Connect with us

Accounting

Pathways to Growth: Friends, it’s time to walk the walk

Published

on

For decades, our profession has enjoyed relatively undisturbed success, save for regulators and standard-setters. But those days are over. Private equity firms and cutting-edge accounting techs have entered the picture, and they’re here to stay. The potential is enormous and so is the need to understand the unique languages they speak.

Processing Content

Along with capital, PE brings to the table terms like EBITDA, a primary metric for valuation, “the second bite at the apple,” and “the flip.” I’ll leave it to the M&A consultants to articulate their transaction vocabulary. My aim here is to decode the mystery of the growth side, which also includes accounting-tech-firm lexicon.

I gained exposure to this world of early-stage tech companies working mostly with angels (early investors), venture capitalists and private equities. It stands to reason that PE brings the same growth vocabulary. Below are explanations of some of the terms making their way into our profession. You’ll be in the know when these words pop up, and most likely will be using them in the not-too-distant future.

Accounting technology and PE growth culture

“Go-to-market” is the favored phrase for a critical framework that drives revenue growth and value creation. It focuses on the comprehensive plan that details how a firm will launch a new or enhanced service to a specific industry or buyer group. When I left corporate America 25 years ago, this approach was fairly common. In fact, it inspired my own growth paradigm — a three-legged stool that rests on sales, marketing and product management (innovation). The process involves identifying the problem we are trying to solve (service), finding the ideal market (target), and identifying the best channels (where we and potential buyers find one other in great quantities).

You might also hear the term product-market fit, which is the validation of a solid GTM strategy.

Also central to the new vocabulary is “product management.” This refers to an organizational life cycle function that addresses developing services and markets at all stages of the life cycle. Don’t be misled by the word “product,” though, as the function is equally applicable to service innovation.

In the corporate world, the product manager is typically responsible for analyzing market conditions, then designing and defining the features and functions of the service. Although the concept of product management is less common in public accounting, our firms’ industry and service line leaders fill a similar role.

Accounting tech and PE conversations may also mention the “ideal customer profile,” or ICP, which speaks to ideal buyer attributes. While in accounting we have clients, not customers, the concept is familiar to any CPA firm that has taken a strategic approach to growth. I recommend that firms identify the target industry first, then articulate buyers’ most favorable attributes and set their sights there. Among possible attributes are considerations like large or small … urban or rural … progressive or retro.

Once you understand these qualities, you can focus on the buyer attributes (persona) within the chosen industry market. One note of caution: Avoid choosing attributes until you’ve identified the industry with the best conditions, or you’ll end up chasing anyone with a pulse and a fat wallet! That’s not the most efficient approach to growth.

Have you heard PEs or accounting techs refer to “account-based selling?” We’re definitely late to the party on this one. Accounting’s closest concept is the dreaded “cross-selling.” I’m not keen on this vernacular for two reasons — it’s too tactical and it hasn’t worked in at least 25 years. Instead, I prefer “land and expand,” or simply “expansion.”

An account-based approach goes beyond simply recommending additional services to existing clients. It’s a strategy that puts professional salespeople, known as account executives, in charge of maximizing revenue from existing significant/strategic clients. Their job description, rewards and compensation are based on long-term success in driving revenue. They sit with key strategic decision-makers and navigate client politics and power, to find solutions to relevant business problems. They’re in it for the long game and the highest revenue and financial rewards, not the tactical “let’s sell them something else” mindset.

Why this matters

It’s time to face the fact — organic growth has fed us well in the past, with fish jumping in over the side of the boat. But after a steady period of high growth, the past couple of years have seen a precipitous drop, from a high of 14.4% in 2023 to 7.8% in 2025. That’s a decline of 54% in organic growth across our firms. In that same period, growth including M&A declined from 17.3% to 10.4%.

We need to prepare for the permanent cultural infiltration that’s around every corner. PE and accounting techs bring their own language and culture to our profession and specifically to firms that are ready to walk the walk, introducing a whole new level of sophistication.

Are you ready to learn the language and embrace best practices from the corporate world? If so, you have an opportunity to thrive. Those less interested will have a tough time keeping up.

Continue Reading

Accounting

SEC’s Semiannual Reporting Proposal Faces Investor Pushback: What CFOs Need to Know

Published

on

U.S. Securities and Exchange Commission (SEC)

A proposal from the U.S. Securities and Exchange Commission to potentially shift some public companies away from quarterly financial reporting toward a semiannual model is drawing significant pushback from investors, even as it continues moving through the regulatory process. The debate has direct implications for corporate finance teams, auditors, and the broader transparency of U.S. capital markets.

What the SEC Proposed

According to a summary published by accounting advisory firm Cohen & Co., the SEC issued a proposed rule on May 19, 2026, aimed at simplifying financial reporting requirements for many U.S. public companies. The proposal would potentially reduce the frequency of certain mandatory disclosures from quarterly to semiannual, a structural change that has not been made to core U.S. reporting requirements in decades.

The proposal follows an extended debate within U.S. policy circles, with proponents arguing that reduced reporting frequency could lower compliance costs and free up management time for longer-term strategic planning rather than quarter-to-quarter results management.

Why Investors Are Pushing Back

Comment letters submitted in response to the proposal have been extensive, and according to Cohen & Co.’s review of the public record, investors “appear to be largely opposed” to the shift, viewing frequent interim reporting as a core benefit of U.S. capital markets relative to other jurisdictions.

Accounting and law firms have taken a more measured position, generally urging any changes to remain aligned with the Financial Accounting Standards Board (FASB), whose existing disclosure requirements and guidance are built around a quarterly reporting cadence. A shift to semiannual reporting without corresponding changes to FASB guidance could create friction between SEC filing requirements and GAAP-based disclosure expectations.

Lessons From the U.K. Experience

The debate is not without precedent. The United Kingdom moved away from mandatory quarterly reporting for listed companies in 2014, returning to a semiannual disclosure requirement. According to Cohen & Co.’s analysis, that experience offers a cautionary data point: there was no measurable increase in capital expenditure or R&D investment following the change, while analyst coverage of affected companies declined as reliable interim information became less available — a particular risk for smaller and newly public companies that rely on analyst coverage to maintain investor visibility.

Practical Implications for Finance Teams

Beyond the debate over disclosure philosophy, the proposal carries practical complications. Many companies have debt covenants and credit agreements structured around quarterly financial delivery; a shift to semiannual reporting could require renegotiating those terms. Reduced reporting frequency would also extend the “window of market silence” between disclosures, a factor that governance and investor-relations teams would need to manage carefully to avoid information asymmetry.

Separately, and unrelated to the reporting-frequency debate, the SEC and FASB have continued finalizing more routine updates this year. New Accounting Standards Updates are taking effect for December 31, 2026, fiscal year-ends covering income tax disclosures, credit loss measurement, induced debt conversions, and stock compensation, according to Eide Bailly’s review of 2026 ASU activity. Additional guidance on paid-in-kind dividends and environmental credits is also on the near-term horizon.

What to Watch Next

The semiannual reporting proposal remains in the comment and review phase, and no final rule has been adopted as of this writing. Finance leaders should monitor the SEC’s regulatory agenda for further movement, while treating the current quarterly reporting requirement as the operative standard until any final rule is issued and an effective date is set.

Given the extent of investor opposition documented in the comment file, a full shift to mandatory semiannual reporting appears more likely to result in either a scaled-back compromise or continued study rather than swift adoption — though the SEC’s ultimate direction remains uncertain.

 

Continue Reading

Accounting

AI-Driven Automation and Continuous Accounting Frameworks

Published

on

The accounting profession is undergoing a fundamental structural transition as enterprise finance departments shift from periodic month-end closes toward automated continuous accounting models. By integrating specialized machine learning algorithms directly into enterprise resource planning (ERP) platforms, chief accounting officers are transforming financial reporting from a retrospective exercise into a real-time operational asset.

The Shift from Periodic Close to Continuous Financial Reporting
Traditional accounting workflows heavily relied on manual data reconciliation, spreadsheet calculations, and multi-week closing cycles at the end of each fiscal period. In contrast, continuous accounting frameworks utilize automated software agents to process, validate, and post transactional data in real time as business activities occur.

Automated bank reconciliation tools cross-reference incoming bank feeds, invoice records, and purchase orders automatically. By resolving transactional variances instantly throughout the month, corporate accounting teams eliminate the traditional workload spikes associated with quarterly and annual closes.

Machine Learning in Audit Trails and Anomaly Detection
Advanced natural language processing (NLP) and machine learning tools are redefining internal audit and financial control environments. Automated systems analyze 100% of general ledger entries, identifying anomalous transactions, duplicate payments, and unauthorized journal entries in real time.

Rather than relying on random statistical sampling, corporate internal auditors can focus their attention on high-risk flags automatically surfaced by algorithmic monitoring platforms. This continuous risk assessment strengthens internal controls over financial reporting (ICFR) and significantly reduces fraud risk.

Evolving Roles for Accounting Professionals
As routine data entry and manual reconciliation tasks become fully automated, the skill set required for accounting professionals is shifting toward data analysis, system design, and strategic business advisory.
– Systems Governance: Accountants are increasingly responsible for monitoring algorithmic accuracy and managing data integration pipelines.
– Business Partnership: Finance professionals leverage real-time financial dashboards to advise operational leaders on margin management and working capital allocation.
– Regulatory Compliance Management: Accounting teams utilize automated platforms to ensure compliance with dynamic tax codes and international accounting standards.

Core Implementation Recommendations
1. Deploy Automated Reconciliation Tools: Integrate continuous transaction processing modules into existing enterprise ERP architectures.
2. Establish Algorithmic Governance Controls: Implement strict internal testing protocols to ensure automated accounting rules comply with GAAP/IFRS standards.
3. Reskill Accounting Teams: Invest in training finance staff on data analytics, workflow automation, and predictive financial modeling.

Continue Reading

Accounting

Global ESG Reporting Standards and Double Materiality Compliance

Published

on

Corporate accounting departments face expanding reporting expectations as international sustainability disclosure standards achieve regulatory enforcement across major global jurisdictions. Chief Accounting Officers (CAOs) and corporate controllers are establishing rigorous internal accounting controls to treat Environmental, Social, and Governance (ESG) metrics with the same data precision, auditability, and governance as traditional financial statements.

Regulatory Harmonization Under Global Sustainability Frameworks
The implementation of standardized sustainability reporting frameworks—notably rules established by international sustainability accounting boards—has created unified expectations for public and large private enterprises. Corporations must report standardized metrics covering greenhouse gas emissions (Scope 1, 2, and material Scope 3), energy utilization, workforce demographics, and supply chain governance.

In Europe and other participating international jurisdictions, double materiality principles are mandatory. Under double materiality, organizations must report both how external sustainability risks impact corporate financial performance, and how internal corporate operations affect surrounding environmental and social structures.

Integrating Sustainability Metrics into Core ERP Systems
To provide auditable non-financial data, enterprise organizations are integrating specialized carbon accounting and ESG management platforms directly into core ERP systems. Automated data collectors capture energy utility invoices, logistics fuel consumption metrics, and vendor compliance records in real time.

Establishing automated, traceable data pipelines ensures that non-financial reporting is supported by clear audit trails. This structured approach allows external financial auditors to provide reasonable assurance on sustainability disclosures during annual corporate reporting cycles.

Financial Impacts and Capital Market Disclosure
Accurate ESG reporting directly influences corporate cost of capital and institutional credit ratings. Commercial lenders and institutional asset managers systematically incorporate sustainability metrics into risk pricing models. Companies that demonstrate transparent, verifiable progress in operational energy efficiency and climate risk mitigation benefit from expanded access to green bond markets and lower debt pricing.

Action Steps for Accounting Leadership
1. Implement Double Materiality Frameworks: Conduct comprehensive assessments to identify material financial and operational sustainability metrics.
2. Build Auditable Non-Financial Data Pipelines: Automate ESG data collection within core accounting software to ensure data integrity.
3. Align Sustainability with Annual Financial Filings: Prepare non-financial disclosures concurrently with financial statements to satisfy regulatory audit expectations.

Continue Reading

Trending