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Addressing the accounting talent shortage through education

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The accounting industry is at a crossroads. Reports indicate there are 340,000 fewer accountants now, compared to 2019. For years, fewer people have been entering the field, creating a significant talent gap that impacts firms, businesses, and the economy overall. Organizations like the AICPA, the New York State Society of CPAs, CPA.com and Intuit have all raised concerns, highlighting the decline in accounting program enrollments and CPA exam candidates. 

In the Intuit QuickBooks 2024 Accounting Tech Survey, 94% of respondents said hiring has been an issue across the board, up eight points from the 2023 survey. At the same time, the profession is seeing a wave of retirements. There just aren’t enough new professionals coming in through traditional pathways to replace them.

Why is this happening? The perception of accounting hasn’t evolved fast enough. Too many students think accounting is boring (32% actually report that a lack of interest or passion for accounting is a major reason they didn’t pursue the degree), that success requires excessive hours, and that tax and audit are the only career paths. Add to that the complexity of becoming a CPA — earning a master’s degree, racking up thousands of work hours, and tackling a notoriously difficult exam — and it’s no surprise people are choosing other careers in finance, tech, and consulting.

A new approach

Recognizing this challenge, I, in partnership with Brittany Brown at Ledger Gurus and Utah Valley University professor David Waite, created an accounting course that connects education with real-world experience. We created a curriculum that teaches students the skills they need to succeed in the accounting profession — whether they pursue a CPA or explore alternative pathways like advisory, technology-driven roles or specialized financial services. And with the support of Intuit QuickBooks, we’re using the free training and certifications through the ProAdvisor Academy and providing students with access to free QuickBooks Online accounts through Intuit for Education.  

I’m personally invested in this because my own path in accounting has been anything but traditional. I never had an interest in tax or audit, and I never pursued a CPA. Instead, I built my career around working directly with small businesses, helping them solve real financial challenges. Over time, I became passionate about the role of technology in accounting and how it can drive efficiency and better decision-making. This program is an extension of that passion—an opportunity to show students that accounting can be dynamic, creative, consultative and deeply impactful.

How we structured the program

We designed the course with a clear mission: to equip students with real skills and meaningful takeaways. Here’s how we structured it:

1. Industry-recognized certifications
We wanted students to walk away with something tangible on their resumes, so we built the course around Intuit’s Bookkeeping Certification and the Intuit QuickBooks ProAdvisor Level 1 Certification. These credentials give students a head start in bookkeeping, financial operations and advisory roles.

2. Hands-on case study
Instead of just covering theory, we built a real-world case study where students work through the full accounting cycle of a small business. This program focuses on the transactional side of accounting — creating invoices, processing expenses, issuing checks and reconciling accounts. By using QuickBooks Online, students gain practical experience in financial workflows and develop an understanding of how money moves through a business. This hands-on approach ensures they build a strong foundation in core accounting functions, preparing them for bookkeeping, accounts payable/receivable and financial operations roles.

3. Real-world business scenarios (Mastery Minute)
One of the most significant gaps in traditional accounting education is the lack of exposure to real-world business challenges. As part of the program, we created the “Mastering Minute,” where students work through actual problems accountants face — like distinguishing between contractors and employees, understanding 1099s, and advising businesses on financial decisions. This component focuses on client interactions, teaching students how to translate financial insights into strategic decisions and articulate accounting concepts to business owners. By developing problem-solving skills and learning to navigate advisory conversations, students gain the confidence needed to step into client-facing roles beyond traditional bookkeeping.

4. Communication and articulation skills
Knowing accounting is one thing, but explaining it to a business owner is another. Too many students graduate without the ability to communicate financial concepts in a way that makes sense to non-accountants. Our program emphasizes articulation, helping students develop the confidence to translate accounting insights into real advice.

5. Technology and efficiency in accounting
Modern accounting is powered by technology. Throughout the course, we introduce students to automation tools, cloud-based solutions and real-world workflows that improve efficiency and decision-making. Showing students how accounting is using tip-of-the-spear, next-generation technology like generative and agentic AI creates excitement and evolves the overall perception of the work those in the profession do for their clients. 

Why this matters

The UVU pilot program isn’t just another accounting class — it’s about reshaping how we prepare future accountants. By focusing on real applications, industry certifications, real-world problem-solving and communication, we’re producing graduates ready to make an impact from day one.

What excites me most is the potential to change the way people view accounting. If we can show students this profession is full of opportunities — not just in tax or audit, but in advisory, tech and business strategy — we can inspire more people to pursue it. That’s how we start solving the talent shortage.

This program is just the beginning. Our goal is to refine and expand it, bringing in more educators, professionals and organizations to help shape the future of accounting education. This pilot program, coupled with Intuit’s recent announcement about the expansion of its free QuickBooks Online curriculum to educators, has the ability to expand potential career opportunities.   

If we want lasting change, we need to take an active role in redefining what it means to be an accountant and ensuring the next generation sees this profession for what it truly is — dynamic, impactful and full of opportunity.

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Accounting

AI-Driven Automation and Continuous Accounting Frameworks

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The accounting profession is undergoing a fundamental structural transition as enterprise finance departments shift from periodic month-end closes toward automated continuous accounting models. By integrating specialized machine learning algorithms directly into enterprise resource planning (ERP) platforms, chief accounting officers are transforming financial reporting from a retrospective exercise into a real-time operational asset.

The Shift from Periodic Close to Continuous Financial Reporting
Traditional accounting workflows heavily relied on manual data reconciliation, spreadsheet calculations, and multi-week closing cycles at the end of each fiscal period. In contrast, continuous accounting frameworks utilize automated software agents to process, validate, and post transactional data in real time as business activities occur.

Automated bank reconciliation tools cross-reference incoming bank feeds, invoice records, and purchase orders automatically. By resolving transactional variances instantly throughout the month, corporate accounting teams eliminate the traditional workload spikes associated with quarterly and annual closes.

Machine Learning in Audit Trails and Anomaly Detection
Advanced natural language processing (NLP) and machine learning tools are redefining internal audit and financial control environments. Automated systems analyze 100% of general ledger entries, identifying anomalous transactions, duplicate payments, and unauthorized journal entries in real time.

Rather than relying on random statistical sampling, corporate internal auditors can focus their attention on high-risk flags automatically surfaced by algorithmic monitoring platforms. This continuous risk assessment strengthens internal controls over financial reporting (ICFR) and significantly reduces fraud risk.

Evolving Roles for Accounting Professionals
As routine data entry and manual reconciliation tasks become fully automated, the skill set required for accounting professionals is shifting toward data analysis, system design, and strategic business advisory.
– Systems Governance: Accountants are increasingly responsible for monitoring algorithmic accuracy and managing data integration pipelines.
– Business Partnership: Finance professionals leverage real-time financial dashboards to advise operational leaders on margin management and working capital allocation.
– Regulatory Compliance Management: Accounting teams utilize automated platforms to ensure compliance with dynamic tax codes and international accounting standards.

Core Implementation Recommendations
1. Deploy Automated Reconciliation Tools: Integrate continuous transaction processing modules into existing enterprise ERP architectures.
2. Establish Algorithmic Governance Controls: Implement strict internal testing protocols to ensure automated accounting rules comply with GAAP/IFRS standards.
3. Reskill Accounting Teams: Invest in training finance staff on data analytics, workflow automation, and predictive financial modeling.

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Accounting

Global ESG Reporting Standards and Double Materiality Compliance

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Corporate accounting departments face expanding reporting expectations as international sustainability disclosure standards achieve regulatory enforcement across major global jurisdictions. Chief Accounting Officers (CAOs) and corporate controllers are establishing rigorous internal accounting controls to treat Environmental, Social, and Governance (ESG) metrics with the same data precision, auditability, and governance as traditional financial statements.

Regulatory Harmonization Under Global Sustainability Frameworks
The implementation of standardized sustainability reporting frameworks—notably rules established by international sustainability accounting boards—has created unified expectations for public and large private enterprises. Corporations must report standardized metrics covering greenhouse gas emissions (Scope 1, 2, and material Scope 3), energy utilization, workforce demographics, and supply chain governance.

In Europe and other participating international jurisdictions, double materiality principles are mandatory. Under double materiality, organizations must report both how external sustainability risks impact corporate financial performance, and how internal corporate operations affect surrounding environmental and social structures.

Integrating Sustainability Metrics into Core ERP Systems
To provide auditable non-financial data, enterprise organizations are integrating specialized carbon accounting and ESG management platforms directly into core ERP systems. Automated data collectors capture energy utility invoices, logistics fuel consumption metrics, and vendor compliance records in real time.

Establishing automated, traceable data pipelines ensures that non-financial reporting is supported by clear audit trails. This structured approach allows external financial auditors to provide reasonable assurance on sustainability disclosures during annual corporate reporting cycles.

Financial Impacts and Capital Market Disclosure
Accurate ESG reporting directly influences corporate cost of capital and institutional credit ratings. Commercial lenders and institutional asset managers systematically incorporate sustainability metrics into risk pricing models. Companies that demonstrate transparent, verifiable progress in operational energy efficiency and climate risk mitigation benefit from expanded access to green bond markets and lower debt pricing.

Action Steps for Accounting Leadership
1. Implement Double Materiality Frameworks: Conduct comprehensive assessments to identify material financial and operational sustainability metrics.
2. Build Auditable Non-Financial Data Pipelines: Automate ESG data collection within core accounting software to ensure data integrity.
3. Align Sustainability with Annual Financial Filings: Prepare non-financial disclosures concurrently with financial statements to satisfy regulatory audit expectations.

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Accounting

Modernizing Internal Controls: Machine Learning and Continuous Monitoring in Auditing

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Internal audit departments and corporate risk managers are modernizing internal control frameworks by shifting from periodic sampling techniques to continuous monitoring and machine learning analytics. As operational data volumes increase across enterprise organizations, automated control testing ensures financial integrity, prevents corporate fraud, and streamlines annual audit engagements.

The Limitation of Periodic Audit Sampling
Historically, internal and external auditors evaluated internal controls by reviewing random samples of financial transactions—often analyzing less than five percent of total ledger entries. In complex enterprise environments, periodic sampling methods carry inherent risks of overlooking localized financial misstatements, unauthorized disbursements, or operational control breakdowns.

In 2026, progressive internal audit functions are utilizing automated continuous monitoring platforms that evaluate one hundred percent of financial transactions in real time. Continuous control auditing systems continuously monitor general ledger entries, procurement approvals, and expense reimbursements across all operating subsidiaries.

AI-Powered Fraud Detection and Anomaly Identification
Machine learning models trained on historical corporate financial data excel at identifying subtle transactional anomalies that indicate potential fraud or operational error. Automated systems instantly flag duplicate invoice payments, unapproved vendor creation, unusual journal entry timing, and unauthorized override of authority thresholds.

When an anomaly is detected, the automated auditing platform generates an instant risk alert, allowing internal audit teams to investigate root causes immediately. Early detection prevents minor operational errors from escalating into material weaknesses in financial reporting.

Streamlining External Audit Preparation
Continuous internal control monitoring delivers significant benefits during annual external financial audits. External audit firms can review continuous audit logs and automated control testing documentation, reducing the time required for manual field testing.

This integrated approach lowers overall audit compliance fees, reduces administrative burdens on corporate accounting staff, and provides senior management and audit committees with real-time visibility into the organization’s overall risk profile.

Core Implementation Guidelines
1. Transition to 100% Data Testing: Replace legacy sampling methods with automated continuous audit monitoring systems.
2. Deploy Anomaly Detection Algorithms: Implement machine learning models to identify unauthorized transactions and operational control overrides.
3. Align Internal and External Audit Workflows: Coordinate continuous control testing protocols with external auditors to optimize annual compliance cycles.

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