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Beware of video communication pitfalls

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As many of you know, I’m a big believer in using short videos to enhance communication with clients and team members. In response to articles such as Video summaries take center stage at tax time, 4 productivity tools your firm cannot go without and The future is asynchronous, many Accounting Today readers shared stories about how they were also using video, too. Great. But let’s also talk about some pitfalls to watch out for as you leverage video.

Video can be very effective when you have a relatively complex topic and you want to save time and eliminate lots of back and forth. Video allows you to show your face, which builds trust with the recipient. It also allows you to show a screen so you can walk your recipient through a document, spreadsheet or concept, and they can easily follow along. For instance, I can highlight certain document components (like a tax return), and my team member or client can be on the same page, literally.

It’s almost like we’re having a real-time conversation. Video can be a great time-saver, too. Videos are easy to record (three minutes is plenty). With a little practice, you’ll nail them on the first take. Meanwhile, the viewer/recipient can watch the video at their leisure and re-watch it — or slow down the playback speed — if they need to review something the presenter has said. I’ve found videos to be much more efficient than sending lots of emails back and forth or trying to play phone tag. 

Things to keep in mind

While helpful, video can sometimes hinder communication if you’re not diligent. For example, a mortgage broker working with one of my clients sent us a 15-minute video discussing various mortgage options. The video was way too long, didn’t reference any specific numbers, and didn’t have a specific recommendation. How would you feel if you received a 15-minute voicemail?  You’d never listen to the entire message. Nobody has that kind of attention span these days.

That’s not all. The broker’s “presentation” was monotonous. It was just 15 minutes of him rambling on. Two or three minutes would have been plenty. There were no visual aids such as graphics, tables or worksheets to help illustrate his points. There were no comparisons of the different mortgage options. Worst of all, there was no reason for the message to be in video format because he wasn’t making use of the medium. It took the entire 15 minutes to figure out he wasn’t really giving us the answers we needed about mortgage options. Brutal. It was a classic case of “content” and “medium” being out of alignment. Instead, a phone call to my client would have been better. Or a brief email would have sufficed by simply saying, “You have two choices: A or B. Here’s what I recommend and why.”

Since the realtor wasn’t going through anything specific on the screen, video wasn’t helping his case – and it probably hurt him. Because the video was so long and didn’t deliver much value, my client and I were resentful that it used up so much of our time. Further, there was no interactivity in the broker’s video. 

If you’re making lots of assumptions in a long format message, you might run into issues. As soon as you make the wrong assumptions, the client/viewer will disengage and assume the presenter doesn’t know what they’re talking about. That’s all the more reason to keep your videos brief and focused on a single point to make them most impactful. Finally, the broker’s video was poorly organized. It was essentially 15 minutes of “show up and throw up.” The broker just rambled and rambled without a logical flow.

Because you can express thoughts faster on video than you can by writing them out, you want to think carefully about what you want to say before you hit the “Play” button. 

A summary of video pitfalls

1. The realtor didn’t use the right medium. A conversation or email would have been more effective for his purposes.

2. The video was too long and didn’t use visual aids to break up the narrative.

3. There were too many moving parts requiring two-way dialogue (which wasn’t achieved with a one-way rambling lecture). 

4. The realtor wasn’t organized when he started the video.

Video best practices

1. Determine when video is the best medium to use. Do you want to share something visual? Do you want to walk through the numbers? Do you and the recipient need to get on the same page? Don’t use video just to look cool.

2. Keep it concise. Play out what you’re going to say before recording. Have bullet points or an outline at the ready. 

3. BLUF. Get to the point quickly (within the first 45 seconds). In the military they call it: “Bottom Line Up Front.” Then say: “The rest of this video is only if you want further details.”  

4. Have visual aids ready.

5. Include a text summary of the video’s key points when you send clients or team members a link to the video. Don’t just send an email saying: “here’s a video for you.”

6. Offer to have a follow-up conversation to answer any questions they may have.

Don’t let the pitfalls described above discourage you from using video. It’s a powerful and compelling medium for communicating with your clients and your team. Just make sure you’re using it the right way. How are you using video at your firm? I’d love to hear from you. 

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Accounting

Continuous Auditing Transforms Corporate ERPs

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continuous auditing transforms corporate erps

As corporate accounting departments cross the threshold into late July 2026, the adoption of continuous, automated auditing systems has reached a definitive turning point. Driven by advances in artificial intelligence and deep integration with modern Enterprise Resource Planning (ERP) platforms, leading finance organizations are moving away from traditional, periodic post-hoc audits in favor of real-time, 100% transactional verification. This technological transition is redefining internal control environments, reducing compliance costs, and eliminating the structural delays inherent in legacy quarterly closing processes.

Unlike traditional auditing frameworks that rely on statistical sampling—a process that inevitably leaves operational blind spots—continuous auditing software monitors operational data feeds continuously. Every purchase order, electronic invoice, payroll disbursement, and cross-border wire transfer is automatically cross-referenced against established corporate governance parameters, regulatory tax schedules, and anti-fraud algorithms in real time. Anomalies or unauthorized ledger entries are flagged instantly, allowing internal audit teams to investigate and remediate compliance gaps immediately rather than months after the close of a financial period.

The implications for executive financial management are far-reaching. By embedding continuous verification directly into daily transaction workflows, chief financial officers gain uninterrupted visibility into the organization’s true financial standing. Real-time balance sheet auditing eliminates the severe operational bottlenecks associated with month-end and quarter-end financial reconciliations, freeing accounting professionals to focus on strategic financial modeling, tax planning, and capital allocation rather than manual data entry and spreadsheet consolidation.

However, implementing continuous auditing requires accounting leadership to invest heavily in data governance and technical upskilling. Internal audit teams must evolve from manual ledger reviewers into system architects capable of auditing complex algorithms and validating automated data pipelines. Accounting firms and corporate controllers that master continuous auditing will establish a resilient compliance framework capable of meeting stringent international regulatory standards with total transparency.

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Accounting

U.S. Imposes New 50% Tariffs on Canadian Imports Under Rare Legal Provision

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U.S. Imposes New 50% Tariffs on Canadian Imports Under Rare Legal Provision

WASHINGTON — In a major escalation of cross-border trade friction, U.S. President Donald Trump has signed executive orders imposing new 50% tariffs on a wide selection of Canadian exports, citing discriminatory practices by Ottawa targeting American auto, dairy, and beverage industries.

The new duties, announced Monday, will take effect in 30 days. They target a broad spectrum of consumer and industrial goods—ranging from wine, liquor, and milk products to commercial cement, furniture, clothing, and hockey equipment.

Untested Legal Mechanism

To enact the sweeping measures, the administration invoked Section 338 of the Tariff Act of 1930—a rarely used legal provision allowing the executive branch to levy additional tariffs of up to 50% on foreign nations deemed to discriminate against U.S. commerce.

White House officials noted that Section 338 addresses trade discrimination rather than national security or economic emergencies. The move comes months after prior global emergency tariffs faced legal challenges in domestic courts, signaling Washington’s pivot toward alternate statutory authorities to maintain import duties.

Senior administration officials briefed reporters that the measure directly responds to Canadian provincial bans on U.S. alcohol, restrictions on American vehicle exports, and import quota disparities affecting U.S. dairy and cheese producers relative to third-party trading partners.

“While the administration continues to secure reciprocal trade agreements globally, Canada retaliated against efforts to protect domestic industry,” U.S. Trade Representative Jamieson Greer stated.

USMCA Impact and Carve-Outs

Significantly, the newly ordered 50% duties will apply to designated items even if they otherwise comply with the United States-Mexico-Canada Agreement (USMCA).

However, the administration confirmed key targeted exemptions:

  • Energy products (including oil and natural gas)
  • Potash and critical minerals
  • Fish and seafood
  • Goods already governed by sector-specific duties (such as existing steel and aluminum tariffs)

Administration representatives emphasized that the tariffs do not stem from recent disputes concerning drifting Canadian wildfire smoke, noting that policy options regarding environmental spillover remain under separate review.

Canadian Response and Market Reaction

Following the White House announcement, the Canadian dollar experienced a sharp decline against the U.S. dollar, falling approximately 0.4% during evening trading.

Canadian Prime Minister Mark Carney issued a statement emphasizing that Canada’s earlier counter-duties had merely matched previous U.S. trade actions. “Canada stands ready to engage intensively to address outstanding issues with the U.S. to the mutual benefit of our citizens,” Carney stated, pointing to detailed proposals Ottawa submitted to modernize the USMCA framework.

Ontario Premier Doug Ford took a firmer stance, urging a “dollar-for-dollar” reciprocal response if the measures go into effect on August 19.

With a 30-day implementation window before the duties officially lock in, industry associations and trade groups on both sides of the border are calling for urgent bilateral negotiations to avert further supply chain disruption across North America.

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Accounting

Automated Continuous Auditing: Transforming Compliance and Real-Time Financial Oversight

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Transforming Compliance and Real-Time Financial Oversight

The traditional accounting paradigm—defined by periodic monthly closures and post-hoc annual audits—is rapidly giving way to continuous, automated financial oversight. As of July 2026, forward-thinking accounting practices and multinational corporate finance departments are leveraging continuous auditing systems powered by advanced machine learning models. These systems monitor operational transactions in real time, shifting audit methodologies from sample-based post-analysis to absolute, 100% transaction-level verification.

The operational advantages of continuous auditing are transformative. Standard auditing procedures historically relied on statistical sampling, which, despite rigorous methodology, inherently left gaps where anomalies or fraudulent transactions could go undetected for months. Modern continuous auditing platforms integrate directly with enterprise resource planning (ERP) databases, instantly cross-referencing purchase orders, invoices, bank feeds, and tax records. Any deviation from established control parameters or unusual transaction behavior triggers immediate flags for internal audit teams, dramatically reducing detection lag from quarters to seconds.

Beyond fraud prevention, continuous auditing fundamentally alters internal reporting and decision-making. Executive leadership no longer has to wait weeks after the close of a quarter to evaluate precise financial standing; real-time verified ledger data provides an uninterrupted view of operating margins, tax liabilities, and cash flow dynamics. This real-time visibility enables corporate controllers to adjust capital allocation strategies dynamically, mitigating liquidity constraints and capitalizing on emerging commercial opportunities far more efficiently than competitors bound to legacy reporting cycles.

However, implementing continuous auditing requires accounting professionals to acquire new analytical capabilities. The role of the auditor is evolving from manual data reconciliation toward system validation, algorithmic model governance, and strategic risk interpretation. Accounting firms and corporate finance departments must invest in continuous technical education, ensuring that audit staff possess the data engineering skills necessary to design, maintain, and evaluate complex automated compliance systems.

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