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Black Friday car deals may be hard to find: analyst

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If you’re in the market for a new car and hoping to score a huge holiday deal, you may want to temper your expectations.

While you might be able to find some Black Friday sales and end-of-year specials, they are neither plentiful nor generous this year, said Joseph Yoon, consumer insights analyst for Edmunds, an auto research and car-buying site. Couple that with elevated auto prices and the high cost of financing, and the purchase could be more painful than you anticipated.

“I think a lot of buyers may be a little disappointed,” Yoon said.

Inventory is up, but discounts are down

At the same time, Yoon said, there’s ample inventory. After pandemic-era supply chain snags and manufacturing slowdowns led to lasting shortages starting in 2021, there’s now a broader selection on dealer lots for buyers to choose from.

“After the greatest inventory crisis the market had ever seen, the inventory is back … which matters especially when it comes to seeking a deal,” Yoon said. 

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Here’s a look at more stories on how to manage, grow and protect your money for the years ahead.

The average manufacturer’s suggested retail price on new cars reached $51,345 in October, according to Edmunds. That sticker price is down slightly from September’s average of $51,434 — when expiring tax credits for electric vehicles caused a surge in EV purchases — and is 3.9% higher than a year ago.

However, the actual price paid averaged $49,105, meaning the average discount was $2,240, Edmunds data shows. While dealer incentives have risen slowly since disappearing in 2021 and 2022, when many buyers paid above sticker price due to inventory shortages, those deals still have not returned to pre-pandemic levels.

In December 2019, the average sticker price was $41,696, and the typical price paid was $38,669 after an discount of $3,027, according to Edmunds.

Buyers whose last car purchase was years ago “may be surprised to find both prices and payment terms much higher than they remember,” said certified financial planner Stephen Kates, a financial analyst for Bankrate.

Don’t shop ‘solely on the monthly payment’

The typical monthly payment for a new car nudged up in October to $766, up 0.4% from September and 1.2% higher than a year earlier, according to research from Cox Automotive. The average monthly payment peaked in December 2022 at $795.

At the same time, 22% of buyers are getting into loans that stretch seven years or longer, according to Edmunds. While doing so can lower the monthly payment, it also generally means paying a higher interest rate and more interest over the life of the loan.

“Consumers should be cautious about shopping based solely on the monthly payment,” said Kates. 

By way of example: An eight-year loan more than doubles the total interest paid over the life of the loan compared with a four-year loan, he said.

The average interest rate charged on a five-year new-car loan is 7.07%, according to the latest data from Bankrate. For a four-year used-car loan, the average is 7.52%. However, that rate can vary wildly depending on your credit score. The lower your score, the higher the rate.

“Just three years ago, rates were about more than two percentage points lower,” Kates said. The difference between a 5% and 7% interest rate on a $30,000 auto loan translates into about $336 more per year in interest, he said.

There are ways you can lessen the financial sting of a new-car purchase. For instance, cars that have been sitting on a dealership’s lot for at least a couple of months are likely to be candidates for negotiating a better deal, Yoon said. 

“Looking at cars that have been on the lot a little longer might be the most helpful tool in your toolbox,” he said.

“The perfect trifecta would be a car that the manufacturer has a discount on, it’s been sitting at the dealership for quite some time and it’s a car you really like,” he said.

If you have a trade-in car that’s in good shape and it’s paid off, that also will bring down the amount you need to finance, Yoon said. However, don’t count on getting much for a “vehicle you’ve had for 15 years and is on its last leg,” he said.

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Personal Finance

Maximizing Returns in High Rate Climate and market uncertainty

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Maximizing Returns in High-Rate Climate

In the macroeconomic environment of late July 2026, personal cash management requires an active, structured approach to wealth preservation. With central bank benchmark rates remaining elevated to ensure long-term disinflation, conservative yield-bearing vehicles—such as short-term U.S. Treasury bills, money market funds, and high-yield savings accounts (HYSAs)—continue to offer reliable nominal returns between 4% and 5%. For individual investors, maximizing net returns requires moving beyond passive checking accounts and executing a disciplined cash laddering strategy.

Leaving substantial liquid capital in traditional bank deposits creates an invisible drag on personal net worth due to ongoing inflation. By implementing a tiered liquidity framework, individuals can split emergency cash reserves and short-term capital allocations across rolling maturities. Allocating cash into 4-week, 8-week, and 13-week Treasury bills creates a continuous cycle of maturing liquidity, allowing investors to continuously reinvest capital at prevailing market yields while maintaining immediate access to emergency funds.

Tax efficiency represents a critical dimension of high-yield cash optimization. For high-earning individuals residing in states with substantial local income taxes, direct holdings in short-term U.S. Treasury instruments often deliver superior net post-tax yields compared to standard commercial bank HYSAs. Because interest earned on federal Treasury bills is strictly exempt from state and local taxation, investors can retain a larger portion of their compounding interest gains without taking on additional credit or market risk.

Ultimately, personal wealth accumulation in mid-2026 relies on intentional capital deployment. Cash should be managed as a productive asset class that generates consistent, risk-free returns. Regularly auditing account yield terms, automating recurring transfers, and leveraging tax-advantaged fixed-income instruments ensures that personal liquidity remains fully optimized against macroeconomic fluctuations.

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Personal Finance

Algorithmic Wealth Management: Balancing Automated Financial Planning with Human Oversight

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Balancing Automated Financial Planning with Human Oversight

The personal finance industry in July 2026 is experiencing a technological evolution, driven by the wide deployment of next-generation algorithmic wealth management tools. Modern digital financial platforms have expanded far beyond basic automated index investing; today’s robo-advisors utilize real-time tax-loss harvesting, dynamic portfolio rebalancing, and hyper-personalized spending analysis to optimize retail investor outcomes. However, as these digital solutions become ubiquitous, investors face the crucial challenge of balancing automated execution with human strategic judgment.

The core advantage of automated financial planning platforms lies in their ability to remove emotional bias from investment execution. During periods of market volatility or localized sector realignments, automated algorithms systematically rebalance portfolios back to target asset allocations without falling victim to panic selling or speculative enthusiasm. Furthermore, integrated cash-flow monitoring algorithms analyze individual spending patterns in real time, automatically sweeping surplus income into designated retirement or debt-liquidation accounts to accelerate net worth accumulation.

Despite these operational advantages, algorithmic tools have inherent structural limitations when addressing complex, highly personalized financial life events. Decisions involving multi-generational estate planning, highly complex tax strategies, small business exits, or nuanced real estate transactions require contextual human judgment that software models cannot replicate. Relying solely on automated models without periodic human professional review can result in misaligned risk profiles or overlooked tax liabilities during major life transitions.

The optimal approach for personal financial planning in late 2026 is a hybrid advisory model. Individuals should utilize automated platforms for routine asset allocation, continuous tax optimization, and low-cost passive index tracking, while engaging qualified human financial advisors for periodic strategic planning, estate structuring, and qualitative risk evaluations. This dual approach ensures maximum cost efficiency and disciplined execution while retaining essential strategic guidance.

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Personal Finance

High-Yield Optimization: Structuring Personal Cash Reserves in a Sustained Rate Environment

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Structuring Personal Cash Reserves in a Sustained Rate Environment

In the financial environment of mid-2026, personal cash management has re-emerged as a vital component of holistic wealth building. With central bank policy rates holding firm to maintain long-term price stability, yield-bearing instruments such as money market funds, high-yield savings accounts (HYSAs), and short-term Treasury bills continue to offer compounding returns around 4% to 5%. For individual investors, effectively structuring cash reserves requires shifting away from passive bank deposits toward active yield optimization.

A frequent pitfall in personal asset management is leaving substantial liquid capital in traditional checking or low-yield savings accounts, where real returns are continuously eroded by baseline inflation. By implementing a disciplined ‘cash ladder’ strategy—allocating liquid funds across tiered maturities using ultra-short Treasury instruments and FDIC-insured high-yield accounts—individuals can secure maximal yields while retaining immediate liquidity for emergency expenses or tactical investment opportunities.

Simultaneously, investors must evaluate the tax efficiency of their cash holdings based on their tax bracket and geographic location. For high earners situated in states with high local income taxes, direct holdings in short-term U.S. Treasury bills often yield a higher net post-tax return than standard high-yield savings accounts, as Treasury interest is strictly exempt from state and local taxation. Understanding these nuanced tax distinctions allows individuals to capture significant incremental gains without taking on additional market risk.

Ultimately, personal financial health in late 2026 hinges on intentional liquidity management. Cash reserves should not be viewed merely as static emergency funds, but as a dynamic asset class that contributes positively to net worth growth. Regularly auditing yield terms, automating cash transfers, and optimizing for post-tax efficiency ensures that personal capital remains fully productive across all economic conditions.

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