Accountants are generally pessimistic about the U.S. economy and the small business environment over the next year and a half, unless you talk to them about their own firm and clients, in which case they become much more optimistic.
This is according to the findings of a recent poll from tax compliance solutions provider Avalara in cooperation with CPA Trendlines. When asked about their outlook for small business in general over the next 12-18 months, 48.6% said it would get worse versus 17.7% saying it would get better. Similarly, when asked how they think the U.S. economy as a whole will do over the next 12-18 months, 49.7% said it would get worse and only 16.8% said it would get better.
However, accountants were more optimistic talking about their own firms and clients. When asked how they think their clients will do, the most common answer at 50.2% was “no change,” while 26% said they would be worse off and 23.9% saying they would be better off. The contrast is even more striking when considering themselves and their firm. The poll found 44.5% of accountants think their own firm will do better over the next year and a half, and 43.9% anticipate that they, themselves, will be doing better.
But this does not mean that there aren’t challenges for small businesses. Hiring and retaining employees is cited by 59.76% of accountants as one of the Most Important Small Business Issues, followed by problems related to raising prices at 57.06%, and keeping up with technology at 49.25%. In light of these challenges, accountants are emphasizing cost management and financial discipline with their clients. They’re telling them to find ways to cut costs, build savings and even be willing to work harder and longer for less pay at the economy moves through this period of sturm und drang, as well as keep a close eye on their metrics.
Accountants are also telling clients to bolster their client and customer relations, be ready to adapt to changing circumstances, take advantage of AI and other technology, stay current on tax and regulation changes, focus on staff retention and quality (like not hiring family and friends), concentrate on financial planning and projections, review pricing and revenue strategies, and be aware of external market conditions by things like expecting big business to be your long-term competition.
Of course, as always, the devil is in the details. There are certain sectors accountants feel very confident in for the future while others have less certain prospects. The strongest two are professional services (like lawyers, doctors, etc.) at 59.9% and technology at 53.5%. They are much less sanguine about other sectors. Healthcare facilities was a distant third at 36.03%, followed by construction at 26.6%, cannabis at 25.9% and government contracting at 25.6%.
Accountants have the least amount of confidence in arts and entertainment (6.4%), retail trade (4.7%), franchising (2.7%) and, at the bottom of the list, auto dealers (2.0%).
“Main Street accountants have perhaps the most accurate view into the health of small businesses in local economies, so our 2024 Accountants Confidence Report provides a unique aggregate snapshot of how businesses are faring, now and into the near future,” said Sona Akmakjian, global head of strategic accounting partnerships at Avalara. “This new data around accountant sentiment also demonstrates the extent to which mom-and-pop shops depend on the business acumen and advisory of their trusted accounting professional who must now wear many hats to help clients through headwinds including ongoing staffing shortages, continued inflation, and better understanding technology, including AI, to deal with current and forthcoming challenges.”
The online survey was conducted between March and April 2024 by CPA Trendlines Research to the CPA Trendlines proprietary database of readers, followers and subscribers in practicing tax, accounting and finance professional services firms, including CPAs, bookkeepers, tax professionals and business advisors. Sent directly by email invitation and via social channels comprising more than 155,000 followers, respondents were incentivized by offering a “top-line executive summary of results.” The study has a margin of error of 3-5 points at a 90% confidence level.
The typical survey respondent is handling more than 300 businesses, in addition to 621 individuals and almost 200 nonprofits. With a projectible 347 participating accountants and advisors represented in this survey, this study provides visibility into the financial situations of an estimated 86,999 U.S. small businesses.
The accounting profession is undergoing a fundamental structural transition as enterprise finance departments shift from periodic month-end closes toward automated continuous accounting models. By integrating specialized machine learning algorithms directly into enterprise resource planning (ERP) platforms, chief accounting officers are transforming financial reporting from a retrospective exercise into a real-time operational asset.
The Shift from Periodic Close to Continuous Financial Reporting
Traditional accounting workflows heavily relied on manual data reconciliation, spreadsheet calculations, and multi-week closing cycles at the end of each fiscal period. In contrast, continuous accounting frameworks utilize automated software agents to process, validate, and post transactional data in real time as business activities occur.
Automated bank reconciliation tools cross-reference incoming bank feeds, invoice records, and purchase orders automatically. By resolving transactional variances instantly throughout the month, corporate accounting teams eliminate the traditional workload spikes associated with quarterly and annual closes.
Machine Learning in Audit Trails and Anomaly Detection
Advanced natural language processing (NLP) and machine learning tools are redefining internal audit and financial control environments. Automated systems analyze 100% of general ledger entries, identifying anomalous transactions, duplicate payments, and unauthorized journal entries in real time.
Rather than relying on random statistical sampling, corporate internal auditors can focus their attention on high-risk flags automatically surfaced by algorithmic monitoring platforms. This continuous risk assessment strengthens internal controls over financial reporting (ICFR) and significantly reduces fraud risk.
Evolving Roles for Accounting Professionals
As routine data entry and manual reconciliation tasks become fully automated, the skill set required for accounting professionals is shifting toward data analysis, system design, and strategic business advisory.
– Systems Governance: Accountants are increasingly responsible for monitoring algorithmic accuracy and managing data integration pipelines.
– Business Partnership: Finance professionals leverage real-time financial dashboards to advise operational leaders on margin management and working capital allocation.
– Regulatory Compliance Management: Accounting teams utilize automated platforms to ensure compliance with dynamic tax codes and international accounting standards.
Core Implementation Recommendations
1. Deploy Automated Reconciliation Tools: Integrate continuous transaction processing modules into existing enterprise ERP architectures.
2. Establish Algorithmic Governance Controls: Implement strict internal testing protocols to ensure automated accounting rules comply with GAAP/IFRS standards.
3. Reskill Accounting Teams: Invest in training finance staff on data analytics, workflow automation, and predictive financial modeling.
Corporate accounting departments face expanding reporting expectations as international sustainability disclosure standards achieve regulatory enforcement across major global jurisdictions. Chief Accounting Officers (CAOs) and corporate controllers are establishing rigorous internal accounting controls to treat Environmental, Social, and Governance (ESG) metrics with the same data precision, auditability, and governance as traditional financial statements.
Regulatory Harmonization Under Global Sustainability Frameworks
The implementation of standardized sustainability reporting frameworks—notably rules established by international sustainability accounting boards—has created unified expectations for public and large private enterprises. Corporations must report standardized metrics covering greenhouse gas emissions (Scope 1, 2, and material Scope 3), energy utilization, workforce demographics, and supply chain governance.
In Europe and other participating international jurisdictions, double materiality principles are mandatory. Under double materiality, organizations must report both how external sustainability risks impact corporate financial performance, and how internal corporate operations affect surrounding environmental and social structures.
Integrating Sustainability Metrics into Core ERP Systems
To provide auditable non-financial data, enterprise organizations are integrating specialized carbon accounting and ESG management platforms directly into core ERP systems. Automated data collectors capture energy utility invoices, logistics fuel consumption metrics, and vendor compliance records in real time.
Establishing automated, traceable data pipelines ensures that non-financial reporting is supported by clear audit trails. This structured approach allows external financial auditors to provide reasonable assurance on sustainability disclosures during annual corporate reporting cycles.
Financial Impacts and Capital Market Disclosure
Accurate ESG reporting directly influences corporate cost of capital and institutional credit ratings. Commercial lenders and institutional asset managers systematically incorporate sustainability metrics into risk pricing models. Companies that demonstrate transparent, verifiable progress in operational energy efficiency and climate risk mitigation benefit from expanded access to green bond markets and lower debt pricing.
Action Steps for Accounting Leadership
1. Implement Double Materiality Frameworks: Conduct comprehensive assessments to identify material financial and operational sustainability metrics.
2. Build Auditable Non-Financial Data Pipelines: Automate ESG data collection within core accounting software to ensure data integrity.
3. Align Sustainability with Annual Financial Filings: Prepare non-financial disclosures concurrently with financial statements to satisfy regulatory audit expectations.
Internal audit departments and corporate risk managers are modernizing internal control frameworks by shifting from periodic sampling techniques to continuous monitoring and machine learning analytics. As operational data volumes increase across enterprise organizations, automated control testing ensures financial integrity, prevents corporate fraud, and streamlines annual audit engagements.
The Limitation of Periodic Audit Sampling
Historically, internal and external auditors evaluated internal controls by reviewing random samples of financial transactions—often analyzing less than five percent of total ledger entries. In complex enterprise environments, periodic sampling methods carry inherent risks of overlooking localized financial misstatements, unauthorized disbursements, or operational control breakdowns.
In 2026, progressive internal audit functions are utilizing automated continuous monitoring platforms that evaluate one hundred percent of financial transactions in real time. Continuous control auditing systems continuously monitor general ledger entries, procurement approvals, and expense reimbursements across all operating subsidiaries.
AI-Powered Fraud Detection and Anomaly Identification
Machine learning models trained on historical corporate financial data excel at identifying subtle transactional anomalies that indicate potential fraud or operational error. Automated systems instantly flag duplicate invoice payments, unapproved vendor creation, unusual journal entry timing, and unauthorized override of authority thresholds.
When an anomaly is detected, the automated auditing platform generates an instant risk alert, allowing internal audit teams to investigate root causes immediately. Early detection prevents minor operational errors from escalating into material weaknesses in financial reporting.
Streamlining External Audit Preparation
Continuous internal control monitoring delivers significant benefits during annual external financial audits. External audit firms can review continuous audit logs and automated control testing documentation, reducing the time required for manual field testing.
This integrated approach lowers overall audit compliance fees, reduces administrative burdens on corporate accounting staff, and provides senior management and audit committees with real-time visibility into the organization’s overall risk profile.
Core Implementation Guidelines
1. Transition to 100% Data Testing: Replace legacy sampling methods with automated continuous audit monitoring systems.
2. Deploy Anomaly Detection Algorithms: Implement machine learning models to identify unauthorized transactions and operational control overrides.
3. Align Internal and External Audit Workflows: Coordinate continuous control testing protocols with external auditors to optimize annual compliance cycles.