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Intuit rolls out new features and capacities for QuickBooks

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Intuit announced a bevy of new and upcoming features and enhancements to its suite of products during its most recent user conference in Las Vegas, most of which center around AI and automation. 

Many of these enhancements are made specifically with accountants in mind. With regards to QuickBooks Online Accountant, the company’s vision is to provide a personalized space for accounting firms with accountant-specific workflows and robust client management capabilities that span multiple clients. This hub may include a client console that provides access to client data to improve decision-making and speed-to-action to better serve clients; advanced role-based access controls and permissions; and a dashboard and file review experience that automatically surfaces anomalies across all clients and tracks and enables closing books at scale.

Accounting firms will also now be able to subscribe their clients to QuickBooks Live offerings through QuickBooks Online Accountant, freeing up time for accountants by connecting businesses to QuickBooks Online-certified experts to educate them on how to set up and manage their business within the platform as well as answer questions on specialized topics such as business tax and payroll tax compliance. Each time a client wraps up a call with a QuickBooks Live expert, the accountant has access to a call summary, providing transparency on topics discussed.

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Accountants will also be able to use QuickBooks Live Expert Full-Service Bookkeeping, which offers them the ability to outsource ongoing bookkeeping work to a dedicated bookkeeper, who works directly with the client to perform monthly tasks. A dedicated bookkeeper will get to know the business, bring past books up to date, and manage the monthly bookkeeping, complementing a firm’s client engagements beyond scope or if they are tax-only. QuickBooks will also provide access to a QuickBooks-certified bookkeeper to bring a business’s books up-to-date within 30 days, going back to their most recent tax filing. 

Beyond new capacities for QuickBooks Online Accountant, QuickBooks itself  now includes AI-enabled transaction categorization and matching within QuickBooks Online; Intuit Assist, the generative AI assistance in QuickBooks, will soon have the ability to auto-generate invoices, estimates, bills, and expenses, and auto-draft invoice reminders that help get small businesses paid on time. 

Meanwhile, within QuickBooks Online Payroll, the software can now calculate and withdraw payroll tax liabilities as they increase, such as at the time of a payroll run, and pay agencies when taxes are due; the software will inform  businesses which taxes are being filed and paid automatically and which need to be handled manually. The product also now supports the ability to schedule compensation changes in advance and set up employees with multiple different pay types (i.e. salary and hourly). A new History tab also allows employers to easily view historical employee information, including position and compensation data. Users can also make bulk changes to multiple employees at once, saving significant time and clicks, especially for larger customers. Payroll professionals, meanwhile, can now access paycheck corrections, which allows them to fix errors even after payroll has been processed and the quarter is closed. Additionally, a new HR Manager role has been introduced, assigning a user access to all QuickBooks Payroll, QuickBooks Time, and HR functionality without access to the company’s finances in QuickBooks Online.

Also, select QuickBooks customers will soon be able to unlock referrals, reviews, testimonials, and customer growth recommendations with QuickBooks Customer Hub, powered by Mailchimp in the Customers Tab within QuickBooks Online. 

Intuit also brought up its Enterprise Suite for businesses (see previous story), plus its reimagined Pro Advisor Academy (see previous story).

“Intuit and our accounting partners have a shared goal of helping businesses grow,” said Intuit CEO Sasan Goodarzi. “Together, we serve the financial needs of millions of shared customers, and by harnessing the power of AI, we’re delivering a connected platform for accountants and their clients that save them time, drive more informed business decisions with predictive analytics and insights, and help them thrive as they expand.”

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Accounting

5 changes coming to IRAs and 401(k)s in 2025

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The SECURE 2.0 Act contained several changes to traditional and Roth individual retirement accounts and 401(k) plans that are being phased in over the coming years, with several notable changes coming in 2025. The Illinois CPA Society highlighted five changes coming to IRAs and 401(k)s in 2025:

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Accounting

IRS to send taxpayers $2.4B for unclaimed credits

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The Internal Revenue Service plans to send automatic payments later this month to eligible taxpayers who did not claim the Recovery Rebate Credit on 2021 returns.

The payments, totaling some $2.4 billion, will vary, but the maximum is $1,400 per individual. 

The mailing follows an IRS review of data showing many eligible taxpayers who filed a return did not claim the Recovery Rebate Credit, a refundable credit for individuals who did not receive EIPs.

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“Looking at our internal data, we realized that 1 million taxpayers overlooked claiming this complex credit when they were actually eligible,” said IRS Commissioner Danny Werfel, in a statement.

Qualified taxpayers are those who filed a 2021 tax return but left the data field for the Recovery Rebate Credit blank or filled it out as $0 when the taxpayer was actually eligible for the credit.

Taxpayers who haven’t filed 2021 tax returns might also be eligible as well, but they face an April 15, 2025, deadline to file. Eligible taxpayers who did not file must do so to claim a Recovery Rebate Credit even if their income was minimal or nonexistent. 

(For questions regarding eligibility and how the payment was calculated, see 2021 Recovery Rebate Credit Questions and Answers.)

These payments will go out automatically in December and should arrive by late January. The payments will be automatically direct deposited or sent by paper check; eligible taxpayers will also receive a separate letter notifying them of the payment.

The payment will be sent to the bank account listed on the taxpayer’s 2023 tax return or to their address of record. If the taxpayer has closed their bank account since filing their 2023 tax return, they do not need to take any action. The bank will return the payment to the IRS and the refund will be reissued to the address of record. 

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Accounting

Gatekeeper of the accounting industry: Why the 150-hour CPA requirement must evolve

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Becoming a Certified Public Accountant is no small feat. The CPA exam is one of the most demanding professional exams in the U.S., with a notoriously low passing rate. Adding to the challenge is the 150-hour education requirement, equivalent to a five-year degree program. When it was introduced in 1983, the additional education made sense. Interest in accounting was booming, and the educational requirement ensured that only the most qualified were entering the field. But does this requirement still hold up today?

A system rooted in the past

This decades-old rule was first introduced in Florida to raise the standards and credibility of the profession, and the other 49 states followed suit over time. Today, the extra year of education — with its significant time commitment and cost — is turning potential CPAs away, especially when they can pursue alternative careers with just a four-year degree. The Bureau of Labor Statistics projects that we’ll need around 126,500 new accountants and auditors every year for the next decade to keep pace with the growing number of businesses and maintain the economy’s health, but the U.S. currently produces about 65,305 accounting graduates annually. 

Additionally, researchers from MIT Sloan found that adding a fifth year of education has yet to improve the quality of CPAs. The accounting profession shares a similar sentiment. In fact, according to Intuit QuickBooks’ 2024 Accountant Tech survey, nearly all (98%) accountants agree that alternative pathways to CPA licensure can prepare upcoming accountants as effectively as or more effectively than the traditional 150-hour pathway. Instead, the 150-hour requirement has led to a significant 26% drop in minority entrants into the profession. In essence, we’re just making it harder for talented people to enter the field, which doesn’t promote diversity or benefit the industry.

As fresh talent struggles to break into the industry, seasoned CPA-certified accountants are exiting just as noticeably. According to the International Federation of Accountants, over 300,000 U.S. accountants and auditors left their jobs between 2020 and 2022, leading to a 17% decline in registered CPAs. As college enrollment in accounting programs declines and firms continue to face severe staffing shortages, what once raised the bar in the industry has become a stumbling block. 

Rethinking the CPA path

It’s time to reevaluate the 150-hour rule and consider whether an additional year of education is necessary to become a CPA. Instead, the industry should consider substituting practical work experience. This approach could combine four years of college education with two years of relevant, hands-on accounting experience. Another consideration: allow anyone with a bachelor’s degree to take the CPA exam, regardless of their field of study. If they can pass one of the most challenging professional exams in the country, their major should not be a barrier to entry. 

To further streamline the profession and adapt to modern work practices, we should advocate for automatic mobility of CPA licenses across all states. Just as a driver’s license issued in one state allows you to drive anywhere in the country, a CPA license should grant the ability to practice in any state without additional hurdles.

These alternatives could open the door to a broader range of candidates, including those who cannot afford five years of college or come from different educational backgrounds.

Adapting to modern times

Finally, we must embrace innovation and advancements in technology. As education evolves, so should our approach to CPA licensing. For example, we have coding bootcamps that turn people into software developers in months, so why not have the same for accounting? These fast-track programs could provide focused, practical training and allow people to enter the accounting profession more quickly and conveniently without sacrificing the necessary skills and curriculum needed for success. 

We’re already seeing similar programs in action, like Intuit Quickbooks’ ProAdvisor program, which offers beginner to advanced training programs that help individuals earn Continuing Professional Education credits. By adopting and expanding a similar training model for CPA certification, we can uphold high standards and make the path to becoming a CPA more accessible and adaptable for those interested in the profession.

While the creation of the 150-hour CPA requirement was well-intentioned, the needs of the accounting industry have evolved. With so many businesses relying on CPAs to manage their finances, it’s time to rethink this requirement to attract and retain the talent needed to drive the economy forward.

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