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Best practices for recruiting accounting college students

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The relationships between firms and colleges to recruit talent to a profession with a diminishing pipeline have never been more important as fewer students are studying accounting and even fewer are going on to earn their CPA license. 

So what are the best recruiting practices for firms looking to strengthen their pipeline amid a labor shortage?

For one, start recruiting efforts earlier. While college juniors and seniors are typically identified as ideal intern candidates, especially since the implementation of the 150-credit requirement for CPA licensure which traditionally takes five years, firms should not underestimate the importance of planting the seed with younger students. 

For Ernst & Young, recruiting begins freshman year. The outreach for this cohort is focused on explaining what the profession is, who EY is and what offerings they have. They then connect students with working professionals who can start building relationships and answering the students’ deeper questions. EY will extend internship offers to college sophomores, even though they may not start with the firm for another 12 to 18 months. 

It’s important to remember that not all students will take a full five years to complete their 150 credits, said EY Americas director of university relations Ellen Glazerman. Many will finish sooner for financial reasons or opportunity costs.

“The reality of it is that the competitive nature for this talent is so strong that we’ve had to accelerate it,” EY’s director of talent and acquisition Francesca Jones said. “We will still be on campus this year looking at those third and fourth year students — we will still have some positions available — but we know that we want to capture that talent as soon as it comes and keep that commitment to them. Being at the door early on is important.”

There are many ways for firms to show their face on campus. Firms should be present at events like career fairs, interact with accounting clubs and societies like the National Association of Black Accountants and Alpha Beta Psi, and talk with accounting students in class to give real-world examples and contextualize the content they’re learning.

“The more you’re in their face, the more you have a chance of impressing them,” Stan Veliotis, associate professor of accounting at Fordham University, said. “Bring people that are very energetic and have charisma so that you attract people to a field that sometimes has a reputation of being boring.”

Firms must also invest in relationships with faculties.

“The faculty relationships are very important, particularly in the majors in which we recruit out of, because they’re the ones interacting with the students on a regular basis. They’re talking to them, guiding them, giving them direction,” said Derek Thomas, KPMG’s national partner in charge of university talent acquisition.

And while colleges offer firms new talent, firms should consider what they can offer colleges in return. For example, firms can help accounting faculty stay current with the profession, such as by providing materials to stay up to date on quickly-changing tax laws, or helping them understand new technologies like artificial intelligence and their applications to the profession. Firms should also have representatives present on colleges’ accounting and business advisory boards. 

College students

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Advice for small firms
For small firms with less money, time and talent to dedicate to recruiting, Veliotis suggested an unlikely talent hub: law schools where firms can find tax lawyers who, frankly, couldn’t get a job. He said firms should also look at students majoring in economics, which can translate well into an accounting career. But these alternative talent channels will require firms to be open minded about whether they require their accountants to have a CPA license, Veliotis noted. 

Small firms can also utilize student job boards to extend their reach to campuses they can’t physically reach. Tracey Niemotko, an accounting professor at Marist College, says her students use one website called Handshake to find internship opportunities. 

At the end of the day, recruiting resources are limited for everyone, including Big Four firms. EY’s Glazerman recommends that firms ask college faculty where they need help: “If we’re going to spend some money to help you really attract the best students and facilitate your ability to bring them up to speed, what does that look like on your individual campus?”

Margaret Burke, PwC talent acquisition and development leader, said, “One of the best ways to build meaningful relationships with colleges and faculty is simply to listen to them.”

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Accounting

Mandatory ESG Reporting Standards Demand Standardized Non-Financial Audit Trails

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Mandatory ESG Reporting Standards Demand Standardized Non-Financial Audit Trails

Corporate accounting departments face an expanded regulatory mandate as mandatory sustainability and Environmental, Social, and Governance (ESG) reporting frameworks take full effect internationally. Governed by the European Union’s Corporate Sustainability Reporting Directive (CSRD) and the International Sustainability Standards Board (ISSB) IFRS S1 and S2 standards, enterprise financial controllers are now legally required to track, verify, and report non-financial data with the same internal controls and auditability as traditional financial statements.

The expansion shifts ESG compliance

This regulatory expansion shifts ESG compliance from marketing departments to corporate accounting offices. Financial managers are now responsible for gathering, consolidating, and verifying carbon emissions metrics, supply chain labor conditions, water usage, and climate risk exposures across multi-tiered corporate structures. These non-financial metrics must be integrated into standardized general ledgers to withstand rigorous third-party audit assurance processes.

To comply with these rigorous reporting mandates, accounting software providers have added dedicated ESG modules designed to aggregate data from IoT sensors, utility platforms, and vendor management systems. Controllers are implementing internal control frameworks—modeled after traditional COSO frameworks—to ensure the completeness, accuracy, and consistency of sustainability disclosures, protecting organizations against greenwashing penalties and litigation risks.

The transition requires significant cross-functional collaboration between accounting teams, legal counsel, and operational directors. Accounting professionals are expanding their technical expertise beyond financial ledgers to master carbon accounting methodologies, lifecycle assessment standards, and non-financial data governance protocols, fundamentally expanding the role of the modern corporate accountant.

Why This Information Matters
Mandatory ESG disclosures require companies to treat environmental and social metrics as audited financial records. Executives, accountants, and board members must institute formal tracking and assurance processes to satisfy legal mandates, maintain investor confidence, and mitigate regulatory non-compliance risks.

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Accounting

SEC’s Semiannual Reporting Proposal Faces Investor Pushback: What CFOs Need to Know

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U.S. Securities and Exchange Commission (SEC)

A proposal from the U.S. Securities and Exchange Commission to potentially shift some public companies away from quarterly financial reporting toward a semiannual model is drawing significant pushback from investors, even as it continues moving through the regulatory process. The debate has direct implications for corporate finance teams, auditors, and the broader transparency of U.S. capital markets.

What the SEC Proposed

According to a summary published by accounting advisory firm Cohen & Co., the SEC issued a proposed rule on May 19, 2026, aimed at simplifying financial reporting requirements for many U.S. public companies. The proposal would potentially reduce the frequency of certain mandatory disclosures from quarterly to semiannual, a structural change that has not been made to core U.S. reporting requirements in decades.

The proposal follows an extended debate within U.S. policy circles, with proponents arguing that reduced reporting frequency could lower compliance costs and free up management time for longer-term strategic planning rather than quarter-to-quarter results management.

Why Investors Are Pushing Back

Comment letters submitted in response to the proposal have been extensive, and according to Cohen & Co.’s review of the public record, investors “appear to be largely opposed” to the shift, viewing frequent interim reporting as a core benefit of U.S. capital markets relative to other jurisdictions.

Accounting and law firms have taken a more measured position, generally urging any changes to remain aligned with the Financial Accounting Standards Board (FASB), whose existing disclosure requirements and guidance are built around a quarterly reporting cadence. A shift to semiannual reporting without corresponding changes to FASB guidance could create friction between SEC filing requirements and GAAP-based disclosure expectations.

Lessons From the U.K. Experience

The debate is not without precedent. The United Kingdom moved away from mandatory quarterly reporting for listed companies in 2014, returning to a semiannual disclosure requirement. According to Cohen & Co.’s analysis, that experience offers a cautionary data point: there was no measurable increase in capital expenditure or R&D investment following the change, while analyst coverage of affected companies declined as reliable interim information became less available — a particular risk for smaller and newly public companies that rely on analyst coverage to maintain investor visibility.

Practical Implications for Finance Teams

Beyond the debate over disclosure philosophy, the proposal carries practical complications. Many companies have debt covenants and credit agreements structured around quarterly financial delivery; a shift to semiannual reporting could require renegotiating those terms. Reduced reporting frequency would also extend the “window of market silence” between disclosures, a factor that governance and investor-relations teams would need to manage carefully to avoid information asymmetry.

Separately, and unrelated to the reporting-frequency debate, the SEC and FASB have continued finalizing more routine updates this year. New Accounting Standards Updates are taking effect for December 31, 2026, fiscal year-ends covering income tax disclosures, credit loss measurement, induced debt conversions, and stock compensation, according to Eide Bailly’s review of 2026 ASU activity. Additional guidance on paid-in-kind dividends and environmental credits is also on the near-term horizon.

What to Watch Next

The semiannual reporting proposal remains in the comment and review phase, and no final rule has been adopted as of this writing. Finance leaders should monitor the SEC’s regulatory agenda for further movement, while treating the current quarterly reporting requirement as the operative standard until any final rule is issued and an effective date is set.

Given the extent of investor opposition documented in the comment file, a full shift to mandatory semiannual reporting appears more likely to result in either a scaled-back compromise or continued study rather than swift adoption — though the SEC’s ultimate direction remains uncertain.

 

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Accounting

AI-Driven Automation and Continuous Accounting Frameworks

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The accounting profession is undergoing a fundamental structural transition as enterprise finance departments shift from periodic month-end closes toward automated continuous accounting models. By integrating specialized machine learning algorithms directly into enterprise resource planning (ERP) platforms, chief accounting officers are transforming financial reporting from a retrospective exercise into a real-time operational asset.

The Shift from Periodic Close to Continuous Financial Reporting
Traditional accounting workflows heavily relied on manual data reconciliation, spreadsheet calculations, and multi-week closing cycles at the end of each fiscal period. In contrast, continuous accounting frameworks utilize automated software agents to process, validate, and post transactional data in real time as business activities occur.

Automated bank reconciliation tools cross-reference incoming bank feeds, invoice records, and purchase orders automatically. By resolving transactional variances instantly throughout the month, corporate accounting teams eliminate the traditional workload spikes associated with quarterly and annual closes.

Machine Learning in Audit Trails and Anomaly Detection
Advanced natural language processing (NLP) and machine learning tools are redefining internal audit and financial control environments. Automated systems analyze 100% of general ledger entries, identifying anomalous transactions, duplicate payments, and unauthorized journal entries in real time.

Rather than relying on random statistical sampling, corporate internal auditors can focus their attention on high-risk flags automatically surfaced by algorithmic monitoring platforms. This continuous risk assessment strengthens internal controls over financial reporting (ICFR) and significantly reduces fraud risk.

Evolving Roles for Accounting Professionals
As routine data entry and manual reconciliation tasks become fully automated, the skill set required for accounting professionals is shifting toward data analysis, system design, and strategic business advisory.
– Systems Governance: Accountants are increasingly responsible for monitoring algorithmic accuracy and managing data integration pipelines.
– Business Partnership: Finance professionals leverage real-time financial dashboards to advise operational leaders on margin management and working capital allocation.
– Regulatory Compliance Management: Accounting teams utilize automated platforms to ensure compliance with dynamic tax codes and international accounting standards.

Core Implementation Recommendations
1. Deploy Automated Reconciliation Tools: Integrate continuous transaction processing modules into existing enterprise ERP architectures.
2. Establish Algorithmic Governance Controls: Implement strict internal testing protocols to ensure automated accounting rules comply with GAAP/IFRS standards.
3. Reskill Accounting Teams: Invest in training finance staff on data analytics, workflow automation, and predictive financial modeling.

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