than future returns.”

READ MORE: The big changes to HSAs and what they mean for planning

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Grading 529s and other savings methods

Despite the lackluster grades across this channel of asset management, Morningstar reported that the general trends in the past dozen years or so have worked in investors’ favor.

“Since Morningstar began rating 529 education savings plans in 2012, an increasing number of plans have adopted some or more of the positive attributes described in our methodology,” Kim wrote. “Asset managers no longer consider education savings plans as an afterthought to their existing multi-asset offerings; instead, we see an increasing dedication of research and resources to specifically help education savers. Stewardship standards continue to rise as well. Robust interaction between the state and its investment entity forms a baseline now, with more engaged state entities aggressively negotiating with external managers and advocating for their accountholders.”

When clients or prospective customers ask Hughes about 529 plans, he advises them to weigh the tax benefits and the investment options against the fees and rules for the use of the holdings in the future, he noted. But more savers are considering alternative options like Uniform Transfers to Minors Act accounts that don’t get the same tax treatment but offer more flexibility to use the nest eggs for other needs besides education.

“‘Hey, I don’t know if my kid’s going to college — I don’t know if I want to do that, and I don’t know if they’re going to want to do that,'” Hughes said some investors are telling him. “We’ve been having those types of conversations with parents who want to set something aside for their kids but might not want the 529 route.”

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SEC’s Semiannual Reporting Proposal Faces Investor Pushback: What CFOs Need to Know

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U.S. Securities and Exchange Commission (SEC)

A proposal from the U.S. Securities and Exchange Commission to potentially shift some public companies away from quarterly financial reporting toward a semiannual model is drawing significant pushback from investors, even as it continues moving through the regulatory process. The debate has direct implications for corporate finance teams, auditors, and the broader transparency of U.S. capital markets.

What the SEC Proposed

According to a summary published by accounting advisory firm Cohen & Co., the SEC issued a proposed rule on May 19, 2026, aimed at simplifying financial reporting requirements for many U.S. public companies. The proposal would potentially reduce the frequency of certain mandatory disclosures from quarterly to semiannual, a structural change that has not been made to core U.S. reporting requirements in decades.

The proposal follows an extended debate within U.S. policy circles, with proponents arguing that reduced reporting frequency could lower compliance costs and free up management time for longer-term strategic planning rather than quarter-to-quarter results management.

Why Investors Are Pushing Back

Comment letters submitted in response to the proposal have been extensive, and according to Cohen & Co.’s review of the public record, investors “appear to be largely opposed” to the shift, viewing frequent interim reporting as a core benefit of U.S. capital markets relative to other jurisdictions.

Accounting and law firms have taken a more measured position, generally urging any changes to remain aligned with the Financial Accounting Standards Board (FASB), whose existing disclosure requirements and guidance are built around a quarterly reporting cadence. A shift to semiannual reporting without corresponding changes to FASB guidance could create friction between SEC filing requirements and GAAP-based disclosure expectations.

Lessons From the U.K. Experience

The debate is not without precedent. The United Kingdom moved away from mandatory quarterly reporting for listed companies in 2014, returning to a semiannual disclosure requirement. According to Cohen & Co.’s analysis, that experience offers a cautionary data point: there was no measurable increase in capital expenditure or R&D investment following the change, while analyst coverage of affected companies declined as reliable interim information became less available — a particular risk for smaller and newly public companies that rely on analyst coverage to maintain investor visibility.

Practical Implications for Finance Teams

Beyond the debate over disclosure philosophy, the proposal carries practical complications. Many companies have debt covenants and credit agreements structured around quarterly financial delivery; a shift to semiannual reporting could require renegotiating those terms. Reduced reporting frequency would also extend the “window of market silence” between disclosures, a factor that governance and investor-relations teams would need to manage carefully to avoid information asymmetry.

Separately, and unrelated to the reporting-frequency debate, the SEC and FASB have continued finalizing more routine updates this year. New Accounting Standards Updates are taking effect for December 31, 2026, fiscal year-ends covering income tax disclosures, credit loss measurement, induced debt conversions, and stock compensation, according to Eide Bailly’s review of 2026 ASU activity. Additional guidance on paid-in-kind dividends and environmental credits is also on the near-term horizon.

What to Watch Next

The semiannual reporting proposal remains in the comment and review phase, and no final rule has been adopted as of this writing. Finance leaders should monitor the SEC’s regulatory agenda for further movement, while treating the current quarterly reporting requirement as the operative standard until any final rule is issued and an effective date is set.

Given the extent of investor opposition documented in the comment file, a full shift to mandatory semiannual reporting appears more likely to result in either a scaled-back compromise or continued study rather than swift adoption — though the SEC’s ultimate direction remains uncertain.

 

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AI-Driven Automation and Continuous Accounting Frameworks

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The accounting profession is undergoing a fundamental structural transition as enterprise finance departments shift from periodic month-end closes toward automated continuous accounting models. By integrating specialized machine learning algorithms directly into enterprise resource planning (ERP) platforms, chief accounting officers are transforming financial reporting from a retrospective exercise into a real-time operational asset.

The Shift from Periodic Close to Continuous Financial Reporting
Traditional accounting workflows heavily relied on manual data reconciliation, spreadsheet calculations, and multi-week closing cycles at the end of each fiscal period. In contrast, continuous accounting frameworks utilize automated software agents to process, validate, and post transactional data in real time as business activities occur.

Automated bank reconciliation tools cross-reference incoming bank feeds, invoice records, and purchase orders automatically. By resolving transactional variances instantly throughout the month, corporate accounting teams eliminate the traditional workload spikes associated with quarterly and annual closes.

Machine Learning in Audit Trails and Anomaly Detection
Advanced natural language processing (NLP) and machine learning tools are redefining internal audit and financial control environments. Automated systems analyze 100% of general ledger entries, identifying anomalous transactions, duplicate payments, and unauthorized journal entries in real time.

Rather than relying on random statistical sampling, corporate internal auditors can focus their attention on high-risk flags automatically surfaced by algorithmic monitoring platforms. This continuous risk assessment strengthens internal controls over financial reporting (ICFR) and significantly reduces fraud risk.

Evolving Roles for Accounting Professionals
As routine data entry and manual reconciliation tasks become fully automated, the skill set required for accounting professionals is shifting toward data analysis, system design, and strategic business advisory.
– Systems Governance: Accountants are increasingly responsible for monitoring algorithmic accuracy and managing data integration pipelines.
– Business Partnership: Finance professionals leverage real-time financial dashboards to advise operational leaders on margin management and working capital allocation.
– Regulatory Compliance Management: Accounting teams utilize automated platforms to ensure compliance with dynamic tax codes and international accounting standards.

Core Implementation Recommendations
1. Deploy Automated Reconciliation Tools: Integrate continuous transaction processing modules into existing enterprise ERP architectures.
2. Establish Algorithmic Governance Controls: Implement strict internal testing protocols to ensure automated accounting rules comply with GAAP/IFRS standards.
3. Reskill Accounting Teams: Invest in training finance staff on data analytics, workflow automation, and predictive financial modeling.

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Accounting

Global ESG Reporting Standards and Double Materiality Compliance

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Corporate accounting departments face expanding reporting expectations as international sustainability disclosure standards achieve regulatory enforcement across major global jurisdictions. Chief Accounting Officers (CAOs) and corporate controllers are establishing rigorous internal accounting controls to treat Environmental, Social, and Governance (ESG) metrics with the same data precision, auditability, and governance as traditional financial statements.

Regulatory Harmonization Under Global Sustainability Frameworks
The implementation of standardized sustainability reporting frameworks—notably rules established by international sustainability accounting boards—has created unified expectations for public and large private enterprises. Corporations must report standardized metrics covering greenhouse gas emissions (Scope 1, 2, and material Scope 3), energy utilization, workforce demographics, and supply chain governance.

In Europe and other participating international jurisdictions, double materiality principles are mandatory. Under double materiality, organizations must report both how external sustainability risks impact corporate financial performance, and how internal corporate operations affect surrounding environmental and social structures.

Integrating Sustainability Metrics into Core ERP Systems
To provide auditable non-financial data, enterprise organizations are integrating specialized carbon accounting and ESG management platforms directly into core ERP systems. Automated data collectors capture energy utility invoices, logistics fuel consumption metrics, and vendor compliance records in real time.

Establishing automated, traceable data pipelines ensures that non-financial reporting is supported by clear audit trails. This structured approach allows external financial auditors to provide reasonable assurance on sustainability disclosures during annual corporate reporting cycles.

Financial Impacts and Capital Market Disclosure
Accurate ESG reporting directly influences corporate cost of capital and institutional credit ratings. Commercial lenders and institutional asset managers systematically incorporate sustainability metrics into risk pricing models. Companies that demonstrate transparent, verifiable progress in operational energy efficiency and climate risk mitigation benefit from expanded access to green bond markets and lower debt pricing.

Action Steps for Accounting Leadership
1. Implement Double Materiality Frameworks: Conduct comprehensive assessments to identify material financial and operational sustainability metrics.
2. Build Auditable Non-Financial Data Pipelines: Automate ESG data collection within core accounting software to ensure data integrity.
3. Align Sustainability with Annual Financial Filings: Prepare non-financial disclosures concurrently with financial statements to satisfy regulatory audit expectations.

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