What’s the secret to recruiting and retaining the next generation of accountants?
It’s a combination of trust, flexibility and investment, according to the 2024 class of Best Firms for Young Accountants (see the list on page 10).
In a professional landscape stressed by an ongoing talent shortage, fostering an attractive firm culture where young talent wants to work and stay is more important than ever. That involves identifying their needs and wants, which differ from those of previous generations.
Young talent wants the opportunity to grow and to feel trusted by their firms, but they also value work-life balance. They want to feel fulfilled by their professional lives and still have the time to enjoy their personal lives.
While each of the Best Firms for Young Accountants takes its own approach to retaining talent, all of their efforts point to the shared themes of trust, flexibility and professional development.
“Basically anything that needs to cater to your life, we’re up for it because we want to keep our good people, and happy people make happy workers,” said talent and engagement coordinator Kendra Anderson at Rudler, a Fort Wright, Kentucky-based firm with more than 60 employees.
Establishing trust
In a shrinking talent market, the search for new talent is shifting further upstream in the pipeline. Many firms are extending internship offers to college students as young as sophomores and beginning outreach programs to high schools.
Building out a robust internship program is a great way to build for the future, according to Holly Feltenberger, director of talent acquisition and retention at McKonly & Asbury, a Camp Hill, Pennsylvania-based firm with over 120 employees: “If you don’t have the students coming in to learn and grow, then you’re going to stagnate, and your employees are going to stagnate and they’re going to be, I think, unhappy.”
Hannis T. Bourgeois’ young professionals group hosts one of its regular social events.
A student’s internship experience is crucial to their decision to stay at the firm. That means training them and trusting them with real work — not just having them push paper. “We expect you to do the same job,” Janice Snyder, assurance and HR partner at McKonly & Asbury, said. “We’re not putting on a show. We want you to know what it’s really like to work here.”
Meanwhile, Austin, Texas-based Maxwell Locke & Ritter focuses its recruiting efforts on experienced hires with five or more years of experience. By focusing on this demographic, new hires require less training than interns and can hit the ground running, clients are better served, engagement teams can be slimmer, and the firm experiences lower turnover.
One significant application of trust is remote work. At Maxwell Locke & Ritter, “We don’t have a policy. We basically tell people to work what’s best for them,” leading partner Kyle Park said. “We expect you to be available and accessible — not only to people inside the firm, but to your clients — and as long as you are, we don’t really care where you’re at. … We treat everyone as a professional. We’re not babysitting or hand-holding anyone.”
Of the firm’s 138 employees, roughly a third are remote and based outside the office’s locality, another third are remote and local, and the remaining third work a range of schedules from hybrid to fully in office.
Meanwhile, WilkinGuttenplan, based in East Brunswick, New Jersey, has employees working across 11 states. Of its 138 employees, “pretty much everybody” is remote unless they choose to work in the office, said talent acquisition and development manager Fatima Sabir.
“People have different obligations outside of work, so we want to make it easy for them,” Sabir said. “That correlates to working parents, but it doesn’t even have to be working parents — it could be anybody. You could be taking care of your own parents. You could have a dog. Whatever the case is, obviously we know these individuals are important to you, even pets.”
Susan Yohn, director of HR at Brown Plus, a 124-person firm in Camp Hill, Pennsylvania, explained the benefits of allowing employees the freedom to work from home: “What it has allowed us to do is retain our team members. … We are able to look outside of our geographical region for talent. The talent shortage is real, so we’re able to bring in great talent from different locations.”
Transparent leadership and upper management is also crucial to fostering a culture of trust that retains young accountants. At Brown Plus, leadership is very visible: “For every new hire that comes in, we have a morning mixer for them where people can come down and talk to them and just say hi. We provide breakfast and just kind of get them more acquainted with people in the firm,” Yohn said.
There needs to be a consistent message between what people hear and what people see. Management must practice what they preach. That increases trust and, in turn, opens the door for candid conversations and feedback.
The Brown Plus tax team takes on an escape room challenge.
The Brown Plus Emerging Professionals group facilitates just that. The group is comprised of employees with zero to seven years of experience. Together, they host volunteering and networking events, as well as lunch-and-learns. Once a year, BEP members present their feedback and concerns to the board and offer suggestions for improvement. “Last year, our paid parental leave policy paid for two weeks of paid leave, but they were looking to increase that. So we increased to three weeks of paid leave,” Yohn said.
Groups and committees such as these give young people a stake in the firm without being a stakeholder. Allowing them to contribute ideas and shape the firm fosters a sense of belonging.
Even something as simple as the dress code comes down to trust, too. The best firms all follow a “dress for your day” or “dress to your client” policy. So on days with no meetings, employees are welcome to wear jeans and sneakers, or even shorts and hoodies in some offices. On days they meet with clients, they’re expected to dress to the client’s standard.
“How someone is dressed doesn’t affect how they do their jobs,” McKonly & Asbury’s Snyder said. “When we go to our clients, we dress how they dress. If the client is in suits, we’re in suits. If our client wants us to wear jeans, then we’re going to wear jeans. We’re going to respect their wishes. But when someone’s in our office, it just doesn’t matter.”
Making the investment
Next-generation accountants want their firm to invest in them as much as they’re investing in the firm. That’s why the top Best Firms for Young Accountants all have professional development in common. That can look like reimbursements for continued education, CPE courses and tracking, CPA exam prep, days off for taking the exam, bonuses for passing, and support groups for those studying.
“There’s a lot more to development than just doing a job,” McKonly & Asbury’s Feltenberger said. “There’s a lot more relationally, there’s a lot more emotional intelligence that people have to develop … People don’t realize that.”
At her firm, that looks like interns being assigned a buddy when they start. This is the “baseline,” Feltenberger said. “When you don’t feel comfortable going to your supervisor or direct report, you can ask your buddy questions. You can be a little more open and honest and feel more comfortable.”
Everyone at the firm also receives a direct report — a manager who is personally invested in driving their career and works with partners and leaders to facilitate that employee’s growth — as well as a mentor, whom the employee chooses.
Keeping it real
The focus on mental wellness and enabling work-life balance is perhaps among the most important aspects of what makes these firms the best for young people, who simply want to be treated as human beings.
That means feeling heard and seen. “Bring it on. Tell us what you don’t like,” Snyder said. “I have meetings with younger staff and say, ‘Tell me something you think I don’t want to hear.'”
WilkinGuttenplan utilizes a commitment schedule basis rather than implementing across-the-board hours requirements. Accountants decide on a minimum target of hours worked (billable and nonbillable) that they want to meet through the year. “Do they want to just work that minimum target, or do they want to exceed that minimum target?” Sabir said. “We give them the opportunity to tell us what makes sense for them.”
There, accountants can start their day whenever it works best for them, whether that’s 8 a.m. or 11 p.m., and the firm encourages people to establish boundaries and push back if they are asked to work outside of their set schedule.
“That’s kind of our human approach to everything,” Sabir explained. “When we get on calls, we understand we’re all humans, and it’s a very comfortable environment where you can vocalize and have open communication, candid feedback, everybody truly just understands one another.”
Members of Maxwell Locke & Ritter’s tax team enjoy the annual overnight retreat.
At Rudler, Anderson finds unique ways to plan fun, de-stressing activities for both in-office and remote employees. “Anything that we do in office, I try to make a version of it that caters to the remote people,” she said.
During tax season, for example, they hire a massage company to come to the office, while remote workers get mailed an at-home spa kit. On Valentine’s Day, Anderson took inspiration from nostalgic elementary school years and had employees decorate tissue boxes to collect candy and cards. “Of course one of the guys had to do a beer box,” she joked. “We just try to keep it really lighthearted.”
“Whatever a person needs to flourish mentally, we really try to cater to that,” Anderson continued. “Burnout, we know that’s real. That’s why we do a lot of fun things throughout tax season, like the coffee carts, playing games, weekly bingo, massages.”
These firms also adhere to their core values and make tangible, consistent efforts to demonstrate them.
“We’re flexible. We’re very employee-friendly. By flexible, I mean in terms of working hours — where you work, how you work, that type of thing. Friendly, meaning we want you to live life outside of the office,” Maxwell Locke & Ritter’s Park said. “We have a saying that no success at work is worth failure at home, and you can interpret that however you want it to be.”
“We genuinely care about one another,” Holocombe added. “We care about each other as employees and coworkers, but we really care about each other as people.”
The American Institute of CPAs is asking leaders of the Senate Finance Committee and the House Ways and Means Committee to make changes in the wide-ranging tax and spending legislation that was passed in the House last week and is now in the Senate, especially provisions that have a significant impact on accounting firms and tax professionals.
In a letter Thursday, the AICPA outlined its concerns about changes in the deductibility of state and local taxes pass-through entities such as accounting and law firms that fit the definition of “specified service trades or businesses.” The AICPA urged CPAs to contact lawmakers ahead of passage of the bill in the House and spoke out earlier about concerns to changes to the deductibility of state and local taxes for pass-through entities.
“While we support portions of the legislation, we do have significant concerns regarding several provisions in the bill, including one which threatens to severely limit the deductibility of state and local tax (SALT) by certain businesses,” wrote AICPA Tax Executive Committee chair Cheri Freeh in the letter. “This outcome is contrary to the intentions of the One Big Beautiful Bill Act, which is to strengthen small businesses and enhance small business relief.”
The AICPA urged lawmakers to retain entity-level deductibility of state and local taxes for all pass-through entities, strike the contingency fee provision, allow excess business loss carryforwards to offset business and nonbusiness income, and retain the deductibility of state and local taxes for all pass-through entities.
The proposal goes beyond accounting firms. According to the IRS, “an SSTB is a trade or business involving the performance of services in the fields of health, law, accounting, actuarial science, performing arts, consulting, athletics, financial services, investing and investment management, trading or dealing in certain assets, or any trade or business where the principal asset is the reputation or skill of one or more of its employees or owners.”
The AICPA argued that SSTBs would be unfairly economically disadvantaged simply by existing as a certain type of business and the parity gap among SSTBs and non-SSTBs and C corporations would widen.
Under current tax law (and before the passage of the Tax Cuts and Jobs Act of 2017), it noted, C corporations could deduct SALT in determining their federal taxable income. Prior to the TCJA, owners of PTEs (and sole proprietorships that itemized deductions) were also allowed to deduct SALT on income earned by the PTE (or sole proprietorship).
“However, the TCJA placed a limitation on the individual SALT deduction,” Freeh wrote. “In response, 36 states (of the 41 that have a state income tax) enacted or proposed various approaches to mitigate the individual SALT limitation by shifting the SALT liability on PTE income from the owner to the PTE. This approach restored parity among businesses and was approved by the IRS through Notice 2020-75, by allowing PTEs to deduct PTE taxes paid to domestic jurisdictions in computing the entity’s federal non-separately stated income or loss. Under this approved approach, the PTE tax does not count against partners’/owners’ individual federal SALT deduction limit. Rather, the PTE pays the SALT, and the partners/owners fully deduct the amount of their distributive share of the state taxes paid by the PTE for federal income tax purposes.”
The AICPA pointed out that C corporations enjoy a number of advantages, including an unlimited SALT deduction, a 21% corporate tax rate, a lower tax rate on dividends for owners, and the ability for owners to defer income.
“However, many SSTBs are restricted from organizing as a C corporation, leaving them with no option to escape the harsh results of the SSTB distinction and limiting their SALT deduction,” said the letter. “In addition, non-SSTBs are entitled to an unfettered qualified business income (QBI) deduction under Internal Revenue Code section 199A, while SSTBs are subject to harsh limitations on their ability to claim a QBI deduction.”
The AICPA also believes the bill would add significant complexity and uncertainty for all pass-through entities, which would be required to perform complex calculations and analysis to determine if they are eligible for any SALT deduction. “To determine eligibility for state and local income taxes, non-SSTBs would need to perform a gross receipts calculation,” said the letter. “To determine eligibility for all other state and local taxes, pass-through entities would need to determine eligibility under the substitute payments provision (another complex set of calculations). Our laws should not discourage the formation of critical service-based businesses and, therefore, disincentivize professionals from entering such trades and businesses. Therefore, we urge Congress to allow all business entities, including SSTBs, to deduct state and local taxes paid or accrued in carrying on a trade or business.”
Tax professionals have been hearing about the problem from the Institute’s outreach campaign.
“The AICPA was making some noise about that provision and encouraging some grassroots lobbying in the industry around that provision, given its impact on accounting firms,” said Jess LeDonne, director of tax technical at the Bonadio Group. “It did survive on the House side. It is still in there, specifically meaning the nonqualifying businesses, including SSTBs. I will wait and see if some of those efforts from industry leaders in the AICPA maybe move the needle on the Senate side.”
Contingency fees
The AICPA also objects to another provision in the bill involving contingency fees affecting the tax profession. It would allow contingency fee arrangements for all tax preparation activities, including those involving the submission of an original tax return.
“The preparation of an original return on a contingent fee basis could be an incentive to prepare questionable returns, which would result in an open invitation to unscrupulous tax preparers to engage in fraudulent preparation activities that takes advantage of both the U.S. tax system and taxpayers,” said the AICPA. “Unknowing taxpayers would ultimately bear the cost of these fee arrangements, since they will have remitted the fee to the preparer, long before an assessment is made upon the examination of the return.”
The AICPA pointed out that contingent fee arrangements were associated with many of the abuses in the Employee Retention Credit program, in both original and amended return filings.
“Allowing contingent fee arrangements to be used in the preparation of the annual original income tax returns is an open invitation to abuse the tax system and leaves the IRS unable to sufficiently address this problem,” said the letter. “Congress should strike the contingent fee provision from the tax bill. If Congress wants to include the provision on contingency fees, we recommend that Congress provide that where contingent fees are permitted for amended returns and claims for refund, a paid return preparer is required to disclose that the return or claim is prepared under a contingent fee agreement. Disclosure of a contingent fee arrangement deters potential abuse, helps ensure the integrity of the tax preparation process, and ensures compliance with regulatory and ethical standards.”
Business loss carryforwards
The AICPA also called for allowing excess business loss carryforwards to offset business and nonbusiness income. It noted that the One Big Beautiful Bill Act amends Section 461(l)(2) of the Tax Code to provide that any excess business loss carries over as an excess business loss, rather than a net operating loss.
“This amendment would effectively provide for a permanent disallowance of any business losses unless or until the taxpayer has other business income,” said letter. “For example, a taxpayer that sells a business and recognizes a large ordinary loss in that year would be limited in each carryover year indefinitely, during which time the taxpayer is unlikely to have any additional business income. The bill should be amended to remove this provision and to retain the treatment of excess business loss carryforwards under current law, which is that the excess business loss carries over as a net operating loss (at which point it is no longer subject to section 461(l) in the carryforward year).
AICPA supports provisions
The AICPA added that it supported a number of provisions in the bill, despite those concerns. The provisions it supports and has advocated for in the past include
• Allow Section 529 plan funds to be used for post-secondary credential expenses; • Provide tax relief for individuals and businesses affected by natural disasters, albeit not permanent; • Make permanent the QBI deduction, increase the QBI deduction percentage, and expand the QBI deduction limit phase-in range; • Create new Section 174A for expensing of domestic research and experimental expenditures and suspend required capitalization of such expenditures; • Retain the current increased individual Alternative Minimum Tax exemption amounts; • Preserve the cash method of accounting for tax purposes; • Increase the Form 1099-K reporting threshold for third-party payment platforms; • Make permanent the paid family leave tax credit; • Make permanent extensions of international tax rates for foreign-derived intangible income, base erosion and anti-abuse tax, and global intangible low-taxed income; • Exclude from GILTI certain income derived from services performed in the Virgin Islands; • Provide greater certainty and clarity via permanent tax provisions, rather than sunset tax provisions.
In the world of depreciation planning, one small timing detail continues to fly under the radar — and it’s costing taxpayers serious money.
Most people fixate on what a property costs or how much they can write off. But the placed-in-service date — when the IRS considers a property ready and available for use — plays a crucial role in determining bonus depreciation eligibility for cost segregation studies.
And as bonus depreciation continues to phase out (or possibly bounce back), that timing has never been more important.
Why placed-in-service timing gets overlooked
The IRS defines “placed in service” as the moment a property is ready and available for its intended use.
For rentals, that means:
It’s available for move-in, and,
It’s listed or actively being shown.
But in practice, this definition gets misapplied. Some real estate owners assume the closing date is enough. Others delay listing the property until after the new year, missing key depreciation opportunities.
And that gap between intent and readiness? That’s where deductions quietly slip away.
Bonus depreciation: The clock is ticking
Under current law, bonus depreciation is tapering fast:
2024: 60%
2025: 40%
2026: 20%
2027: 0%
The difference between a property placed in service on December 31 versus January 2 can translate into tens of thousands in immediate deductions.
And just to make things more interesting — on May 9, the House Ways and Means Committee released a draft bill that would reinstate 100% bonus depreciation retroactive to Jan. 20, 2025. (The bill was passed last week by the House as part of the One Big Beautiful Bill and is now with the Senate.)
The result? Accountants now have to think in two timelines:
What the current rules say;
What Congress might say a few months from now.
It’s a tricky season to navigate — but also one where proactive advice carries real weight.
Typical scenarios where timing matters
Placed-in-service missteps don’t always show up on a tax return — but they quietly erode what could’ve been better results. Some common examples:
End-of-year closings where the property isn’t listed or rent-ready until January.
Short-term rentals delayed by renovation punch lists or permitting hang-ups.
Commercial buildings waiting on tenant improvements before becoming operational.
Each of these cases may involve a difference of just a few days — but that’s enough to miss a year’s bonus depreciation percentage.
Planning moves for the second half of the year
As Q3 and Q4 approach, here are a few moves worth making:
Confirm the service-readiness timeline with clients acquiring property in the second half of the year.
Educate on what “in service” really means — closing isn’t enough.
Create a checklist for documentation: utilities on, photos of rent-ready condition, listings or lease activity.
Track bonus depreciation eligibility relative to current and potential legislative shifts.
For properties acquired late in the year, encourage clients to fast-track final steps. The tax impact of being placed in service by December 31 versus January 2 is larger than most realize.
If the window closes, there’s still value
Even if a property misses bonus depreciation, cost segregation still creates long-term savings — especially for high-income earners.
Partial-year depreciation still applies, and in some cases, Form 3115 can allow for catch-up depreciation in future years. The strategy may shift, but the opportunity doesn’t disappear.
Placed-in-service dates don’t usually show up on investor spreadsheets. But they’re one of the most controllable levers in maximizing tax savings. For CPAs and advisors, helping clients navigate that timing correctly can deliver outsized results.
Because at the end of the day, smart tax planning isn’t just about what you buy — it’s about when you put it to work.