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Advisory Amplified aims to be an accessible accounting conference

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There’s a new accounting conference in town.

Advisory Amplified, organized by creative consulting agency Fearless Foundry, is a series of small events across six cities from September 23 to October 9, 2025, looking to break the mold. The tour aims to be more accessible — offering tickets at a lower price and closer to home — and emphasizes its women-led speaker lineup and handpicked technology vendors.

The idea for the conference came from seeing a lack of growth in the conversations around advisory.

“I was back at some of the main industry conferences for the first time in a few years, and it surprised me how little had shifted, both in terms of the topics that were being discussed, as well as the format for a lot of the events,” Madeline Reeves, founder and CEO of Fearless Foundry, told Accounting Today

Reeves talked with attendees at conferences and heard the same sentiment — there are plenty of great ideas and inspiration, but they struggled to actually apply those ideas to their firms.

“Between that and the fact that they were spending all of these resources to show up at these events but weren’t really getting an opportunity to truly connect with people and knowledge share,” Reeves said. “It just got my gears turning and I started having some conversations with a few of our friends in industry, and that’s what really led to the ideation that brought forth the Advisory Amplified concept.”

“This is a day of hands-on workshop activities that are being led by core thought leaders in industry,” she said. “All of the teaching is being done in tandem with leading accounting professionals.”

Advisory Amplified Tour

The conference tour stops in Seattle, Los Angeles, Chicago, Austin, Atlanta and Boston, and each event will have roughly 100 to 150 attendees. The limited size is intentional to prompt better, region-specific conversations. 

“I think that when you go to larger events, there is a hesitation to take the hood off and showcase what is and isn’t working. Whereas when you get into more intimate settings, I feel like people are willing to be a lot more candid about what’s really going on inside their firms,” Reeves said. “So it’s really designed to not just be a moment where people are sitting in their seats and just hearing people talk at them, but instead being a moment where they’re working alongside the work that is being led from the main stage.”

“Most firms are not each other’s competitors. They’re typically better peers or better collaborators that they can learn from,” she added. “And to me, I think it would be really powerful if people walk away from the event, not just with tactical work to do that they can improve their firm, but actually with peers that are also doing that work, that they can compare notes with and learn from and grow with.”

The conference is prioritizing a women-led lineup of speakers. In 2018, Reeves attended an event and wondered why there was only one woman keynote speaker, especially when women make up more than half of the profession. To this, an event organizer told her it was because they “couldn’t find women of main-stage caliber.” Reeves sought to prove that statement wrong. 

Thus far, the speaker list includes Reeves, Twyla Verhelst, Ian Vacin, Valerie Heckman, Geni Whitehouse, Keila Trawick-Hill, Kenji Kuramoto, Jason Blumer, Ryan Embree, Wesley McDonald and Nichole Porter. More speakers are still to be announced. 

The conference is also selective in the tech vendors it invites, rather than inviting a host of vendors into a vast room which can be overwhelming and result in fewer genuine interactions. 

“In the spirit of keeping these events intimate and not having them be a space where people are just getting sales pitched at, I really wanted to select category exclusive partners that I feel like are leading the conversation in their sector,” Reeves said.

The final piece is accessibility. “In the same way, vendors are reevaluating their participation in large conferences, so are people in the industry,” Reeves said. “It was more important to us to keep the tickets as accessible as possible, so that everybody could say yes. … I also think there’s an experience in industry where only a select few get to attend events, so my hope is that we get to meet people who have never been to an event like this.”

Advisory Amplified intends to be an annual conference, with 10 cities already slated for next year. 

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Accounting

Continuous Auditing Transforms Corporate ERPs

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continuous auditing transforms corporate erps

As corporate accounting departments cross the threshold into late July 2026, the adoption of continuous, automated auditing systems has reached a definitive turning point. Driven by advances in artificial intelligence and deep integration with modern Enterprise Resource Planning (ERP) platforms, leading finance organizations are moving away from traditional, periodic post-hoc audits in favor of real-time, 100% transactional verification. This technological transition is redefining internal control environments, reducing compliance costs, and eliminating the structural delays inherent in legacy quarterly closing processes.

Unlike traditional auditing frameworks that rely on statistical sampling—a process that inevitably leaves operational blind spots—continuous auditing software monitors operational data feeds continuously. Every purchase order, electronic invoice, payroll disbursement, and cross-border wire transfer is automatically cross-referenced against established corporate governance parameters, regulatory tax schedules, and anti-fraud algorithms in real time. Anomalies or unauthorized ledger entries are flagged instantly, allowing internal audit teams to investigate and remediate compliance gaps immediately rather than months after the close of a financial period.

The implications for executive financial management are far-reaching. By embedding continuous verification directly into daily transaction workflows, chief financial officers gain uninterrupted visibility into the organization’s true financial standing. Real-time balance sheet auditing eliminates the severe operational bottlenecks associated with month-end and quarter-end financial reconciliations, freeing accounting professionals to focus on strategic financial modeling, tax planning, and capital allocation rather than manual data entry and spreadsheet consolidation.

However, implementing continuous auditing requires accounting leadership to invest heavily in data governance and technical upskilling. Internal audit teams must evolve from manual ledger reviewers into system architects capable of auditing complex algorithms and validating automated data pipelines. Accounting firms and corporate controllers that master continuous auditing will establish a resilient compliance framework capable of meeting stringent international regulatory standards with total transparency.

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Accounting

U.S. Imposes New 50% Tariffs on Canadian Imports Under Rare Legal Provision

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U.S. Imposes New 50% Tariffs on Canadian Imports Under Rare Legal Provision

WASHINGTON — In a major escalation of cross-border trade friction, U.S. President Donald Trump has signed executive orders imposing new 50% tariffs on a wide selection of Canadian exports, citing discriminatory practices by Ottawa targeting American auto, dairy, and beverage industries.

The new duties, announced Monday, will take effect in 30 days. They target a broad spectrum of consumer and industrial goods—ranging from wine, liquor, and milk products to commercial cement, furniture, clothing, and hockey equipment.

Untested Legal Mechanism

To enact the sweeping measures, the administration invoked Section 338 of the Tariff Act of 1930—a rarely used legal provision allowing the executive branch to levy additional tariffs of up to 50% on foreign nations deemed to discriminate against U.S. commerce.

White House officials noted that Section 338 addresses trade discrimination rather than national security or economic emergencies. The move comes months after prior global emergency tariffs faced legal challenges in domestic courts, signaling Washington’s pivot toward alternate statutory authorities to maintain import duties.

Senior administration officials briefed reporters that the measure directly responds to Canadian provincial bans on U.S. alcohol, restrictions on American vehicle exports, and import quota disparities affecting U.S. dairy and cheese producers relative to third-party trading partners.

“While the administration continues to secure reciprocal trade agreements globally, Canada retaliated against efforts to protect domestic industry,” U.S. Trade Representative Jamieson Greer stated.

USMCA Impact and Carve-Outs

Significantly, the newly ordered 50% duties will apply to designated items even if they otherwise comply with the United States-Mexico-Canada Agreement (USMCA).

However, the administration confirmed key targeted exemptions:

  • Energy products (including oil and natural gas)
  • Potash and critical minerals
  • Fish and seafood
  • Goods already governed by sector-specific duties (such as existing steel and aluminum tariffs)

Administration representatives emphasized that the tariffs do not stem from recent disputes concerning drifting Canadian wildfire smoke, noting that policy options regarding environmental spillover remain under separate review.

Canadian Response and Market Reaction

Following the White House announcement, the Canadian dollar experienced a sharp decline against the U.S. dollar, falling approximately 0.4% during evening trading.

Canadian Prime Minister Mark Carney issued a statement emphasizing that Canada’s earlier counter-duties had merely matched previous U.S. trade actions. “Canada stands ready to engage intensively to address outstanding issues with the U.S. to the mutual benefit of our citizens,” Carney stated, pointing to detailed proposals Ottawa submitted to modernize the USMCA framework.

Ontario Premier Doug Ford took a firmer stance, urging a “dollar-for-dollar” reciprocal response if the measures go into effect on August 19.

With a 30-day implementation window before the duties officially lock in, industry associations and trade groups on both sides of the border are calling for urgent bilateral negotiations to avert further supply chain disruption across North America.

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Accounting

Automated Continuous Auditing: Transforming Compliance and Real-Time Financial Oversight

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Transforming Compliance and Real-Time Financial Oversight

The traditional accounting paradigm—defined by periodic monthly closures and post-hoc annual audits—is rapidly giving way to continuous, automated financial oversight. As of July 2026, forward-thinking accounting practices and multinational corporate finance departments are leveraging continuous auditing systems powered by advanced machine learning models. These systems monitor operational transactions in real time, shifting audit methodologies from sample-based post-analysis to absolute, 100% transaction-level verification.

The operational advantages of continuous auditing are transformative. Standard auditing procedures historically relied on statistical sampling, which, despite rigorous methodology, inherently left gaps where anomalies or fraudulent transactions could go undetected for months. Modern continuous auditing platforms integrate directly with enterprise resource planning (ERP) databases, instantly cross-referencing purchase orders, invoices, bank feeds, and tax records. Any deviation from established control parameters or unusual transaction behavior triggers immediate flags for internal audit teams, dramatically reducing detection lag from quarters to seconds.

Beyond fraud prevention, continuous auditing fundamentally alters internal reporting and decision-making. Executive leadership no longer has to wait weeks after the close of a quarter to evaluate precise financial standing; real-time verified ledger data provides an uninterrupted view of operating margins, tax liabilities, and cash flow dynamics. This real-time visibility enables corporate controllers to adjust capital allocation strategies dynamically, mitigating liquidity constraints and capitalizing on emerging commercial opportunities far more efficiently than competitors bound to legacy reporting cycles.

However, implementing continuous auditing requires accounting professionals to acquire new analytical capabilities. The role of the auditor is evolving from manual data reconciliation toward system validation, algorithmic model governance, and strategic risk interpretation. Accounting firms and corporate finance departments must invest in continuous technical education, ensuring that audit staff possess the data engineering skills necessary to design, maintain, and evaluate complex automated compliance systems.

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