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Can you build an American voter?

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The race between Joe Biden and Donald Trump is very close. Over the first three months of 2024 the candidates were never more than three points apart in our average of national polls, with Mr Trump narrowly ahead for most of that time. That is new for Mr Trump: in his two previous presidential campaigns he never led a general-election polling average for a single day. More worrying still for Mr Biden, Mr Trump is ahead in several of the swing states that he lost in 2020. The outcome in half a dozen states— Arizona, Georgia, Michigan, Nevada, Pennsylvania and Wisconsin—is likely to prove decisive. A small but critical slice of voters who plumped for Mr Biden back then are now telling pollsters that they plan to defect. Who are they?

To find out, we built a statistical model to assess how a hypothetical voter might cast a ballot, based on their demographic traits. Our data come from YouGov, an online pollster, which every week surveys over a thousand people about their demographic profile, voting history and voting intentions. We combined all its survey results since January 2023 to get a detailed portrait of Americans’ voting preferences. Use the drop-down menus below to plug in any combination of attributes—age, sex, religion and more—to construct a hypothetical American and see our estimate of their vote. Or press shuffle to see a voter at random. Our model will continuously update to incorporate each week’s YouGov survey.

0255075100National average2024 prediction2020 estimateBiden50%50%Trump50%50%

Switches to TrumpStays with TrumpStays with BidenSwitches to Biden Predicted vote in 2024 ↓Estimated vote in 2020

The voters propelling Mr Trump’s polling renaissance might come as a surprise. While white voters’ preferences have changed little since 2020, racial minorities—historically the bedrock of Democratic support—have lurched away from Mr Biden. Mr Trump has also sharply cut into his successor’s advantage among young voters, another core Democratic group. Mr Biden will hope these once-loyal Democrats return to the fold once the campaign heats up.

Latina women aged 25-34

Shifted towards Trump

Vote unchanged ↑ Towards Trump↓ Towards BidenVote in 2020

Black people aged 35-54

Became less committed to Biden

Vote in 2020Vote in 2024 ↓

Atheists

Remained loyal to Biden

White evangelicals

Remained loyal to Trump

Vote in 2020Vote in 2024 ↓

Race is often cited as the central cleavage in American politics, yet the single most powerful predictor of voting intention is religion. A model that knows nothing save for respondents’ religious affiliations can correctly identify their preferred candidate 62% of the time, compared with 59% for race. Of Mormons and evangelical voters, 73% say they support Mr Trump. This compares with just 13% of avowed atheists.

Rather than the sharp realignment that took place in 2016 and 2020, when Mr Trump attracted working-class white voters while shedding college-educated ones, the voters swinging in either direction this year are more alike: they tend to be young; black or Hispanic; and live in cities. This suggests they have looser party alliances and pay less attention to politics.

So both sides will think they can win as the election approaches. And you can use this tool to explore the type of voter—a 40-year-old high-school-educated black man from rural Georgia, say—who might just swing it.

Stay up to date on American politics with our new daily update, The US in brief. And explore how British voters may vote in the next election with our UK election trackers.

Methodology

Our model is based on survey data provided by YouGov, which obtains responses from a nationally representative sample of approximately 1,500 Americans each week. We gathered all results since the start of 2023, amounting to nearly 100,000 individual responses. We have removed people who did not say they planned to vote for either Joe Biden or Donald Trump in this year’s presidential election.

To estimate voting intentions based on demographic profiles, we fit a logistic regression model using the LASSO method, a statistical technique that eliminates or reduces the impact of certain variables in order to maximise accuracy on unseen data. Our model accounts not just for the eight demographic features detailed above in isolation, but also for how they interact with each other. For example, switching the listed age group from 75+ to 18-24 sharply increases the chances that a white voter will support Mr Biden, but actually reduces this probability for a black voter. Our model also incorporates the national poll average for the two leading candidates in each week. As a result, if one of them gains or loses ground in the polls overall, the model will automatically shift vote-intention probabilities for each demographic profile in the same direction. We update the model every week to account for additional survey data and new national polling averages.

Sources: YouGov; The Economist

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Economics

First-quarter GDP growth will be just 0.3% as tariffs stoke stagflation conditions, says CNBC survey

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U.S. President Donald Trump speaks to members of the media aboard Air Force One before landing in West Palm Beach, Florida, U.S., March 28, 2025. 

Kevin Lamarque | Reuters

Policy uncertainty and new sweeping tariffs from the Trump administration are combining to create a stagflationary outlook for the U.S. economy in the latest CNBC Rapid Update.

The Rapid Update, averaging forecasts from 14 economists for GDP and inflation, sees first quarter growth registering an anemic 0.3% compared with the 2.3% reported in the fourth quarter of 2024. It would be the weakest growth since 2022 as the economy emerged from the pandemic.

Core PCE inflation, meanwhile, the Fed’s preferred inflation indicator, will remain stuck at around 2.9% for most of the year before resuming its decline in the fourth quarter.

Behind the dour GDP forecasts is new evidence that the decline in consumer and business sentiment is showing up in real economic activity. The Commerce Department on Friday reported that real, or inflation-adjusted consumer spending in February rose just 0.1%, after a decline of -0.6% in January. Action Economics dropped its outlook for spending growth to just 0.2% in this quarter from 4% in the fourth quarter.

“Signs of slowing in hard activity data are becoming more convincing, following an earlier worsening in sentiment,” wrote Barclays over the weekend.

Another factor: a surge of imports (which subtract from GDP) that appear to have poured into the U.S. ahead of tariffs.

The good news is the import effect should abate and only two of the 12 economists surveyed see negative growth in Q1. None forecast consecutive quarters of economic contraction. Oxford Economics, which has the lowest Q1 estimate at -1.6%, expects a continued drag from imports but sees second quarter GDP rebounding to 1.9%, because those imports will eventually end up boosting growth when they are counted in inventory or sales measures.

Recession risks rising

On average, most economists forecast a gradual rebound, with second quarter GDP averaging 1.4%, third quarter at 1.6% and the final quarter of the year rising to 2%.

The danger is an economy with anemic growth of just 0.3% could easily slip into negative territory. And, with new tariffs set to come this week, not everyone is so sure about a rebound.

“While our baseline doesn’t show a decline in real GDP, given the mounting global trade war and DOGE cuts to jobs and funding, there is a good chance GDP will decline in the first and even the second quarters of this year,” said Mark Zandi of Moody’s Analytics. “And a recession will be likely if the president doesn’t begin backtracking on the tariffs by the third quarter.”

Moody’s looks for anemic Q1 growth of just 0.4% that rebounds to 1.6% by year end, which is still modestly below trend.

Stubborn inflation will complicate the Fed’s ability to respond to flagging growth. Core PCE is expected at 2.8% this quarter, rising to 3% next quarter and staying roughly at that level until in drops to 2.6% a year from now.

While the market looks to be banking on rate cuts, the Fed could find them difficult to justify until inflation begins falling more convincingly at the end of the year.

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Economics

Tariffs to spike inflation, stunt growth and raise recession risks, Goldman says

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U.S. President Donald Trump announces that his administration has reached a deal with elite law firm Skadden, Arps, Slate, Meagher & Flom during a swearing-in ceremony in the Oval Office at the White House on March 28, 2025 in Washington, DC. 

Andrew Harnik | Getty Images

With decision day looming this week for President Donald Trump’s latest round of tariffs, Goldman Sachs expects aggressive duties from the White House to raise inflation and unemployment and drag economic growth to a near-standstill.

The investment bank now expects that tariff rates will jump 15 percentage points, its previous “risk-case” scenario that now appears more likely when Trump announces reciprocal tariffs on Wednesday. However, Goldman did note that product and country exclusions eventually will pull that increase down to 9 percentage points.

When the new trade moves are enacted, the Goldman economic team led by head of global investment research Jan Hatzius sees a broad, negative impact on the economy.

In a note published on Sunday, the firm said “we continue to believe the risk from April 2 tariffs is greater than many market participants have previously assumed.”

Inflation above goal

On inflation, the firm sees its preferred core measure, excluding food and energy prices, to hit 3.5% in 2025, a 0.5 percentage point increase from the prior forecast and well above the Federal Reserve’s 2% goal.

That in turn will come with weak economic growth: Just a 0.2% annualized growth rate in the first quarter and 1% for the full year when measured from the fourth quarter of 2024 to Q4 of 2025, down 0.5 percentage point from the prior forecast. In addition, the Wall Street firm now sees unemployment hitting 4.5%, a 0.3 percentage point raise from the previous forecast.

Taken together, Goldman now expects a 35% chance of recession in the next 12 months, up from 20% in the prior outlook.

The forecast paints a growing chance of a stagflation economy, with low growth and high inflation. The last time the U.S. saw stagflation was in the late 1970s and early ’80s. Back then, the Paul Volcker-led Fed dramatically raised interest rates, sending the economy into recession as the central bank chose fighting inflation over supporting economic growth.

Three rate cuts

Goldman’s economists do not see that being the case this time. In fact, the firm now expects the Fed to cut its benchmark rate three times this year, assuming quarter percentage point increments, up from a previous projection of two rate cuts.

“We have pulled the lone 2026 cut in our Fed forecast forward into 2025 and now expect three consecutive cuts this year in July, September, and November, which would leave our terminal rate forecast unchanged at 3.5%-3.75%,” the Goldman economists said, referring to the fed funds rate, down from 4.25% to 4.50% today.

Though the extent of the latest tariffs is still not known, the Wall Street Journal reported Sunday that Trump is pushing his team toward more aggressive levies that could mean an across-the-board hit of 20% to U.S. trading partners.

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Economics

DOGE comes for the data wonks

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FOR NEARLY three decades the federal government has painstakingly surveyed tens of thousands of Americans each year about their health. Door-knockers collect data on the financial toll of chronic conditions like obesity and asthma, and probe the exact doses of medications sufferers take. The result, known as the Medical Expenditure Panel Survey (MEPS), is the single most comprehensive, nationally representative portrait of American health care, a balkanised and unwieldy $5trn industry that accounts for some 17% of GDP.

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