Illinois CPA Society president and CEO Geoffrey Brown and chair Deborah Rood discussed some of the hot topics in the accounting profession during a recent ICPAS Summit.
“We can’t lose sight of the fact that there are a lot of hard trends that are impacting the profession, and they’re not going away anytime soon,” said Brown during a keynote address on Aug. 27. “We’re talking about our workforce issues, the impact of technology, an aging workforce, and we have to figure out how we’re going to confront and overcome them if we’re going to have that bright future that the profession deserves. We also have to take stock of the shifting landscape.”
One of the top challenges is the changing picture of the accounting profession. “We’re all confronted with an opportunity to transform the historic business model of public accounting and corporate finance so that we can become the employer of choice,” said Brown. “We can become the difference maker in business, the difference maker in capital markets, and really live into the future that we deserve. But we have to step back and think about how we’re going to lean into the opportunities that are on the horizon and really confront the challenges that are before us. I like to think that the only organizations and professionals that are going to get left behind in this dynamic are the ones that refuse to see the opportunity and to open themselves up to new skills and learning.”
Illinois CPA Society president and CEO Geoffrey Brown
He noted that the number of billion-dollar firms in the profession has doubled between 2020 and 2023, and much of their revenue is driven by consulting. U.S. CPA firms have actively acquired non-CPA lines of business. IT consulting and services led acquisition demand from 2019-2023, while business and management consulting services came in a close second.
“The thing that we really need to focus on is the impact of M&A and private equity investments,” said Brown. “Through the first six months of this year, deal flow has been pretty consistent with where it’s been the last couple of years, which points to a bright, thriving future for us. There’s a high volume, but it’s also going to mean that there’s new services that firms are trying to acquire. IT consulting services, and business and management consulting are the top two consulting services that they’re trying to add from a non-CPA service line. And that’s really exciting for us, because it means that there’s some things that are wrapping around that can really make you a difference maker in the lives of your clients.”
Attracting talent to the accounting profession continues to be a major issue. “Nobody should be surprised by the profession’s talent issues,” said Brown. “Luckily, there’s some change on the horizon, and we’re marshaling the resources to really focus on those, but finding and retaining staff, developing the next generation of leaders, compensation, rewards and utilization are all issues that are front and center, but they’re not insurmountable.”
Not as many young people are entering the accounting field. “We also know that we have an enrollment cliff,” said Brown. “High school graduation rates are set to peak around 2025, 2026. That means the college age population is going to shrink for the next 12 years, and there are fewer international students coming to the U.S. to matriculate.”
He also pointed to changes in parental preferences, with 46% of parents favoring something other than a four-year college degree for their children, according to a Gallup survey. “You’re probably thinking to yourself, well, the path to get to be a CPA includes a stop-off at a four-year college, so that means that there’s something else that we have to confront, accounting degrees,” said Brown. “The number of accounting graduates continues to decline, and then we have the number of job openings relative to the available workforce. These are all demographic challenges that are in front of us as we’re thinking about building the next generation of the workforce.”
He noted that only one in eight business majors graduates with a degree in accounting, and one of the main reasons they’re not pursuing accounting, cited by 70% of the respondents, is a lack of interest, followed by 61%, who cited a higher starting salary with other majors, and 61% who said the courses are too difficult and 60% who said they’re not good at math.
Brown also hopes to get more positive stories coming from CPAs communicated to young people. “We need more of you to be excited about talking about being a CPA, talking about the work that you do, talking about the difference that you make through your professional lives, the connections that you’ve created and what it’s meant for your family, things of that nature,” said Brown. “We don’t need anymore stories about that last busy season, how hard you work, the long hours, how many times you failed the exam. We need you to create stories that are more inviting and really help young people to understand that this is a right decision for them, that it can be a difference maker, that they do have an opportunity to do relevant work and to really make a difference. One of the things that we’re committed to as an organization is really helping to provide the resources for you all to do just that, whether it’s coaching or giving you materials to go into a high school. We just really need representatives of this profession to really tell young people what it’s like.”
He brought out ICPAS chairperson Deborah Rood, who is a risk control consulting director at CNA, which provides insurance coverage to CPAs. She discussed how she was inspired to get into the accounting field. “I was destined to be a CPA,” she said. “My dad was an accountant, and then the banker he worked with a lot of time went to him and said you’ve got to become a CPA. I’m not going to be able to use your financial statements anymore without you being a CPA. So at the age of maybe 30 or 35, he went back to school — and he had three kids at the time — and he went back and got his CPA.”
Illinois CPA Society president and CEO Geoffrey Brown and chairperson Deborah Rood at the ICPAS Summit
At first, she wanted to be a fighter pilot in the Air Force, but her eyesight wasn’t good enough, so she considered becoming a lawyer, but then found that she liked accounting better during a high school accounting class.
“Much of what we do isn’t math,” said Rood. “It really isn’t math anymore. The computer does all the math. You’ve got to look at things and say, does it make sense? But it’s really communication. It’s really a people profession where you have to be able to take those numbers and convert it to something that your clients understand and can act upon. And when we start talking about it, telling our story as ours, and talk about how we help people in those discussions and our clients appreciate everything, I think that can make a big difference.”
The accounting profession is undergoing a fundamental structural transition as enterprise finance departments shift from periodic month-end closes toward automated continuous accounting models. By integrating specialized machine learning algorithms directly into enterprise resource planning (ERP) platforms, chief accounting officers are transforming financial reporting from a retrospective exercise into a real-time operational asset.
The Shift from Periodic Close to Continuous Financial Reporting
Traditional accounting workflows heavily relied on manual data reconciliation, spreadsheet calculations, and multi-week closing cycles at the end of each fiscal period. In contrast, continuous accounting frameworks utilize automated software agents to process, validate, and post transactional data in real time as business activities occur.
Automated bank reconciliation tools cross-reference incoming bank feeds, invoice records, and purchase orders automatically. By resolving transactional variances instantly throughout the month, corporate accounting teams eliminate the traditional workload spikes associated with quarterly and annual closes.
Machine Learning in Audit Trails and Anomaly Detection
Advanced natural language processing (NLP) and machine learning tools are redefining internal audit and financial control environments. Automated systems analyze 100% of general ledger entries, identifying anomalous transactions, duplicate payments, and unauthorized journal entries in real time.
Rather than relying on random statistical sampling, corporate internal auditors can focus their attention on high-risk flags automatically surfaced by algorithmic monitoring platforms. This continuous risk assessment strengthens internal controls over financial reporting (ICFR) and significantly reduces fraud risk.
Evolving Roles for Accounting Professionals
As routine data entry and manual reconciliation tasks become fully automated, the skill set required for accounting professionals is shifting toward data analysis, system design, and strategic business advisory.
– Systems Governance: Accountants are increasingly responsible for monitoring algorithmic accuracy and managing data integration pipelines.
– Business Partnership: Finance professionals leverage real-time financial dashboards to advise operational leaders on margin management and working capital allocation.
– Regulatory Compliance Management: Accounting teams utilize automated platforms to ensure compliance with dynamic tax codes and international accounting standards.
Core Implementation Recommendations
1. Deploy Automated Reconciliation Tools: Integrate continuous transaction processing modules into existing enterprise ERP architectures.
2. Establish Algorithmic Governance Controls: Implement strict internal testing protocols to ensure automated accounting rules comply with GAAP/IFRS standards.
3. Reskill Accounting Teams: Invest in training finance staff on data analytics, workflow automation, and predictive financial modeling.
Corporate accounting departments face expanding reporting expectations as international sustainability disclosure standards achieve regulatory enforcement across major global jurisdictions. Chief Accounting Officers (CAOs) and corporate controllers are establishing rigorous internal accounting controls to treat Environmental, Social, and Governance (ESG) metrics with the same data precision, auditability, and governance as traditional financial statements.
Regulatory Harmonization Under Global Sustainability Frameworks
The implementation of standardized sustainability reporting frameworks—notably rules established by international sustainability accounting boards—has created unified expectations for public and large private enterprises. Corporations must report standardized metrics covering greenhouse gas emissions (Scope 1, 2, and material Scope 3), energy utilization, workforce demographics, and supply chain governance.
In Europe and other participating international jurisdictions, double materiality principles are mandatory. Under double materiality, organizations must report both how external sustainability risks impact corporate financial performance, and how internal corporate operations affect surrounding environmental and social structures.
Integrating Sustainability Metrics into Core ERP Systems
To provide auditable non-financial data, enterprise organizations are integrating specialized carbon accounting and ESG management platforms directly into core ERP systems. Automated data collectors capture energy utility invoices, logistics fuel consumption metrics, and vendor compliance records in real time.
Establishing automated, traceable data pipelines ensures that non-financial reporting is supported by clear audit trails. This structured approach allows external financial auditors to provide reasonable assurance on sustainability disclosures during annual corporate reporting cycles.
Financial Impacts and Capital Market Disclosure
Accurate ESG reporting directly influences corporate cost of capital and institutional credit ratings. Commercial lenders and institutional asset managers systematically incorporate sustainability metrics into risk pricing models. Companies that demonstrate transparent, verifiable progress in operational energy efficiency and climate risk mitigation benefit from expanded access to green bond markets and lower debt pricing.
Action Steps for Accounting Leadership
1. Implement Double Materiality Frameworks: Conduct comprehensive assessments to identify material financial and operational sustainability metrics.
2. Build Auditable Non-Financial Data Pipelines: Automate ESG data collection within core accounting software to ensure data integrity.
3. Align Sustainability with Annual Financial Filings: Prepare non-financial disclosures concurrently with financial statements to satisfy regulatory audit expectations.
Internal audit departments and corporate risk managers are modernizing internal control frameworks by shifting from periodic sampling techniques to continuous monitoring and machine learning analytics. As operational data volumes increase across enterprise organizations, automated control testing ensures financial integrity, prevents corporate fraud, and streamlines annual audit engagements.
The Limitation of Periodic Audit Sampling
Historically, internal and external auditors evaluated internal controls by reviewing random samples of financial transactions—often analyzing less than five percent of total ledger entries. In complex enterprise environments, periodic sampling methods carry inherent risks of overlooking localized financial misstatements, unauthorized disbursements, or operational control breakdowns.
In 2026, progressive internal audit functions are utilizing automated continuous monitoring platforms that evaluate one hundred percent of financial transactions in real time. Continuous control auditing systems continuously monitor general ledger entries, procurement approvals, and expense reimbursements across all operating subsidiaries.
AI-Powered Fraud Detection and Anomaly Identification
Machine learning models trained on historical corporate financial data excel at identifying subtle transactional anomalies that indicate potential fraud or operational error. Automated systems instantly flag duplicate invoice payments, unapproved vendor creation, unusual journal entry timing, and unauthorized override of authority thresholds.
When an anomaly is detected, the automated auditing platform generates an instant risk alert, allowing internal audit teams to investigate root causes immediately. Early detection prevents minor operational errors from escalating into material weaknesses in financial reporting.
Streamlining External Audit Preparation
Continuous internal control monitoring delivers significant benefits during annual external financial audits. External audit firms can review continuous audit logs and automated control testing documentation, reducing the time required for manual field testing.
This integrated approach lowers overall audit compliance fees, reduces administrative burdens on corporate accounting staff, and provides senior management and audit committees with real-time visibility into the organization’s overall risk profile.
Core Implementation Guidelines
1. Transition to 100% Data Testing: Replace legacy sampling methods with automated continuous audit monitoring systems.
2. Deploy Anomaly Detection Algorithms: Implement machine learning models to identify unauthorized transactions and operational control overrides.
3. Align Internal and External Audit Workflows: Coordinate continuous control testing protocols with external auditors to optimize annual compliance cycles.