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A year of strategic planning at accounting firms: Stories from the field

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I’ve been crisscrossing the country this year, doing strategic planning with CPA firms from California to Delaware and from Minnesota to Louisiana. I worked with firms of all sizes; most were in the Top 500.

Here’s what I learned from working with these firms:

1. On partner alignment. At several firms, I spent time with partner groups who were blocked by fear: fear of what stronger accountability might bring, fear of raising prices and losing their clients, and fear of what robust growth would bring. While understandable, fear can be paralyzing, and at some of these firms, it had persisted for multiple years. Even though I felt the partners at these firms wanted change, they didn’t seem to know how to activate it.

Two parts of our unique strategic planning method came in handy. First, I gathered anonymous data in advance to know what the partners were thinking (and to spot hidden areas of consensus!). Second, at the planning event, I asked positive, open-ended questions for everyone to answer. Why does that matter? As it turns out, if you ask a fearful group about their concerns, you’ll reinforce the fears or get a hotly contested debate going; however, if you ask everyone in the group to share what they want to have happen about a challenging aspect, a bit of magic often happens. 

In one case, the firm was afraid of raising pricing for numerous reasons. So I shared firm data that highlighted how overworked the partners felt; then we talked about their aspirations around this area. “We can’t raise prices because our clients will leave us!” rapidly became “I’d like to have a roster full of A and B clients and good work-life balance too.” With shared aspirations across the partner group in view, upgrading pricing then became enthusiastically supported.

Takeaway: Partner alignment is crucial to moving a firm forward. Moving out of fear into shared aspiration and open discussion is key to making it happen.

2. On growth and improving profitability. “You won’t get there by accident.” That became the refrain at a number of my events when discussing growth. Whether it’s buying an IT consulting firm, becoming No. 1 in a highly lucrative tax niche, or driving double-digit growth, it won’t happen without an intentional plan. Many of the partners I worked with wanted to grow — and needed to grow — to keep up with rising IT and staffing costs, as well as to make room for retirements and new partners. 

While it may make partners feel good to write 11% annual revenue growth on a five-year vision flip chart, getting there is another thing. I’ve seen firms set paper-thin growth goals and stumble, and I’ve also had multiple firms this year turn a corner by drilling into the details.

With firms that wanted to improve profit and growth, we kept double-clicking on specifics. How much growth did the partners want — what would be revenue and profit by year for three to five years? How would they get there? What role would proactive acquisitions of other firms play? How much would be from new clients versus existing clients? What service lines would grow fastest to improve profitability? And, of course, who would be responsible for driving each of those specific avenues of growth so the firm could hit its target? 

Takeaway: When you know why you want growth, where the growth will come from and who will deliver it, the probability of success rises dramatically.

3. On succession. “I haven’t told my clients I’m retiring yet,” said a partner in one of my meetings. 

“OK, when are you retiring?” I asked. 

“In six months,” came the surprising reply. 

CPA firms across the nation are grappling with baby boomer retirements. Not only is this an unpleasant reality for the retiring partners I spoke with (who often ignored or delayed thinking about it), but it was also logistically complicated, with consideration needed for the buyout, how to best transition clients, and who the next leaders would be.

Even if “what got us here won’t get us there,” we still need to honor our past. New partners don’t always appreciate the shoulders they are standing on. In my strategic planning this year, when we had one (or multiple) partner retirements, I took time to honor the past — namely, the legacy that these partners had created — and we even shared inspiring and amusing stories about their time at the firm. After duly recognizing the contributions — and the emotional struggle the retiring partners may be going through — we then moved into planning mode. We mapped out the new leadership pipeline, client transition process, and the accountability process needed to keep it moving ahead.

Takeaway: We need to honor the best of our past — including the valuable contributions of retiring partners — and also look ahead with a clear and practical view.

4. On technology and team. Many of the partners I worked with this year were feeling FOMO about AI. They felt they were falling behind (regardless of how current their technology systems were) and wanted to know what their tech strategy should be. Multiple firms were struggling to find and retain talented staff. Some of the firms I worked with treated hiring like whack-a-mole, responding only to the gaps that keep appearing — and some had built a more predictable, proactive year-round staffing process.

Conversations about team and tech ultimately boil down to leverage and efficiency. How much high-quality work can we get done using the fewest (or cheapest) resources? Whether you get there by automation, offshoring, or delegating work to the right level, you’re still aiming for the same ultimate goal. For the firms I worked with, one or two areas around efficiency usually popped out as able to deliver the most bang for their buck in the near term, whether it was hiring the middle layer, automating more of the repetitive manual work, or exploring offshoring for their CAS department.

Takeaway: To increase efficiency, firms don’t need to chase all the latest trends, but they do need to focus on what’s going to move the needle most for them.

My final reflections

The CPA landscape is changing fast. Now is a critical time to determine a powerful shared vision so your firm can be viable — and you can feel proud of what you’ve created — for many years to come.

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Accounting

Global ESG Reporting Standards and Double Materiality Compliance

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Corporate accounting departments face expanding reporting expectations as international sustainability disclosure standards achieve regulatory enforcement across major global jurisdictions. Chief Accounting Officers (CAOs) and corporate controllers are establishing rigorous internal accounting controls to treat Environmental, Social, and Governance (ESG) metrics with the same data precision, auditability, and governance as traditional financial statements.

Regulatory Harmonization Under Global Sustainability Frameworks
The implementation of standardized sustainability reporting frameworks—notably rules established by international sustainability accounting boards—has created unified expectations for public and large private enterprises. Corporations must report standardized metrics covering greenhouse gas emissions (Scope 1, 2, and material Scope 3), energy utilization, workforce demographics, and supply chain governance.

In Europe and other participating international jurisdictions, double materiality principles are mandatory. Under double materiality, organizations must report both how external sustainability risks impact corporate financial performance, and how internal corporate operations affect surrounding environmental and social structures.

Integrating Sustainability Metrics into Core ERP Systems
To provide auditable non-financial data, enterprise organizations are integrating specialized carbon accounting and ESG management platforms directly into core ERP systems. Automated data collectors capture energy utility invoices, logistics fuel consumption metrics, and vendor compliance records in real time.

Establishing automated, traceable data pipelines ensures that non-financial reporting is supported by clear audit trails. This structured approach allows external financial auditors to provide reasonable assurance on sustainability disclosures during annual corporate reporting cycles.

Financial Impacts and Capital Market Disclosure
Accurate ESG reporting directly influences corporate cost of capital and institutional credit ratings. Commercial lenders and institutional asset managers systematically incorporate sustainability metrics into risk pricing models. Companies that demonstrate transparent, verifiable progress in operational energy efficiency and climate risk mitigation benefit from expanded access to green bond markets and lower debt pricing.

Action Steps for Accounting Leadership
1. Implement Double Materiality Frameworks: Conduct comprehensive assessments to identify material financial and operational sustainability metrics.
2. Build Auditable Non-Financial Data Pipelines: Automate ESG data collection within core accounting software to ensure data integrity.
3. Align Sustainability with Annual Financial Filings: Prepare non-financial disclosures concurrently with financial statements to satisfy regulatory audit expectations.

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Accounting

Modernizing Internal Controls: Machine Learning and Continuous Monitoring in Auditing

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Internal audit departments and corporate risk managers are modernizing internal control frameworks by shifting from periodic sampling techniques to continuous monitoring and machine learning analytics. As operational data volumes increase across enterprise organizations, automated control testing ensures financial integrity, prevents corporate fraud, and streamlines annual audit engagements.

The Limitation of Periodic Audit Sampling
Historically, internal and external auditors evaluated internal controls by reviewing random samples of financial transactions—often analyzing less than five percent of total ledger entries. In complex enterprise environments, periodic sampling methods carry inherent risks of overlooking localized financial misstatements, unauthorized disbursements, or operational control breakdowns.

In 2026, progressive internal audit functions are utilizing automated continuous monitoring platforms that evaluate one hundred percent of financial transactions in real time. Continuous control auditing systems continuously monitor general ledger entries, procurement approvals, and expense reimbursements across all operating subsidiaries.

AI-Powered Fraud Detection and Anomaly Identification
Machine learning models trained on historical corporate financial data excel at identifying subtle transactional anomalies that indicate potential fraud or operational error. Automated systems instantly flag duplicate invoice payments, unapproved vendor creation, unusual journal entry timing, and unauthorized override of authority thresholds.

When an anomaly is detected, the automated auditing platform generates an instant risk alert, allowing internal audit teams to investigate root causes immediately. Early detection prevents minor operational errors from escalating into material weaknesses in financial reporting.

Streamlining External Audit Preparation
Continuous internal control monitoring delivers significant benefits during annual external financial audits. External audit firms can review continuous audit logs and automated control testing documentation, reducing the time required for manual field testing.

This integrated approach lowers overall audit compliance fees, reduces administrative burdens on corporate accounting staff, and provides senior management and audit committees with real-time visibility into the organization’s overall risk profile.

Core Implementation Guidelines
1. Transition to 100% Data Testing: Replace legacy sampling methods with automated continuous audit monitoring systems.
2. Deploy Anomaly Detection Algorithms: Implement machine learning models to identify unauthorized transactions and operational control overrides.
3. Align Internal and External Audit Workflows: Coordinate continuous control testing protocols with external auditors to optimize annual compliance cycles.

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Accounting

Automated Tax Compliance and Global Regulatory Harmonization in 2026

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Corporate tax accounting departments are navigating an era of unprecedented regulatory complexity as global tax harmonization frameworks take full effect alongside real-time digital tax reporting mandates. Tax directors and accounting teams are adopting cloud-based tax compliance automation tools to manage multi-jurisdictional tax liabilities and satisfy stringent reporting rules across international jurisdictions.

Implementation of Global Minimum Tax Provisions
The implementation of international tax reform agreements—notably the Pillar Two global minimum tax framework—has reshaped multinational corporate tax planning. Multinational enterprises with consolidated revenues exceeding established thresholds must ensure an effective tax rate of at least 15% across every jurisdiction in which they operate.

Accounting teams are implementing specialized tax calculation modules integrated directly into enterprise resource planning (ERP) platforms. These automated tools calculate effective tax rates per country, identify top-up tax liabilities, and generate standardized compliance documentation required by national tax authorities.

Real-Time Digital Invoicing and E-Reporting Mandates
Tax authorities across Europe, Latin America, and Asia-Pacific have enacted mandatory electronic invoicing (e-invoicing) and continuous transaction controls (CTC). Under these systems, corporate transaction data must be submitted electronically to government portals in real time at the point of sale or invoice issuance.

This shift toward continuous digital tax reporting eliminates traditional annual tax audits in favor of ongoing automated compliance monitoring. Accounting departments are upgrading invoicing software to ensure seamless XML data formatting, digital signature authentication, and real-time validation against tax authority databases.

Automation and Data Analytics in Corporate Tax Strategy
To keep pace with dynamic tax legislation, tax departments are transitioning from reactive compliance teams to proactive strategic advisors. Machine learning algorithms analyze corporate transactional data to identify tax credits, research and development (R&D) incentives, and cross-border transfer pricing adjustments.

By automating routine tax return filings and calculations, corporate tax directors can focus on long-term capital structuring, evaluating the tax implications of corporate mergers, and optimizing international supply chain networks.

Strategic Priorities for Tax Executives
1. ERP System Upgrades: Ensure enterprise software is capable of generating real-time, granular tax data required for global minimum tax compliance.
2. E-Invoicing Integration: Implement scalable e-invoicing platforms to satisfy regional continuous transaction control regulations.
3. Strategic Tax Analytics: Utilize predictive tax modeling tools to evaluate structural changes in corporate operations and cross-border trade.

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