Finance
Chinese AI startup Shengshu launches image-to-video tool, rivaling Sora
Pictured here is an AI-generated clip from Vidu’s website. The tool can create videos from text or image prompts.
Evelyn Cheng | CNBC
BEIJING — Beijing-based Shengshu Technology on Wednesday said that its artificial intelligence-powered text-to-video tool Vidu will now be able to generate videos by combining images.
Vidu already allows users worldwide to create 8-second clips based on written prompts. While OpenAI — the maker of ChatGPT — in February revealed that its AI model Sora could generate one-minute videos from text, it has yet to release that publicly.
Vidu’s new AI feature can combine three pictures — such as a shirt, person and moped — into a video of the person wearing the shirt and driving the moped through a scene, Shengshu said.
Other platforms claim they can turn text or images into videos using AI, but the quality of output varies. The breakthrough that Shengshu claims is the ability to take three unique images and integrate them with visual consistency into an AI-generated video.
“Very early on we pinpointed [visual consistency] as the problem, and wanted to solve it well,” Fan Bao, chief technology officer at Shengshu, said in Mandarin, translated by CNBC.
Vidu launched in April and its ability to turn two profile photos into lifelike videos of people hugging went viral on TikTok.
The AI video generator is already making money from advertisers, animators and other businesses, Shengshu co-founder and CEO Jiayu Tang said in Mandarin, according to a CNBC translation. He said monthly usage rates per customer can range from 100,000 yuan to 1 million yuan ($13,871 to $138,711).
To address copyright issues, Tang said a company might sign a deal with an artist that allows the AI to mimic the artist’s style of painting for an advertisement. He said he hadn’t seen significant legal cases around consumers’ use of images.
Tang added that Vidu doesn’t allow the public to generate content using images of celebrities or “sensitive” individuals. He said the AI tool also bans nudes and violent images. As for personal photos, Tang said Vidu destroys the data in accordance with general data protection regulation — a global benchmark.
Shengshu was founded last year with backers including Baidu Ventures, Alibaba-affiliate Ant Group, Chinese startup Zhipu AI, Qiming Venture Partners and Beijing city, according to PitchBook.
Tang said Vidu’s AI runs off rented cloud servers in China and abroad.
Federal Reserve Chairman Jerome Powell said Thursday that strong U.S. economic growth will allow policymakers to take their time in deciding how far and how fast to lower interest rates.
“The economy is not sending any signals that we need to be in a hurry to lower rates,” Powell said in remarks for a speech to business leaders in Dallas. “The strength we are currently seeing in the economy gives us the ability to approach our decisions carefully.”
(Watch Powell’s remarkets live here.)
In an upbeat assessment of current conditions, the central bank leader called domestic growth “by far the best of any major economy in the world.”
Specifically, he said the labor market is holding up well despite disappointing job growth in October largely that he attributed to storm damage in the Southeast and labor strikes. Nonfarm payrolls increased by just 12,000 for the period.
Powell noted that the unemployment rate has been rising but has flattened out in recent months and remains low by historical standards.
On the question of inflation, he cited progress that has been “broad based,” noting that Fed officials expect it to continue to drift back towards the central bank’s 2% goal. Inflation data this week, though, showed a slight uptick in both consumer and producer prices, with 12-month rates pulling further away from the Fed mandate.
Still, Powell said the two indexes are indicating inflation by the Fed’s preferred measure at 2.3% in October, or 2.8% excluding food and energy.
“Inflation is running much closer to our 2 percent longer-run goal, but it is not there yet. We are committed to finishing the job,” said Powell, who noted that getting there could be “on a sometimes-bumpy path.”
The remarks come a week after the Federal Open Market Committee lowered the central bank’s benchmark borrowing rate by a quarter percentage point, pushing it down into a range between 4.5%-4.75%. That followed a half-point cut in September.
Powell has called the moves a recalibration of monetary policy that no longer needs to be focused primarily on stomping out inflation and now has a balanced aim at sustaining the labor market as well. Markets largely expect the Fed to continue with another quarter-point cut in December and then a few more in 2025.
However, Powell was noncommittal when it came to providing his own forecast. The Fed is seeking to guide its key rate down to a neutral setting that neither boosts nor inhibits growth, but is not sure what the end point will be.
“We are confident that with an appropriate recalibration of our policy stance, strength in the economy and the labor market can be maintained, with inflation moving sustainably down to 2 percent,” he said. “We are moving policy over time to a more neutral setting. But the path for getting there is not preset.”
The Fed also has been allowing proceeds from its bond holdings to roll off its mammoth balance sheet each month. There have been no indications of when that process might end.
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