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Best practices for recruiting accounting college students

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The relationships between firms and colleges to recruit talent to a profession with a diminishing pipeline have never been more important as fewer students are studying accounting and even fewer are going on to earn their CPA license. 

So what are the best recruiting practices for firms looking to strengthen their pipeline amid a labor shortage?

For one, start recruiting efforts earlier. While college juniors and seniors are typically identified as ideal intern candidates, especially since the implementation of the 150-credit requirement for CPA licensure which traditionally takes five years, firms should not underestimate the importance of planting the seed with younger students. 

For Ernst & Young, recruiting begins freshman year. The outreach for this cohort is focused on explaining what the profession is, who EY is and what offerings they have. They then connect students with working professionals who can start building relationships and answering the students’ deeper questions. EY will extend internship offers to college sophomores, even though they may not start with the firm for another 12 to 18 months. 

It’s important to remember that not all students will take a full five years to complete their 150 credits, said EY Americas director of university relations Ellen Glazerman. Many will finish sooner for financial reasons or opportunity costs.

“The reality of it is that the competitive nature for this talent is so strong that we’ve had to accelerate it,” EY’s director of talent and acquisition Francesca Jones said. “We will still be on campus this year looking at those third and fourth year students — we will still have some positions available — but we know that we want to capture that talent as soon as it comes and keep that commitment to them. Being at the door early on is important.”

There are many ways for firms to show their face on campus. Firms should be present at events like career fairs, interact with accounting clubs and societies like the National Association of Black Accountants and Alpha Beta Psi, and talk with accounting students in class to give real-world examples and contextualize the content they’re learning.

“The more you’re in their face, the more you have a chance of impressing them,” Stan Veliotis, associate professor of accounting at Fordham University, said. “Bring people that are very energetic and have charisma so that you attract people to a field that sometimes has a reputation of being boring.”

Firms must also invest in relationships with faculties.

“The faculty relationships are very important, particularly in the majors in which we recruit out of, because they’re the ones interacting with the students on a regular basis. They’re talking to them, guiding them, giving them direction,” said Derek Thomas, KPMG’s national partner in charge of university talent acquisition.

And while colleges offer firms new talent, firms should consider what they can offer colleges in return. For example, firms can help accounting faculty stay current with the profession, such as by providing materials to stay up to date on quickly-changing tax laws, or helping them understand new technologies like artificial intelligence and their applications to the profession. Firms should also have representatives present on colleges’ accounting and business advisory boards. 

College students

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Advice for small firms
For small firms with less money, time and talent to dedicate to recruiting, Veliotis suggested an unlikely talent hub: law schools where firms can find tax lawyers who, frankly, couldn’t get a job. He said firms should also look at students majoring in economics, which can translate well into an accounting career. But these alternative talent channels will require firms to be open minded about whether they require their accountants to have a CPA license, Veliotis noted. 

Small firms can also utilize student job boards to extend their reach to campuses they can’t physically reach. Tracey Niemotko, an accounting professor at Marist College, says her students use one website called Handshake to find internship opportunities. 

At the end of the day, recruiting resources are limited for everyone, including Big Four firms. EY’s Glazerman recommends that firms ask college faculty where they need help: “If we’re going to spend some money to help you really attract the best students and facilitate your ability to bring them up to speed, what does that look like on your individual campus?”

Margaret Burke, PwC talent acquisition and development leader, said, “One of the best ways to build meaningful relationships with colleges and faculty is simply to listen to them.”

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Accounting

Continuous Auditing Transforms Corporate ERPs

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continuous auditing transforms corporate erps

As corporate accounting departments cross the threshold into late July 2026, the adoption of continuous, automated auditing systems has reached a definitive turning point. Driven by advances in artificial intelligence and deep integration with modern Enterprise Resource Planning (ERP) platforms, leading finance organizations are moving away from traditional, periodic post-hoc audits in favor of real-time, 100% transactional verification. This technological transition is redefining internal control environments, reducing compliance costs, and eliminating the structural delays inherent in legacy quarterly closing processes.

Unlike traditional auditing frameworks that rely on statistical sampling—a process that inevitably leaves operational blind spots—continuous auditing software monitors operational data feeds continuously. Every purchase order, electronic invoice, payroll disbursement, and cross-border wire transfer is automatically cross-referenced against established corporate governance parameters, regulatory tax schedules, and anti-fraud algorithms in real time. Anomalies or unauthorized ledger entries are flagged instantly, allowing internal audit teams to investigate and remediate compliance gaps immediately rather than months after the close of a financial period.

The implications for executive financial management are far-reaching. By embedding continuous verification directly into daily transaction workflows, chief financial officers gain uninterrupted visibility into the organization’s true financial standing. Real-time balance sheet auditing eliminates the severe operational bottlenecks associated with month-end and quarter-end financial reconciliations, freeing accounting professionals to focus on strategic financial modeling, tax planning, and capital allocation rather than manual data entry and spreadsheet consolidation.

However, implementing continuous auditing requires accounting leadership to invest heavily in data governance and technical upskilling. Internal audit teams must evolve from manual ledger reviewers into system architects capable of auditing complex algorithms and validating automated data pipelines. Accounting firms and corporate controllers that master continuous auditing will establish a resilient compliance framework capable of meeting stringent international regulatory standards with total transparency.

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Accounting

U.S. Imposes New 50% Tariffs on Canadian Imports Under Rare Legal Provision

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U.S. Imposes New 50% Tariffs on Canadian Imports Under Rare Legal Provision

WASHINGTON — In a major escalation of cross-border trade friction, U.S. President Donald Trump has signed executive orders imposing new 50% tariffs on a wide selection of Canadian exports, citing discriminatory practices by Ottawa targeting American auto, dairy, and beverage industries.

The new duties, announced Monday, will take effect in 30 days. They target a broad spectrum of consumer and industrial goods—ranging from wine, liquor, and milk products to commercial cement, furniture, clothing, and hockey equipment.

Untested Legal Mechanism

To enact the sweeping measures, the administration invoked Section 338 of the Tariff Act of 1930—a rarely used legal provision allowing the executive branch to levy additional tariffs of up to 50% on foreign nations deemed to discriminate against U.S. commerce.

White House officials noted that Section 338 addresses trade discrimination rather than national security or economic emergencies. The move comes months after prior global emergency tariffs faced legal challenges in domestic courts, signaling Washington’s pivot toward alternate statutory authorities to maintain import duties.

Senior administration officials briefed reporters that the measure directly responds to Canadian provincial bans on U.S. alcohol, restrictions on American vehicle exports, and import quota disparities affecting U.S. dairy and cheese producers relative to third-party trading partners.

“While the administration continues to secure reciprocal trade agreements globally, Canada retaliated against efforts to protect domestic industry,” U.S. Trade Representative Jamieson Greer stated.

USMCA Impact and Carve-Outs

Significantly, the newly ordered 50% duties will apply to designated items even if they otherwise comply with the United States-Mexico-Canada Agreement (USMCA).

However, the administration confirmed key targeted exemptions:

  • Energy products (including oil and natural gas)
  • Potash and critical minerals
  • Fish and seafood
  • Goods already governed by sector-specific duties (such as existing steel and aluminum tariffs)

Administration representatives emphasized that the tariffs do not stem from recent disputes concerning drifting Canadian wildfire smoke, noting that policy options regarding environmental spillover remain under separate review.

Canadian Response and Market Reaction

Following the White House announcement, the Canadian dollar experienced a sharp decline against the U.S. dollar, falling approximately 0.4% during evening trading.

Canadian Prime Minister Mark Carney issued a statement emphasizing that Canada’s earlier counter-duties had merely matched previous U.S. trade actions. “Canada stands ready to engage intensively to address outstanding issues with the U.S. to the mutual benefit of our citizens,” Carney stated, pointing to detailed proposals Ottawa submitted to modernize the USMCA framework.

Ontario Premier Doug Ford took a firmer stance, urging a “dollar-for-dollar” reciprocal response if the measures go into effect on August 19.

With a 30-day implementation window before the duties officially lock in, industry associations and trade groups on both sides of the border are calling for urgent bilateral negotiations to avert further supply chain disruption across North America.

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Accounting

Automated Continuous Auditing: Transforming Compliance and Real-Time Financial Oversight

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Transforming Compliance and Real-Time Financial Oversight

The traditional accounting paradigm—defined by periodic monthly closures and post-hoc annual audits—is rapidly giving way to continuous, automated financial oversight. As of July 2026, forward-thinking accounting practices and multinational corporate finance departments are leveraging continuous auditing systems powered by advanced machine learning models. These systems monitor operational transactions in real time, shifting audit methodologies from sample-based post-analysis to absolute, 100% transaction-level verification.

The operational advantages of continuous auditing are transformative. Standard auditing procedures historically relied on statistical sampling, which, despite rigorous methodology, inherently left gaps where anomalies or fraudulent transactions could go undetected for months. Modern continuous auditing platforms integrate directly with enterprise resource planning (ERP) databases, instantly cross-referencing purchase orders, invoices, bank feeds, and tax records. Any deviation from established control parameters or unusual transaction behavior triggers immediate flags for internal audit teams, dramatically reducing detection lag from quarters to seconds.

Beyond fraud prevention, continuous auditing fundamentally alters internal reporting and decision-making. Executive leadership no longer has to wait weeks after the close of a quarter to evaluate precise financial standing; real-time verified ledger data provides an uninterrupted view of operating margins, tax liabilities, and cash flow dynamics. This real-time visibility enables corporate controllers to adjust capital allocation strategies dynamically, mitigating liquidity constraints and capitalizing on emerging commercial opportunities far more efficiently than competitors bound to legacy reporting cycles.

However, implementing continuous auditing requires accounting professionals to acquire new analytical capabilities. The role of the auditor is evolving from manual data reconciliation toward system validation, algorithmic model governance, and strategic risk interpretation. Accounting firms and corporate finance departments must invest in continuous technical education, ensuring that audit staff possess the data engineering skills necessary to design, maintain, and evaluate complex automated compliance systems.

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