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A ‘set-it-and-forget-it’ investment strategy may not outperform in 2025

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A person walks past the New York Stock Exchange at Wall Street in New York on Feb. 3, 2025.

Angela Weiss | AFP | Getty Images

A “torrid two-year stretch” prompted the S&P 500 to gain around 70%, but that momentum is stalling, Morgan Stanley Wealth Management said in its investment strategy research this week.

Consequently, the days of the “set-it-and-forget-it” approach, where individual investors reaped large gains just by parking their stocks in an S&P 500 index fund buoyed by the Magnificent Seven, may be over.

“The ‘set it, forget it’ is done,” said Lisa Shalett, chief investment officer at Morgan Stanley Wealth Management. “We can’t set it and forget it because there’s new considerations every morning when you walk in the door.”

The investment environment is shifting to a new period that Morgan Stanley is calling “The Great Normalization,” where rates and valuations may normalize, equities may be driven by earnings growth, and there may be less index concentration.

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The announcement that China-based company DeepSeek has built a powerful new artificial intelligence model may undermine U.S.-only dominance in the space, Morgan Stanley notes in its latest investment research.

Moreover, the Federal Reserve has also recently made it clear that they are going to be patient and are in “no hurry to cut rates any further,” Shalett said.

Despite a 30-day pause on tariffs for both Canada and Mexico, no one can predict what may happen when that time is up, she said — and how the market may react.

“When you have rising uncertainty, you need to price in risk,” Shalett said.

Time to ‘demand higher returns’ for risk

It’s now important for investors to be diversified and pay attention to the idea that risk premiums are going up, Shalett said.

“They should demand higher returns for the risk that they’re taking,” Shalett said.

Investors may look for value by seeking cheaper stocks where expectations aren’t already priced in, she said. In a more idiosyncratic market, some investment strategies like commodities or hedge funds may perform better, she said.

Tariff announcements sent markets falling early Monday, though news of a 30-day pause with Mexico prompted a rebound that same day.

Complimenting concentration risk

Though just a blip, the event was a wake-up call for individual investors, financial advisors said. As new developments with tariffs and other initiatives may prompt market volatility, now is the time for investors to do a gut check to make sure they’re comfortable with their amount of equity exposure, advisors say.

Within those equity investments, it’s also important to revisit how they’re invested.

“People should always diversify their investments,” said Ivory Johnson, a certified financial planner and founder of Delancey Wealth Management. “Now you see that more.”

Johnson is a CNBC FA Council member.

To be sure, Wall Street projections still expect the S&P 500 to finish up for the year.

“We’re not bearish,” Shalett said. “We’re very concerned about the chaos in Washington because it’s very hard to model the outcomes.”

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Personal Finance

Maximizing Returns in High Rate Climate and market uncertainty

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Maximizing Returns in High-Rate Climate

In the macroeconomic environment of late July 2026, personal cash management requires an active, structured approach to wealth preservation. With central bank benchmark rates remaining elevated to ensure long-term disinflation, conservative yield-bearing vehicles—such as short-term U.S. Treasury bills, money market funds, and high-yield savings accounts (HYSAs)—continue to offer reliable nominal returns between 4% and 5%. For individual investors, maximizing net returns requires moving beyond passive checking accounts and executing a disciplined cash laddering strategy.

Leaving substantial liquid capital in traditional bank deposits creates an invisible drag on personal net worth due to ongoing inflation. By implementing a tiered liquidity framework, individuals can split emergency cash reserves and short-term capital allocations across rolling maturities. Allocating cash into 4-week, 8-week, and 13-week Treasury bills creates a continuous cycle of maturing liquidity, allowing investors to continuously reinvest capital at prevailing market yields while maintaining immediate access to emergency funds.

Tax efficiency represents a critical dimension of high-yield cash optimization. For high-earning individuals residing in states with substantial local income taxes, direct holdings in short-term U.S. Treasury instruments often deliver superior net post-tax yields compared to standard commercial bank HYSAs. Because interest earned on federal Treasury bills is strictly exempt from state and local taxation, investors can retain a larger portion of their compounding interest gains without taking on additional credit or market risk.

Ultimately, personal wealth accumulation in mid-2026 relies on intentional capital deployment. Cash should be managed as a productive asset class that generates consistent, risk-free returns. Regularly auditing account yield terms, automating recurring transfers, and leveraging tax-advantaged fixed-income instruments ensures that personal liquidity remains fully optimized against macroeconomic fluctuations.

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Personal Finance

Algorithmic Wealth Management: Balancing Automated Financial Planning with Human Oversight

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Balancing Automated Financial Planning with Human Oversight

The personal finance industry in July 2026 is experiencing a technological evolution, driven by the wide deployment of next-generation algorithmic wealth management tools. Modern digital financial platforms have expanded far beyond basic automated index investing; today’s robo-advisors utilize real-time tax-loss harvesting, dynamic portfolio rebalancing, and hyper-personalized spending analysis to optimize retail investor outcomes. However, as these digital solutions become ubiquitous, investors face the crucial challenge of balancing automated execution with human strategic judgment.

The core advantage of automated financial planning platforms lies in their ability to remove emotional bias from investment execution. During periods of market volatility or localized sector realignments, automated algorithms systematically rebalance portfolios back to target asset allocations without falling victim to panic selling or speculative enthusiasm. Furthermore, integrated cash-flow monitoring algorithms analyze individual spending patterns in real time, automatically sweeping surplus income into designated retirement or debt-liquidation accounts to accelerate net worth accumulation.

Despite these operational advantages, algorithmic tools have inherent structural limitations when addressing complex, highly personalized financial life events. Decisions involving multi-generational estate planning, highly complex tax strategies, small business exits, or nuanced real estate transactions require contextual human judgment that software models cannot replicate. Relying solely on automated models without periodic human professional review can result in misaligned risk profiles or overlooked tax liabilities during major life transitions.

The optimal approach for personal financial planning in late 2026 is a hybrid advisory model. Individuals should utilize automated platforms for routine asset allocation, continuous tax optimization, and low-cost passive index tracking, while engaging qualified human financial advisors for periodic strategic planning, estate structuring, and qualitative risk evaluations. This dual approach ensures maximum cost efficiency and disciplined execution while retaining essential strategic guidance.

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Personal Finance

High-Yield Optimization: Structuring Personal Cash Reserves in a Sustained Rate Environment

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Structuring Personal Cash Reserves in a Sustained Rate Environment

In the financial environment of mid-2026, personal cash management has re-emerged as a vital component of holistic wealth building. With central bank policy rates holding firm to maintain long-term price stability, yield-bearing instruments such as money market funds, high-yield savings accounts (HYSAs), and short-term Treasury bills continue to offer compounding returns around 4% to 5%. For individual investors, effectively structuring cash reserves requires shifting away from passive bank deposits toward active yield optimization.

A frequent pitfall in personal asset management is leaving substantial liquid capital in traditional checking or low-yield savings accounts, where real returns are continuously eroded by baseline inflation. By implementing a disciplined ‘cash ladder’ strategy—allocating liquid funds across tiered maturities using ultra-short Treasury instruments and FDIC-insured high-yield accounts—individuals can secure maximal yields while retaining immediate liquidity for emergency expenses or tactical investment opportunities.

Simultaneously, investors must evaluate the tax efficiency of their cash holdings based on their tax bracket and geographic location. For high earners situated in states with high local income taxes, direct holdings in short-term U.S. Treasury bills often yield a higher net post-tax return than standard high-yield savings accounts, as Treasury interest is strictly exempt from state and local taxation. Understanding these nuanced tax distinctions allows individuals to capture significant incremental gains without taking on additional market risk.

Ultimately, personal financial health in late 2026 hinges on intentional liquidity management. Cash reserves should not be viewed merely as static emergency funds, but as a dynamic asset class that contributes positively to net worth growth. Regularly auditing yield terms, automating cash transfers, and optimizing for post-tax efficiency ensures that personal capital remains fully productive across all economic conditions.

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