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Addressing the accounting talent shortage through education

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The accounting industry is at a crossroads. Reports indicate there are 340,000 fewer accountants now, compared to 2019. For years, fewer people have been entering the field, creating a significant talent gap that impacts firms, businesses, and the economy overall. Organizations like the AICPA, the New York State Society of CPAs, CPA.com and Intuit have all raised concerns, highlighting the decline in accounting program enrollments and CPA exam candidates. 

In the Intuit QuickBooks 2024 Accounting Tech Survey, 94% of respondents said hiring has been an issue across the board, up eight points from the 2023 survey. At the same time, the profession is seeing a wave of retirements. There just aren’t enough new professionals coming in through traditional pathways to replace them.

Why is this happening? The perception of accounting hasn’t evolved fast enough. Too many students think accounting is boring (32% actually report that a lack of interest or passion for accounting is a major reason they didn’t pursue the degree), that success requires excessive hours, and that tax and audit are the only career paths. Add to that the complexity of becoming a CPA — earning a master’s degree, racking up thousands of work hours, and tackling a notoriously difficult exam — and it’s no surprise people are choosing other careers in finance, tech, and consulting.

A new approach

Recognizing this challenge, I, in partnership with Brittany Brown at Ledger Gurus and Utah Valley University professor David Waite, created an accounting course that connects education with real-world experience. We created a curriculum that teaches students the skills they need to succeed in the accounting profession — whether they pursue a CPA or explore alternative pathways like advisory, technology-driven roles or specialized financial services. And with the support of Intuit QuickBooks, we’re using the free training and certifications through the ProAdvisor Academy and providing students with access to free QuickBooks Online accounts through Intuit for Education.  

I’m personally invested in this because my own path in accounting has been anything but traditional. I never had an interest in tax or audit, and I never pursued a CPA. Instead, I built my career around working directly with small businesses, helping them solve real financial challenges. Over time, I became passionate about the role of technology in accounting and how it can drive efficiency and better decision-making. This program is an extension of that passion—an opportunity to show students that accounting can be dynamic, creative, consultative and deeply impactful.

How we structured the program

We designed the course with a clear mission: to equip students with real skills and meaningful takeaways. Here’s how we structured it:

1. Industry-recognized certifications
We wanted students to walk away with something tangible on their resumes, so we built the course around Intuit’s Bookkeeping Certification and the Intuit QuickBooks ProAdvisor Level 1 Certification. These credentials give students a head start in bookkeeping, financial operations and advisory roles.

2. Hands-on case study
Instead of just covering theory, we built a real-world case study where students work through the full accounting cycle of a small business. This program focuses on the transactional side of accounting — creating invoices, processing expenses, issuing checks and reconciling accounts. By using QuickBooks Online, students gain practical experience in financial workflows and develop an understanding of how money moves through a business. This hands-on approach ensures they build a strong foundation in core accounting functions, preparing them for bookkeeping, accounts payable/receivable and financial operations roles.

3. Real-world business scenarios (Mastery Minute)
One of the most significant gaps in traditional accounting education is the lack of exposure to real-world business challenges. As part of the program, we created the “Mastering Minute,” where students work through actual problems accountants face — like distinguishing between contractors and employees, understanding 1099s, and advising businesses on financial decisions. This component focuses on client interactions, teaching students how to translate financial insights into strategic decisions and articulate accounting concepts to business owners. By developing problem-solving skills and learning to navigate advisory conversations, students gain the confidence needed to step into client-facing roles beyond traditional bookkeeping.

4. Communication and articulation skills
Knowing accounting is one thing, but explaining it to a business owner is another. Too many students graduate without the ability to communicate financial concepts in a way that makes sense to non-accountants. Our program emphasizes articulation, helping students develop the confidence to translate accounting insights into real advice.

5. Technology and efficiency in accounting
Modern accounting is powered by technology. Throughout the course, we introduce students to automation tools, cloud-based solutions and real-world workflows that improve efficiency and decision-making. Showing students how accounting is using tip-of-the-spear, next-generation technology like generative and agentic AI creates excitement and evolves the overall perception of the work those in the profession do for their clients. 

Why this matters

The UVU pilot program isn’t just another accounting class — it’s about reshaping how we prepare future accountants. By focusing on real applications, industry certifications, real-world problem-solving and communication, we’re producing graduates ready to make an impact from day one.

What excites me most is the potential to change the way people view accounting. If we can show students this profession is full of opportunities — not just in tax or audit, but in advisory, tech and business strategy — we can inspire more people to pursue it. That’s how we start solving the talent shortage.

This program is just the beginning. Our goal is to refine and expand it, bringing in more educators, professionals and organizations to help shape the future of accounting education. This pilot program, coupled with Intuit’s recent announcement about the expansion of its free QuickBooks Online curriculum to educators, has the ability to expand potential career opportunities.   

If we want lasting change, we need to take an active role in redefining what it means to be an accountant and ensuring the next generation sees this profession for what it truly is — dynamic, impactful and full of opportunity.

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Accounting

Canopy announces $70 million funding round in Series C investment

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Accounting practice management software provider Canopy announced a $70 million Series C funding round. Viking Global Investors led the round, with continued participation from existing investors Ten Coves Capital, Ankona Capital, Pelion Venture Partners and Tenaya Capital. 

The announcement follows the success of a $35 million round in May 2024. The funding from this most recent investment will focus on leveraging AI to make medium and large accounting firms more efficient and profitable. The company will also be evaluating opportunities to grow through acquisitions. 

“At Canopy, our mission is to help accountants to focus on what drew them to the profession in the first place: being accountants,” said Canopy CEO Davis Bell. “They want to apply their expertise to delivering real value to clients — not chasing documents, renaming PDFs and sending invoices. We were already making these tasks easier, but with AI we’re now automating them away entirely. This frees up time and resources and generates insights that help firms better serve clients, increase profitability and reduce team burnout. As the operating system for accounting firms, Canopy is the natural starting point for the AI transformation of the industry.”

Last month, Canopy announced it had begun testing for Questionnaire, Document Automation and Email Summaries features.  The Questionnaire feature will allow users to build custom forms with preconfigured settings, which can be used for organizers or client intake. The Document Automation feature will eventually leverage AI to create consistent naming conventions based on a firm’s preferences. When individuals or companies upload documents into Canopy, this feature will provide uniform naming structures to make document management more efficient. Email Summaries will let practitioners scan and process emails.

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Accounting

Global tax leaders face uncertainty amid tariffs

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Tax and finance executives around the world are confronting the prospect of increased tariffs and trying to adjust their plans accordingly.

Many are anticipating the need for greater tax disclosures, according to a new survey by Deloitte of 1,100 tax and finance executives from 28 countries. The survey found 82% of the respondents expecting increased public tax disclosures over the next two to three years. A similar proportion, 81%, said national-level transparency laws are the most influential regulatory force they are facing.

“As they grapple with widespread uncertainty, global organizations are focusing on what they can control as the tax function undergoes significant policy shifts with the added complexity of a fast-moving tariff environment,” said Amanda Tickel, Deloitte’s global leader of tax and legal policy, in a statement Wednesday. “Keeping a pulse on such rapid change can be incredibly challenging. Tax leaders must collaborate across the organization to understand where they are, where they’re going, and how they can get there.”

The digitalization of tax is a top priority across the globe, but optimism about tax technology has waned year over year, with only 29% of respondents believing AI will enhance accuracy. There are growing concerns that AI can introduce more complexity than simplification, although AI-driven tax compliance software keeps expanding globally. Other concerns have arisen over the costs of e-invoicing.

The increase in remote and cross-border work also presents tax challenges, with approximately three-quarters of businesses expressing concerns about corporate tax risks, such as transfer pricing. Two-thirds of the respondents reported increased use of tax incentives to attract foreign talent, particularly in high-skilled industries. 

Sustainability has become a top priority for businesses, jumping from No. 5 to No. 3 in the report’s impact rankings year over year. That includes reporting requirements, new and emerging taxes, and corporate sustainability initiatives.  The majority of respondents (55%) cited sustainability as a top priority within their business. A 56% majority of respondents indicated tax implications are incorporated within their current sustainability strategies. But the cost of compliance is still a significant challenge, particularly in Africa, where respondents (45%) rate it as a major issue. While many of the respondents are still exploring different options to lower their costs, only about one-third of respondents (36%) are leveraging grants and incentives. 

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Accounting

Recession may reveal new wave of Ponzi schemes

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Get ready to spot some frauds.

“Ponzi schemes don’t collapse when the markets are booming. They collapse when the music stops,” warned Jeffrey Schneider, managing partner at law firm Levins Kellogg Lehman Schneider + Grossman, describing how financial frauds typically unravel during recessions and why we should be on high alert. 

With recession odds jumping from 23% in January to 36% in March, according to CNBC’s Fed Survey, and J.P. Morgan putting the risk at 40% (likely higher after the latest round of tariff announcements), the economic pressure is mounting — and so is the potential for Ponzi schemes to implode.

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Bernard Madoff, whose Ponzi scheme was uncovered in 2008

Jin Lee/Bloomberg

During recessions, the influx of new investors dries up, while demand for withdrawals rise. “It’s a perfect storm that often reveals the unsustainable foundation of a Ponzi scheme,” according to Schneider. “As we’ve seen time and again — from 2008’s Great Recession to COVID-era fraud — downturns don’t just hurt the market, they expose what’s been lurking beneath it.”

Schneider is a trial attorney who has recovered more than $400 million for defrauded investors, including well-known frauds such as Jay Peak and Mutual Benefits. 

“When the economy is strong and investor optimism is high, Ponzi schemes can run for years undetected,” he said. “But when markets turn and recession fears grow, that’s when the house of cards begins to crumble. The influx of new investors dries up, and pressure mounts from existing investors trying to withdraw their money. That combination is deadly for fraudsters, and it’s often how their schemes are finally exposed.”

Ponzi schemes remain a serious issue in the U.S., even after the high-profile collapses of Bernie Madoff, Allen Stanford and Scott Rothstein, Schneider observed. 

“In 2023 alone, 66 Ponzi schemes were uncovered, which collectively involved nearly $2 billion of potential losses, according to Ponzitracker,” he explained. “And those are just the ones that have been caught. Many more fly under the radar until, in many cases, economic conditions bring them to light.”

Investors should remain vigilant and be on the lookout for common red flags that may signal a Ponzai scheme, Schneider emphasized. These include consistently high returns that appear unaffected by market conditions. If an investment opportunity seems too good to be true, it probably is, he advised. 

“A lack of transparency is another warning sign,” he continued. “If you can’t clearly understand how the investment works or where the returns are coming from, proceed with caution. Difficulty withdrawing funds or pressure to continually reinvest should also raise alarms, as legitimate investments typically allow for straightforward access to your money. It is also important to verify that both the investment products and the individuals offering them are properly registered with the Securities and Exchange Commission or FINRA. Unregistered entities are a major red flag.” 

“I’ve seen firsthand how devastating these schemes can be and how important it is to hold bad actors accountable,” Schneider said. “But the best defense is always prevention. In uncertain economic times like these, heightened vigilance is critical.”

Getting your own back

“Ponzi schemes are so prevalent that they have their own set of guidelines,” said Miami CPA Carrie Baron of Carrie Baron & Associates. 

For tax years 2018 through 2025, individuals can only deduct casualty or theft losses of personal-use property not connected with a trade or business or a transaction entered into for profit if the loss is attributable to a federally declared disaster. 

“But theft losses incurred in a transaction entered into for profit may still be deductible,” she noted. “The amount of the theft loss includes not only the investor’s [unrecovered investment], but also the amounts reported as income from the investment in prior years that were reinvested in the fraudulent investment arrangements, according to the IRS.”

“The defrauded investor can take an ordinary loss of 95% of the loss if they are not seeking recovery,” noted Baron. “The IRS says if you use the safe harbor they won’t challenge the Ponzi deduction.”

The safe harbor under the revenue procedure generally permits taxpayers to deduct in the year of discovery 95% of their net investment less the amount of any actual recovery in the year of discovery and the amount of any recovery expected from private or other insurance, such as that provided by the Securities Investor Protection Corporation. 

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