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A year of strategic planning at accounting firms: Stories from the field

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I’ve been crisscrossing the country this year, doing strategic planning with CPA firms from California to Delaware and from Minnesota to Louisiana. I worked with firms of all sizes; most were in the Top 500.

Here’s what I learned from working with these firms:

1. On partner alignment. At several firms, I spent time with partner groups who were blocked by fear: fear of what stronger accountability might bring, fear of raising prices and losing their clients, and fear of what robust growth would bring. While understandable, fear can be paralyzing, and at some of these firms, it had persisted for multiple years. Even though I felt the partners at these firms wanted change, they didn’t seem to know how to activate it.

Two parts of our unique strategic planning method came in handy. First, I gathered anonymous data in advance to know what the partners were thinking (and to spot hidden areas of consensus!). Second, at the planning event, I asked positive, open-ended questions for everyone to answer. Why does that matter? As it turns out, if you ask a fearful group about their concerns, you’ll reinforce the fears or get a hotly contested debate going; however, if you ask everyone in the group to share what they want to have happen about a challenging aspect, a bit of magic often happens. 

In one case, the firm was afraid of raising pricing for numerous reasons. So I shared firm data that highlighted how overworked the partners felt; then we talked about their aspirations around this area. “We can’t raise prices because our clients will leave us!” rapidly became “I’d like to have a roster full of A and B clients and good work-life balance too.” With shared aspirations across the partner group in view, upgrading pricing then became enthusiastically supported.

Takeaway: Partner alignment is crucial to moving a firm forward. Moving out of fear into shared aspiration and open discussion is key to making it happen.

2. On growth and improving profitability. “You won’t get there by accident.” That became the refrain at a number of my events when discussing growth. Whether it’s buying an IT consulting firm, becoming No. 1 in a highly lucrative tax niche, or driving double-digit growth, it won’t happen without an intentional plan. Many of the partners I worked with wanted to grow — and needed to grow — to keep up with rising IT and staffing costs, as well as to make room for retirements and new partners. 

While it may make partners feel good to write 11% annual revenue growth on a five-year vision flip chart, getting there is another thing. I’ve seen firms set paper-thin growth goals and stumble, and I’ve also had multiple firms this year turn a corner by drilling into the details.

With firms that wanted to improve profit and growth, we kept double-clicking on specifics. How much growth did the partners want — what would be revenue and profit by year for three to five years? How would they get there? What role would proactive acquisitions of other firms play? How much would be from new clients versus existing clients? What service lines would grow fastest to improve profitability? And, of course, who would be responsible for driving each of those specific avenues of growth so the firm could hit its target? 

Takeaway: When you know why you want growth, where the growth will come from and who will deliver it, the probability of success rises dramatically.

3. On succession. “I haven’t told my clients I’m retiring yet,” said a partner in one of my meetings. 

“OK, when are you retiring?” I asked. 

“In six months,” came the surprising reply. 

CPA firms across the nation are grappling with baby boomer retirements. Not only is this an unpleasant reality for the retiring partners I spoke with (who often ignored or delayed thinking about it), but it was also logistically complicated, with consideration needed for the buyout, how to best transition clients, and who the next leaders would be.

Even if “what got us here won’t get us there,” we still need to honor our past. New partners don’t always appreciate the shoulders they are standing on. In my strategic planning this year, when we had one (or multiple) partner retirements, I took time to honor the past — namely, the legacy that these partners had created — and we even shared inspiring and amusing stories about their time at the firm. After duly recognizing the contributions — and the emotional struggle the retiring partners may be going through — we then moved into planning mode. We mapped out the new leadership pipeline, client transition process, and the accountability process needed to keep it moving ahead.

Takeaway: We need to honor the best of our past — including the valuable contributions of retiring partners — and also look ahead with a clear and practical view.

4. On technology and team. Many of the partners I worked with this year were feeling FOMO about AI. They felt they were falling behind (regardless of how current their technology systems were) and wanted to know what their tech strategy should be. Multiple firms were struggling to find and retain talented staff. Some of the firms I worked with treated hiring like whack-a-mole, responding only to the gaps that keep appearing — and some had built a more predictable, proactive year-round staffing process.

Conversations about team and tech ultimately boil down to leverage and efficiency. How much high-quality work can we get done using the fewest (or cheapest) resources? Whether you get there by automation, offshoring, or delegating work to the right level, you’re still aiming for the same ultimate goal. For the firms I worked with, one or two areas around efficiency usually popped out as able to deliver the most bang for their buck in the near term, whether it was hiring the middle layer, automating more of the repetitive manual work, or exploring offshoring for their CAS department.

Takeaway: To increase efficiency, firms don’t need to chase all the latest trends, but they do need to focus on what’s going to move the needle most for them.

My final reflections

The CPA landscape is changing fast. Now is a critical time to determine a powerful shared vision so your firm can be viable — and you can feel proud of what you’ve created — for many years to come.

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SEC’s Semiannual Reporting Proposal Faces Investor Pushback: What CFOs Need to Know

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U.S. Securities and Exchange Commission (SEC)

A proposal from the U.S. Securities and Exchange Commission to potentially shift some public companies away from quarterly financial reporting toward a semiannual model is drawing significant pushback from investors, even as it continues moving through the regulatory process. The debate has direct implications for corporate finance teams, auditors, and the broader transparency of U.S. capital markets.

What the SEC Proposed

According to a summary published by accounting advisory firm Cohen & Co., the SEC issued a proposed rule on May 19, 2026, aimed at simplifying financial reporting requirements for many U.S. public companies. The proposal would potentially reduce the frequency of certain mandatory disclosures from quarterly to semiannual, a structural change that has not been made to core U.S. reporting requirements in decades.

The proposal follows an extended debate within U.S. policy circles, with proponents arguing that reduced reporting frequency could lower compliance costs and free up management time for longer-term strategic planning rather than quarter-to-quarter results management.

Why Investors Are Pushing Back

Comment letters submitted in response to the proposal have been extensive, and according to Cohen & Co.’s review of the public record, investors “appear to be largely opposed” to the shift, viewing frequent interim reporting as a core benefit of U.S. capital markets relative to other jurisdictions.

Accounting and law firms have taken a more measured position, generally urging any changes to remain aligned with the Financial Accounting Standards Board (FASB), whose existing disclosure requirements and guidance are built around a quarterly reporting cadence. A shift to semiannual reporting without corresponding changes to FASB guidance could create friction between SEC filing requirements and GAAP-based disclosure expectations.

Lessons From the U.K. Experience

The debate is not without precedent. The United Kingdom moved away from mandatory quarterly reporting for listed companies in 2014, returning to a semiannual disclosure requirement. According to Cohen & Co.’s analysis, that experience offers a cautionary data point: there was no measurable increase in capital expenditure or R&D investment following the change, while analyst coverage of affected companies declined as reliable interim information became less available — a particular risk for smaller and newly public companies that rely on analyst coverage to maintain investor visibility.

Practical Implications for Finance Teams

Beyond the debate over disclosure philosophy, the proposal carries practical complications. Many companies have debt covenants and credit agreements structured around quarterly financial delivery; a shift to semiannual reporting could require renegotiating those terms. Reduced reporting frequency would also extend the “window of market silence” between disclosures, a factor that governance and investor-relations teams would need to manage carefully to avoid information asymmetry.

Separately, and unrelated to the reporting-frequency debate, the SEC and FASB have continued finalizing more routine updates this year. New Accounting Standards Updates are taking effect for December 31, 2026, fiscal year-ends covering income tax disclosures, credit loss measurement, induced debt conversions, and stock compensation, according to Eide Bailly’s review of 2026 ASU activity. Additional guidance on paid-in-kind dividends and environmental credits is also on the near-term horizon.

What to Watch Next

The semiannual reporting proposal remains in the comment and review phase, and no final rule has been adopted as of this writing. Finance leaders should monitor the SEC’s regulatory agenda for further movement, while treating the current quarterly reporting requirement as the operative standard until any final rule is issued and an effective date is set.

Given the extent of investor opposition documented in the comment file, a full shift to mandatory semiannual reporting appears more likely to result in either a scaled-back compromise or continued study rather than swift adoption — though the SEC’s ultimate direction remains uncertain.

 

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AI-Driven Automation and Continuous Accounting Frameworks

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The accounting profession is undergoing a fundamental structural transition as enterprise finance departments shift from periodic month-end closes toward automated continuous accounting models. By integrating specialized machine learning algorithms directly into enterprise resource planning (ERP) platforms, chief accounting officers are transforming financial reporting from a retrospective exercise into a real-time operational asset.

The Shift from Periodic Close to Continuous Financial Reporting
Traditional accounting workflows heavily relied on manual data reconciliation, spreadsheet calculations, and multi-week closing cycles at the end of each fiscal period. In contrast, continuous accounting frameworks utilize automated software agents to process, validate, and post transactional data in real time as business activities occur.

Automated bank reconciliation tools cross-reference incoming bank feeds, invoice records, and purchase orders automatically. By resolving transactional variances instantly throughout the month, corporate accounting teams eliminate the traditional workload spikes associated with quarterly and annual closes.

Machine Learning in Audit Trails and Anomaly Detection
Advanced natural language processing (NLP) and machine learning tools are redefining internal audit and financial control environments. Automated systems analyze 100% of general ledger entries, identifying anomalous transactions, duplicate payments, and unauthorized journal entries in real time.

Rather than relying on random statistical sampling, corporate internal auditors can focus their attention on high-risk flags automatically surfaced by algorithmic monitoring platforms. This continuous risk assessment strengthens internal controls over financial reporting (ICFR) and significantly reduces fraud risk.

Evolving Roles for Accounting Professionals
As routine data entry and manual reconciliation tasks become fully automated, the skill set required for accounting professionals is shifting toward data analysis, system design, and strategic business advisory.
– Systems Governance: Accountants are increasingly responsible for monitoring algorithmic accuracy and managing data integration pipelines.
– Business Partnership: Finance professionals leverage real-time financial dashboards to advise operational leaders on margin management and working capital allocation.
– Regulatory Compliance Management: Accounting teams utilize automated platforms to ensure compliance with dynamic tax codes and international accounting standards.

Core Implementation Recommendations
1. Deploy Automated Reconciliation Tools: Integrate continuous transaction processing modules into existing enterprise ERP architectures.
2. Establish Algorithmic Governance Controls: Implement strict internal testing protocols to ensure automated accounting rules comply with GAAP/IFRS standards.
3. Reskill Accounting Teams: Invest in training finance staff on data analytics, workflow automation, and predictive financial modeling.

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Accounting

Global ESG Reporting Standards and Double Materiality Compliance

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Corporate accounting departments face expanding reporting expectations as international sustainability disclosure standards achieve regulatory enforcement across major global jurisdictions. Chief Accounting Officers (CAOs) and corporate controllers are establishing rigorous internal accounting controls to treat Environmental, Social, and Governance (ESG) metrics with the same data precision, auditability, and governance as traditional financial statements.

Regulatory Harmonization Under Global Sustainability Frameworks
The implementation of standardized sustainability reporting frameworks—notably rules established by international sustainability accounting boards—has created unified expectations for public and large private enterprises. Corporations must report standardized metrics covering greenhouse gas emissions (Scope 1, 2, and material Scope 3), energy utilization, workforce demographics, and supply chain governance.

In Europe and other participating international jurisdictions, double materiality principles are mandatory. Under double materiality, organizations must report both how external sustainability risks impact corporate financial performance, and how internal corporate operations affect surrounding environmental and social structures.

Integrating Sustainability Metrics into Core ERP Systems
To provide auditable non-financial data, enterprise organizations are integrating specialized carbon accounting and ESG management platforms directly into core ERP systems. Automated data collectors capture energy utility invoices, logistics fuel consumption metrics, and vendor compliance records in real time.

Establishing automated, traceable data pipelines ensures that non-financial reporting is supported by clear audit trails. This structured approach allows external financial auditors to provide reasonable assurance on sustainability disclosures during annual corporate reporting cycles.

Financial Impacts and Capital Market Disclosure
Accurate ESG reporting directly influences corporate cost of capital and institutional credit ratings. Commercial lenders and institutional asset managers systematically incorporate sustainability metrics into risk pricing models. Companies that demonstrate transparent, verifiable progress in operational energy efficiency and climate risk mitigation benefit from expanded access to green bond markets and lower debt pricing.

Action Steps for Accounting Leadership
1. Implement Double Materiality Frameworks: Conduct comprehensive assessments to identify material financial and operational sustainability metrics.
2. Build Auditable Non-Financial Data Pipelines: Automate ESG data collection within core accounting software to ensure data integrity.
3. Align Sustainability with Annual Financial Filings: Prepare non-financial disclosures concurrently with financial statements to satisfy regulatory audit expectations.

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