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In uncertain markets, it’s accountants who create stability

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Markets are as unpredictable as ever. One week brings optimism, and the next, uncertainty takes over. Between inflation concerns, shifting trade policies and inconsistent buying behavior, one thing is clear: volatility is the new normal.

As a CFO, I know firsthand how accounting and finance teams are asked to do more with less when the market wobbles. Expectations rise, visibility shrinks and decisions carry more weight. But this isn’t a time to retreat; this is a time to lead. Accountants in particular are being asked to step outside their traditional roles, going beyond compliance to bring more insight, agility and strategic value.

Is your accounting team still seen as a traditional back-office function, or are they driving real impact at the center of business decision-making? Here are three ways accountants can shift from support role to strategic force, helping organizations stay profitable, predictable and well-positioned, no matter what the market brings.

1. Start at the source: sales

Revenue starts long before it hits the ledger. But that doesn’t mean accountants should wait on the sidelines. Especially in services businesses where margins are tight and people are the product, accounting can, and should, get involved earlier in the sales process.

Helping shape pricing models, validate margins and confirm delivery costs ensures your company is closing profitable deals. Left unchecked, discounting habits and poorly scoped projects can erode margin before the work even begins.

AI is making this type of involvement more accessible. Tools that analyze historical bid data can suggest optimal pricing and help avoid unnecessary concessions. For instance, if sales instinctively offers a 20% discount, data may show a 5% reduction would’ve closed the deal. When that insight is applied at scale, the impact on profitability is significant. Accountants are the experts best equipped to drive that discipline.

2. Fix the handoff from sales to delivery

In theory, the transition from sales to delivery should be seamless. In practice, it’s a common source of margin loss. Missing scope items, mismatched rate cards and vague assumptions can trigger change orders, billing disputes or even client dissatisfaction.

This is where today’s accountants can be instrumental, not just in reconciling revenue after the fact, but in helping prevent leakage before it happens. By advocating for accurate project setup, enforcing controls over rate use, and identifying gaps in scope or delivery assumptions, you can bring structure to a phase that’s historically been a bit chaotic.

Invoicing is another area where accountants make or break cash flow. Manual processes, delays in approvals and spreadsheet-driven billing often lead to late invoices and slower collections. Automation shortens the billing cycle, reduces disputes and improves cash predictability. Speed matters, but what really drives value is confidence in your numbers.

3. Build more accurate forecasts with an accountant’s lens

Cash flow forecasting is part art, part science. In volatile markets, the margin for error is small. Most forecasts assume customers pay on time and expenses follow plan, but the real world rarely works that way.

Modern accounting teams are being asked to deliver sharper forecasts based on behavior, not just assumptions. AI can now analyze payment histories and customer patterns to predict actual payment timing, flagging risks before they affect liquidity. It can also suggest tactical changes, such as offering split invoicing or switching to electronic payments to accelerate cash.

This kind of insight allows you to advise your business leaders with greater confidence. When to invest. When to hold back. How to plan for best- and worst-case scenarios. Especially in unpredictable markets, that level of precision becomes a huge competitive advantage.

Embrace your role as a strategic partner

We’ve entered an era where profitable growth matters more than growth at all costs. That shift puts finance front and center. Accountants have moved well beyond compliance to become central to how organizations stay agile, make smarter decisions and protect profitability.

In uncertain economic environments, businesses look for solid ground. And time and again, it’s accountants who provide it. From reconciling revenue to advising leadership on where and when to invest, the accounting function has evolved from a back-office operation into a front-line driver of performance — offering both operational clarity and strategic stability when it’s needed most. Now is the time to keep leaning in on that.

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Accounting

Tech news: BDO announces $1B AI strategy

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Karbon, a provider of accounting practice management software, announced the appointment of Twyla Verhelst as Vice President of Industry Relations and Community. She will spearhead Karbon’s efforts to inspire, educate, and elevate accounting professionals while advancing the company’s customer-led growth strategy. Specifically, she will engage across the accounting community to build trusted relationships with firm leaders, influencers, and partners. Her mission is to strengthen the global accounting community by championing firm success, showcasing customer stories, and leading conversations around innovation, AI adoption, and the future of the profession. Verhelst joins Karbon from Mercury, a fintech company, where she served as Head of Accounting Partnerships. There, she successfully launched and scaled the firm’s accounting partner ecosystem, overseeing brand, go-to-market strategy, product positioning, partner sales, and experience. … Vena, an FP&A platform provider specializing in the Microsoft technology ecosystem and powered by agentic AI, announced the winners of the 2025 Venny Awards, which celebrates those setting new standards for innovation, operational excellence and strategic leadership within their organizations. The awards were presented at this year’s Excelerate Finance 2025 conference. … Rillet, an AI-native ERP provider, announced $25M in Series A funding led by Sequoia Capital. This round, which comes 10 months after Rillet’s last fundraise, includes existing investors First Round Capital, Creandum, Susa Ventures and top angels, such as former NetSuite CFO, Ron Gill and Lee Kirkpatrick, former Twilio CFO.

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Tariff ruling threatens $2T fiscal hole in Trump plan

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The court ruling that blocked much of President Donald Trump’s sweeping tariffs threatens to blow what some economists estimate as a $2 trillion hole into the U.S. fiscal outlook over the coming decade, should the judgment stay in place. 

The ruling could also present a new obstacle for Republicans who are relying on the revenue to help offset the cost of a roughly $4 trillion tax cut moving through Congress. 

“At face value, this ruling will take away billions of dollars of prospective tariff revenue” annually, said Douglas Elmendorf, a Harvard Kennedy School professor and former director of the Congressional Budget Office — a nonpartisan arm of the U.S. legislature.

A federal appeals court Thursday paused the Court of International Trade’s Wednesday ruling striking down a swath of Trump’s levies, and the White House is pushing to overturn the judgment entirely, aiming to appeal to the Supreme Court as soon as Friday.

If the CIT ruling survives appeal, it would remove duties that would have raised nearly $200 billion on an annual basis, according to estimates by Goldman Sachs Group Inc. and Citigroup Inc. Trump and his aides had been relying on that increased revenue to get Republican lawmakers united behind the president’s “big beautiful bill” tax-cut package.

Plan B

The $2 trillion in added revenue over a decade would have gone some way toward offsetting the cost of the tax cuts, as measured by the congressional Joint Committee on Taxation, as the legislation’s spending reductions aren’t expected to cover even half the tab. 

Failing judicial success, Trump’s trade team would have to stitch together duties using executive authority other than the one struck down. But the process would take months, and decisions could still end up facing legal challenges, economists say. Treasury Secretary Scott Bessent said on Fox News Thursday that “anything that the courts do to get in the way both harms the American people in terms of trade and in terms of tariff revenue.”

Even a short-term hit to revenue would pose problems: the government is currently barred from raising net new debt, and the Treasury has been using special accounting maneuvers to make good on payments. Monthly customs revenue just hit a record of over $16 billion, helping the department’s cash flows.

Barclays Plc warned that the court ruling will bring forward the date by when the Treasury will have exhausted its cash and extraordinary measures. That in turn builds pressure on Republicans to get the tax bill done, as it includes an increase in the debt limit.

Average tariff

“The fiscal outlook just got a lot worse as a result of this court ruling,” said Ernie Tedeschi, who is director of economics at Yale University’s Budget Lab and a former Biden administration official. “Very high tariffs just got less likely.”

The Budget Lab also estimated revenues would be about $2 trillion lower over 10 years — roughly $700 billion compared with $2.7 trillion — if the court ruling stands, and current tariff levels remain in place.

Wednesday’s court ruling involved Trump’s use of the International Emergency Economic Powers Act (IEEPA) to threaten the highest tariff rates in more than a century. The April 2 “Liberation Day” tariffs involved a universal baseline levy of 10% plus much bigger rates for various trading partners — though Trump had put those on pause prior to the ruling. Bloomberg Economics estimated that the average US tariff rate got as high as nearly 27% at one point. The court ruling takes it below 6%.

Other channels Trump has to impose tariffs include Section 232 authority to impose sectoral levies. The administration has already invoked it to set the stage for import taxes on items including smartphones and jet engines. Pharmaceuticals, semiconductors, lumber and other products are also being eyed for tariffs. Existing duties are in place on steel and autos, among others.

“There are other avenues to do the tariffs,” said Stephanie Roth, chief economist at Wolfe Research, who sees a $180 billion annual revenue hit from the court ruling.

Economists at Citi, Goldman Sachs and Morgan Stanley expect the administration will ultimately raise the tariff revenue it needs.

Estimates contested

White House Council of Economic Advisors Chair Stephen Miran on May 27 told Bloomberg Television the tariffs would take in hundreds of billions of dollars a year, helping alleviate concerns about the fiscal deficit.

Those estimates have bolstered the Trump administration against charges that its tax bill blows a hole in the budget.

“The blatantly wrong claim that the one, big beautiful bill increases the deficit is based on the Congressional Budget Office and other scorekeepers who use shoddy assumptions,” White House Press Secretary Karoline Leavitt told reporters Thursday. They have “historically been terrible at forecasting,” she said.

After the House passed a version of the tax bill earlier this month, it’s now in the Senate’s hands. It’s possible that Senate Republicans could propose adding tariffs in the multitrillion dollar spending bill to help offset costs, though it’s unclear it would garner enough support to pass.

“They might include trying to get some tariffs,” said Alex Durante, senior economist at the Tax Foundation. “But I really don’t see the appetite for something as broad as what the president has done.”

Trump in a Truth Social post Thursday evening blasted the option, saying, “In other words, hundreds of politicians would sit around DC for weeks, and even months, trying to come to a conclusion as to what to charge other countries that are treating us unfairly.”

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Accounting

BDO CEO Wayne Berson to retire, Matthew Becker tapped as successor

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BDO USA CEO Wayne Berson will retire effective June 30, 2026, and the firm’s national managing principal of tax Matthew Becker has been tapped by the board of directors to succeed him.

Under the Top 10 Firm’s CEO succession process, the board of directors selects a candidate and its principal group ratifies the candidate. Berson and Becker will meet with the firm’s principals over the next several weeks ahead of the ratification vote, which is expected to take place in July. Once a successor is agreed upon by a majority vote, the board of directors will announce the next CEO, whose term is expected to begin on July 1, 2026.

BDO USA CEO Wayne Berson

BDO USA CEO Wayne Berson

Berson has served as CEO since 2012. During his tenure, the firm has grown nearly 400% to annual revenues of roughly $3 billion, and he oversaw the firm’s transition from a partnership to a corporation and then an ESOP company. He is a member of BDO USA’s board of directors and is a chair on BDO International’s global board of directors, and will continue to serve on both boards until his retirement. He is also a regular member of Accounting Today’s annual listing of the Most Influential People in Accounting.

As national managing principal of tax, Becker oversees the strategy and operations of BDO’s tax practice, which includes over 3,500 tax professionals. He is a member of BDO’s executive leadership team and a member of BDO International’s global tax advisory committee. Becker has also served as chairperson of BDO USA’s board of directors.

The firm plans to provide no further updates until the conclusion of the voting process to ensure a “thorough and unbiased evaluation period for BDO”s principal group,” according to the release.

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