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AI and analytics driving advisory boom

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The vast majority of accounting firms now offer at least some advisory services, with this growth enabled at least in part by AI and data analytics. 

This is according to a recent survey from Wolters Kluwer which found that 93% of firms now offer advisory services, up from 83% in 2024, with nearly half planning to expand offerings in the next year. The poll found 65% offer advisory as a key service, up from 49% last year. At this point, the data shows that only a small minority of firms offer no advisory services at all nowadays. 

While the shift away from traditional compliance-based services and towards higher-value advisory engagements has been happening for a while, technology has accelerated the change for firms of all sizes. Even very small firms now have access to data that enables them to provide deeper insights to clients that go beyond when to file their taxes. The survey found that 88% of firms are already leveraging client data to proactively offer advisory services. Meanwhile, 92% of firms say they’re analyzing their own internal data to forecast their own needs and identify potential opportunities. 

“Whether using data analytics to identify client needs, tailoring client outreach based on client feedback or analyzing transaction history, firms are putting data to work in practical, results-driven ways. Firms can offer more relevant recommendations and support by taking a data-informed approach to client needs. These firms are leveraging AI to elevate their role from compliance processors to trusted advisors,” said the report. 

Wolters Kluwer HQ

Wolters Kluwer HQ

Further accelerating the growth of advisory services has been the proliferation of AI models that help ingest and analyze the data for insights. Among firms using AI regularly, 41% of high-growth firms report much-better-than-expected performance from AI in improving advisory services, compared to 27% of non-highgrowth firms. These firms are using AI to analyze client data, anticipate needs, and tailor communications, elevating the value they deliver across every interaction. 

This is reflected in the main ways firms are using advanced AI, which generally seem to be more advisory-related. The number one use case, according to 40% of respondents, is research for tax, accounting and audit engagements; 38%, meanwhile, use it for document summarization and analysis; and 35% use it for client communications. 

Firms seem aware of this, which might explain why implementation of AI tools has quadrupled in just a year, and why 77% of firms plan to increase their AI investments over the next three years. This, in turn, is affecting talent concerns: a desire to develop advanced technical skills grew from 27% to 31% in a year, and staff demands for advanced technology in general grew from 19% to 29% in the same time period. 

However, firms still report significant challenges in providing data-driven insights, AI tools or no, particularly when it comes to accessing the data itself. Asked about their main issues with accessing data, 31% cited system integration complexity, 30% cited data privacy and security, 28% cited lack of skilled personnel, 28% cited resource constraints, 27% cited low quality client data, and 27% cited the cost of manually cleaning up data. 

On the technology front, poor system integration and data quality issues limit firms’ ability to personalize insights. Many report difficulty leveraging data strategically due to the complexity of integrating data analytics into existing systems or security concerns. … These challenges aren’t insurmountable, but they require more than tools; they require coordinated investment in systems, skills, and strategy,” said the report. 

The Future Ready Accountant Survey received validated responses from 2,768 tax and accounting professionals from firms of all sizes. The survey was conducted online for Wolters Kluwer by Dynata, a leading international research organization from 23 April to 27 May 2025. Additionally, tax and accounting experts from each global region participated in qualitative interviews. Their perspectives are included in the report.

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Accounting

Continuous Auditing Transforms Corporate ERPs

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continuous auditing transforms corporate erps

As corporate accounting departments cross the threshold into late July 2026, the adoption of continuous, automated auditing systems has reached a definitive turning point. Driven by advances in artificial intelligence and deep integration with modern Enterprise Resource Planning (ERP) platforms, leading finance organizations are moving away from traditional, periodic post-hoc audits in favor of real-time, 100% transactional verification. This technological transition is redefining internal control environments, reducing compliance costs, and eliminating the structural delays inherent in legacy quarterly closing processes.

Unlike traditional auditing frameworks that rely on statistical sampling—a process that inevitably leaves operational blind spots—continuous auditing software monitors operational data feeds continuously. Every purchase order, electronic invoice, payroll disbursement, and cross-border wire transfer is automatically cross-referenced against established corporate governance parameters, regulatory tax schedules, and anti-fraud algorithms in real time. Anomalies or unauthorized ledger entries are flagged instantly, allowing internal audit teams to investigate and remediate compliance gaps immediately rather than months after the close of a financial period.

The implications for executive financial management are far-reaching. By embedding continuous verification directly into daily transaction workflows, chief financial officers gain uninterrupted visibility into the organization’s true financial standing. Real-time balance sheet auditing eliminates the severe operational bottlenecks associated with month-end and quarter-end financial reconciliations, freeing accounting professionals to focus on strategic financial modeling, tax planning, and capital allocation rather than manual data entry and spreadsheet consolidation.

However, implementing continuous auditing requires accounting leadership to invest heavily in data governance and technical upskilling. Internal audit teams must evolve from manual ledger reviewers into system architects capable of auditing complex algorithms and validating automated data pipelines. Accounting firms and corporate controllers that master continuous auditing will establish a resilient compliance framework capable of meeting stringent international regulatory standards with total transparency.

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Accounting

U.S. Imposes New 50% Tariffs on Canadian Imports Under Rare Legal Provision

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U.S. Imposes New 50% Tariffs on Canadian Imports Under Rare Legal Provision

WASHINGTON — In a major escalation of cross-border trade friction, U.S. President Donald Trump has signed executive orders imposing new 50% tariffs on a wide selection of Canadian exports, citing discriminatory practices by Ottawa targeting American auto, dairy, and beverage industries.

The new duties, announced Monday, will take effect in 30 days. They target a broad spectrum of consumer and industrial goods—ranging from wine, liquor, and milk products to commercial cement, furniture, clothing, and hockey equipment.

Untested Legal Mechanism

To enact the sweeping measures, the administration invoked Section 338 of the Tariff Act of 1930—a rarely used legal provision allowing the executive branch to levy additional tariffs of up to 50% on foreign nations deemed to discriminate against U.S. commerce.

White House officials noted that Section 338 addresses trade discrimination rather than national security or economic emergencies. The move comes months after prior global emergency tariffs faced legal challenges in domestic courts, signaling Washington’s pivot toward alternate statutory authorities to maintain import duties.

Senior administration officials briefed reporters that the measure directly responds to Canadian provincial bans on U.S. alcohol, restrictions on American vehicle exports, and import quota disparities affecting U.S. dairy and cheese producers relative to third-party trading partners.

“While the administration continues to secure reciprocal trade agreements globally, Canada retaliated against efforts to protect domestic industry,” U.S. Trade Representative Jamieson Greer stated.

USMCA Impact and Carve-Outs

Significantly, the newly ordered 50% duties will apply to designated items even if they otherwise comply with the United States-Mexico-Canada Agreement (USMCA).

However, the administration confirmed key targeted exemptions:

  • Energy products (including oil and natural gas)
  • Potash and critical minerals
  • Fish and seafood
  • Goods already governed by sector-specific duties (such as existing steel and aluminum tariffs)

Administration representatives emphasized that the tariffs do not stem from recent disputes concerning drifting Canadian wildfire smoke, noting that policy options regarding environmental spillover remain under separate review.

Canadian Response and Market Reaction

Following the White House announcement, the Canadian dollar experienced a sharp decline against the U.S. dollar, falling approximately 0.4% during evening trading.

Canadian Prime Minister Mark Carney issued a statement emphasizing that Canada’s earlier counter-duties had merely matched previous U.S. trade actions. “Canada stands ready to engage intensively to address outstanding issues with the U.S. to the mutual benefit of our citizens,” Carney stated, pointing to detailed proposals Ottawa submitted to modernize the USMCA framework.

Ontario Premier Doug Ford took a firmer stance, urging a “dollar-for-dollar” reciprocal response if the measures go into effect on August 19.

With a 30-day implementation window before the duties officially lock in, industry associations and trade groups on both sides of the border are calling for urgent bilateral negotiations to avert further supply chain disruption across North America.

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Accounting

Automated Continuous Auditing: Transforming Compliance and Real-Time Financial Oversight

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Transforming Compliance and Real-Time Financial Oversight

The traditional accounting paradigm—defined by periodic monthly closures and post-hoc annual audits—is rapidly giving way to continuous, automated financial oversight. As of July 2026, forward-thinking accounting practices and multinational corporate finance departments are leveraging continuous auditing systems powered by advanced machine learning models. These systems monitor operational transactions in real time, shifting audit methodologies from sample-based post-analysis to absolute, 100% transaction-level verification.

The operational advantages of continuous auditing are transformative. Standard auditing procedures historically relied on statistical sampling, which, despite rigorous methodology, inherently left gaps where anomalies or fraudulent transactions could go undetected for months. Modern continuous auditing platforms integrate directly with enterprise resource planning (ERP) databases, instantly cross-referencing purchase orders, invoices, bank feeds, and tax records. Any deviation from established control parameters or unusual transaction behavior triggers immediate flags for internal audit teams, dramatically reducing detection lag from quarters to seconds.

Beyond fraud prevention, continuous auditing fundamentally alters internal reporting and decision-making. Executive leadership no longer has to wait weeks after the close of a quarter to evaluate precise financial standing; real-time verified ledger data provides an uninterrupted view of operating margins, tax liabilities, and cash flow dynamics. This real-time visibility enables corporate controllers to adjust capital allocation strategies dynamically, mitigating liquidity constraints and capitalizing on emerging commercial opportunities far more efficiently than competitors bound to legacy reporting cycles.

However, implementing continuous auditing requires accounting professionals to acquire new analytical capabilities. The role of the auditor is evolving from manual data reconciliation toward system validation, algorithmic model governance, and strategic risk interpretation. Accounting firms and corporate finance departments must invest in continuous technical education, ensuring that audit staff possess the data engineering skills necessary to design, maintain, and evaluate complex automated compliance systems.

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