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Art of Accounting: What potential investors must have

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A friend’s son asked if he could meet with me, and I was glad to meet. He is a college business student, and I thought he wanted some career advice. Instead, he told me he was representing a business startup and asked if I would like to invest in it and be able to double my money within two years.

My immediate response is that I am in a situation where I no longer want to do anything to make money other than with the conservative portfolio I already have; I am concerned about not losing any of what I have and not reducing my cash flow, so I will have to pass on this “opportunity.”

Since I like helping young people get started in business, I asked about the business and requested to see the investor package, suggesting I might be able to offer some tips on raising the needed funding. He handed me a single sheet of paper acknowledging receipt of the investment amount, saying I would receive 1% of the ownership for every $10,000 invested with a maximum permitted investment per investor of $100,000. They were raising a total of $300,000. It also said that the plans were to have an IPO within two years. There were spaces to fill in the amount invested and for my signature. Nothing about the type of business, who the managers were, or any business plan or financial projections.

It turns out he was “hired” as a salesman to approach his parent’s friends for this “ground floor” opportunity. I asked him how much he was being paid, and he said he was told he would be taken care of, and it would be discussed when he raises the first investment.

I told him that while I watched him grow up and I was always impressed with him, I felt I needed to tell him some things about what he was doing that he apparently was not aware of. I also told him that asking people to invest carries with it a responsibility for some “due diligence” on his part, which it appears he did not do.

He never heard the expression due diligence and asked me what I think he should have done. My reply follows. It turned out to be a mini lesson on how the entire private investment process works.

For starters, a business plan needs to be that which would explain the type of business, competitors, potential customers, industry, why this company will be better, what they are offering to do that doesn’t already exist, and bios of the people who will run it. Also needed are financial projections for a five-year period. The projections need to show the projected operations and profitability, how much is needed, and how it would be utilized, along with the cash flow for the next five years and balance sheets for each period. Further, each item in the projection should be explained and how it was arrived at. It is very important to show the amount being raised is adequate to accomplish their goals. If debt or later-stage investments would be necessary, that should be clearly provided for in the projection.

Also shown should be the capital structure, what percentages the founders will have, any expected dilution because of new investors, what the founders’ investment contribution will be, and their compensation. If there are any stock options or any other arrangements for added compensation or benefits, that should also be disclosed.

Due diligence is the process of verifying the claims made by the people you will be dealing with. In this situation, it would be the founders. Also, my friend’s son was offered compensation, but it wasn’t clear how much, how it would be determined or whether it would be in cash, stock, options or a combination of these. Further, anyone setting out to engage in any business venture of any type should be clear about the responsibilities of each party and the compensation, and that there is the ability to pay the compensation. A general rule to follow is that services are much more valuable to the customer before they are rendered than afterward. Additionally, the seller is in a much stronger position before doing any work than after they’ve performed the services. Also, while many people start out with great and sincere intentions, they might forget some of what they agreed to, the minutiae of implementation might not be thought through, and people’s purposes might get sidetracked by newer opportunities. 

If the company is already operating, then financial statements should be provided.

Getting back to this investment “opportunity,” nothing was provided that would allow a potential investor to make a decision to invest.

My experience has shown me that many times there are likely targets for such opportunities, but there is only one shot at them. Not being fully prepared creates a wasted chance with that resource.

Most business plans will require a confidentiality or nondisclosure letter or agreement before they are provided. However it is important to assume that nothing will be kept confidential and proprietary, or sensitive information should not be disclosed until there is a serious investor.

I wrote a 20-page memo on how to prepare a business plan and financial projection that I will send you if you email [email protected] and put “Business Plan” as the subject. No messages necessary.

Do not hesitate to contact me at [email protected] with your practice management questions or about engagements you might not be able to perform. 

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Accounting

AI-Driven Automation and Continuous Accounting Frameworks

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The accounting profession is undergoing a fundamental structural transition as enterprise finance departments shift from periodic month-end closes toward automated continuous accounting models. By integrating specialized machine learning algorithms directly into enterprise resource planning (ERP) platforms, chief accounting officers are transforming financial reporting from a retrospective exercise into a real-time operational asset.

The Shift from Periodic Close to Continuous Financial Reporting
Traditional accounting workflows heavily relied on manual data reconciliation, spreadsheet calculations, and multi-week closing cycles at the end of each fiscal period. In contrast, continuous accounting frameworks utilize automated software agents to process, validate, and post transactional data in real time as business activities occur.

Automated bank reconciliation tools cross-reference incoming bank feeds, invoice records, and purchase orders automatically. By resolving transactional variances instantly throughout the month, corporate accounting teams eliminate the traditional workload spikes associated with quarterly and annual closes.

Machine Learning in Audit Trails and Anomaly Detection
Advanced natural language processing (NLP) and machine learning tools are redefining internal audit and financial control environments. Automated systems analyze 100% of general ledger entries, identifying anomalous transactions, duplicate payments, and unauthorized journal entries in real time.

Rather than relying on random statistical sampling, corporate internal auditors can focus their attention on high-risk flags automatically surfaced by algorithmic monitoring platforms. This continuous risk assessment strengthens internal controls over financial reporting (ICFR) and significantly reduces fraud risk.

Evolving Roles for Accounting Professionals
As routine data entry and manual reconciliation tasks become fully automated, the skill set required for accounting professionals is shifting toward data analysis, system design, and strategic business advisory.
– Systems Governance: Accountants are increasingly responsible for monitoring algorithmic accuracy and managing data integration pipelines.
– Business Partnership: Finance professionals leverage real-time financial dashboards to advise operational leaders on margin management and working capital allocation.
– Regulatory Compliance Management: Accounting teams utilize automated platforms to ensure compliance with dynamic tax codes and international accounting standards.

Core Implementation Recommendations
1. Deploy Automated Reconciliation Tools: Integrate continuous transaction processing modules into existing enterprise ERP architectures.
2. Establish Algorithmic Governance Controls: Implement strict internal testing protocols to ensure automated accounting rules comply with GAAP/IFRS standards.
3. Reskill Accounting Teams: Invest in training finance staff on data analytics, workflow automation, and predictive financial modeling.

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Accounting

Global ESG Reporting Standards and Double Materiality Compliance

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Corporate accounting departments face expanding reporting expectations as international sustainability disclosure standards achieve regulatory enforcement across major global jurisdictions. Chief Accounting Officers (CAOs) and corporate controllers are establishing rigorous internal accounting controls to treat Environmental, Social, and Governance (ESG) metrics with the same data precision, auditability, and governance as traditional financial statements.

Regulatory Harmonization Under Global Sustainability Frameworks
The implementation of standardized sustainability reporting frameworks—notably rules established by international sustainability accounting boards—has created unified expectations for public and large private enterprises. Corporations must report standardized metrics covering greenhouse gas emissions (Scope 1, 2, and material Scope 3), energy utilization, workforce demographics, and supply chain governance.

In Europe and other participating international jurisdictions, double materiality principles are mandatory. Under double materiality, organizations must report both how external sustainability risks impact corporate financial performance, and how internal corporate operations affect surrounding environmental and social structures.

Integrating Sustainability Metrics into Core ERP Systems
To provide auditable non-financial data, enterprise organizations are integrating specialized carbon accounting and ESG management platforms directly into core ERP systems. Automated data collectors capture energy utility invoices, logistics fuel consumption metrics, and vendor compliance records in real time.

Establishing automated, traceable data pipelines ensures that non-financial reporting is supported by clear audit trails. This structured approach allows external financial auditors to provide reasonable assurance on sustainability disclosures during annual corporate reporting cycles.

Financial Impacts and Capital Market Disclosure
Accurate ESG reporting directly influences corporate cost of capital and institutional credit ratings. Commercial lenders and institutional asset managers systematically incorporate sustainability metrics into risk pricing models. Companies that demonstrate transparent, verifiable progress in operational energy efficiency and climate risk mitigation benefit from expanded access to green bond markets and lower debt pricing.

Action Steps for Accounting Leadership
1. Implement Double Materiality Frameworks: Conduct comprehensive assessments to identify material financial and operational sustainability metrics.
2. Build Auditable Non-Financial Data Pipelines: Automate ESG data collection within core accounting software to ensure data integrity.
3. Align Sustainability with Annual Financial Filings: Prepare non-financial disclosures concurrently with financial statements to satisfy regulatory audit expectations.

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Accounting

Modernizing Internal Controls: Machine Learning and Continuous Monitoring in Auditing

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Internal audit departments and corporate risk managers are modernizing internal control frameworks by shifting from periodic sampling techniques to continuous monitoring and machine learning analytics. As operational data volumes increase across enterprise organizations, automated control testing ensures financial integrity, prevents corporate fraud, and streamlines annual audit engagements.

The Limitation of Periodic Audit Sampling
Historically, internal and external auditors evaluated internal controls by reviewing random samples of financial transactions—often analyzing less than five percent of total ledger entries. In complex enterprise environments, periodic sampling methods carry inherent risks of overlooking localized financial misstatements, unauthorized disbursements, or operational control breakdowns.

In 2026, progressive internal audit functions are utilizing automated continuous monitoring platforms that evaluate one hundred percent of financial transactions in real time. Continuous control auditing systems continuously monitor general ledger entries, procurement approvals, and expense reimbursements across all operating subsidiaries.

AI-Powered Fraud Detection and Anomaly Identification
Machine learning models trained on historical corporate financial data excel at identifying subtle transactional anomalies that indicate potential fraud or operational error. Automated systems instantly flag duplicate invoice payments, unapproved vendor creation, unusual journal entry timing, and unauthorized override of authority thresholds.

When an anomaly is detected, the automated auditing platform generates an instant risk alert, allowing internal audit teams to investigate root causes immediately. Early detection prevents minor operational errors from escalating into material weaknesses in financial reporting.

Streamlining External Audit Preparation
Continuous internal control monitoring delivers significant benefits during annual external financial audits. External audit firms can review continuous audit logs and automated control testing documentation, reducing the time required for manual field testing.

This integrated approach lowers overall audit compliance fees, reduces administrative burdens on corporate accounting staff, and provides senior management and audit committees with real-time visibility into the organization’s overall risk profile.

Core Implementation Guidelines
1. Transition to 100% Data Testing: Replace legacy sampling methods with automated continuous audit monitoring systems.
2. Deploy Anomaly Detection Algorithms: Implement machine learning models to identify unauthorized transactions and operational control overrides.
3. Align Internal and External Audit Workflows: Coordinate continuous control testing protocols with external auditors to optimize annual compliance cycles.

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