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Will Donald Trump’s bros turn out?

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Home to a university, Madison is a left-leaning city in a swing state. But if you happened to find yourself at the Kollege Klub on a recent Saturday night, where Sean Paul’s “Get Busy” instructed patrons to shake that thing, you would not know it. A man lobbed MAGA hats into a crowd of rapt frat bros. Presiding were the Nelk Boys, a group of supremely popular YouTubers who film inane pranks. They are fans of Donald Trump and have had him on their podcast three times. This was a party to gin up the vote. Yet voting felt like a concept of a plan compared with downing vodka Red Bulls and shimmying to Swedish House Mafia.

To increase his vote, Mr Trump has two options. He can moderate his message to win over traditional Republicans, the sort of voters who supported Nikki Haley in the Republican primary. He is not doing that—witness the denigration of Puerto Ricans at his rally at Madison Square Garden. Rather it is Kamala Harris who has tacked to the centre and campaigned with former Republican congresswoman Liz Cheney, a stalwart conservative.

Instead Mr Trump is courting people who don’t reliably vote, but who will vote for him if they can be persuaded to vote at all: he is wooing the bro. He has called the Nelk Boys “the hottest guys around”. He has skipped debates with Ms Harris but made time for podcast chats with Logan Paul, a wrestler; Theo Von, a mulleted comedian; and, last week, Joe Rogan, the gorilla of the genre with 15m listeners. The centre of gravity in this macho galaxy is the United Fighting Championship, a mixed-martial-arts outfit that counts Mr Trump a fan. Its boss, Dana White, speaks (or shouts) at MAGA rallies.

Mr Trump has also appeared alongside rappers and reggaeton singers with names like Icewear Vezzo, Sleepy Hallow and Anuel AA. None has the star wattage of Beyoncé or Bad Bunny, who is Puerto Rican and endorsed Ms Harris after the Garden rally. But they have devoted followings and create a permission structure for black and Latino fans to make an against-the-grain choice. Mr Trump’s forays here can sometimes feel discordant. At a rally in Las Vegas he introduced Nicky Jam, a reggaeton star, like this: “Do you know Nicky? She’s hot!” Nicky is a “he”, who then told the crowd “Necesitamos a Trump!”

Bros like Mr Trump’s schtick. They rate him better on the economy and find him funny: less villain, more anti-hero, says John Della Volpe of the Harvard Kennedy School. An 18-year-old today would have been nine when he announced his first candidacy; there is little memory of or nostalgia for prelapsarian politics. Brandon Maly, the 24-year-old chair of the Republican Party in Dane county, which encompasses Madison, says his cohort feels alienated by social movements. “Hypocrisies like ‘queers for Palestine’? That doesn’t resonate so much with the guys.”

Chart: The Economist

In 2020 Mr Trump won 41% of men aged between 18 and 29 (compared with 32% of women). This year his vote share could rise by several percentage points. Just over 12m men in that age cohort participated last time, so even a small improvement could deliver Mr Trump hundreds of thousands of votes. He is also doing better with black and Hispanic men. Yet overall, this strategy is risky. Offsetting losses among college-educated suburbanites who reliably vote requires gains among people who do so inconsistently and at lower rates. Only half of eligible young men voted in 2020.

The challenge is convincing people with less trust or interest in politics—those who are least likely to consider voting impactful—that it is worth the energy. In Mr Della Volpe’s surveys, 55% of young men who support Ms Harris say they will “definitely” vote compared with 38% of their pro-Trump counterparts. Young women, meanwhile, skew heavily Democratic and are trending more that way.

Mr Trump managed this feat in 2016 by appealing to another disengaged group: white working-class men. Then, too, his ground game was thin. This year in Wisconsin he has outsourced the job of door-knocking and phone-banking to groups run by Elon Musk and Charlie Kirk, a millennial activist. This effort appears disorganised. Ben Wikler, the Democratic state chair, claims his party is “running circles” around Republicans when it comes to get-out-the-vote operations.

Less informed voters care most about the cost of living and tend to pick candidates whom they think they know and relate to. A recent study in the American Political Science Review found that viewers of “The Apprentice” were more likely to choose Mr Trump in the primary in 2016. Entertaining, seemingly apolitical media present a “unique route into the public consciousness”, the authors concluded. That applies equally to Mr Trump’s podcasting and TikToking (where he has twice as many followers as Ms Harris).

Many Americans revile Mr Trump. Yet plenty share the view of the frat brother in Madison who told your correspondent that America, “in its simplest form, is a business” and that Mr Trump is the boss.

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Economics

What a Republican trifecta will mean for governing

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DONALD TRUMP won a decisive victory in the presidential contest and is on track to become the first Republican in two decades to win the popular vote. His party also won the Senate and is favoured to regain full control of Congress by retaining the House of Representatives. It could take weeks before his party knows the size of its Senate majority and whether its apparent House victory is confirmed. The final margins in both chambers will set the scope of Mr Trump’s freedom to enact his second-term agenda.

In any event, Mr Trump’s leeway to appoint cabinet members, confirm judges, and influence spending and tax legislation in Congress is likely to be expansive. His victory ratified his iron grip on the Republican Party and the potency of his MAGA ideology and coalition. During his first term and in exile after his defeat in 2020, Mr Trump struggled at times to impose his will; his second term from January will begin with fewer constraints.

Yet sharing power with independent-minded senators and fractious congressmen is a fact of presidential life that even Mr Trump cannot wave away. The Senate has welcomed a slate of Trumpish Republican members in recent years, but remains a bastion of pre-Trump conservatism. The size of the Republican majority in the upper chamber will determine whether moderates like Susan Collins of Maine and Lisa Murkowski of Alaska are able to stifle Mr Trump’s worst impulses, particularly on staffing. In addition to the cabinet, senators must approve more than 1,000 senior jobs, from deputy department heads to generals and ambassadors.

Mr Trump’s campaign to reshape the federal judiciary will also require Senate endorsement. Nothing united Republicans during Mr Trump’s first term quite like his judicial nominations. He enjoyed a Republican-controlled Senate for four years, and under the leadership of Mitch McConnell the body approved 234 of his nominees, including three Supreme Court justices. It is now plausible that an outright majority of the high court will have been chosen by Mr Trump by the time his second term ends.

Mr McConnell, however, will not be leading Republicans next year. On November 13th the Senate will vote in what is currently a three-way race to replace him. John Thune, Mr McConnell’s leadership deputy, is the front-runner. John Cornyn of Texas represents Mr Thune’s biggest threat. Rick Scott of Florida is running a long-shot race from the right. Mr Thune, an establishment figure close to Mr McConnell, once had a rocky relationship with Mr Trump but has since patched it up. He looks likely to become a big figure in haggling between the White House, the House and the Senate.

Key provisions of Mr Trump’s 2017 tax-cutting law will expire in the absence of legislative action next year. Negotiations have yet to begin in earnest, but some battle lines are already being drawn. A Republican-controlled Senate is likely to fight to keep a contentious cap on tax deductions in high-tax states, but if Republicans secure a House majority because of wins in the high-tax states of California and New York, that would prompt a showdown between the two chambers. Congress will also have a say on whether to expand the child tax credit; whether to increase or cut corporate and individual rates; whether to fulfil campaign promises such as removing taxes on tips; and many other measures. On these matters the margins in both chambers will be as important as Mr Trump’s preferences.

The outcome in the House is the biggest unknown. From Alaska to Maine, there are still House races that remain too close to call. The non-partisan Cook Political Report now predicts a very narrow Republican majority in the lower chamber. A House Republican strategist reckons his party could lose one or two seats from its present five-seat majority.

If Mr Trump’s party does hold the lower chamber, House Republicans will have to appoint a speaker, a task that has repeatedly plunged its divided caucus into disarray. The incumbent, Mike Johnson, took the stage with Mr Trump in Palm Beach, just before 2:30am on Wednesday morning. In between praising the MAGA movement and his wife Melania, Mr Trump added, “I want to thank Mike Johnson, I think he’s doing a terrific job. Terrific job.” Any intraparty attempt to oust Mr Johnson will prompt a direct confrontation with Mr Trump, who will clearly have the upper hand after his thumping win.

Yet the probable Republican sweep in this election was a collective effort. After Republicans picked up an expected seat in West Virginia, networks called the Ohio Senate race—the most expensive in the country—for Bernie Moreno, who unseated Sherrod Brown, a three-term Democratic incumbent. The defeat of Jon Tester, a long-serving Democrat in deeply Republican Montana, secured their 52nd seat. And Republicans still have room to increase this new majority. Democratic incumbents remain within one point of their Republican challengers in Nevada and Pennsylvania. The Republicans could have 53 or 54 senators in the 100-seat body once all the votes are counted.

At the time of writing 412 of 435 House races have been called, with Republicans still five seats short of the 218 they need to maintain control of the chamber. At least one race seems destined for a recount, and others will be difficult to call soon.

Once the election is settled, in addition to tax legislation, other fights loom. The lame-duck Congress could pass another in a succession of short-term government-funding bills, but at some point in 2025 Congress will be responsible for a proper budget. And the Senate Armed Services Committee will now be led by a Republican who wants to increase defence spending to 5% of GDP.

Mr Trump has been endowed with plenty of political capital. How to spend it will be a subject of factional arguments, but the direction of travel is clear.

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Economics

What role might Trump give Robert F. Kennedy junior?

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AS DONALD Trump returns to power, several colourful characters surround him. One is Elon Musk. Another is Robert F. Kennedy junior, a vaccine-sceptic, conspiracy-theorist and excommunicated member of the Kennedy clan, who says he has “so many skeletons in my closet that if they could vote, I could be king of the world”.

Mr Kennedy joined the Trump campaign in August, after dropping out as an independent candidate. Since then Mr Trump has promised to let him “go wild” on health, food and medicine. In his victory speech on November 6th he singled Mr Kennedy out as the man who would help “Make America Healthy Again”. Although Mr Trump has been vague about what role he has in mind, Mr Kennedy claims he was promised “control of the public health agencies”.

This possibility has spooked those working in related fields. Mr Kennedy’s history of repeating debunked health claims, most damningly about linking childhood vaccines to autism, has been particularly damaging in a country where science has become deeply politicised. Even Mr Trump’s former surgeon-general has warned against appointing him to a senior post.

In a sign of what might lie ahead, Mr Kennedy warned on October 25th, on X, that the Food and Drug Administration’s “war on public health is about to end”, accusing it of suppressing psychedelics, stem cells, raw milk, hydroxychloroquine, sunshine and “anything else that advances human health and can’t be patented by Pharma”. On November 2nd he posted that the Trump White House would on its first day “advise all US water systems to remove fluoride from public water”.

What job, if any, might Mr Trump give him? That of secretary of health or FDA chief would require Senate confirmation, a spectacle Mr Trump may want to avoid. More likely might be an informal “health tsar” role. This could leave Mr Kennedy stuck in the White House basement with a meaningless title, or at the heart of power with the president’s ear. Much will depend on whether his boss gets sick of him.

Stay on top of American politics with The US in brief, our daily newsletter with fast analysis of the most important electoral stories, and Checks and Balance, a weekly note from our Lexington columnist that examines the state of American democracy and the issues that matter to voters.

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Economics

What a second Trump presidency will bring

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This is the introduction to The Economist this week, a free weekly newsletter that includes a note from our editor-in-chief, Zanny Minton Beddoes.

Zanny Minton Beddoes, our editor-in-chief, writes about this week’s cover package

The world has just witnessed a historic turn. Donald Trump’s election as America’s 47th president was not a fluke: his victory was decisive. By securing more than 70m votes, he has won the popular vote for the first time in three attempts. The Republican Party now runs the Senate and is likely, within days, to secure control of the House. Add that the Supreme Court will be firmly entrenched with MAGA values for a generation. All this constitutes a stunning comeback and provides a powerful mandate for Mr Trump; in our cover leader we call him the most consequential American president since Franklin D. Roosevelt.

Our weekly edition considers what a second Trump presidency means. If Mr Trump has wrecked the old order, what will take its place? Will the return of Trumponomics spark a global trade war? How will Mr Trump handle the conflicts in Ukraine and the Middle East? His sweeping victory could set the tone for fellow nationalist populists such as Marine Le Pen, who hopes to secure France’s presidency in 2027. Mr Trump was too easily dismissed as an aberration in his first term. Not now. He has defined a new political era, for America and the world.

Subscribers can now sign up to participate in our live digital event on Friday November 8th, where our editors will discuss the election’s aftermath and what comes next. I also recommend the US in brief, our daily newsletter devoted to the most important matters in American politics.

Wherever you live, Mr Trump’s presidency will affect you. Over the next four years, we will report on and analyse the effects of the second Trump presidency on policy, business, economics and more—in America and around the world.

I invite you to be a part of this. If you already subscribe to The Economist, thank you.

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