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Addressing the accounting talent shortage through education

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The accounting industry is at a crossroads. Reports indicate there are 340,000 fewer accountants now, compared to 2019. For years, fewer people have been entering the field, creating a significant talent gap that impacts firms, businesses, and the economy overall. Organizations like the AICPA, the New York State Society of CPAs, CPA.com and Intuit have all raised concerns, highlighting the decline in accounting program enrollments and CPA exam candidates. 

In the Intuit QuickBooks 2024 Accounting Tech Survey, 94% of respondents said hiring has been an issue across the board, up eight points from the 2023 survey. At the same time, the profession is seeing a wave of retirements. There just aren’t enough new professionals coming in through traditional pathways to replace them.

Why is this happening? The perception of accounting hasn’t evolved fast enough. Too many students think accounting is boring (32% actually report that a lack of interest or passion for accounting is a major reason they didn’t pursue the degree), that success requires excessive hours, and that tax and audit are the only career paths. Add to that the complexity of becoming a CPA — earning a master’s degree, racking up thousands of work hours, and tackling a notoriously difficult exam — and it’s no surprise people are choosing other careers in finance, tech, and consulting.

A new approach

Recognizing this challenge, I, in partnership with Brittany Brown at Ledger Gurus and Utah Valley University professor David Waite, created an accounting course that connects education with real-world experience. We created a curriculum that teaches students the skills they need to succeed in the accounting profession — whether they pursue a CPA or explore alternative pathways like advisory, technology-driven roles or specialized financial services. And with the support of Intuit QuickBooks, we’re using the free training and certifications through the ProAdvisor Academy and providing students with access to free QuickBooks Online accounts through Intuit for Education.  

I’m personally invested in this because my own path in accounting has been anything but traditional. I never had an interest in tax or audit, and I never pursued a CPA. Instead, I built my career around working directly with small businesses, helping them solve real financial challenges. Over time, I became passionate about the role of technology in accounting and how it can drive efficiency and better decision-making. This program is an extension of that passion—an opportunity to show students that accounting can be dynamic, creative, consultative and deeply impactful.

How we structured the program

We designed the course with a clear mission: to equip students with real skills and meaningful takeaways. Here’s how we structured it:

1. Industry-recognized certifications
We wanted students to walk away with something tangible on their resumes, so we built the course around Intuit’s Bookkeeping Certification and the Intuit QuickBooks ProAdvisor Level 1 Certification. These credentials give students a head start in bookkeeping, financial operations and advisory roles.

2. Hands-on case study
Instead of just covering theory, we built a real-world case study where students work through the full accounting cycle of a small business. This program focuses on the transactional side of accounting — creating invoices, processing expenses, issuing checks and reconciling accounts. By using QuickBooks Online, students gain practical experience in financial workflows and develop an understanding of how money moves through a business. This hands-on approach ensures they build a strong foundation in core accounting functions, preparing them for bookkeeping, accounts payable/receivable and financial operations roles.

3. Real-world business scenarios (Mastery Minute)
One of the most significant gaps in traditional accounting education is the lack of exposure to real-world business challenges. As part of the program, we created the “Mastering Minute,” where students work through actual problems accountants face — like distinguishing between contractors and employees, understanding 1099s, and advising businesses on financial decisions. This component focuses on client interactions, teaching students how to translate financial insights into strategic decisions and articulate accounting concepts to business owners. By developing problem-solving skills and learning to navigate advisory conversations, students gain the confidence needed to step into client-facing roles beyond traditional bookkeeping.

4. Communication and articulation skills
Knowing accounting is one thing, but explaining it to a business owner is another. Too many students graduate without the ability to communicate financial concepts in a way that makes sense to non-accountants. Our program emphasizes articulation, helping students develop the confidence to translate accounting insights into real advice.

5. Technology and efficiency in accounting
Modern accounting is powered by technology. Throughout the course, we introduce students to automation tools, cloud-based solutions and real-world workflows that improve efficiency and decision-making. Showing students how accounting is using tip-of-the-spear, next-generation technology like generative and agentic AI creates excitement and evolves the overall perception of the work those in the profession do for their clients. 

Why this matters

The UVU pilot program isn’t just another accounting class — it’s about reshaping how we prepare future accountants. By focusing on real applications, industry certifications, real-world problem-solving and communication, we’re producing graduates ready to make an impact from day one.

What excites me most is the potential to change the way people view accounting. If we can show students this profession is full of opportunities — not just in tax or audit, but in advisory, tech and business strategy — we can inspire more people to pursue it. That’s how we start solving the talent shortage.

This program is just the beginning. Our goal is to refine and expand it, bringing in more educators, professionals and organizations to help shape the future of accounting education. This pilot program, coupled with Intuit’s recent announcement about the expansion of its free QuickBooks Online curriculum to educators, has the ability to expand potential career opportunities.   

If we want lasting change, we need to take an active role in redefining what it means to be an accountant and ensuring the next generation sees this profession for what it truly is — dynamic, impactful and full of opportunity.

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Accounting

Mandatory ESG Reporting Standards Demand Standardized Non-Financial Audit Trails

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Mandatory ESG Reporting Standards Demand Standardized Non-Financial Audit Trails

Corporate accounting departments face an expanded regulatory mandate as mandatory sustainability and Environmental, Social, and Governance (ESG) reporting frameworks take full effect internationally. Governed by the European Union’s Corporate Sustainability Reporting Directive (CSRD) and the International Sustainability Standards Board (ISSB) IFRS S1 and S2 standards, enterprise financial controllers are now legally required to track, verify, and report non-financial data with the same internal controls and auditability as traditional financial statements.

The expansion shifts ESG compliance

This regulatory expansion shifts ESG compliance from marketing departments to corporate accounting offices. Financial managers are now responsible for gathering, consolidating, and verifying carbon emissions metrics, supply chain labor conditions, water usage, and climate risk exposures across multi-tiered corporate structures. These non-financial metrics must be integrated into standardized general ledgers to withstand rigorous third-party audit assurance processes.

To comply with these rigorous reporting mandates, accounting software providers have added dedicated ESG modules designed to aggregate data from IoT sensors, utility platforms, and vendor management systems. Controllers are implementing internal control frameworks—modeled after traditional COSO frameworks—to ensure the completeness, accuracy, and consistency of sustainability disclosures, protecting organizations against greenwashing penalties and litigation risks.

The transition requires significant cross-functional collaboration between accounting teams, legal counsel, and operational directors. Accounting professionals are expanding their technical expertise beyond financial ledgers to master carbon accounting methodologies, lifecycle assessment standards, and non-financial data governance protocols, fundamentally expanding the role of the modern corporate accountant.

Why This Information Matters
Mandatory ESG disclosures require companies to treat environmental and social metrics as audited financial records. Executives, accountants, and board members must institute formal tracking and assurance processes to satisfy legal mandates, maintain investor confidence, and mitigate regulatory non-compliance risks.

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Accounting

SEC’s Semiannual Reporting Proposal Faces Investor Pushback: What CFOs Need to Know

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U.S. Securities and Exchange Commission (SEC)

A proposal from the U.S. Securities and Exchange Commission to potentially shift some public companies away from quarterly financial reporting toward a semiannual model is drawing significant pushback from investors, even as it continues moving through the regulatory process. The debate has direct implications for corporate finance teams, auditors, and the broader transparency of U.S. capital markets.

What the SEC Proposed

According to a summary published by accounting advisory firm Cohen & Co., the SEC issued a proposed rule on May 19, 2026, aimed at simplifying financial reporting requirements for many U.S. public companies. The proposal would potentially reduce the frequency of certain mandatory disclosures from quarterly to semiannual, a structural change that has not been made to core U.S. reporting requirements in decades.

The proposal follows an extended debate within U.S. policy circles, with proponents arguing that reduced reporting frequency could lower compliance costs and free up management time for longer-term strategic planning rather than quarter-to-quarter results management.

Why Investors Are Pushing Back

Comment letters submitted in response to the proposal have been extensive, and according to Cohen & Co.’s review of the public record, investors “appear to be largely opposed” to the shift, viewing frequent interim reporting as a core benefit of U.S. capital markets relative to other jurisdictions.

Accounting and law firms have taken a more measured position, generally urging any changes to remain aligned with the Financial Accounting Standards Board (FASB), whose existing disclosure requirements and guidance are built around a quarterly reporting cadence. A shift to semiannual reporting without corresponding changes to FASB guidance could create friction between SEC filing requirements and GAAP-based disclosure expectations.

Lessons From the U.K. Experience

The debate is not without precedent. The United Kingdom moved away from mandatory quarterly reporting for listed companies in 2014, returning to a semiannual disclosure requirement. According to Cohen & Co.’s analysis, that experience offers a cautionary data point: there was no measurable increase in capital expenditure or R&D investment following the change, while analyst coverage of affected companies declined as reliable interim information became less available — a particular risk for smaller and newly public companies that rely on analyst coverage to maintain investor visibility.

Practical Implications for Finance Teams

Beyond the debate over disclosure philosophy, the proposal carries practical complications. Many companies have debt covenants and credit agreements structured around quarterly financial delivery; a shift to semiannual reporting could require renegotiating those terms. Reduced reporting frequency would also extend the “window of market silence” between disclosures, a factor that governance and investor-relations teams would need to manage carefully to avoid information asymmetry.

Separately, and unrelated to the reporting-frequency debate, the SEC and FASB have continued finalizing more routine updates this year. New Accounting Standards Updates are taking effect for December 31, 2026, fiscal year-ends covering income tax disclosures, credit loss measurement, induced debt conversions, and stock compensation, according to Eide Bailly’s review of 2026 ASU activity. Additional guidance on paid-in-kind dividends and environmental credits is also on the near-term horizon.

What to Watch Next

The semiannual reporting proposal remains in the comment and review phase, and no final rule has been adopted as of this writing. Finance leaders should monitor the SEC’s regulatory agenda for further movement, while treating the current quarterly reporting requirement as the operative standard until any final rule is issued and an effective date is set.

Given the extent of investor opposition documented in the comment file, a full shift to mandatory semiannual reporting appears more likely to result in either a scaled-back compromise or continued study rather than swift adoption — though the SEC’s ultimate direction remains uncertain.

 

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Accounting

AI-Driven Automation and Continuous Accounting Frameworks

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The accounting profession is undergoing a fundamental structural transition as enterprise finance departments shift from periodic month-end closes toward automated continuous accounting models. By integrating specialized machine learning algorithms directly into enterprise resource planning (ERP) platforms, chief accounting officers are transforming financial reporting from a retrospective exercise into a real-time operational asset.

The Shift from Periodic Close to Continuous Financial Reporting
Traditional accounting workflows heavily relied on manual data reconciliation, spreadsheet calculations, and multi-week closing cycles at the end of each fiscal period. In contrast, continuous accounting frameworks utilize automated software agents to process, validate, and post transactional data in real time as business activities occur.

Automated bank reconciliation tools cross-reference incoming bank feeds, invoice records, and purchase orders automatically. By resolving transactional variances instantly throughout the month, corporate accounting teams eliminate the traditional workload spikes associated with quarterly and annual closes.

Machine Learning in Audit Trails and Anomaly Detection
Advanced natural language processing (NLP) and machine learning tools are redefining internal audit and financial control environments. Automated systems analyze 100% of general ledger entries, identifying anomalous transactions, duplicate payments, and unauthorized journal entries in real time.

Rather than relying on random statistical sampling, corporate internal auditors can focus their attention on high-risk flags automatically surfaced by algorithmic monitoring platforms. This continuous risk assessment strengthens internal controls over financial reporting (ICFR) and significantly reduces fraud risk.

Evolving Roles for Accounting Professionals
As routine data entry and manual reconciliation tasks become fully automated, the skill set required for accounting professionals is shifting toward data analysis, system design, and strategic business advisory.
– Systems Governance: Accountants are increasingly responsible for monitoring algorithmic accuracy and managing data integration pipelines.
– Business Partnership: Finance professionals leverage real-time financial dashboards to advise operational leaders on margin management and working capital allocation.
– Regulatory Compliance Management: Accounting teams utilize automated platforms to ensure compliance with dynamic tax codes and international accounting standards.

Core Implementation Recommendations
1. Deploy Automated Reconciliation Tools: Integrate continuous transaction processing modules into existing enterprise ERP architectures.
2. Establish Algorithmic Governance Controls: Implement strict internal testing protocols to ensure automated accounting rules comply with GAAP/IFRS standards.
3. Reskill Accounting Teams: Invest in training finance staff on data analytics, workflow automation, and predictive financial modeling.

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