Alibaba’s Taobao is advertising its Singles Day shopping promotions in Singapore.
Screenshot
Alibaba and ByteDance’s TikTok Shop are just some of the Chinese e-commerce players that have quickly come to dominate around half of the online shopping market in several Southeast Asian countries, consulting firm Bain and Company said in a report Thursday.
In Indonesia, Thailand and the Philippines, Chinese online shopping players — such as Shein and PDD‘s Temu — account for roughly 50% of the local e-commerce market, data for 2024 showed, according to the report. It indicated the Chinese companies have also gained a foothold in the growing online commerce market in countries from the U.S. to Brazil.
The findings come as Chinese companies are accelerating their global expansion, amid slowing economic growth at home — and despite escalating U.S.-China trade tensions.
“Far from being killed by tariffs, the internationalization of Chinese retail is entering a new phase,” the report said. Its authors noted that the Chinese sellers have so far tended to perform better “in markets with lower online purchasing power.”
This year, Bain pointed out, Alibaba’s Taobao is expanding Singles Day shopping promotions to 20 regions — meaning the world’s biggest shopping event is no longer just a factor for China but markets where rival Amazon.com has pushed its Black Friday sales.
It’s not immediately clear the extent to which Singles Day was promoted outside China in past years. But the ramp up is recent. Taobao in Malaysia last year announced it would be the first time the shopping event would be promoted in English, in addition to Chinese.
Alibaba’s international division — called “International Digital Commerce Group” — reported 19% year-on-year revenue growth in the three months ended June 30 to 34.74 billion yuan ($4.85 billion).
That was slightly more than what the company’s cloud computing unit brought in, but still far less than the 140.07 billion yuan in revenue generated by Alibaba’s China e-commerce business, which saw slower growth at 10%. Similar to Amazon.com, merchants open accounts on Alibaba’s platforms to sell directly to consumers.
One signal of how quickly Chinese sellers are expanding their online sales abroad comes from financing numbers.
In just over a year, fintech startup FundPark has facilitated $3 billion in loans to small Chinese businesses for overseas e-commerce — it had previously taken the company six years to lend the same $3 billion amount, Anson Suen, co-founder and CEO, told CNBC.
FundPark, which has received $750 million in financing from Goldman Sachs and HSBC, assesses how much small merchants can borrow by using its tech-based data analysis. The startup on Tuesday announced it raised $71 million to support its new artificial intelligence-powered tool for “dynamic funding” that can help merchants navigate tariff uncertainties.
Taking China learnings abroad
Part of the Chinese e-commerce companies’ success comes from lessons learned in their home market that integrate livestreaming, rapid product innovation and speedy logistics, Bain analysts pointed out.
The country’s giant market has provided fertile training ground.
At $2.32 billion in gross merchandise value sold last year, the Chinese e-commerce market is more than twice the size of the U.S., which saw $1.05 billion in GMV last year, Bain said. GMV is a measure of sales on an ecommerce platform over a period of time.
In Southeast Asia, Indonesia was the largest market with $62 billion in e-commerce GMV last year, while Thailand and Vietnam each recorded $30 billion in GMV, Bain said. The Philippines saw $20 billion in 2024 GMV, while Singapore’s was far smaller at just $8.55 billion.
But it’s far from a straight path to growth for Chinese players in every market.
Bain pointed out that in Singapore, Alibaba’s Lazada had lost market share to the local incumbent Shopee, while Amazon and Walmart still dominate in the U.S.
While PDD, Alibaba and ByteDance divide up most of the Chinese market, the U.S. is a far different story, with Bain data showing that non-Chinese e-commerce players accounted for nearly 95% of the market.
Weekly analysis and insights from Asia’s largest economy in your inbox Subscribe now
The U.S. e-commerce giants also have a large international presence.
Amazon reported net sales in North America of $100.1 billion in the quarter ended June 30, while international sales were $36.76 billion, meaning the U.S. e-commerce giant still makes more in net sales than Alibaba at home and abroad. The U.S.-based e-commerce giant is set to report earnings Thursday local time.
The landscape of institutional debt markets is undergoing a profound structural shift on July 21, 2026, as major corporate issuers and commercial banks rapidly accelerate the deployment of tokenized debt instruments. Data published by leading capital market consortiums indicates that primary issuances of digital commercial paper and tokenized corporate bonds have reached record volumes this month. By moving legacy debt origination, underwriting, and secondary distribution onto permissioned distributed ledgers, corporate treasurers are unlocking unprecedented operational flexibility and instantaneous cross-border liquidity.
The adoption of tokenized debt is fundamentally altering how enterprise balance sheets manage short-term liquidity needs. Traditional corporate bond settlement cycles historically required multi-day clearing processes involving numerous intermediaries, custodial entities, and clearinghouses. Through programmable smart contracts on distributed ledgers, issuers can now execute atomic settlement—enabling continuous, 24/7 access to institutional capital pools. This instantaneous clearing mechanism drastically reduces counterparty risk, eliminates costly settlement friction, and allows treasury teams to dynamically optimize working capital in real time.
A major catalyst driving this institutional migration is the establishment of comprehensive digital asset regulatory frameworks across major financial hubs. Clear legal guidelines regarding ledger-based securities ownership have provided institutional compliance officers with the regulatory confidence necessary to transition multi-billion-dollar liquidity facilities onto digital platforms. Furthermore, the integration of automated regulatory reporting directly into token smart contracts simplifies ongoing compliance audits, ensuring that secondary market trades automatically enforce investor accreditation limits and tax withholding requirements.
For chief financial officers and institutional portfolio managers, tokenized debt represents a fundamental evolution in fixed-income strategy. Companies that embrace ledger-based debt structures gain direct access to a broader, global base of digital-native institutional investors while substantially reducing borrowing overhead. As ledger interoperability continues to improve across global exchanges, tokenized debt is poised to become the standard infrastructure for global corporate finance.
Private credit has firmly established itself as a foundational pillar of global financial markets in 2026, transitioning from an alternative asset class into a dominant mechanism for middle-market corporate financing. Reports published in mid-July 2026 show that direct lending assets under management have expanded significantly, as corporate borrowers increasingly bypass traditional syndication desks in favor of customized private debt solutions. This structural migration has fundamentally altered corporate liquidity dynamics, providing middle-market enterprises with reliable access to tailored capital packages even during periods of regulatory bank tightening.
The primary driver of this continued growth is the structural flexibility inherent in private debt agreements. Unlike public bond markets or conservative commercial bank loans—which often carry rigid covenants and slow underwriting timelines—private credit funds offer speed of execution, flexible payment-in-kind structures, and customized debt-service frameworks. For companies undertaking strategic acquisitions, capital expenditures, or complex balance sheet recapitalizations, the ability to negotiate directly with a unified syndicate of private lenders provides significant certainty and confidentiality.
However, the expansion of private credit is attracting heightened regulatory attention and risk scrutiny. Financial regulatory bodies are closely evaluating the lack of secondary market price discovery and the potential concentration of illiquidity risks within non-bank financial institutions. Because private debt instruments are held to maturity and marked to model rather than marked to market, evaluating real-time enterprise valuations during economic shifts requires robust internal credit assessment standards. Analysts note that as loan portfolios mature, performance variations between disciplined lenders and aggressive underwriters will become increasingly apparent.
For corporate financial officers and institutional portfolio managers, private credit represents both a powerful strategic tool and a vital diversification strategy. Borrowers must weigh the higher nominal coupon rates of private debt against the tangible value of operational flexibility and execution certainty. Meanwhile, investors must maintain rigorous credit due diligence, prioritizing funds with proven restructuring capabilities and deep operational expertise in underwriting resilient middle-market businesses.
The integration of blockchain technology with legacy financial markets has reached a decisive tipping point in July 2026, driven by the rapid scaling of Real-World Asset (RWA) tokenization. Major global investment banks, custodial entities, and asset managers are actively shifting sovereign debt, commercial paper, and private fund shares onto permissioned distributed ledgers. Recent industry data confirms that the aggregate market capitalization of tokenized treasury products and private credit funds has surged past major milestones, illustrating that ledger-based settlement is no longer experimental, but core financial infrastructure.
The fundamental value proposition of asset tokenization rests on operational efficiency, continuous liquidity, and automated compliance execution. By embedding regulatory checks, investor accreditation limits, and automated coupon distributions directly into smart contract code, financial institutions eliminate vast amounts of manual back-office reconciliation. Furthermore, fractionalized ownership structures allow high-value asset classes—such as prime commercial real estate and private equity funds—to be split into accessible units, significantly expanding liquidity pools and enabling real-time collateral optimization.
A key catalyst behind this institutional momentum is the establishment of comprehensive regulatory clarity across major financial jurisdictions. The implementation of standardized digital asset frameworks in the United States and Europe has provided institutional compliance officers with the legal certainty required to deploy capital on-chain. As a result, premier custodian banks are now offering unified digital asset custody, seamlessly bridging traditional securities depositories with programmable ledger ecosystems.
Looking forward, the maturation of tokenized assets will continue to transform secondary market trading and treasury management. Corporate treasurers can now yield-optimize idle cash in real time by moving into tokenized money market instruments that settle instantaneously on a 24/7 basis. To remain competitive, financial leaders must ensure their institutional architectures are interoperable with modern digital ledger protocols, positioning their organizations at the forefront of modern capital market efficiency.