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Art of Accounting: Becoming a thought leader

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Katie Thomas, CPA, is not only a thought leader for accountants and other professionals, but she is also a coach for anyone wanting to develop the skills to become a thought leader. I had the pleasure of meeting Katie, virtually, and want to share some of what she does and says. Katie knows what she is doing and also understands the accounting profession having worked at two Big Four accounting firms (in tax and assurance) and has a bachelor’s and master’s in accounting. She is also the owner and founder of Leaders Online, an active resource for CPAs that want to grow their practices the right way.

A thought Leader is someone recognized as being a consistent generator of leading insights. The more innovative insights you provide, the sooner you will become recognized as a thought leader and have your ideas sought out. Here are some techniques Katie recommends adopting to get your insights circulated.

  • Owning your narrative and focusing on expertise: A thought leader has a clear and consistent message that stands out. This isn’t just about sharing knowledge but about honing in on a unique expertise and a niche aligned with your strengths and passions. Also, it is necessary to bring your personality into this and become known for seriousness, humor, directness or even a unique style.
  • Creating consistently valuable content: Your content should be hyper-relevant and address either important under-discussed issues or tackle big topics where you have a unique point of view. You don’t just want to add to the echo chamber that already exists online. For example, while many might talk about tax deadlines or the need for accurate books, choose something less spoken about but perhaps more significant such as cash flow. You could share a unique take on cash flow not being the main issue but rather an outcome of a deeper issue around receivables, inventory, pricing or customer responsiveness.
  • Engaging deeply with your audience: Posting content isn’t enough. Be active in the comments, respond to direct messages, offer your comments to others’ related posts and connect to your audience’s needs through real conversations, not just data. Establishing consistency without appearing to be anxious or annoying is also important.
  • Showing your face: While some can become thought leaders without video, connecting with your audience is often easier when they see you on screen or your photo included as part of your messages and signature.
  • Balancing data with intuition: Data is powerful, but don’t overlook intuition. For example, Katie was advised against starting her “Dear Katie” segments of her blog because people thought it couldn’t be monetized or would take too much time. But not only did she attract readers, but she also obtained sponsors and brought in subscribers who became clients. When you use your intuition to place good into the world, success usually follows.
  • Prioritizing value over self-promotion: Focus on educating and elevating others rather than directly selling yourself or your services. Thought leadership is built on trust and goodwill, so serve your audience first. Success often follows people presenting new ideas and insights.
  • Using the right platforms: Choose platforms that your audience is actively engaged with and support it with the kind of content you like to create. For B2B (and many accountants), LinkedIn is king. Not only can you easily find most decision-makers on there, it supports all types of content from video to written to photo content. However, don’t forget to consider other platforms, such as podcasting for in-depth discussions, or TikTok if you can bring value in quick, digestible bites.
  • Focus on high-value metrics: Prioritize inbound leads, engagement from your ideal customers, and qualitative feedback like direct messages from your audience. Vanity metrics and even platform metrics often don’t reveal true impact. Unless you’re asking people directly how they found you, you won’t see the full picture. For example, someone might listen to your podcast and then search for your site on Google, which Google Analytics would credit this lead to, but in reality it was your podcast that created the demand—your website simply captured it.

Katie says that anyone can become a thought leader. But it requires them to have leading thoughts, a desire to become well known and to work at making it happen. Start by defining your unique point of view, your targeted audience and how you’d start spreading them. 

Do not hesitate to contact me at [email protected] with your practice management questions or about engagements you might not be able to perform.

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Accounting

Continuous Auditing Transforms Corporate ERPs

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continuous auditing transforms corporate erps

As corporate accounting departments cross the threshold into late July 2026, the adoption of continuous, automated auditing systems has reached a definitive turning point. Driven by advances in artificial intelligence and deep integration with modern Enterprise Resource Planning (ERP) platforms, leading finance organizations are moving away from traditional, periodic post-hoc audits in favor of real-time, 100% transactional verification. This technological transition is redefining internal control environments, reducing compliance costs, and eliminating the structural delays inherent in legacy quarterly closing processes.

Unlike traditional auditing frameworks that rely on statistical sampling—a process that inevitably leaves operational blind spots—continuous auditing software monitors operational data feeds continuously. Every purchase order, electronic invoice, payroll disbursement, and cross-border wire transfer is automatically cross-referenced against established corporate governance parameters, regulatory tax schedules, and anti-fraud algorithms in real time. Anomalies or unauthorized ledger entries are flagged instantly, allowing internal audit teams to investigate and remediate compliance gaps immediately rather than months after the close of a financial period.

The implications for executive financial management are far-reaching. By embedding continuous verification directly into daily transaction workflows, chief financial officers gain uninterrupted visibility into the organization’s true financial standing. Real-time balance sheet auditing eliminates the severe operational bottlenecks associated with month-end and quarter-end financial reconciliations, freeing accounting professionals to focus on strategic financial modeling, tax planning, and capital allocation rather than manual data entry and spreadsheet consolidation.

However, implementing continuous auditing requires accounting leadership to invest heavily in data governance and technical upskilling. Internal audit teams must evolve from manual ledger reviewers into system architects capable of auditing complex algorithms and validating automated data pipelines. Accounting firms and corporate controllers that master continuous auditing will establish a resilient compliance framework capable of meeting stringent international regulatory standards with total transparency.

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Accounting

U.S. Imposes New 50% Tariffs on Canadian Imports Under Rare Legal Provision

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U.S. Imposes New 50% Tariffs on Canadian Imports Under Rare Legal Provision

WASHINGTON — In a major escalation of cross-border trade friction, U.S. President Donald Trump has signed executive orders imposing new 50% tariffs on a wide selection of Canadian exports, citing discriminatory practices by Ottawa targeting American auto, dairy, and beverage industries.

The new duties, announced Monday, will take effect in 30 days. They target a broad spectrum of consumer and industrial goods—ranging from wine, liquor, and milk products to commercial cement, furniture, clothing, and hockey equipment.

Untested Legal Mechanism

To enact the sweeping measures, the administration invoked Section 338 of the Tariff Act of 1930—a rarely used legal provision allowing the executive branch to levy additional tariffs of up to 50% on foreign nations deemed to discriminate against U.S. commerce.

White House officials noted that Section 338 addresses trade discrimination rather than national security or economic emergencies. The move comes months after prior global emergency tariffs faced legal challenges in domestic courts, signaling Washington’s pivot toward alternate statutory authorities to maintain import duties.

Senior administration officials briefed reporters that the measure directly responds to Canadian provincial bans on U.S. alcohol, restrictions on American vehicle exports, and import quota disparities affecting U.S. dairy and cheese producers relative to third-party trading partners.

“While the administration continues to secure reciprocal trade agreements globally, Canada retaliated against efforts to protect domestic industry,” U.S. Trade Representative Jamieson Greer stated.

USMCA Impact and Carve-Outs

Significantly, the newly ordered 50% duties will apply to designated items even if they otherwise comply with the United States-Mexico-Canada Agreement (USMCA).

However, the administration confirmed key targeted exemptions:

  • Energy products (including oil and natural gas)
  • Potash and critical minerals
  • Fish and seafood
  • Goods already governed by sector-specific duties (such as existing steel and aluminum tariffs)

Administration representatives emphasized that the tariffs do not stem from recent disputes concerning drifting Canadian wildfire smoke, noting that policy options regarding environmental spillover remain under separate review.

Canadian Response and Market Reaction

Following the White House announcement, the Canadian dollar experienced a sharp decline against the U.S. dollar, falling approximately 0.4% during evening trading.

Canadian Prime Minister Mark Carney issued a statement emphasizing that Canada’s earlier counter-duties had merely matched previous U.S. trade actions. “Canada stands ready to engage intensively to address outstanding issues with the U.S. to the mutual benefit of our citizens,” Carney stated, pointing to detailed proposals Ottawa submitted to modernize the USMCA framework.

Ontario Premier Doug Ford took a firmer stance, urging a “dollar-for-dollar” reciprocal response if the measures go into effect on August 19.

With a 30-day implementation window before the duties officially lock in, industry associations and trade groups on both sides of the border are calling for urgent bilateral negotiations to avert further supply chain disruption across North America.

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Accounting

Automated Continuous Auditing: Transforming Compliance and Real-Time Financial Oversight

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Transforming Compliance and Real-Time Financial Oversight

The traditional accounting paradigm—defined by periodic monthly closures and post-hoc annual audits—is rapidly giving way to continuous, automated financial oversight. As of July 2026, forward-thinking accounting practices and multinational corporate finance departments are leveraging continuous auditing systems powered by advanced machine learning models. These systems monitor operational transactions in real time, shifting audit methodologies from sample-based post-analysis to absolute, 100% transaction-level verification.

The operational advantages of continuous auditing are transformative. Standard auditing procedures historically relied on statistical sampling, which, despite rigorous methodology, inherently left gaps where anomalies or fraudulent transactions could go undetected for months. Modern continuous auditing platforms integrate directly with enterprise resource planning (ERP) databases, instantly cross-referencing purchase orders, invoices, bank feeds, and tax records. Any deviation from established control parameters or unusual transaction behavior triggers immediate flags for internal audit teams, dramatically reducing detection lag from quarters to seconds.

Beyond fraud prevention, continuous auditing fundamentally alters internal reporting and decision-making. Executive leadership no longer has to wait weeks after the close of a quarter to evaluate precise financial standing; real-time verified ledger data provides an uninterrupted view of operating margins, tax liabilities, and cash flow dynamics. This real-time visibility enables corporate controllers to adjust capital allocation strategies dynamically, mitigating liquidity constraints and capitalizing on emerging commercial opportunities far more efficiently than competitors bound to legacy reporting cycles.

However, implementing continuous auditing requires accounting professionals to acquire new analytical capabilities. The role of the auditor is evolving from manual data reconciliation toward system validation, algorithmic model governance, and strategic risk interpretation. Accounting firms and corporate finance departments must invest in continuous technical education, ensuring that audit staff possess the data engineering skills necessary to design, maintain, and evaluate complex automated compliance systems.

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