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Art of Accounting: Analysis of Top 100 Firms data

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Public accounting is a vibrant and strong profession and also a business.

The following is some data I abstracted from the Accounting Today March 2025 listing of the Top 100 Firms with my take on what they indicate.

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The totals are revealing, but I wanted to see how the smaller firms are faring against the larger firms. When I did my analysis, I decided there are three groupings that make sense in providing a better picture of the Top 100. I broke the firms into the Big Four, which are a totally different world than the others and whose numbers distort the results for the Top 100. I then distinguished the next group of practices with over $1 billion in revenues last year, and there were 12 such firms. The balance is made up of the remaining 84 firms. While the firms in each group varied greatly, I believe the information shown provides interesting information that can be used to better measure the firm’s performance and back up some of the conclusions I reached.

The revenues of the Big Four were 69% and the next group 24% of the total. This left the remaining 84 firms with 12% of the total. The partners in the Big Four represented 5% of their total personnel, while for the next 12 it was about 8.7% and the remaining 84 it was 10.7%. This indicates that the 12 firms with over a billion in revenues had a partner-to-staff ratio much closer to smaller 84 than the larger Big Four. I also came up with the revenues per partner in my chart, and there were gigantic differences in the three groups, but with the 12 much closer to the smaller group. This makes sense with the much smaller numbers of partners in the Big Four. I don’t think the number of offices is a significant measure, except the larger firms would have more offices than the smaller ones. The ground rules for the rankings and details are in the March 2025 Accounting Today report.

The breakout of the total employees was fully proportionate with the revenues for all groups, indicating a relationship between the number of employees and the revenues. While the revenue per partner was significantly greater for the Big Four, the revenue per employee was not considerably different. The Big Four was a little over $7,000 per employee greater than the group of 12, and that group was about 10% greater than the remaining 84. I view this as a pricing, cost and efficiency measure. Considering the much greater size of the top two groups, I do not see the smaller firms doing badly in this regard. 

One reason why this may be so could be that the larger practices have a higher pay scale with greater benefits, more costly layers of management and review, and the pressure of containing fees on the more traditional services of auditing and tax compliance. Also, in smaller firms, many of the client relationship partners perform higher-level tax and audit planning and review in place of spending a great deal of their time managing the client relationships. I know many smaller firms are more focused on providing added high-value advisory service that the larger firms treat as added product lines with the same built-in infrastructure costs they have for the audit and tax compliance. 

All three groups perform the same general percentage of A&A work while the Big Four perform, as a percentage of their total services, much lower tax work. I added the MAS, CAS and other services together as different firms report these differently. In doing so, the Big Four run away with this, but the smaller grouping is outperforming the Next 12 group. It would seem that the group of 12 would be mimicking the Big Four in the nontraditional services, but instead they are behind the smaller group. Since private equity is entering the playing field, they might see opportunities in the growth of advisory services, but it may be that the existing partner group is performing to the best of their ability and perhaps that opportunity does not exist. I know partners and senior staff in many firms in the 96, and the really successful partners are supercharged with focused experience in niche areas, making them “go-to” people commanding top fees and a flood of referrals. These people are really great and, because they are with smaller practices, they generate a higher proportion of the revenue for their firms. The Big Four compete with large advisory firms and that squeezes fees, while the “experts” in the smaller practices literally have no serious competition regarding their pricing.

The numbers I came up with present a lot of questions. I’ve alluded to some of them, and I am sure readers will have more. That is a benefit of analyzing aggregate data and breaking it down. I have been doing this my entire career and have developed great relationships with my clients.

A further observation about the Top 100 numbers is that the average revenues of the bottom five (No. 96 to 100) are $64.5 million and the total employees are 312. I do not want to pass any judgment with these numbers but wish to point out that while these are substantial accounting practices, they are relatively small businesses. I averaged the five firms since the 100th on the list appears to be an outlier with much fewer employees. The Accounting Today report includes a listing of 45 “Beyond the Top 100: Firms to Watch.” The last firm on that list has revenues of $38 million with 170 employees, an even smaller business. It is believed that public accounting comprises about 45,000 firms, with about a couple hundred being large businesses. I see this as an opportunity for smaller firms to grow while limiting opportunities for larger firms to grow organically.

I hope you find the above interesting and have followed the process I used to look beyond the chart and come up with helpful observations. This process can be easily applied to your business clients.

Do not hesitate to contact me at [email protected] with your practice management questions or about engagements you might not be able to perform.

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SEC’s Semiannual Reporting Proposal Faces Investor Pushback: What CFOs Need to Know

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U.S. Securities and Exchange Commission (SEC)

A proposal from the U.S. Securities and Exchange Commission to potentially shift some public companies away from quarterly financial reporting toward a semiannual model is drawing significant pushback from investors, even as it continues moving through the regulatory process. The debate has direct implications for corporate finance teams, auditors, and the broader transparency of U.S. capital markets.

What the SEC Proposed

According to a summary published by accounting advisory firm Cohen & Co., the SEC issued a proposed rule on May 19, 2026, aimed at simplifying financial reporting requirements for many U.S. public companies. The proposal would potentially reduce the frequency of certain mandatory disclosures from quarterly to semiannual, a structural change that has not been made to core U.S. reporting requirements in decades.

The proposal follows an extended debate within U.S. policy circles, with proponents arguing that reduced reporting frequency could lower compliance costs and free up management time for longer-term strategic planning rather than quarter-to-quarter results management.

Why Investors Are Pushing Back

Comment letters submitted in response to the proposal have been extensive, and according to Cohen & Co.’s review of the public record, investors “appear to be largely opposed” to the shift, viewing frequent interim reporting as a core benefit of U.S. capital markets relative to other jurisdictions.

Accounting and law firms have taken a more measured position, generally urging any changes to remain aligned with the Financial Accounting Standards Board (FASB), whose existing disclosure requirements and guidance are built around a quarterly reporting cadence. A shift to semiannual reporting without corresponding changes to FASB guidance could create friction between SEC filing requirements and GAAP-based disclosure expectations.

Lessons From the U.K. Experience

The debate is not without precedent. The United Kingdom moved away from mandatory quarterly reporting for listed companies in 2014, returning to a semiannual disclosure requirement. According to Cohen & Co.’s analysis, that experience offers a cautionary data point: there was no measurable increase in capital expenditure or R&D investment following the change, while analyst coverage of affected companies declined as reliable interim information became less available — a particular risk for smaller and newly public companies that rely on analyst coverage to maintain investor visibility.

Practical Implications for Finance Teams

Beyond the debate over disclosure philosophy, the proposal carries practical complications. Many companies have debt covenants and credit agreements structured around quarterly financial delivery; a shift to semiannual reporting could require renegotiating those terms. Reduced reporting frequency would also extend the “window of market silence” between disclosures, a factor that governance and investor-relations teams would need to manage carefully to avoid information asymmetry.

Separately, and unrelated to the reporting-frequency debate, the SEC and FASB have continued finalizing more routine updates this year. New Accounting Standards Updates are taking effect for December 31, 2026, fiscal year-ends covering income tax disclosures, credit loss measurement, induced debt conversions, and stock compensation, according to Eide Bailly’s review of 2026 ASU activity. Additional guidance on paid-in-kind dividends and environmental credits is also on the near-term horizon.

What to Watch Next

The semiannual reporting proposal remains in the comment and review phase, and no final rule has been adopted as of this writing. Finance leaders should monitor the SEC’s regulatory agenda for further movement, while treating the current quarterly reporting requirement as the operative standard until any final rule is issued and an effective date is set.

Given the extent of investor opposition documented in the comment file, a full shift to mandatory semiannual reporting appears more likely to result in either a scaled-back compromise or continued study rather than swift adoption — though the SEC’s ultimate direction remains uncertain.

 

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Accounting

AI-Driven Automation and Continuous Accounting Frameworks

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The accounting profession is undergoing a fundamental structural transition as enterprise finance departments shift from periodic month-end closes toward automated continuous accounting models. By integrating specialized machine learning algorithms directly into enterprise resource planning (ERP) platforms, chief accounting officers are transforming financial reporting from a retrospective exercise into a real-time operational asset.

The Shift from Periodic Close to Continuous Financial Reporting
Traditional accounting workflows heavily relied on manual data reconciliation, spreadsheet calculations, and multi-week closing cycles at the end of each fiscal period. In contrast, continuous accounting frameworks utilize automated software agents to process, validate, and post transactional data in real time as business activities occur.

Automated bank reconciliation tools cross-reference incoming bank feeds, invoice records, and purchase orders automatically. By resolving transactional variances instantly throughout the month, corporate accounting teams eliminate the traditional workload spikes associated with quarterly and annual closes.

Machine Learning in Audit Trails and Anomaly Detection
Advanced natural language processing (NLP) and machine learning tools are redefining internal audit and financial control environments. Automated systems analyze 100% of general ledger entries, identifying anomalous transactions, duplicate payments, and unauthorized journal entries in real time.

Rather than relying on random statistical sampling, corporate internal auditors can focus their attention on high-risk flags automatically surfaced by algorithmic monitoring platforms. This continuous risk assessment strengthens internal controls over financial reporting (ICFR) and significantly reduces fraud risk.

Evolving Roles for Accounting Professionals
As routine data entry and manual reconciliation tasks become fully automated, the skill set required for accounting professionals is shifting toward data analysis, system design, and strategic business advisory.
– Systems Governance: Accountants are increasingly responsible for monitoring algorithmic accuracy and managing data integration pipelines.
– Business Partnership: Finance professionals leverage real-time financial dashboards to advise operational leaders on margin management and working capital allocation.
– Regulatory Compliance Management: Accounting teams utilize automated platforms to ensure compliance with dynamic tax codes and international accounting standards.

Core Implementation Recommendations
1. Deploy Automated Reconciliation Tools: Integrate continuous transaction processing modules into existing enterprise ERP architectures.
2. Establish Algorithmic Governance Controls: Implement strict internal testing protocols to ensure automated accounting rules comply with GAAP/IFRS standards.
3. Reskill Accounting Teams: Invest in training finance staff on data analytics, workflow automation, and predictive financial modeling.

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Accounting

Global ESG Reporting Standards and Double Materiality Compliance

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Corporate accounting departments face expanding reporting expectations as international sustainability disclosure standards achieve regulatory enforcement across major global jurisdictions. Chief Accounting Officers (CAOs) and corporate controllers are establishing rigorous internal accounting controls to treat Environmental, Social, and Governance (ESG) metrics with the same data precision, auditability, and governance as traditional financial statements.

Regulatory Harmonization Under Global Sustainability Frameworks
The implementation of standardized sustainability reporting frameworks—notably rules established by international sustainability accounting boards—has created unified expectations for public and large private enterprises. Corporations must report standardized metrics covering greenhouse gas emissions (Scope 1, 2, and material Scope 3), energy utilization, workforce demographics, and supply chain governance.

In Europe and other participating international jurisdictions, double materiality principles are mandatory. Under double materiality, organizations must report both how external sustainability risks impact corporate financial performance, and how internal corporate operations affect surrounding environmental and social structures.

Integrating Sustainability Metrics into Core ERP Systems
To provide auditable non-financial data, enterprise organizations are integrating specialized carbon accounting and ESG management platforms directly into core ERP systems. Automated data collectors capture energy utility invoices, logistics fuel consumption metrics, and vendor compliance records in real time.

Establishing automated, traceable data pipelines ensures that non-financial reporting is supported by clear audit trails. This structured approach allows external financial auditors to provide reasonable assurance on sustainability disclosures during annual corporate reporting cycles.

Financial Impacts and Capital Market Disclosure
Accurate ESG reporting directly influences corporate cost of capital and institutional credit ratings. Commercial lenders and institutional asset managers systematically incorporate sustainability metrics into risk pricing models. Companies that demonstrate transparent, verifiable progress in operational energy efficiency and climate risk mitigation benefit from expanded access to green bond markets and lower debt pricing.

Action Steps for Accounting Leadership
1. Implement Double Materiality Frameworks: Conduct comprehensive assessments to identify material financial and operational sustainability metrics.
2. Build Auditable Non-Financial Data Pipelines: Automate ESG data collection within core accounting software to ensure data integrity.
3. Align Sustainability with Annual Financial Filings: Prepare non-financial disclosures concurrently with financial statements to satisfy regulatory audit expectations.

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